sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced decline of 82%, compared to the preceding three months.
sephora.de competitors
In March 2026, sephora.de reported a revenue of $1,442,414 from 19,310 transactions and 1,621,102 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 1.00-1.50%. When comparing sephora.de to its competitors, feelunique.com had a lower revenue of $83,394 from 1,527 transactions and 34,087 sessions, with a higher conversion rate of 4.00-4.50%. flaconi.de outperformed sephora.de with a revenue of $9,633,386 from 108,881 transactions and 3,474,906 sessions, but a slightly lower conversion rate of 3.00-3.50%. pieper.de had a revenue of $462,651 with 4,188 transactions and 347,028 sessions, similar AOV and conversion rate as sephora.de. parfumdreams.de had a higher revenue of $4,852,628 from 63,300 transactions and 1,364,556 sessions, with a higher AOV and conversion rate. easycosmetic.de also had a higher revenue of $3,675,558 with 25,061 transactions and 954,640 sessions, and a higher AOV compared to sephora.de.
Revenue share by device at sephora.de
In March large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
