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Sep 2024
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Home/Insights/Retailers/cheaperthandirt.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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6.1M
Revenue
2.1M
Sessions
0.5-1.0%
Conversion rate
$300-325
Average order value
Online only revenue for cheaperthandirt.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

CheaperThanDirt.com is an e-commerce platform that offers a wide range of products related to outdoor activities and self-defense. Their inventory consists of firearms, ammunitions, gear, accessories, hunting equipment, survival tools, camping supplies, and clothing. The website serves as a marketplace where customers can browse and purchase these items.

cheaperthandirt.com’s revenueOVER TIME
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Over the past three months, cheaperthandirt.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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cheaperthandirt.com revenue decline for last six months
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OVERVIEW
cheaperthandirt.com's revenue for online sales in the SPORTS industry is $6,089,183, with a conversion rate of 0.50-1.00% and an average order value of $300-325. The site had 2,115,457 sessions in September 2024, while the top store in the category, garmin.com, had 44,386,968 sessions. The median revenue in the industry is $95,412, with the highest revenue coming from garmin.com at $199,376,920. A high conversion rate in SPORTS is 3.13%, with a very low of 0.71%, and a high AOV is $561 while a low AOV is $78.
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cheaperthandirt.com competitors

When comparing cheaperthandirt.com to its competitors in the firearms and outdoor gear industry, it falls slightly behind in terms of revenue and transactions. cheaperthandirt.com generated $6,089,183 in revenue from 18,753 transactions with 2,115,457 sessions in September 2024. In contrast, some of its competitors like guns.com and midwayusa.com outperformed it with revenues of $29,449,809 and $28,972,482 respectively. While cheaperthandirt.com had a respectable average order value (AOV) range of $300-$325 and a conversion rate of 0.50-1.00, it still has room for improvement compared to opticsplanet.com, which boasted a higher AOV range of $275-$300 and a conversion rate of 2.00-2.50. However, cheaperthandirt.com did perform better than sportsmansoutdoorsuperstore.com, which had a lower revenue and fewer transactions despite a higher AOV range of $500-$525.

#1 budsgunshop.com
10M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
#2 midwayusa.com
29M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#3 guns.com
29.4M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
#4 opticsplanet.com
28.5M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
#5 sportsmansoutdoorsuperstore.com
4.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
cheaperthandirt.com vs top market performers
cheaperthandirt.com
top retailers
conversion rate vs average order value for cheaperthandirt.com and its competitors
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cheaperthandirt.com brandsby revenue

1
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2
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3
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cheaperthandirt.com categoriesby revenue

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brands overtime comparison

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cheaperthandirt.com channels

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cheaperthandirt.com Google Ads spend

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cheaperthandirt.com devices

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cheaperthandirt.com top markets

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cheaperthandirt.com country & global rank

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