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Aug 2025
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Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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9.8M
Revenue
Aug 25
2.5M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $167.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced decline of 13%, compared to the preceding three months.

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outletcity.com revenue decline for last six months
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OVERVIEW
In August 2025, outletcity.com, a FASHION AND APPAREL industry player, generated $9,835,148 in online sales revenue with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The store experienced 2,450,813 sessions during this period. Compared to the industry median of $77,469 in revenue, 3.01% conversion rate, and 36,717 sessions, outletcity.com's performance metrics are relatively high. However, shein.com stands out with $865,065,186 in revenue, 3.01% conversion rate, and 323,426,413 sessions, showcasing significant industry leadership in online fashion retail.
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outletcity.com competitors

In August 2025, outletcity.com generated $9,835,148 in revenue from 80,668 transactions and 2,450,813 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 3.00-3.50%. In comparison, dress-for-less.de had a revenue of $464,393 from 4,248 transactions and 331,781 sessions, with a similar AOV and a lower conversion rate of 1.00-1.50%. engelhorn.de performed better than outletcity.com in revenue at $2,776,273, with 13,455 transactions and 601,871 sessions, a higher AOV of $200-225, and a conversion rate of 2.00-2.50%. outlet46.de and breuninger.com also had higher revenues than outletcity.com, with varying transaction volumes, session counts, AOVs, and conversion rates. In contrast, rebelle.com lagged behind in revenue at $6,245 with only 9 transactions and 369 sessions, but had a remarkably high AOV of $650-675 and a conversion rate of 2.50-3.00%.

dress-for-less.de screenshot
#1 dress-for-less.de
464.4K
Revenue
331.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
2.8M
Revenue
601.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
629.2K
Revenue
478.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
24.4M
Revenue
7.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rebelle.com screenshot
#5 rebelle.com
6.2K
Revenue
368.7
Sessions
2.5-3.0%
Conv. rate
$600-700
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In August large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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