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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for homebase.co.ukhomebase.co.uk

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7M
Revenue
Sep 26
1.6M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.

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homebase.co.uk Annual Revenue and Growth

homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$74M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
homebase.co.uk revenue by year

homebase.co.uk's monthly revenueOVER TIME
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Over the past three months, homebase.co.uk revenue has experienced growth of 4.9%, compared to the preceding three months.

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homebase.co.uk revenue growth for last six months
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OVERVIEW
homebase.co.uk's revenue for online sales reached $7 million in September 2026, significantly higher than the typical home and garden retailer, which generates around $110,000 a month. The site recorded a conversion rate of 1.00-1.50%, within the category's typical range of 0.64% to 3.34%. With an average order value (AOV) of $275-300, homebase.co.uk also falls within the typical AOV range of $98 to $681 for the home and garden category. Additionally, the website attracted 1.6 million sessions, a stark contrast to the typical home and garden retailer's 30,400 sessions per month.
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homebase.co.uk competitors

In September 2026, screwfix.com dominated the competition with a revenue of $132.1 million, achieving 1.3 million transactions and 19.8 million sessions. It leads with an impressive conversion rate of 6.50-7.00%. In contrast, homebase.co.uk generated $7 million in revenue, with 24,500 transactions from 1.6 million sessions, placing it last among competitors. diy.com also surpassed homebase.co.uk significantly, bringing in $58.9 million from 666,000 transactions across 32 million sessions and maintaining a conversion rate of 2.00-2.50%. wickes.co.uk follows closely behind with $63.1 million in revenue from 167,000 transactions, benefiting from an AOV of 375-400 and a similar conversion rate of 2.00-2.50%. wilko.com and therange.co.uk recorded revenues of $11 million and $33 million, respectively, while also outperforming homebase.co.uk in both transactions and sessions. Overall, homebase.co.uk trails its competitors in every key metric, indicating a significant opportunity for growth in the market.

diy.com screenshot
#1 diy.com
58.9M
Revenue
32M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wickes.co.uk screenshot
#2 wickes.co.uk
63.1M
Revenue
7.5M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
screwfix.com screenshot
#3 screwfix.com
132.1M
Revenue
19.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
wilko.com screenshot
#4 wilko.com
11M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#5 therange.co.uk
33M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
homebase.co.uk vs top market performers
homebase.co.uk
top retailers
conversion rate vs average order value for homebase.co.uk and its competitors
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Revenue share by device at homebase.co.uk

In September large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries homebase.co.uk operates in

homebase.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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homebase.co.uk channels

Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.

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homebase.co.uk Google Ads spend

Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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homebase.co.uk devices

Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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homebase.co.uk top markets

Explore homebase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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homebase.co.uk country & global rank

Assess the ranking of homebase.co.uk among other retailers within its primary country and worldwide.

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