Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for diy.comdiy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
54.4M
Revenue
Aug 25
37.9M
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

diy.com Annual Revenue and Growth

diy.com's annual sales on its online store amounted to $640.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$640.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
diy.com revenue by year

diy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, diy.com revenue has experienced decline of 6.8%, compared to the preceding three months.

View real-time data
diy.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In August 2025, diy.com in the home_and_garden industry had a revenue of $54,369,840 with a median of $117,963. Their conversion rate ranged from 1.50-2.00%, with a very high rate of 3.29% and a low of 0.61%. The average order value (AOV) was between $75-100, with a high of $672 and a low of $91. They had 37,901,973 sessions, compared to the highest store homedepot.com with 175,975,033 sessions and a median of 36,030 sessions in the home_and_garden industry.
Read more

diy.com competitors

In August 2025, diy.com generated a revenue of $54,369,840 with 623,746 transactions and 37,901,973 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. When compared to its competitors, wickes.co.uk had a higher revenue of $61,510,264 but significantly fewer transactions and sessions. screwfix.com outperformed all with a revenue of $148,532,895, 1,476,529 transactions, and 25,365,674 sessions, boasting a higher AOV of $100-125 and a conversion rate of 5.50-6.00%. homebase.co.uk had lower revenue at $5,572,284 with 23,012 transactions and 1,592,909 sessions. manomano.co.uk and wayfair.co.uk fell in between with varying metrics. While diy.com had a respectable performance, it faced tough competition in terms of revenue and conversion rates from its competitors.

wickes.co.uk screenshot
#1 wickes.co.uk
61.5M
Revenue
8.9M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
screwfix.com screenshot
#2 screwfix.com
148.5M
Revenue
25.4M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#3 homebase.co.uk
5.6M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#4 manomano.co.uk
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#5 wayfair.co.uk
69.9M
Revenue
11.3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
diy.com vs top market performers
diy.com
top retailers
conversion rate vs average order value for diy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at diy.com

In August large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

diy.com country & global rank

Assess the ranking of diy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard