ouidad.com
Ouidad.com is a website offering products catered towards individuals with curly hair. They sell a range of hair care items, including shampoos, conditioners, styling creams, and tools. The site provides information and resources on maintaining and embracing curly hair, with tips, tutorials, and a blog for the curly hair community.
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ouidad.com Annual Revenue and Growth
ouidad.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
ouidad.com's monthly revenueOVER TIME
Over the past three months, ouidad.com revenue has experienced decline of 23%, compared to the preceding three months.
ouidad.com competitors
In July 2026, ouidad.com trails its competitors significantly in sessions, with 177,000 compared to curlsmith.com’s 399,000, which represents a gap of 222,000 sessions. While ouidad.com achieves a revenue of $255,000 and ranks third among its peers, it still falls behind curlsmith.com by $609,000. Additionally, its transactions stand at 3,141, again trailing curlsmith.com by 6,343. In terms of average order value (AOV), ouidad.com matches lusbrands.com and curlsmith.com with a range of $75-100, but competitors like onlycurls.com have a lower AOV of $25-50 yet a better conversion rate of 2.50-3.00%. Overall, ouidad.com has room for improvement to compete more effectively.
Revenue share by device at ouidad.com
In July large majority of sales on ouidad.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries ouidad.com operates in
ouidad.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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ouidad.com channels
Identify top traffic channels that drive growth for ouidad.comand discover how performance of traffic channels has changed over time.
ouidad.com Google Ads spend
Evaluate ouidad.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ouidad.com devices
Review ouidad.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
