cheaperthandirt.com
CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.
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cheaperthandirt.com Annual Revenue and Growth
cheaperthandirt.com's annual sales on its online store amounted to $70.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
cheaperthandirt.com's monthly revenueOVER TIME
Over the past three months, cheaperthandirt.com revenue has experienced growth of 28%, compared to the preceding three months.
cheaperthandirt.com competitors
In November 2025, cheaperthandirt.com lagged behind its competitors in terms of revenue and transactions. cheaperthandirt.com had a revenue of $1,910,806 from 5,447 transactions, with a relatively low average order value (AOV) range of $350-$375 and a conversion rate of 0.50-1.00%. In comparison, midwayusa.com led the pack with a revenue of $32,295,570 from 143,102 transactions, showcasing a higher AOV range of $225-$250 and a conversion rate of 1.50-2.00%. Despite being on par with guns.com in terms of AOV and conversion rate, cheaperthandirt.com struggled to match the revenue and transaction numbers of its competitors such as opticsplanet.com and budsgunshop.com. Overall, cheaperthandirt.com will need to focus on increasing both its revenue and transaction numbers to compete more effectively in the online firearms and accessories market.
Revenue share by device at cheaperthandirt.com
In November large majority of sales on cheaperthandirt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cheaperthandirt.com channels
Identify top traffic channels that drive growth for cheaperthandirt.comand discover how performance of traffic channels has changed over time.
cheaperthandirt.com Google Ads spend
Evaluate cheaperthandirt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cheaperthandirt.com devices
Review cheaperthandirt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
