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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for notino.denotino.de

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5.7M
Revenue
Apr 26
1.8M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Notino.de is a website offering a wide range of skincare, fragrance, makeup, and hair care products. They sell popular brands that cater to both men and women, including body care items and accessories. With a vast selection, customers can find various beauty products conveniently on their platform.

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notino.de Annual Revenue and Growth

notino.de's annual sales on its online store amounted to $78.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$78.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
notino.de revenue by year

notino.de's monthly revenueOVER TIME
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Over the past three months, notino.de revenue has experienced decline of 23%, compared to the preceding three months.

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notino.de revenue decline for last six months
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OVERVIEW
In April 2026, notino.de achieved impressive online sales revenue of $5,681,731, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 3.00-3.50%, close to the sector's high of 4.38%. Their average order value (AOV) ranged between $75-100, notably below the industry's high of $195 but above the low of $45. notino.de attracted 1,831,332 sessions, a substantial figure compared to the median of 20,819 in their industry, although far behind sephora.com, which dominated with 84,653,344 sessions, underscoring notino.de's strong presence in the competitive beauty market.
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notino.de competitors

In April 2026, flaconi.de led in revenue among competitors with $8,493,124 from 101,156 transactions across 3,198,183 sessions, achieving a conversion rate of 3.00-3.50%. Following closely, notino.de generated $5,681,731 with 58,734 transactions and a similar conversion rate of 3.00-3.50%, yet had a higher session volume of 1,831,332. parfumdreams.de recorded $4,299,326 with 55,508 transactions and a better conversion rate of 4.00-4.50% from 1,290,528 sessions. easycosmetic.de lagged behind with $3,480,230 in revenue, despite a higher AOV of $125-150. Meanwhile, pieper.de and douglas.de showed stark differences, with douglas.de leading in revenue at $16,575,189, but a lower conversion rate of 1.50-2.00%. Overall, while notino.de performed solidly, flaconi.de and douglas.de showcased stronger market positions in revenue and transaction volume.

flaconi.de screenshot
#1 flaconi.de
8.5M
Revenue
3.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.3M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#3 easycosmetic.de
3.5M
Revenue
904.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
pieper.de screenshot
#4 pieper.de
368.9K
Revenue
303.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
16.6M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
notino.de vs top market performers
notino.de
top retailers
conversion rate vs average order value for notino.de and its competitors
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Revenue share by device at notino.de

In April large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on notino.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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notino.de channels

Identify top traffic channels that drive growth for notino.deand discover how performance of traffic channels has changed over time.

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notino.de Google Ads spend

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notino.de devices

Review notino.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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notino.de top markets

Explore notino.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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notino.de country & global rank

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