ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced growth of 17%, compared to the preceding three months.
ouidad.com competitors
In November 2025, ouidad.com outperformed some of its competitors in terms of revenue, with a total revenue of $336,393. However, when it comes to the number of transactions and sessions, ouidad.com fell behind. devacurl.com had 1,307 transactions and 64,837 sessions, while curlsmith.com had a significantly higher number of transactions (25,937) and sessions (482,647). In terms of average order value (AOV), lusbrands.com had the highest AOV of $175-$200, while onlycurls.com had the lowest AOV of $25-$50. Conversion rates varied among the competitors, with curlsmith.com having the highest conversion rate of 5.00-5.50, followed by lusbrands.com at 8.00-8.50. Overall, ouidad.com maintained a steady performance in revenue, AOV, and conversion rate compared to its competitors, but lagged behind in transactions and sessions.
Revenue share by device at ouidad.com
In November large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
