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May 2025
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Home/Insights/Retailers/cheaperthandirt.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.5M
Revenue
566.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.

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cheaperthandirt.com's revenueOVER TIME
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Over the past three months, cheaperthandirt.com revenue has experienced decline of 29%, compared to the preceding three months.

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cheaperthandirt.com revenue decline for last six months
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OVERVIEW
In May 2025, cheaperthandirt.com, in the SPORTS industry, generated $1,531,853 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $325-350. The highest online store in this category was garmin.com with $189,203,870 in revenue and the highest conversion rate of 3.0%. cheaperthandirt.com had 566,615 sessions, while garmin.com had the highest at 47,255,232. The median revenue, AOV, and sessions in the SPORTS industry were $84,330, $79, and 29,719, respectively.
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cheaperthandirt.com competitors

In May 2025, Cheaper Than Dirt recorded a revenue of $1,531,853 with 4,379 transactions and 566,615 sessions. Their average order value (AOV) ranged from $325 to $350, and their conversion rate was between 0.50% to 1.00%. Compared to their competitors, Cheaper Than Dirt lags behind in terms of revenue and sessions. budsgunshop.com leads the pack with a revenue of $8,341,741 and 2,277,897 sessions, while guns.com follows closely with $25,668,694 in revenue and 4,353,190 sessions. midwayusa.com and opticsplanet.com also outperform Cheaper Than Dirt in revenue, transactions, and sessions. However, Cheaper Than Dirt holds its own when it comes to average order value and conversion rates, falling within the range of its competitors. sportsmansoutdoorsuperstore.com stands out with a higher AOV of $550 to $575 but has a lower conversion rate compared to Cheaper Than Dirt.

budsgunshop.com screenshot
#1 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#2 midwayusa.com
22.7M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
25.7M
Revenue
4.4M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
opticsplanet.com screenshot
#4 opticsplanet.com
18.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
cheaperthandirt.com vs top market performers
cheaperthandirt.com
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conversion rate vs average order value for cheaperthandirt.com and its competitors
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Revenue share by device at cheaperthandirt.com

In May large majority of sales on cheaperthandirt.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on cheaperthandirt.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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cheaperthandirt.com channels

Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.

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cheaperthandirt.com Google Ads spend

Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheaperthandirt.com devices

Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheaperthandirt.com top markets

Explore cheaperthandirt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheaperthandirt.com country & global rank

Assess the ranking of cheaperthandirt.com among other retailers within its primary country and worldwide.

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