Get Your Free 2024 Daily Holiday Revenue Report

Grips
Sep 2024
All countries
Home/Insights/Retailers/escentual.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for escentual.comescentual.com

Get escentual.com updates
Book a demo
1.5M
Revenue
658.2K
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for escentual.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Escentual.com is an e-commerce platform selling a wide range of beauty and grooming products. It offers branded cosmetics, skincare, fragrance, and hair care products. Tacking into the online market, customers can browse and purchase an extensive selection of items from renowned brands, catering to the needs of both men and women.

escentual.com’s revenueOVER TIME
View real-time data

Over the past three months, escentual.com revenue has experienced decline of 23%, compared to the preceding three months.

View real-time data
escentual.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
escentual.com's revenue for online sales in September 2024 was $1,458,181, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. The site had a total of 658,211 sessions during the month. In comparison, ulta.com led the industry with $114,902,798 in revenue, sephora.com had the highest number of sessions at 41,256,765, and the BEAUTY AND COSMETICS median revenue was $53,315 and median sessions were 22,216. The industry's highest conversion rate was 4.62%, while the highest AOV was $191 and the lowest was $49.
Read more

escentual.com competitors

escentual.com falls behind its competitors in terms of revenue, transactions, and sessions based on the September 2024 data. theperfumeshop.com and thefragranceshop.co.uk lead the pack with significantly higher revenue numbers of $5,988,310 and $5,372,202 respectively, compared to Escentual's $1,458,181. The number of transactions and sessions for both competitors also outshine Escentual's metrics. In terms of average order value (AOV) and conversion rate, escentual.com competes closely with thefragranceshop.co.uk, both having an AOV range of $75-100. However, the conversion rates of thefragranceshop.co.uk and landyschemist.com, at 3.50-4.00 and 4.50-5.00 respectively, exceed Escentual's range of 2.50-3.00. Overall, escentual.com lags behind its competitors in key performance indicators, indicating areas for potential improvement in its online fragrance retail business.

#1 landyschemist.com
364.9K
Revenue
97.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#2 theperfumeshop.com
6M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 allbeauty.com
4.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 thefragranceshop.co.uk
5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 nvspharmacy.co.uk
92.6K
Revenue
26.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
escentual.com vs top market performers
escentual.com
top retailers
conversion rate vs average order value for escentual.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

escentual.com brandsby revenue

escentual.com categoriesby revenue

1
Health & Beauty
2
Perfume & Cologne
3
Lotion & Moisturizer
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

escentual.com channels

Identify top traffic channels that drive growth for escentual.comand discover how performance of traffic channels has changed over time.

Book a demo

escentual.com Google Ads spend

Evaluate escentual.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

escentual.com devices

Review escentual.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

escentual.com top markets

Explore escentual.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

escentual.com country & global rank

Assess the ranking of escentual.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard