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May 2026
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Home/Insights/Retailers/guitarcenter.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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92.6M
Revenue
May 26
11.6M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$500-600
AOV
May 26
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Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.

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guitarcenter.com Annual Revenue and Growth

guitarcenter.com's annual sales on its online store amounted to $978.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
guitarcenter.com revenue by year

guitarcenter.com's monthly revenueOVER TIME
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Over the past three months, guitarcenter.com revenue has experienced growth of 1.8%, compared to the preceding three months.

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guitarcenter.com revenue growth for last six months
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OVERVIEW
In May 2026, guitarcenter.com generated online sales revenue of $92,617,185 with a conversion rate of 1.00-1.50%, significantly lower than the high of 4.08% in its industry. The site's average order value (AOV) ranged between $575-600, while the median AOV in the category is $889. With approximately 11,580,740 sessions, guitarcenter.com trails behind the industry's largest player, samsung.com, which boasts an impressive 718,103,717 sessions. The median revenue in the COMPUTERS AND TECHNOLOGY sector is just $192,424, highlighting guitarcenter.com's substantial market presence.
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guitarcenter.com competitors

As of May 2026, reverb.com leads the competitive landscape with the highest revenue of $112,099,821 from 175,530 transactions and sessions totaling 15,505,059. Its average order value (AOV) stands at $625-650, suggesting a strong appeal for higher-end products. In comparison, guitarcenter.com generated $92,617,185 in revenue with 155,616 transactions and approximately 11,580,740 sessions, yielding an AOV of $575-600. sweetwater.com follows closely, generating $60,111,029 in revenue with 166,921 transactions and a significantly lower AOV of $350-375 despite more sessions (13,625,947). Meanwhile, musiciansfriend.com and samash.com report revenues of $9,180,484 and $411,751 respectively, both demonstrating much lower transaction counts and AOVs. Overall, while guitarcenter.com remains strong, reverb.com’s premium positioning sets it apart in revenue and AOV, making it a formidable competitor.

sweetwater.com screenshot
#1 sweetwater.com
60.1M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
reverb.com screenshot
#2 reverb.com
112.1M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
9.2M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
samash.com screenshot
#4 samash.com
411.8K
Revenue
139.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
7.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
guitarcenter.com vs top market performers
guitarcenter.com
top retailers
conversion rate vs average order value for guitarcenter.com and its competitors
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Revenue share by device at guitarcenter.com

In May large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries guitarcenter.com operates in

guitarcenter.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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guitarcenter.com channels

Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.

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guitarcenter.com Google Ads spend

Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guitarcenter.com devices

Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guitarcenter.com top markets

Explore guitarcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guitarcenter.com country & global rank

Assess the ranking of guitarcenter.com among other retailers within its primary country and worldwide.

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