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Jul 2025
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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54.9M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk's revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced decline of 9.7%, compared to the preceding three months.

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wickes.co.uk revenue decline for last six months
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OVERVIEW
In July 2025, wickes.co.uk in the HOME AND GARDEN industry generated $54,864,671 in online sales revenue, with a conversion rate of 2.00-2.50% and an Average Order Value (AOV) of $300-325. The website had 7,785,090 sessions during the month. Compared to the industry median revenue of $124,626, wickes.co.uk's performance metrics demonstrate strong growth potential. However, there is room for improvement in increasing the conversion rate and AOV to compete with top performers like homedepot.com, which recorded $1,339,846,577 in revenue and a 3.28% conversion rate.
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wickes.co.uk competitors

In July 2025, wickes.co.uk generated £54,864,671 in revenue from 173,678 transactions with 7,785,090 sessions, boasting an average order value (AOV) of £300-£325 and a conversion rate of 2.00-2.50%. In comparison, diy.com recorded £52,392,026 in revenue from 610,146 transactions and 35,888,505 sessions, with an AOV of £75-£100 and a conversion rate of 1.50-2.00%. toolstation.com achieved £28,003,106 in revenue from 251,118 transactions and 9,411,594 sessions, with an AOV of £100-£125 and a conversion rate of 2.50-3.00%. homebase.co.uk earned £5,608,482 in revenue from 25,249 transactions and 1,591,670 sessions, with an AOV of £200-£225 and a conversion rate of 1.50-2.00%. manomano.co.uk made £2,795,560 in revenue from 13,131 transactions and 1,110,901 sessions, with an AOV of £200-£225 and a conversion rate of 1.00-1.50%. wickes.co.uk outperformed its competitors in terms of revenue, conversion rate, and AOV, showcasing its strong position in the market.

diy.com screenshot
#1 diy.com
52.4M
Revenue
35.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
toolstation.com screenshot
#2 toolstation.com
28M
Revenue
9.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#3 homebase.co.uk
5.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
manomano.co.uk screenshot
#4 manomano.co.uk
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wilko.com screenshot
#5 wilko.com
9.7M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In July large majority of sales on wickes.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wickes.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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