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Sep 2026
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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121.9M
Revenue
Sep 26
24.8M
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 2.7%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
shein.co.uk generated $121.9 million in revenue for online sales in September 2026, significantly outperforming the average store in the fashion and apparel category, which sees around $63,500 monthly. With a conversion rate of 3.50-4.00%, shein.co.uk is well within the typical range of 0.67% to 3.16%. The store's average order value (AOV) ranges from $125 to $150, aligning with the category's typical AOV range of $79 to $406. Additionally, shein.co.uk recorded 24.8 million sessions, close to the average store in the fashion and apparel category, which sees approximately 26,000 sessions monthly.
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shein.co.uk competitors

The competitive set includes shein.co.uk, shein.com, prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk. In September 2026, shein.co.uk generated a revenue of $121.9 million from 898,000 transactions and 24.8 million sessions, placing it second overall in revenue, transactions, and sessions among its peers. Leading the market, shein.com achieved a significantly higher revenue of $765.8 million and outperformed with 6 million transactions and 250 million sessions. Comparatively, prettylittlething.com reported $6.4 million in revenue from 119,000 transactions and 5.5 million sessions, while boohoo.com followed with $14.4 million in revenue from 196,000 transactions and 6.8 million sessions. nastygal.com and simplybe.co.uk trailed with revenues of $1 million and $4 million, respectively. Notably, shein.co.uk's conversion rate of 3.50-4.00% exceeds that of several competitors, indicating strong performance in converting visits to sales.

shein.com screenshot
#1 shein.com
765.8M
Revenue
250M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
6.4M
Revenue
5.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
14.4M
Revenue
6.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
1M
Revenue
613.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Industries shein.co.uk operates in

shein.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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