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Nov 2025
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Home/Insights/Retailers/laurageller.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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9.7M
Revenue
Nov 25
5.1M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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laurageller.com is a website that offers cosmetic products catering to makeup enthusiasts. The site features a wide range of makeup items such as foundations, eyeshadows, lipsticks, and blushes. Additionally, they provide tools and kits to help with makeup application. The website serves as an online platform to browse and purchase beauty products.

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laurageller.com Annual Revenue and Growth

laurageller.com's annual sales on its online store amounted to $95.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$95.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
laurageller.com revenue by year

laurageller.com's monthly revenueOVER TIME
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Over the past three months, laurageller.com revenue has experienced growth of 16%, compared to the preceding three months.

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laurageller.com revenue growth for last six months
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OVERVIEW
In November 2025, laurageller.com achieved impressive online sales of $9,746,264, far surpassing the BEAUTY AND COSMETICS median of $52,547, with a solid conversion rate between 3.50-4.00%, slightly below the high of 5.32%. Its average order value (AOV) ranged from $50-75, lower than the category’s peak of $204 but above the minimum of $48. The site attracted 5,086,110 sessions, significantly exceeding the median of 19,748, yet still trailing behind the industry leader, sephora.com, which garnered 76,114,809 sessions, highlighting laurageller.com’s strong market presence in a competitive field.
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laurageller.com competitors

In November 2025, laurageller.com generated a revenue of $9,746,264 with 190,351 transactions and 5,086,110 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. When compared to its competitors, qvcuk.com leads in revenue with $22,504,138, but has a slightly lower number of transactions and sessions than laurageller.com. beautybrands.com boasts a high AOV of $125-150 and a strong conversion rate of 5.50-6.00%, despite lower revenue. On the other hand, lauramercier.com has a lower revenue and conversion rate compared to laurageller.com, while boxycharm.com has a similar AOV and high conversion rate. Lastly, makeupforever.com has a higher revenue but lower conversion rate compared to laurageller.com.

qvcuk.com screenshot
#1 qvcuk.com
22.5M
Revenue
3.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
beautybrands.com screenshot
#2 beautybrands.com
1.4M
Revenue
194.3K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
lauramercier.com screenshot
#3 lauramercier.com
703.2K
Revenue
460K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boxycharm.com screenshot
#4 boxycharm.com
16.3K
Revenue
2K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.8M
Revenue
471.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
laurageller.com vs top market performers
laurageller.com
top retailers
conversion rate vs average order value for laurageller.com and its competitors
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Revenue share by device at laurageller.com

In November large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In November large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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laurageller.com channels

Identify top traffic channels that drive growth for laurageller.comand discover how performance of traffic channels has changed over time.

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laurageller.com Google Ads spend

Evaluate laurageller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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laurageller.com devices

Review laurageller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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laurageller.com top markets

Explore laurageller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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laurageller.com country & global rank

Assess the ranking of laurageller.com among other retailers within its primary country and worldwide.

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