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Sep 2025
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Home/Insights/Retailers/laurageller.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.8M
Revenue
Sep 25
2.8M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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laurageller.com is a website that offers cosmetic products catering to makeup enthusiasts. The site features a wide range of makeup items such as foundations, eyeshadows, lipsticks, and blushes. Additionally, they provide tools and kits to help with makeup application. The website serves as an online platform to browse and purchase beauty products.

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laurageller.com Annual Revenue and Growth

laurageller.com's annual sales on its online store amounted to $95.4M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$95.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
laurageller.com revenue by year

laurageller.com's monthly revenueOVER TIME
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Over the past three months, laurageller.com revenue has experienced decline of 25%, compared to the preceding three months.

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laurageller.com revenue decline for last six months
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OVERVIEW
In September 2025, laurageller.com generated impressive online sales of $4,763,032, significantly outperforming the median revenue of $40,540 in the lifestyle/beauty and cosmetics industry. The site achieved a solid conversion rate between 3.50-4.00%, close to the industry high of 4.54%. With an average order value (AOV) ranging from $25-50, it falls below the high AOV benchmark of $203. Additionally, laurageller.com attracted 2,849,547 sessions, a noteworthy figure compared to the industry median of 18,928, though still below the leader Sephora’s 45,764,193 sessions, indicating strong traffic and engagement within its niche.
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laurageller.com competitors

In September 2025, laurageller.com reported a revenue of $4,763,032 with 102,384 transactions and 2,849,547 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 3.50-4.00%. Compared to its competitors, qvcuk.com leads in revenue with $14,427,438, 122,709 transactions, and 2,395,593 sessions, boasting a higher AOV of $100-125 and a conversion rate of 5.00-5.50%. On the other hand, beautybrands.com ranks lower with $1,305,625 in revenue, 10,281 transactions, and 158,502 sessions, but showcases a higher AOV of $125-150 and conversion rate of 6.00-6.50%. lauramercier.com falls behind in revenue at $382,581, 4,930 transactions, and 303,416 sessions, with an AOV of $75-100 and conversion rate of 1.50-2.00%. boxycharm.com and makeupforever.com also demonstrate different strengths and weaknesses in revenue, transactions, sessions, AOV, and conversion rates.

qvcuk.com screenshot
#1 qvcuk.com
14.4M
Revenue
2.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
beautybrands.com screenshot
#2 beautybrands.com
1.3M
Revenue
158.5K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
lauramercier.com screenshot
#3 lauramercier.com
382.6K
Revenue
303.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boxycharm.com screenshot
#4 boxycharm.com
20K
Revenue
4.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
makeupforever.com screenshot
#5 makeupforever.com
1.7M
Revenue
527K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
laurageller.com vs top market performers
laurageller.com
top retailers
conversion rate vs average order value for laurageller.com and its competitors
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Revenue share by device at laurageller.com

In September large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on laurageller.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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laurageller.com channels

Identify top traffic channels that drive growth for laurageller.comand discover how performance of traffic channels has changed over time.

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laurageller.com Google Ads spend

Evaluate laurageller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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laurageller.com devices

Review laurageller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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laurageller.com top markets

Explore laurageller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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laurageller.com country & global rank

Assess the ranking of laurageller.com among other retailers within its primary country and worldwide.

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