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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for notino.denotino.de

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6.2M
Revenue
Jan 26
1.9M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced growth of 27%, compared to the preceding three months.

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notino.de revenue growth for last six months
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OVERVIEW
In January 2026, notino.de generated online sales of $6,166,107, significantly outperforming the BEAUTY AND COSMETICS median of $51,477, but falling short of ulta.com’s $104,496,353. The site recorded a conversion rate of 3.00-3.50%, above the industry low of 1.19%, yet below the high of 4.7%. notino.de’s average order value (AOV) ranged between $100-125, again below the industry high of $194 and above the low of $45. With 1,871,818 sessions, notino.de surpassed the lifestyle median of 22,631, but remained far behind ulta.com’s leading 47,691,438 sessions, highlighting both strengths and growth opportunities.
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notino.de competitors

In January 2026, notino.de reported a revenue of $6,166,107 with 58,229 transactions and 1,871,818 sessions. Their average order value (AOV) falls within the range of $100-$125, and they have a conversion rate of 3.00-3.50%. When compared to its competitors, flaconi.de stands out with a revenue of $14,364,113 from 165,992 transactions and 3,364,045 sessions. Their AOV ranges between $75-$100, and they have a higher conversion rate of 4.50-5.00%. parfumdreams.de follows with $4,741,810 in revenue, 60,872 transactions, and 1,367,090 sessions, along with an AOV of $75-$100 and a conversion rate of 4.00-4.50%. notino.de's revenue and conversion rate fall in the mid-range compared to the competitors, showcasing room for potential growth in these areas.

flaconi.de screenshot
#1 flaconi.de
14.4M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.7M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.6M
Revenue
943.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
637.3K
Revenue
418.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
20.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In January large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

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