ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced decline of 14%, compared to the preceding three months.
ouidad.com competitors
In October 2025, ouidad.com outperformed its competitors in terms of revenue with $244,186. The number of transactions on ouidad.com was also higher at 2,989, and it had a substantial number of sessions at 134,821. The average order value (AOV) for ouidad.com was in the range of $75-100, with a conversion rate of 2.00-2.50%. In comparison, devacurl.com had lower revenue at $105,483 and fewer transactions at 1,008, with sessions totaling 63,334. lusbrands.com had even lower revenue and transactions, but a higher AOV and conversion rate. curlsmith.com stood out with significantly higher revenue, transactions, and sessions, but similar AOV to ouidad.com. southerncurlatl.com and onlycurls.com also had varying levels of performance in revenue, transactions, AOV, and conversion rates compared to ouidad.com.
Revenue share by device at ouidad.com
In October large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
