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Apr 2026
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Home/Insights/Retailers/guitarcenter.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for guitarcenter.comguitarcenter.com

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78.2M
Revenue
Apr 26
10.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.

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guitarcenter.com Annual Revenue and Growth

guitarcenter.com's annual sales on its online store amounted to $978.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$978.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
guitarcenter.com revenue by year

guitarcenter.com's monthly revenueOVER TIME
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Over the past three months, guitarcenter.com revenue has experienced decline of 23%, compared to the preceding three months.

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guitarcenter.com revenue decline for last six months
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OVERVIEW
In April 2026, guitarcenter.com generated online sales revenue of $78,223,244, significantly below the industry median of $182,916, with a conversion rate of 1.00-1.50%, compared to a high of 3.38% in the sector; its average order value (AOV) ranged from $575-600, under the high of $879, and it attracted 10,712,421 sessions, starkly contrasting with the leading site, samsung.com, which had 694,608,602 sessions, while the industry median was 44,800 sessions.
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guitarcenter.com competitors

As of April 2026, guitarcenter.com outperforms most of its competitors in terms of revenue, generating $78,223,244 from 134,778 transactions across 10,712,421 sessions, resulting in an average order value (AOV) of $575-600 and a conversion rate of 1.00-1.50%. In comparison, reverb.com closely follows with a revenue of $76,961,399 from 189,078 transactions and 14,380,690 sessions, achieving an AOV of $400-425 and a similar conversion rate of 1.00-1.50%. sweetwater.com, while attracting more sessions at 13,364,166, generated only $27,286,903 in revenue, with a lower AOV of $300-325 and a conversion rate of 0.50-1.00%. musiciansfriend.com and samash.com lag significantly, with revenues of $6,963,544 and $339,981, respectively, indicating that guitarcenter.com leads the market in revenue and performance metrics.

sweetwater.com screenshot
#1 sweetwater.com
27.3M
Revenue
13.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
reverb.com screenshot
#2 reverb.com
77M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
samash.com screenshot
#4 samash.com
340K
Revenue
138.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
thomannmusic.com screenshot
#5 thomannmusic.com
6.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
guitarcenter.com vs top market performers
guitarcenter.com
top retailers
conversion rate vs average order value for guitarcenter.com and its competitors
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Revenue share by device at guitarcenter.com

In April large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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guitarcenter.com channels

Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.

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guitarcenter.com Google Ads spend

Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guitarcenter.com devices

Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guitarcenter.com top markets

Explore guitarcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guitarcenter.com country & global rank

Assess the ranking of guitarcenter.com among other retailers within its primary country and worldwide.

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