homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 58%, compared to the preceding three months.
homebase.co.uk competitors
In July 2026, diy.com dominates the market with a revenue of $77 million and 605,000 transactions, far surpassing homebase.co.uk, which trails with only $10.3 million in revenue and 38,300 transactions. homebase.co.uk also lags significantly in website sessions, with 2.3 million compared to diy.com’s 35.6 million, a gap of 33.3 million sessions. wickes.co.uk follows closely behind diy.com, generating $72 million in revenue and achieving a conversion rate of 2.00-2.50%. Meanwhile, screwfix.com leads overall with the highest revenue at $91.2 million and a similar conversion rate of 2.00-2.50%. In contrast, homebase.co.uk's conversion rate stands at 1.50-2.00%, making it less competitive in this aspect as well. Although wilko.com performs better than homebase.co.uk with $17.6 million in revenue and a notable conversion rate of 4.00-4.50%, it still trails behind other key competitors in critical metrics, showcasing the challenges homebase.co.uk faces in a crowded marketplace.
Revenue share by device at homebase.co.uk
In July large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
Industries homebase.co.uk operates in
homebase.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
