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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

diy.com

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52.4M

Revenue

30.4M

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for diy.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

diy.com’s revenueOVER TIME
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Over the past three months, diy.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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diy.com revenue decline for last six months

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OVERVIEW

In September 2024, diy.com in the home_and_garden industry had online sales revenue of $52,387,924, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The site had a total of 30,356,523 sessions during the month. The largest store in the category was homedepot.com with online sales revenue of $1,448,485,203 and 152,323,099 sessions. The median revenue in the home_and_garden category was $143,955, while the median sessions were 38,771. A very high conversion rate in the category was 3.34% and a very high AOV was $713, while a very low conversion rate was 0.75% and a very low AOV was $93.

diy.com competitors

When comparing diy.com to its competitors in the DIY home improvement sector, some key metrics stand out. wayfair.co.uk leads in revenue with £81,741,925, followed by screwfix.com at £78,437,898 and diy.com at £52,387,924. However, diy.com has the highest number of transactions at 632,485, surpassing screwfix.com with 543,734 transactions. In terms of conversion rate, diy.com and screwfix.com tie at 2.00-2.50%, while wayfair.co.uk leads with a conversion rate of 3.50-4.00%. Additionally, manomano.co.uk has the lowest revenue at £4,311,547, but a high AOV of £225-250. wickes.co.uk has a high AOV of £250-275, and homebase.co.uk has a lower revenue of £16,197,020 with a conversion rate of 1.50-2.00%. Overall, while diy.com may not lead in revenue, it excels in the number of transactions, showcasing a strong customer base.

#1 wickes.co.uk

53M

Revenue

8.2M

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

#2 screwfix.com

78.4M

Revenue

24.9M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#3 homebase.co.uk

16.2M

Revenue

4.7M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 manomano.co.uk

4.3M

Revenue

1.3M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#5 wayfair.co.uk

81.7M

Revenue

9.8M

Sessions

3.5-4.0%

Conv. rate

$225-250

AOV

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TOP MARKET PERFORMERSby revenue

diy.com vs top market performers

diy.com

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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

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diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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