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Oct 2025
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Home/Insights/Retailers/laurageller.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.5M
Revenue
Oct 25
3M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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laurageller.com is a website that offers cosmetic products catering to makeup enthusiasts. The site features a wide range of makeup items such as foundations, eyeshadows, lipsticks, and blushes. Additionally, they provide tools and kits to help with makeup application. The website serves as an online platform to browse and purchase beauty products.

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laurageller.com Annual Revenue and Growth

laurageller.com's annual sales on its online store amounted to $95.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$95.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
laurageller.com revenue by year

laurageller.com's monthly revenueOVER TIME
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Over the past three months, laurageller.com revenue has experienced decline of 27%, compared to the preceding three months.

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laurageller.com revenue decline for last six months
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OVERVIEW
In October 2025, laurageller.com achieved impressive online sales revenue of $5,458,240, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, while also showcasing a solid conversion rate of 3.50-4.00%, close to the industry high of 4.65%. The average order value (AOV) ranged between $25-50, with a low end in the sector at $47. Garnering 3,039,477 sessions, laurageller.com surpassed the median of 18,156 sessions, although it still trailed behind the top store in the category, themancompany.com, which had $119,786,747 in revenue and sephora.com with 49,510,502 sessions.
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laurageller.com competitors

In October 2025, laurageller.com reported a revenue of $5,458,240 with 114,517 transactions and 3,039,477 sessions. The average order value (AOV) ranged between $25-50 with a conversion rate of 3.50-4.00%. In comparison, qvcuk.com generated $18,203,474 in revenue with 151,563 transactions and 2,978,271 sessions. Their AOV was between $100-125, and the conversion rate was 5.00-5.50%. On the other hand, beautybrands.com had $1,146,547 in revenue, 9,192 transactions, and 158,502 sessions. Their AOV ranged from $100-125, and the conversion rate was 5.50-6.00%. While laurageller.com's performance falls between these two competitors in terms of revenue and transactions, it has a lower AOV and conversion rate compared to qvcuk.com and beautybrands.com.

qvcuk.com screenshot
#1 qvcuk.com
18.2M
Revenue
3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
beautybrands.com screenshot
#2 beautybrands.com
1.1M
Revenue
158.5K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
lauramercier.com screenshot
#3 lauramercier.com
400.6K
Revenue
242.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boxycharm.com screenshot
#4 boxycharm.com
21.8K
Revenue
3.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.6M
Revenue
525.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
laurageller.com vs top market performers
laurageller.com
top retailers
conversion rate vs average order value for laurageller.com and its competitors
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Revenue share by device at laurageller.com

In October large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In October large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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laurageller.com channels

Identify top traffic channels that drive growth for laurageller.comand discover how performance of traffic channels has changed over time.

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laurageller.com Google Ads spend

Evaluate laurageller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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laurageller.com devices

Review laurageller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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laurageller.com top markets

Explore laurageller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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laurageller.com country & global rank

Assess the ranking of laurageller.com among other retailers within its primary country and worldwide.

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