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Sep 2025
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Home/Insights/Retailers/dillards.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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26.8M
Revenue
Sep 25
11.4M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Dillards.com is an online retail platform offering a wide variety of products, including clothing, beauty products, accessories, home goods, and more. With an extensive selection of reputable brands, customers can find fashion-forward items for men, women, and children, as well as items to enhance their homes.

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dillards.com Annual Revenue and Growth

dillards.com's annual sales on its online store amounted to $393.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$393.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dillards.com revenue by year

dillards.com's monthly revenueOVER TIME
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Over the past three months, dillards.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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dillards.com revenue decline for last six months
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OVERVIEW
In September 2025, dillards.com reported online sales revenue of $26,849,305, significantly higher than the e-commerce and shopping marketplace median of $292,070. Its conversion rate ranged between 2.00-2.50%, below the high benchmark of 4.09%, while the average order value (AOV) fell between $100-125, notably less than the top-tier AOV of $309. With 11,394,275 sessions, dillards.com outperformed the median sessions of 136,251, yet lagged behind the dominant amazon.com, which recorded a staggering 2,561,667,744 sessions. Overall, these metrics highlight dillards.com’s position in the competitive e-commerce landscape.
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dillards.com competitors

In September 2025, dillards.com had a revenue of $26,849,305 from 267,998 transactions and 11,394,275 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. In comparison, bloomingdales.com had a revenue of $92,857,352 from 301,513 transactions and 20,827,096 sessions, with an AOV of $300-$325 and a conversion rate of 1.00-1.50%. nordstrom.com outperformed dillards.com with a revenue of $144,579,269 from 608,573 transactions and 38,626,955 sessions, with an AOV of $225-$250 and a conversion rate of 1.50-2.00%. While dillards.com had a similar conversion rate to zappos.com at 2.00-2.50%, zappos.com had a higher revenue of $56,670,636 from 405,201 transactions and 19,369,655 sessions. Overall, dillards.com falls behind its competitors in terms of revenue and transactions but remains competitive in terms of AOV and conversion rate.

bloomingdales.com screenshot
#1 bloomingdales.com
92.9M
Revenue
20.8M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
nordstrom.com screenshot
#2 nordstrom.com
144.6M
Revenue
38.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com screenshot
#4 zappos.com
56.7M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#5 macys.com
377.8M
Revenue
64.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
dillards.com vs top market performers
dillards.com
top retailers
conversion rate vs average order value for dillards.com and its competitors
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Revenue share by device at dillards.com

In September large majority of sales on dillards.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dillards.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dillards.com channels

Identify top traffic channels that drive growth for dillards.comand discover how performance of traffic channels has changed over time.

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dillards.com Google Ads spend

Evaluate dillards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dillards.com devices

Review dillards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dillards.com top markets

Explore dillards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dillards.com country & global rank

Assess the ranking of dillards.com among other retailers within its primary country and worldwide.

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