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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for sephora.desephora.de

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1.7M
Revenue
Oct 25
1.6M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de Annual Revenue and Growth

sephora.de's annual sales on its online store amounted to $33.1M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.de revenue by year

sephora.de's monthly revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced growth of 8.8%, compared to the preceding three months.

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sephora.de revenue growth for last six months
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OVERVIEW
In October 2025, sephora.de reported online sales revenue of $1,710,391, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, though still far behind the largest competitor, themancompany.com, at $119,786,747. The site's conversion rate ranged from 1.00-1.50%, underperforming relative to the category's high of 4.65%. With an average order value (AOV) of $100-125, sephora.de remains below the high benchmark of $202, yet above the low of $47. The site attracted 1,553,845 sessions, a stark contrast to sephora.com’s impressive 49,510,502 sessions, and higher than the industry median of 18,156.
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sephora.de competitors

In October 2025, sephora.de generated a revenue of 1,710,391 with 16,506 transactions and 1,553,845 sessions, boasting an AOV of 100-125 and a conversion rate of 1.00-1.50. In comparison, feelunique.com had a revenue of 29,255 with 447 transactions and 9,638 sessions, a lower AOV of 50-75, but a significantly higher conversion rate of 4.50-5.00. flaconi.de led the pack with a revenue of 16,422,242, 181,968 transactions, and 3,505,763 sessions, along with an AOV of 75-100 and a conversion rate of 5.00-5.50. pieper.de had a revenue of 944,029, 8,489 transactions, and 598,165 sessions, similar to sephora.de in AOV and conversion rate. parfumdreams.de and easycosmetic.de fell in between, showing varying performances in revenue, transactions, sessions, AOV, and conversion rate.

feelunique.com screenshot
#1 feelunique.com
29.3K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
flaconi.de screenshot
#2 flaconi.de
16.4M
Revenue
3.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
944K
Revenue
598.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
5.5M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.7M
Revenue
889.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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Revenue share by device at sephora.de

In October large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sephora.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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