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Oct 2025
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Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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15.9M
Revenue
Oct 25
2.8M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $167.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$167.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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outletcity.com revenue decline for last six months
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OVERVIEW
In October 2025, outletcity.com generated $15,862,129 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, with a strong conversion rate of 4.50-5.00%, well above the industry average of 3.36%. The site's average order value (AOV) ranged between $100-125, notably higher than the low end of $74. With 2,815,906 sessions, outletcity.com showcases a solid performance relative to the industry median of 33,163, although it remains distant from the market leader, shein.com, which commands over 977 million in sales and 321 million sessions, highlighting both opportunity and competitive challenge in this dynamic sector.
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outletcity.com competitors

In October 2025, outletcity.com generated $15,862,129 in revenue from 134,024 transactions and 2,815,906 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 4.50-5.00%. In comparison, dress-for-less.de had revenue of $461,800 from 4,281 transactions and 339,985 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. engelhorn.de generated $2,626,109 in revenue from 12,313 transactions and 539,569 sessions, with an AOV of $200-225 and a conversion rate of 2.00-2.50%. outlet46.de had revenue of $605,744 from 6,807 transactions and 533,598 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. breuninger.com outperformed them all with revenue of $27,766,398 from 150,417 transactions and 7,643,975 sessions, with an AOV of $175-200 and a conversion rate of 1.50-2.00%.

dress-for-less.de screenshot
#1 dress-for-less.de
461.8K
Revenue
340K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
2.6M
Revenue
539.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
605.7K
Revenue
533.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#4 breuninger.com
27.8M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fashionette.de screenshot
#5 fashionette.de
4.8M
Revenue
528.6K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In October large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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