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Nov 2025
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Home/Insights/Retailers/dillards.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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47.7M
Revenue
Nov 25
14.8M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Dillards.com is an online retail platform offering a wide variety of products, including clothing, beauty products, accessories, home goods, and more. With an extensive selection of reputable brands, customers can find fashion-forward items for men, women, and children, as well as items to enhance their homes.

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dillards.com Annual Revenue and Growth

dillards.com's annual sales on its online store amounted to $393.5M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$393.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
dillards.com revenue by year

dillards.com's monthly revenueOVER TIME
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Over the past three months, dillards.com revenue has experienced growth of 31%, compared to the preceding three months.

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dillards.com revenue growth for last six months
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OVERVIEW
In November 2025, dillards.com achieved online sales revenue of $47,688,260, significantly outperforming the e-commerce industry median of $470,147. With a conversion rate of 3.00-3.50%, it stands above the industry low of 1.13%, yet below the high of 4.97%. The average order value (AOV) ranged between $75 and $100, falling short of the high AOV benchmark of $285. dillards.com recorded 14,789,505 sessions, far exceeding the industry median of 159,615 but trailing the 2,883,966,808 sessions of the leading competitor, amazon.com, highlighting its substantial presence in the e-commerce and shopping marketplace.
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dillards.com competitors

In November 2025, dillards.com had a revenue of $47,688,260 with 483,354 transactions and 14,789,505 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, bloomingdales.com had the highest revenue at $297,997,687 with 956,500 transactions and 35,855,698 sessions, featuring an AOV of $300-325 and a conversion rate of 2.50-3.00%. nordstrom.com followed closely with a revenue of $292,029,241, 1,088,597 transactions, and 55,530,385 sessions, with an AOV of $250-275 and a conversion rate of 1.50-2.00%. dillards.com did outperform some competitors like Nordstrom Rack and Zappos in terms of conversion rate and AOV, but Macy's led the pack with the highest revenue of $795,482,899, 3,790,863 transactions, and 132,587,206 sessions, along with an AOV of $200-225 and a conversion rate of 2.50-3.00%.

bloomingdales.com screenshot
#1 bloomingdales.com
298M
Revenue
35.9M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nordstrom.com screenshot
#2 nordstrom.com
292M
Revenue
55.5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
nordstromrack.com screenshot
#3 nordstromrack.com
113.1M
Revenue
40.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zappos.com screenshot
#4 zappos.com
75.3M
Revenue
23.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#5 macys.com
795.5M
Revenue
132.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
dillards.com vs top market performers
dillards.com
top retailers
conversion rate vs average order value for dillards.com and its competitors
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Revenue share by device at dillards.com

In November large majority of sales on dillards.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on dillards.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dillards.com channels

Identify top traffic channels that drive growth for dillards.comand discover how performance of traffic channels has changed over time.

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dillards.com Google Ads spend

Evaluate dillards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dillards.com devices

Review dillards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dillards.com top markets

Explore dillards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dillards.com country & global rank

Assess the ranking of dillards.com among other retailers within its primary country and worldwide.

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