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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for sephora.desephora.de

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1.4M
Revenue
Jun 26
1.4M
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de Annual Revenue and Growth

sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$21.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.de revenue by year

sephora.de's monthly revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 30%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
In June 2026, sephora.de generated online sales revenue of $1,430,987, significantly higher than the BEAUTY AND COSMETICS median of $40,079, although still far from ulta.com's $147,480,051. The site's conversion rate ranged from 0.50% to 1.00%, below the high of 4.53% and above the low of 1.17% in the industry. With an average order value (AOV) of $100-125, sephora.de also sits below the high AOV of $208 and above the low of $52. The website attracted 1,374,887 sessions, vastly outperforming the lifestyle median of 16,700 but trailing far behind sephora.com’s 57,073,774 sessions.
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sephora.de competitors

In June 2026, sephora.de generated a revenue of $1,430,987 from 13,339 transactions, yielding a conversion rate of 0.50-1.00% across 1,374,887 sessions, with an average order value (AOV) between $100-125. In contrast, competitors like flaconi.de significantly outperformed with a revenue of $11,944,567 from 133,060 transactions and a conversion rate of 4.00-4.50% across 3,317,654 sessions, showcasing a lower AOV of $75-100. parfumdreams.de also excelled, earning $3,750,961 from 46,186 transactions with a similar conversion rate to flaconi.de. On the lower end, feelunique.com struggled, bringing in only $54,143 with a remarkable conversion rate of 4.50-5.00%. While sephora.de holds a strong AOV, its overall revenue and conversion rate lag behind key competitors in the highly competitive beauty market.

feelunique.com screenshot
#1 feelunique.com
54.1K
Revenue
20.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
flaconi.de screenshot
#2 flaconi.de
11.9M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
419.9K
Revenue
202.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
3.8M
Revenue
1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.8M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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