homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $74M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced growth of 71%, compared to the preceding three months.
homebase.co.uk competitors
In June 2026, homebase.co.uk generated $9,727,121 in revenue with 36,633 transactions across 2,204,136 sessions, yielding an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. In contrast, its competitors significantly outperformed it. diy.com led with $60,865,286 in revenue from 626,379 transactions over 36,336,087 sessions, showing a much lower AOV of $75-100. wickes.co.uk achieved $62,771,296 with an AOV of $300-325 and a higher conversion rate of 2.00-2.50%. screwfix.com recorded $70,694,681 in revenue, with a similar conversion rate to wickes but a lower AOV of $150-175. On the other hand, wilko.com had the highest conversion rate at 4.00-4.50% but generated $12,712,152 from fewer transactions. Overall, homebase.co.uk's performance, while respectable, pales in comparison to its more established rivals.
Revenue share by device at homebase.co.uk
In June large majority of sales on homebase.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
Industries homebase.co.uk operates in
homebase.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
