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Apr 2026
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Home/Insights/Retailers/dillards.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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41.2M
Revenue
Apr 26
15.4M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Dillards.com is an online retail platform offering a wide variety of products, including clothing, beauty products, accessories, home goods, and more. With an extensive selection of reputable brands, customers can find fashion-forward items for men, women, and children, as well as items to enhance their homes.

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dillards.com Annual Revenue and Growth

dillards.com's annual sales on its online store amounted to $432.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$432.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dillards.com revenue by year

dillards.com's monthly revenueOVER TIME
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Over the past three months, dillards.com revenue has experienced decline of 24%, compared to the preceding three months.

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dillards.com revenue decline for last six months
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OVERVIEW
In April 2026, dillards.com generated $41,231,198 in online sales with a conversion rate of 2.50-3.00%, below the high benchmark of 4.36% in the e-commerce marketplace. Its average order value (AOV) ranged from $75 to $100, notably lower than the high of $300. The site recorded 15,438,076 sessions, significantly outpacing the median of 143,015 but far behind Amazon's staggering 2,525,357,109 sessions. Overall, while dillards.com shows strong session numbers, its conversion rate and AOV indicate room for improvement to enhance its competitive position within the e-commerce and shopping landscape.
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dillards.com competitors

In April 2026, dillards.com generated a revenue of $41,231,198 from 429,019 transactions, achieving a conversion rate of 2.50-3.00% with average order values (AOV) between $75-100 across 15,438,076 sessions. In contrast, macys.com led with $434,801,540 in revenue, translating to 2,073,082 transactions but a lower conversion rate of 2.00-2.50%. bloomingdales.com followed closely with $231,374,256 in revenue, benefiting from a significantly higher AOV of $325-350 and 710,004 transactions. nordstrom.com achieved $202,461,729 in revenue with 817,672 transactions, yet a modest conversion rate of 1.50-2.00%. nordstromrack.com performed similarly to dillards.com, posting $58,613,546 in revenue, 754,363 transactions, and a conversion rate of 2.00-2.50%. Overall, while dillards.com shows competitive metrics, it still lags behind in revenue compared to its larger competitors.

bloomingdales.com screenshot
#1 bloomingdales.com
231.4M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
nordstrom.com screenshot
#2 nordstrom.com
202.5M
Revenue
45.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
58.6M
Revenue
35.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
macys.com screenshot
#4 macys.com
434.8M
Revenue
89.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
belk.com screenshot
#5 belk.com
40.4M
Revenue
13.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dillards.com vs top market performers
dillards.com
top retailers
conversion rate vs average order value for dillards.com and its competitors
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Revenue share by device at dillards.com

In April large majority of sales on dillards.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on dillards.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dillards.com channels

Identify top traffic channels that drive growth for dillards.comand discover how performance of traffic channels has changed over time.

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dillards.com Google Ads spend

Evaluate dillards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dillards.com devices

Review dillards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dillards.com top markets

Explore dillards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dillards.com country & global rank

Assess the ranking of dillards.com among other retailers within its primary country and worldwide.

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