guitarcenter.com
Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.
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guitarcenter.com Annual Revenue and Growth
guitarcenter.com's annual sales on its online store amounted to $767.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
guitarcenter.com's monthly revenueOVER TIME
Over the past three months, guitarcenter.com revenue has experienced growth of 16%, compared to the preceding three months.
guitarcenter.com competitors
In November 2025, Guitar Center had a revenue of $106,762,378 from 126,538 transactions and 10,162,005 sessions, with an average order value (AOV) of $825-850 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, Sweetwater had a revenue of $66,771,726 from 140,690 transactions and 12,645,238 sessions, with an AOV of $450-475 and a similar conversion rate. Reverb outperformed all with a revenue of $141,937,438 from 217,354 transactions and 15,833,824 sessions, boasting an AOV of $650-675 and a comparable conversion rate. Musician's Friend lagged behind with $12,428,515 in revenue from 54,798 transactions and 3,233,236 sessions, showing an AOV of $225-250 but a higher conversion rate of 1.50-2.00%. Sam Ash and Thomann Music also fell short in terms of revenue, transactions, sessions, and AOV when compared to Guitar Center.
Revenue share by device at guitarcenter.com
In November large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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guitarcenter.com channels
Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.
guitarcenter.com Google Ads spend
Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guitarcenter.com devices
Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
