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Sep 2024
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Home/Insights/Retailers/homebase.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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16.2M
Revenue
4.7M
Sessions
1.5-2.0%
Conversion rate
$175-200
Average order value
Online only revenue for homebase.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Homebase.co.uk is a comprehensive online platform that offers numerous home improvement products and services. Their vast selection includes DIY tools, lighting fixtures, furniture, flooring materials, garden supplies, kitchen appliances, and more. The website provides a convenient online shopping experience and has a range of delivery and click and collect options.

homebase.co.uk’s revenueOVER TIME
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Over the past three months, homebase.co.uk revenue has experienced decline of 1.2%, compared to the preceding three months.

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homebase.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, homebase.co.uk in the HOME AND GARDEN industry generated online sales revenue of $16,197,020, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The website had 4,704,085 sessions, while the largest online store in the category, homedepot.com, had a revenue of $1,448,485,203 and the highest sessions at 152,323,099. The median revenue for the industry was $143,955, with a very high conversion rate of 3.34% and a very high AOV of $713, as well as a very low conversion rate of 0.75% and a very low AOV of $93.
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homebase.co.uk competitors

When comparing homebase.co.uk to its competitors in the home improvement industry, homebase.co.uk falls behind in terms of revenue, transactions, and sessions. While homebase.co.uk generated £16,197,020 in revenue from 92,201 transactions and 4,704,085 sessions, its competitors such as screwfix.com, wickes.co.uk, and diy.com outperformed with significantly higher revenue, transactions, and sessions. For example, screwfix.com reported £78,437,898 in revenue from 543,734 transactions and 24,942,163 sessions, showcasing a much larger market share compared to homebase.co.uk. Additionally, competitors like wickes.co.uk boasted a higher average order value (AOV) of £250-275 and a conversion rate of 2.00-2.50%, further indicating their stronger performance in the industry. Overall, homebase.co.uk faces stiff competition from its rivals who are outpacing it in key metrics.

#1 diy.com
52.4M
Revenue
30.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 wickes.co.uk
53M
Revenue
8.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#3 screwfix.com
78.4M
Revenue
24.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 wilko.com
9.5M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#5 therange.co.uk
33.6M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
homebase.co.uk vs top market performers
homebase.co.uk
top retailers
conversion rate vs average order value for homebase.co.uk and its competitors
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homebase.co.uk brandsby revenue

homebase.co.uk categoriesby revenue

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brands overtime comparison

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homebase.co.uk channels

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homebase.co.uk Google Ads spend

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homebase.co.uk devices

Review homebase.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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homebase.co.uk top markets

Explore homebase.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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homebase.co.uk country & global rank

Assess the ranking of homebase.co.uk among other retailers within its primary country and worldwide.

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