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Jan 2026
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Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.9M
Revenue
Jan 26
2.5M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $152.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$152.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced growth of 21%, compared to the preceding three months.

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outletcity.com revenue growth for last six months
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OVERVIEW
In January 2026, outletcity.com, operating in the lifestyle/fashion and apparel sector, generated $9,913,270 in online sales, significantly exceeding the industry median of $91,806. With a conversion rate between 3.00-3.50%, it aligns closely with the high benchmark of 3.1%. The average order value (AOV) ranged from $100 to $125, notably lower than the top-tier AOV of $390, yet above the low of $76. The site attracted 2,543,182 sessions, dwarfed by shein.com’s 279,580,739 sessions but vastly outpacing the median of 38,909 within its category.
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outletcity.com competitors

In January 2026, outletcity.com outperformed its competitors in terms of revenue, with a total of $9,913,270. breuninger.com came closest with $37,152,070, while dress-for-less.de lagged significantly behind with only $310,234. In terms of transactions, outletcity.com also excelled with 80,017, compared to dress-for-less.de's 2,764. However, engelhorn.de had a higher average order value (AOV) range of $200-225, compared to outletcity.com's $100-125. outletcity.com had a strong conversion rate of 3.00-3.50%, which outperformed all its competitors, with the closest being breuninger.com at 1.50-2.00%. Overall, outletcity.com stood out as a top performer in revenue and conversion rate, showcasing its competitive edge in the market.

dress-for-less.de screenshot
#1 dress-for-less.de
310.2K
Revenue
340.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
2.8M
Revenue
713.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
491.7K
Revenue
479.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
37.2M
Revenue
10.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fashionette.de screenshot
#5 fashionette.de
2.6M
Revenue
523.8K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In January large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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