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Sep 2024
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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53M
Revenue
8.2M
Sessions
2.0-2.5%
Conversion rate
$250-275
Average order value
Online only revenue for wickes.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

wickes.co.uk’s revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced decline of 23%, compared to the preceding three months.

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wickes.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, wickes.co.uk in the HOME AND GARDEN industry had online sales revenue of $53,031,687, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $250-275. The site had 8,158,151 sessions, while the highest sessions were seen on homedepot.com with 152,323,099. The median revenue in the category was $143,955, with a very high conversion rate of 3.34% and a very high AOV of $713. The lowest conversion rate was 0.75% and the lowest AOV was $93.
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wickes.co.uk competitors

When comparing wickes.co.uk to its competitors in the DIY home improvement space, it is evident that Wickes falls somewhere in the middle in terms of revenue and sessions. With a revenue of £53,031,687 and 8,158,151 sessions, Wickes is outperformed by screwfix.com with a revenue of £78,437,898 and 24,942,163 sessions. However, Wickes surpasses competitors such as manomano.co.uk and homebase.co.uk in terms of revenue and sessions. In terms of average order value (AOV), Wickes has a higher range of £250-275 compared to most of its competitors, except for homebase.co.uk with a range of £175-200. Additionally, Wickes and toolstation.com share the same conversion rate of 2.00-2.50, which is higher than other competitors such as manomano.co.uk and homebase.co.uk. Overall, Wickes holds a strong position in the market with steady performance metrics.

#1 diy.com
52.4M
Revenue
30.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 screwfix.com
78.4M
Revenue
24.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 toolstation.com
37.1M
Revenue
11M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 homebase.co.uk
16.2M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#5 manomano.co.uk
4.3M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
Favicon for ebay.co.ukebay.co.uk
Favicon for ikea.comikea.com
Favicon for argos.co.ukargos.co.uk
Favicon for wayfair.co.ukwayfair.co.uk
Favicon for screwfix.comscrewfix.com
Favicon for wickes.co.ukwickes.co.uk
$53M
Favicon for diy.comdiy.com
Favicon for toolstation.comtoolstation.com
Favicon for therange.co.uktherange.co.uk
Favicon for victorianplumbing.co.ukvictorianplumbing.co.uk
Favicon for homebase.co.ukhomebase.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for homedepot.comhomedepot.com
$1.4B
2
Favicon for ebay.co.ukebay.co.uk
3
Favicon for ikea.comikea.com
4
Favicon for argos.co.ukargos.co.uk
5
Favicon for wayfair.co.ukwayfair.co.uk
6
Favicon for screwfix.comscrewfix.com
7
Favicon for wickes.co.ukwickes.co.uk
8
Favicon for diy.comdiy.com
9
Favicon for toolstation.comtoolstation.com
10
Favicon for therange.co.uktherange.co.uk
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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wickes.co.uk brandsby revenue

1
Logo for wickesWickes
Top retailers:ebay.co.ukamazon.co.uk
2
Logo for forest gardenForest Garden
Top retailers:asda.comwayfair.co.ukamazon.co.uk
3
Logo for rolawnRolawn
Top retailers:amazon.co.ukebay.co.uk
4
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Top retailers:amazon.co.ukebay.co.ukvery.co.uk
5
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Top retailers:currys.co.ukautodoc.deamazon.com

wickes.co.uk categoriesby revenue

1
Fence Panels
Top retailers:lowes.comamazon.comamazon.de
2
Plumbing Fixture Hardware & Parts
Top retailers:amazon.comwayfair.comamazon.de
3
Building Materials
Top retailers:lowes.comamazon.comflooranddecor.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.comscrewfix.comlowes.com
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brands overtime comparison

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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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