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Oct 2025
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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56.5M
Revenue
Oct 25
7.5M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk Annual Revenue and Growth

wickes.co.uk's annual sales on its online store amounted to $737.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$737.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickes.co.uk revenue by year

wickes.co.uk's monthly revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced growth of 0.29%, compared to the preceding three months.

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wickes.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, wickes.co.uk generated $56,488,441 in online sales, significantly below the home_and_garden industry median of $117,921, with sessions totaling 7,467,754 compared to the dominant homedepot.com at 152,722,965. The conversion rate ranged between 2.00-2.50%, trailing the industry high of 3.47%, while the average order value (AOV) stood between $300-325, well below the high of $676 in the sector. Overall, wickes.co.uk displays solid engagement, yet its revenue and traffic metrics highlight substantial room for growth against industry leaders.
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wickes.co.uk competitors

When comparing wickes.co.uk to its competitors in October 2025, diy.com stands out with the highest revenue of £67,428,827, followed by Wickes at £56,488,441. However, Wickes has a higher average order value (AOV) range of £300-325 compared to diy.com's £75-100. screwfix.com falls in between the two with revenue of £50,361,322 and an AOV of £100-125. In terms of conversion rate, toolstation.com leads with a range of 3.00-3.50, followed by diy.com, Wickes, and screwfix.com all at 2.00-2.50. homebase.co.uk and manomano.co.uk have lower revenue, transactions, and sessions compared to Wickes and its other competitors, indicating a smaller market presence. Overall, wickes.co.uk holds a strong position in terms of revenue and AOV among its competitors, with a solid conversion rate that is on par with the industry average.

diy.com screenshot
#1 diy.com
67.4M
Revenue
32.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
screwfix.com screenshot
#2 screwfix.com
50.4M
Revenue
22.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
toolstation.com screenshot
#3 toolstation.com
37.8M
Revenue
10.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
4.4M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.8M
Revenue
818.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In October large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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