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May 2025
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Home/Insights/Retailers/laurageller.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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7.7M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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laurageller.com is a website that offers cosmetic products catering to makeup enthusiasts. The site features a wide range of makeup items such as foundations, eyeshadows, lipsticks, and blushes. Additionally, they provide tools and kits to help with makeup application. The website serves as an online platform to browse and purchase beauty products.

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laurageller.com's revenueOVER TIME
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Over the past three months, laurageller.com revenue has experienced decline of 26%, compared to the preceding three months.

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laurageller.com revenue decline for last six months
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OVERVIEW
In May 2025, laurageller.com in the BEAUTY AND COSMETICS industry had online sales revenue of $7,687,985, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The highest conversion rate in the industry was 4.51%, while the lowest was 1.17%. The highest AOV recorded was $213, with the lowest at $53. The website had 3,585,820 sessions, while the top store in the category, sephora.com, had 38,510,361 sessions, and the median number of sessions was 19,997.
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laurageller.com competitors

In May 2025, laurageller.com generated $7,687,985 in revenue from 148,326 transactions with 3,585,820 sessions. Their average order value (AOV) falls between $50-75, and their conversion rate is between 4.00-4.50%. Comparing this data to its competitors, makeupforever.com had a revenue of $1,240,400 from 9,158 transactions and 401,414 sessions, with a higher AOV of $125-150 but a lower conversion rate of 2.00-2.50%. beautybrands.com generated $928,400 in revenue from 6,927 transactions and 105,661 sessions, with an AOV of $125-150 and a high conversion rate of 6.50-7.00%. QVC UK outperformed all with $15,045,649 in revenue from 127,677 transactions and 2,406,042 sessions, AOV of $100-125, and a conversion rate of 5.00-5.50%. Despite its success, laurageller.com falls behind in revenue compared to QVC UK but maintains a competitive conversion rate within the beauty industry.

qvcuk.com screenshot
#1 qvcuk.com
15M
Revenue
2.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
beautybrands.com screenshot
#2 beautybrands.com
928.4K
Revenue
105.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
lauramercier.com screenshot
#3 lauramercier.com
484.8K
Revenue
304.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boxycharm.com screenshot
#4 boxycharm.com
19.8K
Revenue
4.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.2M
Revenue
401.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
laurageller.com vs top market performers
laurageller.com
top retailers
conversion rate vs average order value for laurageller.com and its competitors
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Revenue share by device at laurageller.com

In May large majority of sales on laurageller.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on laurageller.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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laurageller.com channels

Identify top traffic channels that drive growth for laurageller.comand discover how performance of traffic channels has changed over time.

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laurageller.com Google Ads spend

Evaluate laurageller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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laurageller.com devices

Review laurageller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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laurageller.com top markets

Explore laurageller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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laurageller.com country & global rank

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