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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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121.4M
Revenue
Mar 26
25.8M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
In March 2026, shein.co.uk generated $121,400,966 in online sales, significantly outperforming the lifestyle/fashion and apparel median of $83,040, while its conversion rate stood at 3.00-3.50%, slightly above the category average of 3.14%. With an average order value (AOV) between $125-150, it remains below the high AOV of $377 but well above the low of $73. shein.co.uk attracted 25,816,111 sessions, demonstrating a robust presence compared to the median of 36,457, though still trailing behind its parent site, shein.com, which recorded 298,145,068 sessions.
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shein.co.uk competitors

In March 2026, shein.co.uk generated a revenue of $121,400,966 from 828,587 transactions with a conversion rate of 3.00-3.50% out of 25,816,111 sessions. When compared to its competitors, shein.co.uk outperformed most in terms of revenue and transactions, lagging slightly behind shein.com in total revenue. prettylittlething.com and simplybe.co.uk had significantly lower revenues, transactions, and sessions, with prettylittlething.com having the lowest numbers overall. boohoo.com had a higher revenue but fewer transactions and sessions compared to shein.co.uk, while nastygal.com had the lowest revenue and conversion rate amongst the competitors listed. Overall, shein.co.uk appears to be one of the top performers in the online fashion retail market in terms of revenue and transaction volume.

shein.com screenshot
#1 shein.com
945.8M
Revenue
298.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
4.5M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
boohoo.com screenshot
#3 boohoo.com
9.3M
Revenue
6.7M
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
nastygal.com screenshot
#4 nastygal.com
901.6K
Revenue
524.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4.6M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In March large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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