ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced growth of 62%, compared to the preceding three months.
ouidad.com competitors
When comparing ouidad.com to its competitors in December 2025, we can see that Ouidad had a revenue of $405,347 with 4,723 transactions and 152,873 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 3.00-3.50%. In contrast, devacurl.com had lower revenue at $126,071 but a higher AOV of $100-$125, with a conversion rate of 1.50-2.00%. curlsmith.com outperformed both with a revenue of $1,858,468, 21,775 transactions, and 489,474 sessions, along with a similar AOV and a higher conversion rate of 4.00-4.50%. southerncurlatl.com had lower revenue but a comparable conversion rate to Ouidad, while onlycurls.com had higher revenue and sessions, but a lower AOV and conversion rate. Overall, Ouidad falls within the range of its competitors in terms of revenue, AOV, and conversion rate.
Revenue share by device at ouidad.com
In December large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
