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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for sephora.desephora.de

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1.2M
Revenue
Sep 26
1M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de Annual Revenue and Growth

sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$21.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.de revenue by year

sephora.de's monthly revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 1.3%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
In the beauty and cosmetics category, sephora.de generates substantial online sales, reporting $1.2 million in revenue for the month of September 2026. With a conversion rate of 1.00-1.50%, it is within the typical range for this category, which spans from 1.06% to 4.56%. Additionally, its average order value (AOV) of $100-125 falls within the typical range of $50 to $214. Finally, sephora.de recorded 1 million sessions, significantly higher than a typical beauty and cosmetics store, which sees around 14,500 sessions monthly.
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sephora.de competitors

In September 2026, flaconi.de achieved impressive metrics with a revenue of $18.2 million, 202,000 transactions, and 4 million sessions, significantly outperforming sephora.de, which reported revenue of $1.2 million, 10,500 transactions, and 1 million sessions. notino.de also demonstrated strong performance with $7.4 million in revenue and 69,900 transactions, placing it ahead of sephora.de in both areas. While sephora.de’s average order value (AOV) matches that of notino.de at $100-125, it trails behind competitors like douglas.de, which boasts an AOV of $175-200. Overall, sephora.de ranks fourth in revenue and transactions among its competitors, showcasing the challenges it faces in a competitive market.

feelunique.com screenshot
#1 feelunique.com
37.9K
Revenue
10.8K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
flaconi.de screenshot
#2 flaconi.de
18.2M
Revenue
4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
549.9K
Revenue
292.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
3.8M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.2M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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brands overtime comparison

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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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