homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $180.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 18%, compared to the preceding three months.
homebase.co.uk competitors
In November 2025, homebase.co.uk reported a revenue of $5,716,388 from 24,039 transactions and 1,477,712 sessions, with an average order value (AOV) ranging from $225-250 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, diy.com leads the pack with $73,794,186 in revenue, 850,917 transactions, and 32,995,521 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%. wickes.co.uk follows closely behind with $52,754,561 in revenue, 169,215 transactions, and 6,972,793 sessions, featuring a higher AOV of $300-325 and a similar conversion rate of 2.00-2.50%. screwfix.com, wilko.com, and therange.co.uk also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates. homebase.co.uk may need to focus on increasing its AOV and conversion rate to remain competitive in the market.
Revenue share by device at homebase.co.uk
In November large majority of sales on homebase.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
