homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 8.7%, compared to the preceding three months.
homebase.co.uk competitors
In January 2026, homebase.co.uk generated a revenue of $4,630,888 with 20,364 transactions and 1,698,205 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. When compared to its competitors, homebase.co.uk falls behind diy.com, which recorded a revenue of $70,063,837, with 797,291 transactions, and 31,648,876 sessions. wickes.co.uk also outperformed homebase.co.uk with a revenue of $59,533,762, 188,891 transactions, and 7,722,979 sessions. homebase.co.uk's conversion rate falls within the lower range when compared to wilko.com, which boasts a conversion rate of 3.50-4.00%. Despite this, homebase.co.uk remains competitive in terms of AOV compared to its counterparts, as seen in the metrics provided.
Revenue share by device at homebase.co.uk
In January large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
