cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $70.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced growth of 33%, compared to the preceding three months.
cheaperthandirt.com competitors
In December 2025, cheaperthandirt.com generated $1,853,921 in revenue from 5,283 transactions with 751,357 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 0.50-1.00%. In comparison, its competitors displayed varying levels of performance. budsgunshop.com led the pack with revenue of $9,275,116 from 26,190 transactions and 2,671,498 sessions, matching cheaperthandirt.com's AOV and conversion rate. midwayusa.com recorded the highest revenue at $31,371,921, with a higher transaction count and session volume, but a lower AOV of $200-225 and a higher conversion rate of 1.50-2.00%. guns.com, opticsplanet.com, and sportsmansoutdoorsuperstore.com fell within a similar revenue range as cheaperthandirt.com, each showcasing different AOVs and conversion rates. Overall, cheaperthandirt.com holds its ground among its competitors in terms of revenue generation and conversion metrics.
Revenue share by device at cheaperthandirt.com
In December large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
