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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de's revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 2.4%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
In August 2025, notino.de in the BEAUTY AND COSMETICS industry generated $6,113,739 in online sales revenue with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. The store recorded 1,504,700 sessions, while the largest online store in the category, themancompany.com, achieved a revenue of $109,440,426 with the highest number of sessions at 44,212,513 from sephora.com. The median revenue and sessions in the industry were $43,264 and 22,297, respectively, with very high and low conversion rates of 4.33% and 1.0%, and AOVs of $202 and $46, respectively.
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notino.de competitors

In August 2025, notino.de, with a revenue of €6,113,739, 58,428 transactions, 1,504,700 sessions, an AOV of €100-125, and a conversion rate of 3.50-4.00%, faces stiff competition from its rivals. flaconi.de leads the pack with revenue of €13,383,203, 149,647 transactions, 3,082,679 sessions, an AOV of €75-100, and a conversion rate of 4.50-5.00%. parfumdreams.de follows closely behind with revenue of €3,748,450, 46,895 transactions, 1,357,022 sessions, an AOV of €75-100, and a conversion rate of 3.00-3.50%. easycosmetic.de and douglas.de also pose a significant challenge to notino.de with their own impressive metrics. easycosmetic.de generates revenue of €3,584,590, 22,792 transactions, 1,028,984 sessions, an AOV of €150-175, and a conversion rate of 2.00-2.50%. Meanwhile, douglas.de stands out with revenue of €16,053,587, 103,632 transactions, 6,032,474 sessions, an AOV of €150-175, and a conversion rate of 1.50-2.00%. The data indicates that notino.de is holding its own in a competitive market.

flaconi.de screenshot
#1 flaconi.de
13.4M
Revenue
3.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
3.7M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.6M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#4 pieper.de
851.9K
Revenue
441.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
16.1M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In August large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

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notino.de country & global rank

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