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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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120.7M
Revenue
Aug 26
30.4M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
shein.co.uk's revenue for online sales reached $120.7 million in August 2026. The average store in the fashion and apparel category generates around $87,900 a month. With a conversion rate between 3.00-3.50%, shein.co.uk falls within the category's typical range of 0.65% to 3.1%. Its average order value (AOV) of $100-125 is also within the typical range of $84 to $408. Additionally, shein.co.uk recorded 30.4 million sessions, compared to the average store in the fashion and apparel category, which sees around 37,200 sessions a month.
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shein.co.uk competitors

The competitive set includes shein.co.uk, shein.com, prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk. In August 2026, shein.co.uk generated $120.7 million in revenue with 1 million transactions from 30.4 million sessions, achieving an AOV of $100-125 and a conversion rate of 3.00-3.50%. shein.com leads significantly with $837.8 million in revenue, 6.9 million transactions, and 279.5 million sessions, though both shein.co.uk and shein.com share the same AOV range. In contrast, prettylittlething.com and boohoo.com fall well behind, with revenues of $9.2 million and $12.9 million, respectively. nastygal.com and simplybe.co.uk trail even further, with revenues of $971,000 and $4.1 million. Overall, shein.co.uk stands out as the second-ranking performer in revenue, transactions, and sessions within its competitive set.

shein.com screenshot
#1 shein.com
837.8M
Revenue
279.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
9.2M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
12.9M
Revenue
6.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
970.9K
Revenue
782K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4.1M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Industries shein.co.uk operates in

shein.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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