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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for notino.denotino.de

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6M
Revenue
May 26
1.8M
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 5.9%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
In May 2026, notino.de, operating in the lifestyle and beauty cosmetics industry, generated $5,968,039 in online sales, significantly surpassing the median revenue of $41,533. The site's conversion rate ranged from 3.00-3.50%, falling short of the high benchmark of 4.55%. With an average order value (AOV) between $100-125, it is below the high standard of $205 but well above the low of $50. The website attracted 1,816,573 sessions, a strong figure compared to the median of 16,416 but still dwarfed by sephora.com’s impressive 60,095,887 sessions.
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notino.de competitors

In May 2026, flaconi.de outperformed notino.de with a revenue of $11,699,456 and a conversion rate of 3.50-4.00%. While notino.de generated $5,968,039 from 59,412 transactions, flaconi.de achieved 131,090 transactions, indicating a more effective customer acquisition strategy. parfumdreams.de also surpassed notino.de in revenue, earning $5,381,097 with a higher conversion rate of 4.00-4.50%, despite having a lower average order value (AOV) of $75-100 compared to notino.de's AOV of $100-125. easycosmetic.de had the lowest revenue at $3,692,031 but maintained a higher AOV of $125-150. Meanwhile, douglas.de led the market with $17,244,050 in revenue and the highest sessions (6,190,892), but with a lower conversion rate of 1.50-2.00%. Overall, notino.de holds a competitive position but faces challenges against stronger rivals in both revenue and transactions.

flaconi.de screenshot
#1 flaconi.de
11.7M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
281.3K
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
17.2M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In May large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

Assess the ranking of notino.de among other retailers within its primary country and worldwide.

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