ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
GRIPS CUSTOMERS & RESEARCH PARTNERS
ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced decline of 16%, compared to the preceding three months.
ouidad.com competitors
As of April 2026, ouidad.com has reported a revenue of $247,243 from 3,262 transactions across 199,496 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 1.50-2.00%. In comparison, devacurl.com generated $108,619 in revenue with a higher conversion rate of 2.00-2.50% from 1,763 transactions, indicating better efficiency despite lower overall sales. curlsmith.com significantly outperforms with a revenue of $1,031,146 and a conversion rate of 2.50-3.00% from 12,240 transactions, suggesting a strong market presence. onlycurls.com, although lower in revenue at $234,154, boasts a notable conversion rate of 4.00-4.50%. Conversely, lusbrands.com and southerncurlatl.com lag behind in revenue, with $3,602 and $23,030 respectively, both struggling with lower transaction volumes and less competitive conversion rates. Overall, ouidad.com holds a strong position within this competitive landscape.
Revenue share by device at ouidad.com
In April large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
