sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced decline of 43%, compared to the preceding three months.
sephora.de competitors
In May 2026, sephora.de generated a revenue of $1,332,344 from 13,006 transactions over 1,371,328 sessions, achieving an average order value (AOV) of $100-125 and a conversion rate between 0.50-1.00%. In contrast, flaconi.de significantly outperformed with $11,699,456 in revenue and 131,090 transactions from 3,354,696 sessions, despite a lower AOV of $75-100 and a conversion rate of 3.50-4.00%. parfumdreams.de also showed strong metrics with $5,381,097 in revenue and a conversion rate of 4.00-4.50%. Meanwhile, feelunique.com struggled with only $43,559 in revenue and a high conversion rate of 5.00-5.50%, indicating better efficiency but low sales volume. pieper.de and easycosmetic.de had comparable AOVs to sephora.de, with revenues of $281,263 and $3,692,031, respectively, highlighting a competitive landscape where sephora.de sits between high revenue competitors and those with better conversion efficiencies.
Revenue share by device at sephora.de
In May large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
