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Sep 2025
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Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.1M
Revenue
Sep 25
2.5M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $167.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced decline of 16%, compared to the preceding three months.

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outletcity.com revenue decline for last six months
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OVERVIEW
In September 2025, outletcity.com generated impressive online sales revenue of $11,130,231, significantly surpassing the lifestyle/fashion and apparel median of $74,931, yet far behind the leader, shein.com, at $819,580,923. The site's conversion rate of 3.50-4.00% is notably strong, exceeding the sector average of 3.2% and remaining well above the low of 0.68%. Additionally, outletcity.com achieved an average order value (AOV) of $100-125, which is competitive compared to the high of $382 and low of $73 in the industry. With 2,524,900 sessions, the site also far exceeds the median of 34,221 sessions in its category.
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outletcity.com competitors

In September 2025, outletcity.com stands out among its competitors in terms of revenue, with $11,130,231, significantly higher than dress-for-less.de ($461,158), outlet46.de ($506,563), and engelhorn.de ($2,461,529). However, breuninger.com leads the pack with $24,404,579 in revenue. outletcity.com also boasts a high number of transactions at 96,122, surpassing dress-for-less.de (4,297), outlet46.de (5,570), and engelhorn.de (11,920). In terms of sessions, outletcity.com with 2,524,900 falls behind breuninger.com (7,588,295) but surpasses its other competitors. The average order value (AOV) of outletcity.com falls within the range of $100-$125, similar to dress-for-less.de and outlet46.de but lower than engelhorn.de and breuninger.com. Additionally, the conversion rate of outletcity.com (3.50-4.00%) is higher compared to dress-for-less.de (1.50-2.00%) and outlet46.de (1.00-1.50%), but slightly lower than engelhorn.de (2.50-3.00%) and breuninger.com (1.50-2.00%).

dress-for-less.de screenshot
#1 dress-for-less.de
461.2K
Revenue
250.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
2.5M
Revenue
457.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
506.6K
Revenue
424.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
24.4M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fashionette.de screenshot
#5 fashionette.de
3.5M
Revenue
568.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In September large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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