cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $70.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced growth of 3%, compared to the preceding three months.
cheaperthandirt.com competitors
In October 2025, cheaperthandirt.com lagged behind its competitors in terms of revenue and transactions. cheaperthandirt.com generated $1,608,737 in revenue from 4,558 transactions with 673,138 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 0.50-1.00%. In comparison, budsgunshop.com led the pack with $9,824,554 in revenue from 26,993 transactions and 2,676,158 sessions, with a similar AOV and a higher conversion rate of 1.00-1.50%. midwayusa.com, guns.com, and opticsplanet.com also outperformed cheaperthandirt.com in terms of revenue, transactions, and sessions, with higher conversion rates ranging from 1.50-2.00%. Only sportsmansoutdoorsuperstore.com fell behind cheaperthandirt.com in revenue, but they had a higher AOV of $575-600, although their conversion rate was on par. Overall, cheaperthandirt.com needs to focus on increasing transactions and sessions to compete effectively with its rivals.
Revenue share by device at cheaperthandirt.com
In October large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
