ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced growth of 81%, compared to the preceding three months.
ouidad.com competitors
In January 2026, ouidad.com generated a revenue of $358,455 from 4,549 transactions and 152,601 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 2.50-3.00%. When compared to its competitors, devacurl.com had a revenue of $117,073 from 1,138 transactions and 64,487 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. lusbrands.com generated $11,341 in revenue from 168 transactions and 6,075 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. curlsmith.com stood out with a revenue of $1,163,847 from 13,384 transactions and 481,784 sessions, matching ouidad.com's AOV and conversion rate. Lastly, southerncurlatl.com had a revenue of $10,846 from 123 transactions and 3,300 sessions, with a higher conversion rate of 3.50-4.00%.
Revenue share by device at ouidad.com
In January large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
