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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for notino.denotino.de

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6.1M
Revenue
Sep 25
1.5M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $98.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$98.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 8.6%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
In September 2025, notino.de achieved online sales revenue of $6,141,507, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, though still far behind ulta.com, which generated $93,223,020. Its conversion rate ranged between 3.50-4.00%, close to the high industry benchmark of 4.54%. With an average order value (AOV) of $100-125, notino.de performed well compared to the industry high of $203. The site attracted 1,497,910 sessions, which, while above the median of 18,928, pales in comparison to the 45,764,193 sessions recorded by sephora.com, indicating strong yet competitive positioning in the market.
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notino.de competitors

When comparing notino.de to its competitors in September 2025, it is evident that notino.de falls in the middle in terms of revenue, with a total of 6,141,507. Its transaction count of 58,229 and session count of 1,497,910 also position it as a solid performer. notino.de boasts an average order value (AOV) in the range of 100-125 and a conversion rate of 3.50-4.00. In contrast, flaconi.de leads the pack in revenue with 13,869,557 and a high conversion rate of 5.00-5.50. parfumdreams.de follows with a revenue of 3,936,669 and a similar conversion rate to notino.de. easycosmetic.de stands out for its high AOV of 150-175, while douglas.de impresses with the highest revenue of 14,832,469 and a large number of transactions and sessions. Overall, notino.de holds its own among its competitors in the online fragrance and beauty market.

flaconi.de screenshot
#1 flaconi.de
13.9M
Revenue
2.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
3.9M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.2M
Revenue
886.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
pieper.de screenshot
#4 pieper.de
909.2K
Revenue
522.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
14.8M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In September large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

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notino.de Google Ads spend

Evaluate notino.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

Assess the ranking of notino.de among other retailers within its primary country and worldwide.

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