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Jan 2026
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Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

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135.4K
Revenue
Jan 26
48K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

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pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $10.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$10.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
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Over the past three months, pmtonline.co.uk revenue has experienced decline of 4.1%, compared to the preceding three months.

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pmtonline.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, pmtonline.co.uk generated $135,393 in online sales, significantly exceeding the MUSIC median of $58,236, with a conversion rate ranging from 0.50-1.00%, below the high benchmark of 3.49% and above the low of 0.83%. The average order value (AOV) stood at $325-350, compared to the category's high of $727 and low of $52. The site attracted 48,047 sessions, a notable figure, though it pales in comparison to reverb.com's staggering 16,335,863 sessions and is above the industry median of 15,617, showcasing solid engagement in a competitive market.
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pmtonline.co.uk competitors

In January 2026, pmtonline.co.uk reported a revenue of $135,393 with 400 transactions and 48,047 sessions, resulting in an average order value (AOV) of $325-350 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, gear4music.com leads in revenue with $12,421,644, 52,821 transactions, and 3,049,010 sessions, boasting an AOV of $225-250 and a conversion rate of 1.50-2.00%. thomann.de follows with a revenue of $101,676,921, 260,864 transactions, and 10,853,349 sessions, offering an AOV of $375-400 and a conversion rate of 2.00-2.50%. reverb.com and sweetwater.com also outperform pmtonline.co.uk in terms of revenue and sessions, while dv247.com falls behind in revenue and transactions. Overall, pmtonline.co.uk shows potential for growth in revenue and sessions compared to some competitors but may need to improve its conversion rate and average order value to compete effectively in the market.

gear4music.com screenshot
#1 gear4music.com
12.4M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
thomann.de screenshot
#2 thomann.de
101.7M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
reverb.com screenshot
#3 reverb.com
104.4M
Revenue
16.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
sweetwater.com screenshot
#4 sweetwater.com
45.6M
Revenue
13.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
dv247.com screenshot
#5 dv247.com
31.5K
Revenue
4.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
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Revenue share by device at pmtonline.co.uk

In January large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

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pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

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