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Apr 2026
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Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

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132.8K
Revenue
Apr 26
32.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

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pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $10.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$10.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
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Over the past three months, pmtonline.co.uk revenue has experienced decline of 8.4%, compared to the preceding three months.

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pmtonline.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, pmtonline.co.uk, operating in the arts and entertainment/music industry, achieved online sales revenue of $132,848, significantly surpassing the median of $46,165. Its conversion rate ranged from 0.50-1.00%, below the high of 3.22%, with an average order value (AOV) of $450-475, compared to the high AOV of $729. The site recorded 32,846 sessions, while the median for the industry stood at 14,593. Despite strong sales, pmtonline.co.uk's performance metrics indicate potential areas for improvement to better align with industry leaders like reverb.com, which dominates with revenues and traffic.
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pmtonline.co.uk competitors

In April 2026, pmtonline.co.uk generated a revenue of $132,848 from 295 transactions, resulting in 32,846 sessions. Its average order value (AOV) ranged from $450 to $475, with a conversion rate of 0.50-1.00%. In comparison, competitors like thomann.de and reverb.com far outpaced pmtonline.co.uk, with revenues of $65,947,041 and $76,961,399, respectively, and higher conversion rates of 1.50-2.00% and 1.00-1.50%. gear4music.com also performed significantly better, boasting a revenue of $4,656,412 and 27,655 transactions, while sweetwater.com achieved $27,286,903 with an AOV of $300-325. dv247.com had a smaller revenue of $52,128 but a notably high AOV of $725-750. Overall, pmtonline.co.uk struggles against these competitors in revenue and transaction volume, although its AOV is competitive.

gear4music.com screenshot
#1 gear4music.com
4.7M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
thomann.de screenshot
#2 thomann.de
65.9M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
reverb.com screenshot
#3 reverb.com
77M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sweetwater.com screenshot
#4 sweetwater.com
27.3M
Revenue
13.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
dv247.com screenshot
#5 dv247.com
52.1K
Revenue
7.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
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Revenue share by device at pmtonline.co.uk

In April large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

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pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

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