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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for notino.denotino.de

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7.4M
Revenue
Sep 26
1.8M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced growth of 14%, compared to the preceding three months.

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notino.de revenue growth for last six months
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OVERVIEW
notino.de operates in the beauty and cosmetics category, achieving a revenue of $7.4 million in September 2026. In comparison, a typical store in the beauty and cosmetics category generates around $35,500 a month. notino.de's conversion rate of 3.50-4.00% falls within the typical range of 1.06% to 4.56%. Its average order value (AOV) ranges from $100-125, aligning well with the typical category range of $50 to $214. With 1.8 million sessions, notino.de significantly exceeds the typical store in the beauty and cosmetics category, which sees around 14,500 sessions monthly.
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notino.de competitors

In September 2026, notino.de trails its competitors in revenue, achieving $7.4 million compared to douglas.de’s $21.7 million and flaconi.de’s $18.2 million. Notably, flaconi.de also leads in transactions with 202,000, while notino.de records 69,900 transactions. In terms of sessions, notino.de matches parfumdreams.de with 1.8 million but falls short of douglas.de’s impressive 5.6 million. Despite these challenges, notino.de maintains an average order value (AOV) of $100-125, aligning with pieper.de and outperforming easycosmetic.de’s $125-150. Conversion rates for notino.de range from 3.50-4.00%, tying with parfumdreams.de but falling behind flaconi.de’s stronger 5.00-5.50%. Overall, while notino.de shows strong AOV and conversion metrics, it lags significantly in revenue, transactions, and sessions compared to its leading competitors.

flaconi.de screenshot
#1 flaconi.de
18.2M
Revenue
4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
3.8M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.2M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
549.9K
Revenue
292.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
21.7M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In September large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

Assess the ranking of notino.de among other retailers within its primary country and worldwide.

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