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May 2025
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Home/Insights/Retailers/guitarcenter.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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74.1M
Revenue
8.6M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
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Guitarcenter.com is an online platform featuring an extensive selection of musical instruments, recording equipment, accessories, and related gear. The site offers various types of guitars, basses, drums, keyboards, and amplifiers, catering to musicians of different genres. Additionally, they provide audio recording gear, DJ equipment, and professional audio solutions.

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guitarcenter.com's revenueOVER TIME
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Over the past three months, guitarcenter.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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guitarcenter.com revenue decline for last six months
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OVERVIEW
In May 2025, guitarcenter.com in the COMPUTERS AND TECHNOLOGY industry had a revenue of $74,055,962, conversion rate of 1.00-1.50%, and AOV of $675-700, with 8,561,124 sessions. The highest revenue was $2,405,019,954 from apple.com, highest conversion rate was 3.83%, highest AOV was $879, and highest sessions were at 798,244,319 from samsung.com, while the median revenue was $199,360, median sessions were 43,808, and the lowest conversion rate was 0.47%, and lowest AOV was $116.
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guitarcenter.com competitors

In May 2025, guitarcenter.com reported revenue of $74,055,962 from 106,252 transactions with 8,561,124 sessions. Their average order value (AOV) ranged between $675-700, and they had a conversion rate of 1.00-1.50%. Compared to its competitors, sweetwater.com generated $49,765,190 in revenue from 116,995 transactions and 10,248,951 sessions, with an AOV of $425-450 and a similar conversion rate. samash.com had a revenue of $380,053 from 415 transactions and 122,589 sessions, boasting a higher AOV of $900-925 but a lower conversion rate of 0.00-0.50%. thomannmusic.com, musiciansfriend.com, and reverb.com reported revenue of $4,967,548, $7,368,801, and $108,380,376 respectively, each with varying transaction volumes, session counts, AOVs, and conversion rates. Overall, guitarcenter.com competes well in terms of revenue and transactions, particularly excelling in session numbers compared to some competitors like samash.com.

sweetwater.com screenshot
#1 sweetwater.com
49.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
reverb.com screenshot
#2 reverb.com
108.4M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7.4M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zzounds.com screenshot
#4 zzounds.com
7.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
samash.com screenshot
#5 samash.com
380.1K
Revenue
122.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
guitarcenter.com vs top market performers
guitarcenter.com
top retailers
conversion rate vs average order value for guitarcenter.com and its competitors
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Revenue share by device at guitarcenter.com

In May large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.

In May large majority of sales on guitarcenter.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices.
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brands overtime comparison

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guitarcenter.com channels

Identify top traffic channels that drive growth for guitarcenter.comand discover how performance of traffic channels has changed over time.

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guitarcenter.com Google Ads spend

Evaluate guitarcenter.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guitarcenter.com devices

Review guitarcenter.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guitarcenter.com top markets

Explore guitarcenter.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guitarcenter.com country & global rank

Assess the ranking of guitarcenter.com among other retailers within its primary country and worldwide.

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