ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced decline of 13%, compared to the preceding three months.
ouidad.com competitors
In September 2025, when comparing ouidad.com to its competitors, it is evident that Ouidad stands out in terms of revenue and transactions. ouidad.com generated a revenue of $178,125 with 2,129 transactions, whereas its competitors devacurl.com and lusbrands.com had lower revenues of $86,224 and $60,820, respectively. However, curlsmith.com outperformed ouidad.com with a significantly higher revenue of $1,272,994 from 14,117 transactions. In terms of sessions, ouidad.com had 133,672 sessions, while curlsmith.com led with 482,051 sessions. The average order value (AOV) for ouidad.com ranged from $75 to $100, which was comparable to some competitors but lower than others. ouidad.com's conversion rate fell within the range of 1.50% to 2.00%, similar to other competitors such as lusbrands.com and southerncurlatl.com. Overall, ouidad.com maintains a strong position within the market, especially in terms of revenue and transactions.
Revenue share by device at ouidad.com
In September large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
