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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for sephora.desephora.de

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1.3M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Sephora.de is a notable online platform that offers an extensive selection of beauty products. The website provides distribution services for various cosmetic brands, featuring an extensive range of makeup, skincare, haircare, fragrances, and beauty tools. Sephora.de provides customers with convenient online shopping options and showcases a diverse collection of beauty products.

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sephora.de's revenueOVER TIME
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Over the past three months, sephora.de revenue has experienced decline of 16%, compared to the preceding three months.

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sephora.de revenue decline for last six months
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OVERVIEW
sephora.de, a BEAUTY AND COSMETICS website, had a revenue of $1,268,715 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $100-125. It recorded 1,288,683 sessions in June 2025. In comparison, ulta.com led the industry with a revenue of $86,039,297, while sephora.com had the highest sessions at 36,910,068. The industry median revenue was $43,095, the median sessions were 19,241, and a high conversion rate was 4.4%, with a high AOV of $209 and a low AOV of $50.
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sephora.de competitors

In June 2025, sephora.de generated a revenue of 1,268,715 with 11,951 transactions and 1,288,683 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 0.50-1.00. Compared to its competitors, sephora.de falls behind in revenue when compared to flaconi.de, which generated a significant 12,502,649 in revenue with 132,906 transactions and 3,022,110 sessions. However, sephora.de outperforms feelunique.com in terms of revenue, transactions, and sessions. parfumdreams.de leads in revenue with 5,166,890 and easycosmetic.de boasts a high AOV of 150-175. sephora.de aligns closely with pieper.de in terms of revenue and AOV, but surpasses it in transactions and sessions. Overall, while sephora.de may not be the top performer in revenue among its competitors, it demonstrates competitive strength in conversion rate and consistency in AOV.

feelunique.com screenshot
#1 feelunique.com
203.8K
Revenue
85.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
flaconi.de screenshot
#2 flaconi.de
12.5M
Revenue
3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#3 pieper.de
904K
Revenue
439.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#4 parfumdreams.de
5.2M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#5 easycosmetic.de
3.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sephora.de vs top market performers
sephora.de
top retailers
conversion rate vs average order value for sephora.de and its competitors
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Revenue share by device at sephora.de

In June large majority of sales on sephora.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on sephora.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.de channels

Identify top traffic channels that drive growth for sephora.deand discover how performance of traffic channels has changed over time.

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sephora.de Google Ads spend

Evaluate sephora.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.de devices

Review sephora.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.de top markets

Explore sephora.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.de country & global rank

Assess the ranking of sephora.de among other retailers within its primary country and worldwide.

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