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Jul 2026
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Home/Insights/Retailers/guitarcenter.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for guitarcenter.comguitarcenter.com

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87.7M
Revenue
Jul 26
11.3M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.

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guitarcenter.com Annual Revenue and Growth

guitarcenter.com's annual sales on its online store amounted to $978.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
guitarcenter.com revenue by year

guitarcenter.com's monthly revenueOVER TIME
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Over the past three months, guitarcenter.com revenue has experienced growth of 20%, compared to the preceding three months.

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guitarcenter.com revenue growth for last six months
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OVERVIEW
guitarcenter.com achieved a conversion rate of 1.00-1.50% in July 2026, with an average order value (AOV) of $575-600. The site generated $87.7 million in revenue from 11.3 million sessions, while an average consumer electronics store sees around 43,500 sessions monthly. In comparison, the average consumer electronics store generates about $193,000 in revenue, showcasing guitarcenter.com’s significant performance within the category. Notably, the largest consumer electronics site, apple.com, generates $3.9 billion.
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guitarcenter.com competitors

In July 2026, reverb.com led the market with $128.9 million in revenue, outpacing guitarcenter.com by $41.2 million. guitarcenter.com recorded $87.7 million, placing it second among competitors. While reverb.com also topped in transactions with 200,000, guitarcenter.com lagged behind at 149,000, trailing by 51,000. In terms of sessions, reverb.com again took the lead with 15.4 million, leaving guitarcenter.com with 11.3 million sessions, a difference of 4.1 million. sweetwater.com followed with $59.1 million in revenue and 166,000 transactions, demonstrating its competitive presence. Overall, guitarcenter.com performs solidly but is outpaced by reverb.com in key metrics.

sweetwater.com screenshot
#1 sweetwater.com
59.1M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
reverb.com screenshot
#2 reverb.com
128.9M
Revenue
15.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
8.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
samash.com screenshot
#4 samash.com
419.7K
Revenue
140.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
8.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
guitarcenter.com vs top market performers
guitarcenter.com
top retailers
conversion rate vs average order value for guitarcenter.com and its competitors
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Revenue share by device at guitarcenter.com

In July large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries guitarcenter.com operates in

guitarcenter.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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guitarcenter.com channels

Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.

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guitarcenter.com Google Ads spend

Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guitarcenter.com devices

Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guitarcenter.com top markets

Explore guitarcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guitarcenter.com country & global rank

Assess the ranking of guitarcenter.com among other retailers within its primary country and worldwide.

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