homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $180.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 25%, compared to the preceding three months.
homebase.co.uk competitors
In September 2025, homebase.co.uk lagged behind its competitors in terms of revenue, with a total of £4,210,308. diy.com led the pack with £59,936,162, followed closely by wickes.co.uk with £55,781,672. screwfix.com also outperformed Homebase with a revenue of £150,270,951. However, Homebase did have a higher average order value (AOV) of £225-250 compared to its competitors, which could indicate a focus on higher-end products. In terms of conversion rate, screwfix.com had the highest at 6.50-7.00%, followed by wilko.com at 3.50-4.00%. Homebase fell in the middle with a conversion rate of 1.00-1.50%, outperforming only therange.co.uk. Despite its lower revenue compared to competitors, Homebase may be attracting customers with a higher AOV and a respectable conversion rate.
Revenue share by device at homebase.co.uk
In September large majority of sales on homebase.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
