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Sep 2024
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Home/Insights/Retailers/sephora.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for sephora.desephora.de

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2.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for sephora.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

sephora.de’s revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 16%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
sephora.de's September 2024 performance metrics include a revenue of $2,253,620, conversion rate of 1.50-2.00%, AOV of $100-125, and sessions of 1,135,566 in the BEAUTY AND COSMETICS industry. ulta.com leads with $114,902,798 revenue, while sephora.com has the highest sessions at 41,256,765. Very high conversion rate is 4.62% and AOV is $191, while very low conversion rate is 1.45% and AOV is $49. Median revenue in the industry is $53,315 and median sessions are 22,216.
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sephora.de competitors

In comparison to its competitors, sephora.de falls behind in terms of revenue, transactions, and sessions. With revenue of 2,253,620, sephora.de is outperformed by flaconi.de with a revenue of 12,669,542. In terms of transactions, sephora.de has 21,627 transactions, while parfumdreams.de leads with 81,277 transactions. Additionally, sephora.de has 1,135,566 sessions, which is lower compared to flaconi.de with 4,233,117 sessions. However, sephora.de does compete well in terms of AOV and conversion rate, with an AOV of 100-125 and a conversion rate of 1.50-2.00. This puts sephora.de in line with pieper.de and easycosmetic.de in terms of AOV, and in between feelunique.com and easycosmetic.de in terms of conversion rate. Overall, sephora.de has room to grow in revenue, transactions, and sessions to better compete with its rivals.

#1 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#2 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 pieper.de
1.6M
Revenue
743.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 parfumdreams.de
6.8M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 easycosmetic.de
5.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for notino.denotino.de
Favicon for galeria.degaleria.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for easycosmetic.deeasycosmetic.de
Favicon for niche-beauty.comniche-beauty.com
Favicon for sephora.desephora.de
$2.3M
Favicon for lookfantastic.delookfantastic.de
Favicon for pieper.depieper.de
Favicon for parfumgroup.deparfumgroup.de
Favicon for feelunique.comfeelunique.com
Favicon for basler-beauty.debasler-beauty.de
TOP MARKET PERFORMERSby revenue
1
Favicon for kohls.comkohls.com
$210.5M
2
Favicon for ulta.comulta.com
3
Favicon for boots.comboots.com
4
Favicon for sephora.comsephora.com
5
Favicon for net-a-porter.comnet-a-porter.com
6
Favicon for dior.comdior.com
7
Favicon for douglas.dedouglas.de
8
Favicon for rituals.comrituals.com
9
Favicon for cultbeauty.comcultbeauty.com
10
Favicon for flaconi.deflaconi.de
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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sephora.de brandsby revenue

1
Logo for tom fordTom Ford
Top retailers:nordstrom.comsephora.comfragrancenet.com
2
Logo for good forGood For
Top retailers:sephora.essephora.frsephora.it
3
Logo for armaniArmani
Top retailers:giorgioarmanibeauty-usa.comulta.comarmanibeauty.co.uk
4
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Top retailers:macys.comulta.comebay.com
5
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Top retailers:zalando.dezalando.itsephora.com

sephora.de categoriesby revenue

1
Face Makeup
Top retailers:next.co.ukmaccosmetics.comulta.com
2
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
3
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
4
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Top retailers:macys.comcolourpop.comamazon.com
5
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Top retailers:dyson.comamazon.comcurrys.co.uk
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brands overtime comparison

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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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