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Sep 2025
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Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

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92.1K
Revenue
Sep 25
22.8K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$400-500
AOV
Sep 25
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PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

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pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $35M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$35M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
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Over the past three months, pmtonline.co.uk revenue has experienced decline of 85%, compared to the preceding three months.

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pmtonline.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, pmtonline.co.uk generated $92,078 in revenue, significantly above the arts and entertainment/music median of $48,156, with a conversion rate of 0.50-1.00%, trailing the high benchmark of 3.58% and the low of 0.72%. The average order value (AOV) ranged from $475 to $500, below the high of $656 and above the low of $55 in the sector. The site recorded 22,838 sessions, exceeding the industry median of 16,222, but far behind reverb.com, which had an astonishing 14,748,933 sessions, marking a strong performance relative to industry averages.
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pmtonline.co.uk competitors

In September 2025, pmtonline.co.uk generated a revenue of £92,078 with 188 transactions from 22,838 sessions, resulting in an average order value (AOV) of £475-£500 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, we see that gear4music.com had the highest revenue of £17,574,789 with 46,059 transactions from 2,438,420 sessions, an AOV of £375-£400, and a conversion rate of 1.50-2.00%. thomann.de followed with a revenue of £65,401,395, 179,444 transactions, 9,277,727 sessions, an AOV of £350-£375, and a conversion rate of 1.50-2.00%. reverb.com had the highest revenue of £118,105,794, with 191,793 transactions, 14,748,933 sessions, an AOV of £600-£625, and a conversion rate of 1.00-1.50%. sweetwater.com and dv247.com also had impressive performances in terms of revenue, transactions, sessions, AOV, and conversion rates compared to pmtonline.co.uk.

gear4music.com screenshot
#1 gear4music.com
17.6M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
thomann.de screenshot
#2 thomann.de
65.4M
Revenue
9.3M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
reverb.com screenshot
#3 reverb.com
118.1M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#4 sweetwater.com
46.9M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dv247.com screenshot
#5 dv247.com
40.3K
Revenue
7K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
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Revenue share by device at pmtonline.co.uk

In September large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

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pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

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