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Jul 2025
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Home/Insights/Retailers/cheaperthandirt.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for cheaperthandirt.comcheaperthandirt.com

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1.3M
Revenue
485.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
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CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.

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cheaperthandirt.com's revenueOVER TIME
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Over the past three months, cheaperthandirt.com revenue has experienced decline of 22%, compared to the preceding three months.

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cheaperthandirt.com revenue decline for last six months
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OVERVIEW
In July 2025, cheaperthandirt.com in the SPORTS industry had online sales revenue of $1,260,851, a conversion rate of 0.50-1.00%, an AOV of $350-375, and 485,093 sessions. The highest revenue was $184,671,976 by garmin.com, the highest conversion rate was 2.9%, the highest AOV was $547, and the highest sessions were 47,307,199. The median revenue was $84,485, the median sessions were 31,360, the lowest conversion rate was 0.59%, and the lowest AOV was $79.
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cheaperthandirt.com competitors

In July 2025, cheaperthandirt.com generated a revenue of $1,260,851 with 3,458 transactions and 485,093 sessions. Their average order value (AOV) ranged from $350 to $375, with a conversion rate between 0.50% to 1.00%. Comparing this to their competitors, budsgunshop.com had a revenue of $8,032,076 with 22,065 transactions and 2,283,402 sessions, maintaining a similar AOV and conversion rate. midwayusa.com outperformed with a revenue of $23,413,422, 101,640 transactions, and 6,799,002 sessions, although their AOV was slightly lower at $225 to $250 but had a higher conversion rate of 1.00% to 1.50%. guns.com excelled with a revenue of $28,699,783, 80,745 transactions, and 4,898,056 sessions, boasting a higher AOV of $350 to $375 and a conversion rate of 1.50% to 2.00%. opticsplanet.com and sportsmansoutdoorsuperstore.com also demonstrated strong performances in different metrics compared to cheaperthandirt.com.

budsgunshop.com screenshot
#1 budsgunshop.com
8M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
midwayusa.com screenshot
#2 midwayusa.com
23.4M
Revenue
6.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
guns.com screenshot
#3 guns.com
28.7M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
opticsplanet.com screenshot
#4 opticsplanet.com
18.2M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
sportsmansoutdoorsuperstore.com screenshot
#5 sportsmansoutdoorsuperstore.com
4.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
cheaperthandirt.com vs top market performers
cheaperthandirt.com
top retailers
conversion rate vs average order value for cheaperthandirt.com and its competitors
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Revenue share by device at cheaperthandirt.com

In July large majority of sales on cheaperthandirt.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on cheaperthandirt.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cheaperthandirt.com channels

Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.

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cheaperthandirt.com Google Ads spend

Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cheaperthandirt.com devices

Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cheaperthandirt.com top markets

Explore cheaperthandirt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cheaperthandirt.com country & global rank

Assess the ranking of cheaperthandirt.com among other retailers within its primary country and worldwide.

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