homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 4%, compared to the preceding three months.
homebase.co.uk competitors
When comparing homebase.co.uk to its competitors in March 2026, it is evident that homebase.co.uk falls behind in terms of revenue, transactions, and sessions. homebase.co.uk generated a revenue of $6,230,283 from 23,381 transactions and 1,691,200 sessions. In contrast, competitors such as wickes.co.uk and screwfix.com outperformed homebase.co.uk in revenue, transactions, and sessions. wickes.co.uk recorded a revenue of $74,974,467 from 228,255 transactions and 8,742,811 sessions, while screwfix.com achieved a revenue of $75,826,645 from 472,769 transactions and 19,315,460 sessions. Additionally, the average order value (AOV) and conversion rates for competitors like wickes.co.uk, screwfix.com, and wilko.com were generally higher compared to homebase.co.uk, indicating a stronger performance in these metrics. Overall, homebase.co.uk faces tough competition from its rivals in the DIY/home improvement sector.
Revenue share by device at homebase.co.uk
In March large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
