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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for notino.denotino.de

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7M
Revenue
Mar 26
2M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 22%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
In March 2026, notino.de, a player in the lifestyle and beauty & cosmetics sector, achieved $6,966,728 in online sales, significantly surpassing the industry median of $47,335. With a conversion rate of 3.00-3.50%, it remains competitive against the industry high of 4.7%. notino.de's average order value (AOV) ranged from $100-125, notably lower than the sector's high of $190. The site attracted 2,011,258 sessions, well above the median of 20,520 but far below sephora.com’s leading 60,417,169 sessions, illustrating a solid but growing online presence within its category.
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notino.de competitors

notino.de, with a revenue of $6,966,728 and 68,931 transactions from 2,011,258 sessions in March 2026, faces tough competition in the online beauty and fragrance market. Its closest competitor, flaconi.de, outperformed it with $9,633,386 in revenue from 108,881 transactions and 3,474,906 sessions. Despite having a higher average order value (AOV) of $125-150, notino.de falls behind in terms of revenue compared to douglas.de, which generated an impressive $20,662,202 from 142,265 transactions and 7,137,997 sessions. parfumdreams.de stands out for its high conversion rate of 4.50-5.00%, although it trails behind in revenue compared to notino.de. Overall, notino.de needs to focus on increasing its revenue and sessions to stay competitive in the market.

flaconi.de screenshot
#1 flaconi.de
9.6M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.9M
Revenue
1.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.7M
Revenue
954.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
462.7K
Revenue
347K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
20.7M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In March large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

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notino.de country & global rank

Assess the ranking of notino.de among other retailers within its primary country and worldwide.

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