sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $21.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced decline of 62%, compared to the preceding three months.
sephora.de competitors
In April 2026, sephora.de generated $1,051,580 in revenue with 14,706 transactions from 1,391,998 sessions, resulting in a conversion rate of 1.00-1.50%. In comparison, flaconi.de dominated with a staggering revenue of $8,493,124 from 101,156 transactions over 3,198,183 sessions, showcasing an AOV of 75-100 and a conversion rate of 3.00-3.50%. Meanwhile, parfumdreams.de achieved $4,299,326 in revenue, with 55,508 transactions from 1,290,528 sessions and a conversion rate of 4.00-4.50%. easycosmetic.de also performed well, generating $3,480,230 in revenue with 24,180 transactions. In contrast, feelunique.com lagged significantly with just $45,956 in revenue, reflecting a lower traffic count of 16,065 sessions. Overall, sephora.de's performance stands out within the lower revenue spectrum, especially compared to more dominant players in the beauty e-commerce sector.
Revenue share by device at sephora.de
In April large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
