sephora.de
Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.
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sephora.de Annual Revenue and Growth
sephora.de's annual sales on its online store amounted to $33.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
sephora.de's monthly revenueOVER TIME
Over the past three months, sephora.de revenue has experienced growth of 113%, compared to the preceding three months.
sephora.de competitors
In December 2025, sephora.de reported a revenue of $2,701,873 with 26,330 transactions and 1,321,306 sessions. Their average order value (AOV) falls within the range of $100-$125, and their conversion rate is between 1.50% and 2.00%. In comparison to their competitors, feelunique.com has a significantly lower revenue of $67,497 with 1,261 transactions and 25,962 sessions. flaconi.de leads in revenue with $22,410,823, 260,905 transactions, and 4,911,852 sessions, boasting an AOV of $75-$100 and a conversion rate of 5.00%-5.50%. Other competitors like pieper.de, parfumdreams.de, and easycosmetic.de fall within various ranges of revenue, transactions, sessions, AOV, and conversion rates. sephora.de's performance falls within the mid-range compared to its competitors, highlighting areas where they could potentially improve to compete more effectively in the market.
Revenue share by device at sephora.de
In December large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels
Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.
sephora.de Google Ads spend
Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.de devices
Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
