cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
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cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $20.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced decline of 20%, compared to the preceding three months.
cheaperthandirt.com competitors
cheaperthandirt.com trails significantly in revenue, generating $1.5 million compared to guns.com, which leads at $51.9 million. In August 2026, cheaperthandirt.com recorded 4,199 transactions, far behind guns.com’s 144,000. It also saw 570,000 sessions, a stark contrast to midwayusa.com’s 7.9 million. However, its average order value (AOV) matches that of guns.com, ranging from $350 to $375. Both cheaperthandirt.com and sportsmansoutdoorsuperstore.com share a conversion rate of 0.50-1.00%, but cheaperthandirt.com lags behind several competitors, including midwayusa.com, which has a conversion rate of 1.00-1.50%. Overall, while cheaperthandirt.com shows potential in AOV, it falls short in most key performance metrics.
Revenue share by device at cheaperthandirt.com
In August large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries cheaperthandirt.com operates in
cheaperthandirt.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
