homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk's revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 33%, compared to the preceding three months.
homebase.co.uk competitors
In May 2025, homebase.co.uk lagged behind its competitors in terms of revenue, with a total of £7,234,285. screwfix.com led the pack with £67,330,298, followed closely by wickes.co.uk with £64,670,111. homebase.co.uk also had fewer transactions at 30,128 compared to diy.com's 642,471. However, homebase.co.uk had a higher Average Order Value (AOV) range of £225-£250 compared to most competitors, except for wickes.co.uk which had an AOV range of £300-£325. In terms of conversion rate, homebase.co.uk fell within the average range of 1.50-2.00, similar to other competitors. Despite its lower revenue and transaction numbers, homebase.co.uk's higher AOV could indicate a focus on higher-priced items, while its conversion rate suggests it is in line with industry standards.
Revenue share by device at homebase.co.uk
In May large majority of sales on homebase.co.uk, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
