cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
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cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $70.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced decline of 15%, compared to the preceding three months.
cheaperthandirt.com competitors
When comparing cheaperthandirt.com to its competitors in September 2025, some interesting insights emerge. While cheaperthandirt.com had a revenue of $1,565,090 from 4,412 transactions and 664,558 sessions, it lags behind competitors like midwayusa.com with $24,116,152 revenue from 107,093 transactions and 6,819,443 sessions. However, cheaperthandirt.com holds its own in terms of Average Order Value (AOV) at $350-375, comparable to other major players in the industry. The conversion rate for cheaperthandirt.com falls in the range of 0.50-1.00, which is lower than guns.com and opticsplanet.com but on par with sportsmansoutdoorsuperstore.com. In terms of overall revenue and transactions, cheaperthandirt.com has some ground to cover to compete with the top players in the market, but its AOV and conversion rate indicate potential for growth.
Revenue share by device at cheaperthandirt.com
In September large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
