sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $33.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced decline of 9.5%, compared to the preceding three months.
sephora.de competitors
In September 2025, sephora.de outperformed some of its competitors in terms of revenue, with a total of 1,416,916 Euros. However, when looking at the number of transactions and sessions, sephora.de falls behind. sephora.de had 13,522 transactions and 1,307,351 sessions, indicating a lower level of customer engagement compared to competitors like flaconi.de, which had 153,706 transactions and 2,944,106 sessions. In terms of Average Order Value (AOV), sephora.de falls within the mid-range at 100-125 Euros, while competitors like easycosmetic.de boast a higher AOV of 150-175 Euros. The conversion rate for sephora.de is also moderate at 1.00-1.50%, whereas some competitors like flaconi.de and parfumdreams.de have higher conversion rates of 3.50-4.00% and 5.00-5.50%, respectively.
Revenue share by device at sephora.de
In September large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
