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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for sephora.desephora.de

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1.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de's revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 27%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
In May 2025, sephora.de in the BEAUTY AND COSMETICS industry had a revenue of $1,447,228, conversion rate of 1.00-1.50%, AOV of $100-125, and 1,343,752 sessions. Compared to the industry medians of $46,882, 4.51%, $213, and 19,997 respectively, sephora.de performed above average in revenue and AOV, but below average in conversion rate and sessions. Ultacom led in revenue with $96,002,620, sephoracom in sessions with 38,510,361, and the lowest AOV was $53. Overall, sephora.de demonstrated strong performance metrics in revenue and AOV but could focus on improving conversion rate and increasing sessions.
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sephora.de competitors

In May 2025, sephora.de generated a revenue of 1,447,228 with 14,119 transactions and 1,343,752 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 1.00-1.50. Comparing sephora.de to its competitors, we see that feelunique.com lagged behind with a revenue of 258,250, 5,857 transactions, and 132,349 sessions, but had a higher conversion rate of 4.00-4.50. pieper.de performed similarly to sephora.de with a revenue of 1,039,149, 9,502 transactions, and 620,286 sessions, sharing the same AOV range and boasting a slightly higher conversion rate of 1.50-2.00. parfumdreams.de outperformed sephora.de with a revenue of 6,020,098, 76,810 transactions, and 1,933,623 sessions, showcasing a lower AOV but a higher conversion rate of 3.50-4.00. easycosmetic.de excelled in revenue with 3,506,377, 22,256 transactions, and 1,036,507 sessions, boasting a higher AOV and conversion rate. Lastly, flaconi.de dominated the competition with a revenue of 13,840,317, 150,592 transactions, and 3,680,453 sessions, maintaining a competitive AOV range and the highest conversion rate of 4.00-4.50.

feelunique.com screenshot
#1 feelunique.com
258.3K
Revenue
132.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
flaconi.de screenshot
#2 flaconi.de
13.8M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
1M
Revenue
620.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
6M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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Revenue share by device at sephora.de

In May large majority of sales on sephora.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on sephora.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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