cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
GRIPS CUSTOMERS & RESEARCH PARTNERS
cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $20.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced decline of 7%, compared to the preceding three months.
cheaperthandirt.com competitors
In April 2026, cheaperthandirt.com generated $1,612,162 in revenue from 4,662 transactions over 687,686 sessions, resulting in an average order value (AOV) of $325-$350 and a conversion rate of 0.50-1.00%. In comparison, competitors like guns.com significantly outperformed with $36,146,118 in revenue from 101,388 transactions across 5,713,953 sessions, achieving an AOV of $350-$375 and a conversion rate of 1.50-2.00%. Similarly, midwayusa.com reported $23,219,687 in revenue with a higher transaction count of 106,923, despite a lower AOV of $200-$225. opticsplanet.com also showed strong metrics with $18,584,759 in revenue and a conversion rate between 1.00-1.50%. In contrast, while cheaperthandirt.com maintained competitive AOV figures, it lagged in overall revenue and transactions against its competitors, reflecting potential areas for growth and increased market presence.
Revenue share by device at cheaperthandirt.com
In April large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
