sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $33.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced growth of 87%, compared to the preceding three months.
sephora.de competitors
In November 2025, sephora.de reported a revenue of €3,817,177 with 36,563 transactions and 1,755,391 sessions, resulting in an average order value (AOV) of €100-125 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, feelunique.com had a lower revenue of €39,010 but a higher conversion rate of 4.50-5.00%. flaconi.de outperformed sephora.de with a revenue of €26,522,707, 294,664 transactions, and 4,888,516 sessions, as well as a higher AOV of €75-100 and conversion rate of 6.00-6.50%. parfumdreams.de also surpassed sephora.de in revenue and transactions. pieper.de had similar revenue to sephora.de but a lower conversion rate. easycosmetic.de had a higher revenue, AOV, and conversion rate compared to sephora.de. Overall, sephora.de falls behind some of its competitors in terms of revenue, transactions, and conversion rate, but remains competitive in AOV.
Revenue share by device at sephora.de
In November large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
