homebase.co.uk
Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.
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homebase.co.uk Annual Revenue and Growth
homebase.co.uk's annual sales on its online store amounted to $180.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
homebase.co.uk's monthly revenueOVER TIME
Over the past three months, homebase.co.uk revenue has experienced decline of 26%, compared to the preceding three months.
homebase.co.uk competitors
In October 2025, when comparing homebase.co.uk to its competitors in the home improvement retail sector, it is evident that homebase.co.uk falls behind in terms of revenue and transactions. homebase.co.uk generated a revenue of £4,447,310 from 19,800 transactions, with a conversion rate of 1.00-1.50% and an average order value (AOV) of £200-£225. In contrast, competitors such as diy.com, wickes.co.uk, screwfix.com, and therange.co.uk outperformed homebase.co.uk in revenue and transactions, with diy.com leading the pack at £67,428,827 revenue from 768,067 transactions. Additionally, competitors like wilko.com achieved higher conversion rates, with a range of 3.50-4.00%, compared to homebase.co.uk's 1.00-1.50%. Overall, homebase.co.uk may need to focus on increasing its revenue, transactions, and conversion rate to stay competitive in the market.
Revenue share by device at homebase.co.uk
In October large majority of sales on homebase.co.uk, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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homebase.co.uk channels
Identify top traffic channels that drive growth for homebase.co.ukand discover how performance of traffic channels has changed over time.
homebase.co.uk Google Ads spend
Evaluate homebase.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
homebase.co.uk devices
Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
