Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for outletcity.comoutletcity.com

Start benchmarking for free
Sign in with GoogleSign up with Google
24.2M
Revenue
Nov 25
3.3M
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
Loading...

OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $167.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
View real-time data

Over the past three months, outletcity.com revenue has experienced growth of 51%, compared to the preceding three months.

View real-time data
outletcity.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, outletcity.com generated $24,249,989 in online sales, significantly below the FASHION AND APPAREL median of $93,064, with a conversion rate of 5.50-6.00%, exceeding the high benchmark of 3.37%. The average order value (AOV) ranged from $125 to $150, lower than the high of $375 but above the low of $76. With 3,321,472 sessions, outletcity.com remains far behind industry leader shein.com, which had 342,497,064 sessions, while the median sessions for the sector stood at 36,492, showcasing outletcity's competitive position within the fashion landscape.
Read more

outletcity.com competitors

outletcity.com outperforms its competitors in terms of revenue and transactions. In November 2025, outletcity.com generated a revenue of $24,249,989 from 188,646 transactions, while its closest competitor, breuninger.com, had a revenue of $37,126,016 from 198,904 transactions. However, outletcity.com falls behind in sessions compared to breuninger.com, with 3,321,472 sessions versus 8,971,302 sessions. outletcity.com also has a higher average order value (AOV) of $125-150 and a higher conversion rate of 5.50-6.00%, indicating better efficiency in turning sessions into transactions. In comparison, breuninger.com has a slightly higher AOV of $175-200 but a lower conversion rate of 2.00-2.50%. Overall, outletcity.com's strong revenue and transaction numbers showcase its competitiveness in the online outlet retail market.

dress-for-less.de screenshot
#1 dress-for-less.de
600.6K
Revenue
361.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
3.3M
Revenue
613.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
618.6K
Revenue
421.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
37.1M
Revenue
9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
fashionette.de screenshot
#5 fashionette.de
6M
Revenue
627.2K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at outletcity.com

In November large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In November large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard