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Jan 2026
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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59.5M
Revenue
Jan 26
7.7M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$300-325
AOV
Jan 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk Annual Revenue and Growth

wickes.co.uk's annual sales on its online store amounted to $689M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$689M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
wickes.co.uk revenue by year

wickes.co.uk's monthly revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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wickes.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, wickes.co.uk generated $59,533,762 in online sales, significantly lower than the $122,772 median for the home_and_garden industry, and far behind industry leader homedepot.com at $1,456,474,205. Its conversion rate ranged from 2.00-2.50%, below the high of 3.41%, while the average order value (AOV) was between $300-325, also beneath the top AOV of $677. With 7,722,979 sessions, wickes.co.uk's traffic is substantial but pales in comparison to homedepot.com's 138,848,672 sessions, indicating room for improvement in attracting and converting customers in the competitive home and garden market.
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wickes.co.uk competitors

In January 2026, wickes.co.uk reported a revenue of $59,533,762 with 188,891 transactions and 7,722,979 sessions. Their average order value (AOV) ranged from $300-$325, and their conversion rate was between 2.00%-2.50%. Comparing wickes.co.uk to its competitors, diy.com had the highest revenue at $70,063,837 with 797,291 transactions and 31,648,876 sessions. Their AOV was lower at $75-$100, but their conversion rate was slightly higher at 2.50%-3.00%. On the other hand, screwfix.com had a revenue of $49,079,870 with 502,287 transactions and 22,484,141 sessions. Their AOV and conversion rate were similar to wickes.co.uk. toolstation.com had lower revenue but a higher AOV range of $100-$125. homebase.co.uk had the highest AOV at $225-$250, but their conversion rate was the lowest. manomano.co.uk had the lowest revenue, but a higher AOV range compared to wickes.co.uk.

diy.com screenshot
#1 diy.com
70.1M
Revenue
31.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
screwfix.com screenshot
#2 screwfix.com
49.1M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
toolstation.com screenshot
#3 toolstation.com
23.8M
Revenue
9.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.6M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.7M
Revenue
870.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In January large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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