cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $70.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced decline of 24%, compared to the preceding three months.
cheaperthandirt.com competitors
In August 2025, cheaperthandirt.com had a revenue of $1,221,385 with 3,508 transactions and 485,093 sessions. Their average order value (AOV) ranged from $325 to $350, and their conversion rate was between 0.50% to 1.00%. When compared to its competitors, cheaperthandirt.com falls behind in terms of revenue and transactions. budsgunshop.com led the pack with $8,863,622 in revenue from 24,404 transactions and 2,395,021 sessions, with an AOV of $350 to $375 and a conversion rate of 1.00% to 1.50%. midwayusa.com, guns.com, and opticsplanet.com also outperformed cheaperthandirt.com in revenue, transactions, and sessions. However, sportsmansoutdoorsuperstore.com lagged behind with $4,391,378 in revenue, 7,641 transactions, and 1,019,116 sessions, despite a higher AOV of $550 to $575, but a similar conversion rate range of 0.50% to 1.00%.
Revenue share by device at cheaperthandirt.com
In August large majority of sales on cheaperthandirt.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
