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May 2026
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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144.9M
Revenue
May 26
32.6M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 35%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
In May 2026, shein.co.uk generated $144,907,544 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,720. Its conversion rate of 2.50-3.00% remains competitive, albeit below the sector's high of 3.18%. With an Average Order Value (AOV) ranging from $150 to $175, shein.co.uk is positioned well above the low end of $80. The site recorded 32,556,497 sessions, outperforming the industry median of 29,212 but lagging behind shein.com, which topped 309,473,559 sessions. Overall, shein.co.uk shows strong performance metrics within the FASHION AND APPAREL industry, reflecting its growing market presence.
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shein.co.uk competitors

In May 2026, shein.co.uk generated a revenue of $144,907,544 from 922,556 transactions, with 32,556,497 sessions, yielding an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. In comparison, shein.com outperformed with $869,380,784 in revenue from 7,429,798 transactions over 309,473,559 sessions, maintaining a lower AOV of $100-125 and a conversion rate of 2.00-2.50%. Competitor prettylittlething.com had significantly lower revenue at $7,177,685 and transactions at 146,076, but a comparable conversion rate of 2.50-3.00%. boohoo.com showed a higher conversion rate of 3.00-3.50% with $14,639,620 in revenue, while nastygal.com and simplybe.co.uk lagged, generating $761,557 and $4,598,412, respectively. Overall, shein.co.uk stands robust among its competitors but faces considerable competition from its parent site, shein.com.

shein.com screenshot
#1 shein.com
869.4M
Revenue
309.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
7.2M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
boohoo.com screenshot
#3 boohoo.com
14.6M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
761.6K
Revenue
616.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4.6M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In May large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shein.co.uk operates in

shein.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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