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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

sephora.de

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1.3M

Revenue

Jul 26

1.2M

Sessions

Jul 26

0.5-1.0%

Conv. rate

Jul 26

$100-125

AOV

Jul 26

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de Annual Revenue and Growth

sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$21.4M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

sephora.de's monthly revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 9.8%, compared to the preceding three months.

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sephora.de revenue decline for last six months

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OVERVIEW

In the beauty and cosmetics category, sephora.de generated $1.3 million in revenue from online sales in July 2026, significantly higher than a typical beauty and cosmetics store's $39,200. Its conversion rate of 0.50-1.00% falls below the typical range of 1.1% to 4.37%. With an average order value (AOV) of $100-125, sephora.de's AOV is within the typical range of $52 to $207. Additionally, it recorded 1.2 million sessions, well above a typical beauty and cosmetics store's 17,100 sessions.

sephora.de competitors

In July 2026, flaconi.de leads with a staggering revenue of $20.4 million and 177,000 transactions, far surpassing sephora.de, which ranks 4th with $1.3 million in revenue and 12,100 transactions, trailing flaconi.de by 19.1 million in revenue and 165,000 in transactions. While sephora.de enjoys an average order value (AOV) between $100-125, comparable to flaconi.de's AOV, it only manages a conversion rate of 0.50-1.00%, which is significantly lower than flaconi.de's 4.50-5.00%. With 1.2 million sessions, sephora.de ranks 2nd, yet still trails flaconi.de by 2.5 million sessions, highlighting the competitive landscape it faces.

#1 feelunique.com

54.4K

Revenue

18.8K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 flaconi.de

20.4M

Revenue

3.7M

Sessions

4.5-5.0%

Conv. rate

$100-125

AOV

#3 pieper.de

421.6K

Revenue

201.7K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 parfumdreams.de

4.4M

Revenue

1.2M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#5 easycosmetic.de

3.4M

Revenue

913.4K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sephora.de vs top market performers

sephora.de

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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.