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Dec 2025
All countries
Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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10.5M
Revenue
Dec 25
2.7M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $167.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced growth of 53%, compared to the preceding three months.

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outletcity.com revenue growth for last six months
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OVERVIEW
In December 2025, outletcity.com, operating in the FASHION AND APPAREL sector, achieved online sales revenue of $10,462,503, significantly higher than the median of $92,600, with a conversion rate between 3.00-3.50%, slightly surpassing the industry high of 3.17%. The average order value (AOV) ranged from $125-150, while the sector's highest AOV is $389. With 2,664,605 sessions, outletcity.com stands well above the median of 39,789 but far below shein.com’s leading 304,519,814 sessions, highlighting a solid performance yet potential for growth against larger competitors like macys.com, which reported $926,839,757 in revenue.
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outletcity.com competitors

In December 2025, outletcity.com generated a revenue of $10,462,503 from 82,899 transactions with a conversion rate of 3.00-3.50% and an average order value (AOV) of $125-150. Comparing this to its competitors, dress-for-less.de had a revenue of $419,324 from 3,812 transactions with a conversion rate of 0.50-1.00% and an AOV of $100-125. engelhorn.de achieved a revenue of $3,263,398 from 15,375 transactions with a conversion rate of 2.00-2.50% and an AOV of $200-225. outlet46.de generated a revenue of $553,180 from 5,966 transactions with a conversion rate of 1.00-1.50% and an AOV of $75-100. Lastly, breuninger.com outperformed all with a revenue of $38,346,238 from 207,518 transactions, a conversion rate of 1.50-2.00%, and an AOV of $175-200. Overall, outletcity.com falls in the mid-range in terms of revenue and performance metrics among its competitors.

dress-for-less.de screenshot
#1 dress-for-less.de
419.3K
Revenue
418.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
3.3M
Revenue
716.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
553.2K
Revenue
484.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
38.3M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fashionette.de screenshot
#5 fashionette.de
2.8M
Revenue
637K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In December large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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