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Apr 2026
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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79.2M
Revenue
Apr 26
9.6M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk Annual Revenue and Growth

wickes.co.uk's annual sales on its online store amounted to $689M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$689M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
wickes.co.uk revenue by year

wickes.co.uk's monthly revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced growth of 36%, compared to the preceding three months.

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wickes.co.uk revenue growth for last six months
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OVERVIEW
In April 2026, wickes.co.uk generated $79,173,584 in online sales, significantly below the home and garden industry median of $116,511, with sessions totaling 9,623,177, far surpassing the median of 34,309 but trailing behind industry leader homedepot.com at 184,735,892. Its conversion rate of 2.50-3.00% is competitive, though below the very high rate of 3.31%, while its average order value (AOV) ranges between $325-350, lower than the top-tier AOV of $676 in the sector, highlighting both growth potential and challenges in comparison to major competitors.
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wickes.co.uk competitors

In April 2026, wickes.co.uk generated $79,173,584 in revenue, surpassing competitors like screwfix.com, which earned $70,969,484, and diy.com, with $60,794,754. wickes.co.uk led in average order value (AOV) at $325-350, significantly higher than screwfix.com's $150-175 and diy.com's $75-100. Despite having fewer sessions (9,623,177) than diy.com (36,241,572), wickes.co.uk achieved a stronger conversion rate of 2.50-3.00%, compared to screwfix.com's 2.00-2.50% and diy.com's 1.50-2.00%. toolstation.com trailed with $31,584,358 in revenue, while homebase.co.uk and manomano.co.uk reported considerably lower figures at $7,512,525 and $1,932,429, respectively. Overall, wickes.co.uk demonstrated robust performance with a higher revenue and AOV, indicating a strong competitive position in the home improvement market.

diy.com screenshot
#1 diy.com
60.8M
Revenue
36.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
screwfix.com screenshot
#2 screwfix.com
71M
Revenue
19.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
toolstation.com screenshot
#3 toolstation.com
31.6M
Revenue
10M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
7.5M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
1.9M
Revenue
780K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In April large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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