guitarcenter.com
Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.
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guitarcenter.com Annual Revenue and Growth
guitarcenter.com's annual sales on its online store amounted to $978.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.
guitarcenter.com's monthly revenueOVER TIME
Over the past three months, guitarcenter.com revenue has experienced growth of 11%, compared to the preceding three months.
guitarcenter.com competitors
In January 2026, Guitar Center's revenue of $75,290,847 was higher than that of Sweetwater at $45,640,761, Musician's Friend at $6,984,048, Sam Ash at $383,417, and Thomann Music at $7,898,870. However, it was lower than Reverb's revenue of $104,422,429. Guitar Center had 130,427 transactions, which was more than Sam Ash at 456 and Thomann Music at 19,532, but less than Reverb at 227,754. Guitar Center's conversion rate of 1.00-1.50% was similar to Reverb, but higher than Sweetwater's 0.50-1.00% and Sam Ash's 0.00-0.50%. Guitar Center's average order value (AOV) of $575-$600 was higher than Sweetwater's $325-$350, Musician's Friend's $150-$175, Sam Ash's $825-$850, and Thomann Music's $400-$425. In terms of sessions, Guitar Center had 9,994,394 sessions, falling between Sweetwater at 13,687,166 and Thomann Music at 1,479,912.
Revenue share by device at guitarcenter.com
In January large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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guitarcenter.com channels
Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.
guitarcenter.com Google Ads spend
Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guitarcenter.com devices
Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
