ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced decline of 11%, compared to the preceding three months.
ouidad.com competitors
In August 2025, ouidad.com generated $184,335 in revenue from 2,303 transactions and 139,920 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50-2.00%. Compared to its competitors, ouidad.com performed better than devacurl.com and lusbrands.com in terms of revenue, transactions, and sessions. However, curlsmith.com outperformed ouidad.com significantly with $1,249,445 in revenue from 13,429 transactions and 483,987 sessions, along with a higher conversion rate of 2.50-3.00%. Southern Curl ATL and Only Curls also showed strong performance in revenue and transactions, with unique strengths in conversion rates. ouidad.com's focus on high-quality products for curly hair has helped it maintain a competitive position within the market, but there is potential for growth by optimizing conversion rates and expanding its customer base.
Revenue share by device at ouidad.com
In August large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
