homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $180.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 0.69%, compared to the preceding three months.
homebase.co.uk competitors
In December 2025, homebase.co.uk generated a revenue of $5,121,771 from 21,560 transactions and 1,768,710 sessions with an average order value (AOV) ranging between $225-250 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, diy.com leads the pack with a revenue of $58,464,236 from 664,886 transactions and 31,798,164 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. wickes.co.uk follows closely behind with a revenue of $42,087,865 from 131,012 transactions and 6,531,197 sessions, boasting an AOV of $300-325 and a conversion rate of 2.00-2.50%. homebase.co.uk's performance falls in between screwfix.com and wilko.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Despite being outperformed by some competitors in certain domains, homebase.co.uk remains competitive in the market.
Revenue share by device at homebase.co.uk
In December large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
