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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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124.3M
Revenue
Jul 26
31.3M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 10%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
shein.co.uk generated $124.3 million in revenue for online sales in July 2026, significantly outperforming the average store in the fashion and apparel category, which earns around $71,300 monthly. The site achieved a conversion rate of 3.00-3.50%, well within the category's typical range of 0.66% to 3.1%. Its average order value (AOV) was $100-125, also within the typical range of $84 to $403. With 31.3 million sessions, shein.co.uk outpaced the average store in the fashion and apparel category, which sees around 28,400 sessions each month, indicating strong user engagement.
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shein.co.uk competitors

The competitive set for shein.co.uk includes shein.com, prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk. As of July 2026, shein.co.uk generated $124.3 million in revenue from 1 million transactions across 31.3 million sessions, achieving a conversion rate of 3.00-3.50%. In comparison, shein.com leads significantly with $881.5 million in revenue, 7.4 million transactions, and 301.1 million sessions, trailing shein.co.uk by 757.2 million in revenue, 6.4 million in transactions, and 269.8 million sessions. Competitors like prettylittlething.com and boohoo.com are far behind, with revenues of $10.7 million and $14.9 million, respectively. Notably, both have lower conversion rates, with prettylittlething.com at 2.50-3.00% and boohoo.com at 3.00-3.50%. This highlights shein.co.uk's strong market position within its competitive landscape.

shein.com screenshot
#1 shein.com
881.5M
Revenue
301.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
10.7M
Revenue
5.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
14.9M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
1.1M
Revenue
900.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4.3M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Industries shein.co.uk operates in

shein.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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