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Jan 2026
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Home/Insights/Retailers/dillards.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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53.1M
Revenue
Jan 26
16.7M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Dillards.com is an online retail platform offering a wide variety of products, including clothing, beauty products, accessories, home goods, and more. With an extensive selection of reputable brands, customers can find fashion-forward items for men, women, and children, as well as items to enhance their homes.

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dillards.com Annual Revenue and Growth

dillards.com's annual sales on its online store amounted to $432.5M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$432.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dillards.com revenue by year

dillards.com's monthly revenueOVER TIME
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Over the past three months, dillards.com revenue has experienced growth of 81%, compared to the preceding three months.

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dillards.com revenue growth for last six months
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OVERVIEW
In January 2026, dillards.com reported online sales revenue of $53,108,038, significantly higher than the marketplace median of $529,306, yet far behind industry leader amazon.com at $12,297,703,393. The site's conversion rate ranged from 3.00% to 3.50%, positioning it within the competitive landscape but below the top rate of 4.66%. The average order value (AOV) stood between $75 and $100, notably lower than the e-commerce high of $290. With 16,738,022 sessions, dillards.com exceeded the median of 161,813 sessions, yet it remained far behind amazon.com's staggering 2,738,157,822 sessions.
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dillards.com competitors

In January 2026, dillards.com reported a revenue of $53,108,038 with 531,531 transactions and 16,738,022 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Compared to its competitors, dillards.com falls behind bloomingdales.com in revenue at $237,773,917 but surpasses nordstromrack.com, zappos.com, and macys.com. bloomingdales.com has the highest revenue among the competitors with $237,773,917, followed by macys.com at $474,671,269. In terms of AOV, dillards.com and nordstromrack.com tie with $75-100, while macys.com has the highest AOV range of $200-225. Conversion rates for dillards.com are slightly higher than zappos.com and bloomingdales.com, but slightly lower than macys.com. Overall, dillards.com holds its own in the competitive online retail space but has room for growth in terms of revenue and sessions compared to some of its larger competitors.

bloomingdales.com screenshot
#1 bloomingdales.com
237.8M
Revenue
28.1M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
nordstromrack.com screenshot
#2 nordstromrack.com
64.2M
Revenue
29.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zappos.com screenshot
#3 zappos.com
63.4M
Revenue
20M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
macys.com screenshot
#4 macys.com
474.7M
Revenue
79.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
belk.com screenshot
#5 belk.com
36.3M
Revenue
11.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dillards.com vs top market performers
dillards.com
top retailers
conversion rate vs average order value for dillards.com and its competitors
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Revenue share by device at dillards.com

In January large majority of sales on dillards.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dillards.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dillards.com channels

Identify top traffic channels that drive growth for dillards.comand discover how performance of traffic channels has changed over time.

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dillards.com Google Ads spend

Evaluate dillards.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dillards.com devices

Review dillards.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dillards.com top markets

Explore dillards.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dillards.com country & global rank

Assess the ranking of dillards.com among other retailers within its primary country and worldwide.

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