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Oct 2025
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Home/Insights/Retailers/dillards.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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38M
Revenue
Oct 25
10.6M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Dillards.com is an online retail platform offering a wide variety of products, including clothing, beauty products, accessories, home goods, and more. With an extensive selection of reputable brands, customers can find fashion-forward items for men, women, and children, as well as items to enhance their homes.

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dillards.com Annual Revenue and Growth

dillards.com's annual sales on its online store amounted to $393.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$393.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
dillards.com revenue by year

dillards.com's monthly revenueOVER TIME
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Over the past three months, dillards.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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dillards.com revenue growth for last six months
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OVERVIEW
In October 2025, dillards.com generated $37,990,924 in online sales, significantly surpassing the MARKETPLACE median of $373,562, while maintaining a strong conversion rate of 3.50-4.00%, just below the high of 4.48%. With an average order value (AOV) between $100-125, dillards.com also compares favorably against the industry’s high of $301 and low of $53. The site attracted 10,635,177 sessions, far exceeding the median of 158,011, but still trailing behind the leading Amazon’s staggering 2,778,032,849 sessions, highlighting its robust performance within the competitive online marketplace landscape.
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dillards.com competitors

In October 2025, dillards.com reported a revenue of $37,990,924 with 374,599 transactions and 10,635,177 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, bloomingdales.com outperformed dillards.com with a revenue of $210,113,396, 675,337 transactions, and 24,482,469 sessions, but had a lower conversion rate of 2.50-3.00%. nordstrom.com also had higher revenue at $178,729,916 with 762,163 transactions and 43,488,349 sessions, but a lower conversion rate of 1.50-2.00%. dillards.com performed better than nordstromrack.com, zappos.com, and Macy's in terms of conversion rate, but lagged behind in revenue and sessions. Overall, dillards.com holds its own in the competitive landscape, with strengths in conversion rate but room for growth in revenue and sessions compared to top competitors.

bloomingdales.com screenshot
#1 bloomingdales.com
210.1M
Revenue
24.5M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nordstrom.com screenshot
#2 nordstrom.com
178.7M
Revenue
43.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
86.8M
Revenue
32.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com screenshot
#4 zappos.com
63.6M
Revenue
19.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#5 macys.com
458.3M
Revenue
73.8M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
dillards.com vs top market performers
dillards.com
top retailers
conversion rate vs average order value for dillards.com and its competitors
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Revenue share by device at dillards.com

In October large majority of sales on dillards.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on dillards.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dillards.com channels

Identify top traffic channels that drive growth for dillards.comand discover how performance of traffic channels has changed over time.

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dillards.com Google Ads spend

Evaluate dillards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dillards.com devices

Review dillards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dillards.com top markets

Explore dillards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dillards.com country & global rank

Assess the ranking of dillards.com among other retailers within its primary country and worldwide.

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