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Jul 2026
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Home/Insights/Retailers/outletcity.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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10.2M
Revenue
Jul 26
2.4M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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OutletCity.com is an online retail platform offering a diverse range of products. Their selection includes clothing, accessories, footwear, and home goods. The website is known for offering discounted prices, making it a popular destination for individuals seeking affordable fashion, lifestyle, and household items.

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outletcity.com Annual Revenue and Growth

outletcity.com's annual sales on its online store amounted to $152.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$152.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
outletcity.com revenue by year

outletcity.com's monthly revenueOVER TIME
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Over the past three months, outletcity.com revenue has experienced growth of 21%, compared to the preceding three months.

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outletcity.com revenue growth for last six months
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OVERVIEW
outletcity.com outperforms a typical fashion and apparel store in several key metrics. In July 2026, it generated $10.2 million in online sales, significantly higher than the typical store's $71,300. Its conversion rate of 3.50-4.00% is within the typical range of 0.66% to 3.1%, and its average order value (AOV) of $100-125 falls within the typical range of $84 to $403. With 2.4 million sessions, outletcity.com far exceeds a typical fashion and apparel store's 28,400 sessions monthly.
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outletcity.com competitors

In July 2026, outletcity.com trails its competitors significantly in sessions, with 2.4 million compared to breuninger.com’s 9.2 million, a gap of 6.8 million. However, outletcity.com ranks second in revenue, generating $10.2 million, outpacing engelhorn.de's $2.1 million and outlet46.de's $769,000. Despite this, it falls short of breuninger.com by $19.2 million. In terms of transactions, outletcity.com processed 84,700, again ranking second but lagging behind breuninger.com, which achieved 153,000. While outletcity.com maintains an AOV range of $100-125, it outperforms competitors like dress-for-less.de and outlet46.de, both also in the same AOV range but with much lower revenues and conversion rates of 3.50-4.00%.

dress-for-less.de screenshot
#1 dress-for-less.de
446.4K
Revenue
294.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
engelhorn.de screenshot
#2 engelhorn.de
2.1M
Revenue
436.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#3 outlet46.de
768.8K
Revenue
485.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#4 breuninger.com
29.4M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
rebelle.com screenshot
#5 rebelle.com
7.1K
Revenue
568
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
outletcity.com vs top market performers
outletcity.com
top retailers
conversion rate vs average order value for outletcity.com and its competitors
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Revenue share by device at outletcity.com

In July large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on outletcity.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

Industries outletcity.com operates in

outletcity.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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outletcity.com channels

Identify top traffic channels that drive growth for outletcity.comand discover how performance of traffic channels has changed over time.

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outletcity.com Google Ads spend

Evaluate outletcity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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outletcity.com devices

Review outletcity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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outletcity.com top markets

Explore outletcity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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outletcity.com country & global rank

Assess the ranking of outletcity.com among other retailers within its primary country and worldwide.

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