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Sep 2024
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Home/Insights/Retailers/notino.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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8.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for notino.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

notino.de’s revenueOVER TIME
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Over the past three months, notino.de revenue has experienced growth of 0.24%, compared to the preceding three months.

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notino.de revenue growth for last six months
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OVERVIEW
In September 2024, notino.de in the BEAUTY AND COSMETICS industry had online sales revenue of $8,833,193, a conversion rate of 3.50-4.00%, and an average order value (AOV) of $75-100. This performance was below the highest AOV of $191 and above the lowest AOV of $49 in the industry. The store recorded 2,558,683 sessions, falling between the median of 22,216 and the highest of 41,256,765 sessions in the category. Ultimately, notino.de's metrics reflect a strong position in the competitive BEAUTY AND COSMETICS market.
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notino.de competitors

notino.de, with a revenue of 8,833,193 and 92,312 transactions from 2,558,683 sessions, falls in the mid-range in terms of revenue among its competitors. Its Average Order Value (AOV) of 75-100 and conversion rate of 3.50-4.00 are competitive. flaconi.de leads the pack with the highest revenue of 12,669,542, 158,098 transactions, and 4,233,117 sessions. douglas.de surpasses all others with a significant revenue of 22,394,699 from 138,091 transactions and 7,376,620 sessions. In terms of AOV and conversion rate, easycosmetic.de stands out with an AOV of 150-175 and a conversion rate of 2.50-3.00, while parfumdreams.de has a comparable revenue to notino.de at 6,807,006 but with a slightly higher conversion rate of 4.00-4.50. pieper.de lags behind in revenue but maintains a decent AOV and conversion rate within the industry standards.

#1 flaconi.de
12.7M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 parfumdreams.de
6.8M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 easycosmetic.de
5.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 pieper.de
1.6M
Revenue
743.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#5 douglas.de
22.4M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for dior.comdior.com
Favicon for douglas.dedouglas.de
Favicon for flaconi.deflaconi.de
Favicon for mueller.demueller.de
Favicon for rossmann.derossmann.de
Favicon for notino.denotino.de
$8.8M
Favicon for galeria.degaleria.de
Favicon for parfumdreams.deparfumdreams.de
Favicon for easycosmetic.deeasycosmetic.de
Favicon for sephora.desephora.de
Favicon for lookfantastic.delookfantastic.de
TOP MARKET PERFORMERSby revenue
1
Favicon for dior.comdior.com
$34.2M
2
Favicon for douglas.dedouglas.de
3
Favicon for flaconi.deflaconi.de
4
Favicon for mueller.demueller.de
5
Favicon for rossmann.derossmann.de
6
Favicon for notino.denotino.de
7
Favicon for galeria.degaleria.de
8
Favicon for parfumdreams.deparfumdreams.de
9
Favicon for easycosmetic.deeasycosmetic.de
10
Favicon for sephora.desephora.de
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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notino.de brandsby revenue

1
Logo for bibsBibs
Top retailers:notino.co.ukamazon.debabylist.com
2
Logo for philipsPhilips
Top retailers:amazon.dewalmart.comamazon.co.uk
3
Logo for niveaNivea
Top retailers:amazon.deamazon.co.ukebay.com
4
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Top retailers:misterspex.degorillasports.de
5
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Top retailers:letu.rusephora.plamazon.de

notino.de categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Dolls
Top retailers:amazon.comebay.commacys.com
3
Electronics
Top retailers:apple.commagazineluiza.com.brhihonor.com
4
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Top retailers:nike.comdsw.comzappos.com
5
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Top retailers:amazon.comulta.comamazon.de
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brands overtime comparison

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notino.de channels

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

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notino.de country & global rank

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