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Sep 2026
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Home/Insights/Retailers/guitarcenter.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for guitarcenter.comguitarcenter.com

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104.3M
Revenue
Sep 26
10.4M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$700-800
AOV
Sep 26
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Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.

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guitarcenter.com Annual Revenue and Growth

guitarcenter.com's annual sales on its online store amounted to $978.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
guitarcenter.com revenue by year

guitarcenter.com's monthly revenueOVER TIME
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Over the past three months, guitarcenter.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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guitarcenter.com revenue growth for last six months
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OVERVIEW
guitarcenter.com has a conversion rate of 1.00-1.50%, within the category's typical range of 0.45% to 4.09%. In September 2026, the site generated $104.3 million in revenue from online sales, significantly higher than an average consumer electronics store's $175,000 monthly revenue. Its average order value (AOV) of $750-775 falls within the category's typical range of $126 to $904. With 10.4 million sessions, guitarcenter.com greatly exceeds the 40,300 sessions of an average consumer electronics store.
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guitarcenter.com competitors

In September 2026, reverb.com led the market with $115.9 million in revenue and 185,000 transactions, surpassing its competitors significantly. Following it, guitarcenter.com generated $104.3 million and completed 137,000 transactions, ranking second in revenue and third in transactions. sweetwater.com reported $72.4 million in revenue with 168,000 transactions, placing it in third for revenue but outperforming guitarcenter.com in transactions. In terms of sessions, reverb.com again ranked highest with 14.5 million sessions, while guitarcenter.com recorded 10.4 million sessions, tying for third place. guitarcenter.com’s AOV ranged from $750-775, which is substantially higher than sweetwater.com’s $425-450 and musiciansfriend.com’s $250-275. Overall, guitarcenter.com remains a strong contender in a competitive landscape.

sweetwater.com screenshot
#1 sweetwater.com
72.4M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
reverb.com screenshot
#2 reverb.com
115.9M
Revenue
14.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
11.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
samash.com screenshot
#4 samash.com
253.7K
Revenue
141.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
12.3M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
guitarcenter.com vs top market performers
guitarcenter.com
top retailers
conversion rate vs average order value for guitarcenter.com and its competitors
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Revenue share by device at guitarcenter.com

In September large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries guitarcenter.com operates in

guitarcenter.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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guitarcenter.com channels

Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.

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guitarcenter.com Google Ads spend

Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guitarcenter.com devices

Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guitarcenter.com top markets

Explore guitarcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guitarcenter.com country & global rank

Assess the ranking of guitarcenter.com among other retailers within its primary country and worldwide.

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