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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

notino.de

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6.8M

Revenue

1.6M

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de's revenueOVER TIME
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Over the past three months, notino.de revenue has experienced growth of 1.4%, compared to the preceding three months.

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notino.de revenue growth for last six months

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OVERVIEW

notino.de's revenue for online sales in the BEAUTY AND COSMETICS industry for May 2025 was $6,829,547, with a median revenue of $46,882 and ulta.com leading with $96,002,620. The conversion rate for notino.de was 4.00-4.50%, while the high and low conversion rates in the industry were 4.51% and 1.17%, respectively. The average order value (AOV) for notino.de ranged from $100-125, with a high AOV of $213 and a low AOV of $53 in the industry. Furthermore, notino.de had 1,559,074 sessions, while the highest sessions were from sephora.com at 38,510,361, and the median sessions in the industry were 19,997.

notino.de competitors

In May 2025, notino.de reported a revenue of €6,829,547 with 67,316 transactions and 1,559,074 sessions. Their average order value (AOV) falls between €100-125 with a conversion rate of 4.00-4.50%. Compared to its competitors, notino.de is in line with parfumdreams.de in terms of revenue and conversion rate, but trails behind in transactions and sessions. flaconi.de leads the pack with the highest revenue of €13,840,317 and the most transactions and sessions at 150,592 and 3,680,453 respectively. douglas.de also outperforms notino.de with revenue of €18,426,533 and 114,334 transactions. notino.de's main competitor, douglas.de, has a higher AOV range of €150-175, while easy cosmetic.de has the highest AOV range of €150-175 among the competitors. Overall, notino.de is competitive but may need to focus on increasing transactions and sessions to match the performance of the top competitors.

#1 flaconi.de

13.8M

Revenue

3.7M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 parfumdreams.de

Revenue

1.9M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 easycosmetic.de

3.5M

Revenue

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#4 pieper.de

Revenue

620.3K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 douglas.de

18.4M

Revenue

7.1M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

notino.de vs top market performers

notino.de

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Revenue share by device at notino.de

In May large majority of sales on notino.de, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

notino.de Google Ads spend

Evaluate notino.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.