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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for notino.denotino.de

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6.5M
Revenue
Aug 26
1.7M
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 3%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
notino.de operates within the beauty and cosmetics category, achieving significant performance metrics in August 2026. The domain generated $6.5 million in online sales, while a typical store in the beauty and cosmetics category earns around $46,500 monthly. Its conversion rate ranged from 3.50% to 4.00%, which is within the typical range of 1.08% to 4.58%. notino.de's average order value (AOV) stood at $100-125, fitting within the typical range of $52 to $207. The site attracted 1.7 million sessions, significantly surpassing the typical store in the beauty and cosmetics category, which sees around 20,600 sessions monthly.
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notino.de competitors

In terms of sessions, notino.de trails its competitors, ranking third with 1.7 million, while douglas.de leads with 5.6 million. However, in August 2026, notino.de reported a revenue of $6.5 million from 63,400 transactions, placing it ahead of parfumdreams.de, which earned $4.8 million from 58,300 transactions. Both notino.de and flaconi.de share an AOV range of $100-125, but flaconi.de outperforms with a significantly higher revenue of $25 million from 213,000 transactions. notino.de's conversion rate of 3.50-4.00% falls short compared to flaconi.de's 4.50-5.00% and parfumdreams.de's similar rate. Overall, while notino.de holds its ground, it faces tough competition, particularly from flaconi.de and douglas.de, in multiple key performance metrics.

flaconi.de screenshot
#1 flaconi.de
25M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.8M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
551.2K
Revenue
268.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
21.8M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In August large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

Assess the ranking of notino.de among other retailers within its primary country and worldwide.

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