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Sep 2025
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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55.8M
Revenue
Sep 25
7.7M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk Annual Revenue and Growth

wickes.co.uk's annual sales on its online store amounted to $737.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$737.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickes.co.uk revenue by year

wickes.co.uk's monthly revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced decline of 9%, compared to the preceding three months.

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wickes.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, wickes.co.uk generated $55,781,672 in online sales with a conversion rate of 2.00-2.50%, notably lower than the industry high of 3.36%. The average order value (AOV) ranged from $300 to $325, well below the category high of $677, and the site attracted 7,702,133 sessions, significantly outpacing the median of 32,433 in the HOME AND GARDEN sector but far behind homedepot.com’s leading 148,597,767 sessions. Overall, wickes.co.uk’s metrics illustrate a solid but competitive position within the home and garden market.
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wickes.co.uk competitors

In September 2025, wickes.co.uk reported a revenue of £55,781,672 from 179,738 transactions and 7,702,133 sessions, with an average order value (AOV) of £300-£325 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, diy.com outperformed Wickes with a higher revenue of £59,936,162 from 677,317 transactions and 32,508,271 sessions, but with a lower AOV of £75-£100. screwfix.com showed impressive results with a revenue of £150,270,951 from 1,482,773 transactions and 22,569,357 sessions, and a significantly higher conversion rate of 6.50-7.00%. toolstation.com also had strong metrics, with a revenue of £34,996,799 from 307,256 transactions and 10,372,941 sessions, and a conversion rate of 2.50-3.00%. homebase.co.uk and manomano.co.uk trailed behind Wickes in terms of revenue, transactions, and sessions, with varying AOV and conversion rates.

diy.com screenshot
#1 diy.com
59.9M
Revenue
32.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
screwfix.com screenshot
#2 screwfix.com
150.3M
Revenue
22.6M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
toolstation.com screenshot
#3 toolstation.com
35M
Revenue
10.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.3M
Revenue
957.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In September large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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