ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
GRIPS CUSTOMERS & RESEARCH PARTNERS
ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced growth of 6.3%, compared to the preceding three months.
ouidad.com competitors
In September 2026, ouidad.com trails its competitors in sessions, with 160,000 compared to curlsmith.com's 399,000. However, ouidad.com ranks third overall in revenue at $259,000 and transactions with 2,810. curlsmith.com leads significantly in both revenue at $1.2 million and transactions at 11,700, showcasing its strong market position. Among the other competitors, onlycurls.com follows closely with $282,000 in revenue and 7,184 transactions, while devacurl.com reports $85,100 in revenue from 812 transactions. While ouidad.com shares a similar AOV range of $75-100 with southerncurlatl.com, which earns $9,938 from 111 transactions, it continues to face challenges in session traffic compared to curlsmith.com.
Revenue share by device at ouidad.com
In September large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries ouidad.com operates in
ouidad.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
