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May 2025
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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103.3M
Revenue
31M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk's revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
In May 2025, shein.co.uk in the FASHION AND APPAREL industry generated $103,297,714 in online sales revenue with a conversion rate of 2.50-3.00% and an AOV of $100-125. The store had 30,967,237 sessions during the month. Compared to the industry median revenue of $81,783, shein.co.uk's performance is strong, although it falls short of the largest online store, shein.com, which generated $731,622,726 in revenue. Additionally, shein.co.uk's conversion rate and AOV are within the average range for the industry, and its session count is close to the median of 33,223.
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shein.co.uk competitors

In May 2025, shein.co.uk generated a revenue of £103,297,714 with 867,655 transactions and 30,967,237 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, shein.com outperformed shein.co.uk significantly with a revenue of £731,622,726, 6,028,832 transactions, and 224,142,058 sessions, maintaining similar AOV and conversion rate. nastygal.com, on the other hand, had lower revenue at £1,216,702, with 14,164 transactions and 991,792 sessions, with a lower AOV of £75-100 and conversion rate of 1.00-1.50%. boohoo.com had a revenue of £14,741,068, 231,829 transactions, and 8,486,967 sessions, with a lower AOV of £50-75 but a similar conversion rate. prettylittlething.com and simplybe.co.uk also showed lower revenue, transactions, and sessions compared to shein.co.uk, with varying AOV and conversion rates.

shein.com screenshot
#1 shein.com
731.6M
Revenue
224.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
8.5M
Revenue
6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
1.2M
Revenue
991.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
6.3M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In May large majority of sales on shein.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on shein.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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brands overtime comparison

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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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