Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for diy.comdiy.com

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52.4M
Revenue
35.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

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diy.com's revenueOVER TIME
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Over the past three months, diy.com revenue has experienced growth of 1.3%, compared to the preceding three months.

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diy.com revenue growth for last six months
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OVERVIEW
In July 2025, diy.com in the home_and_garden industry had online sales revenue of $52,392,026, conversion rate of 1.50-2.00%, AOV of $75-100, and 35,888,505 sessions. The largest online store in the category was homedepot.com with revenue of $1,339,846,577, conversion rate of 3.28%, AOV of $673, and 175,364,207 sessions. The median revenue was $124,626, median conversion rate was 0.62%, median AOV was $93, and median sessions were 36,567 for the HOME AND GARDEN category.
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diy.com competitors

In July 2025, diy.com generated a revenue of £52,392,026 from 610,146 transactions with 35,888,505 sessions. Their average order value (AOV) ranged between £75-100, and they had a conversion rate of 1.50-2.00%. Comparing diy.com to its competitors, wickes.co.uk outperformed with a revenue of £54,864,671 from 173,678 transactions and 7,785,090 sessions. Their AOV was higher at £300-325, with a conversion rate of 2.00-2.50%. homebase.co.uk lagged behind with revenue of £5,608,482 from 25,249 transactions and 1,591,670 sessions, AOV between £200-225, and a conversion rate of 1.50-2.00%. manomano.co.uk and wayfair.co.uk also fell short in revenue and sessions compared to diy.com, with varying AOV and conversion rates. diy.com's strong point was its high number of transactions and sessions, but its competitors excelled in AOV and conversion rates.

wickes.co.uk screenshot
#1 wickes.co.uk
54.9M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
homebase.co.uk screenshot
#2 homebase.co.uk
5.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#4 wayfair.co.uk
58.3M
Revenue
9.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
toolstation.com screenshot
#5 toolstation.com
28M
Revenue
9.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
diy.com vs top market performers
diy.com
top retailers
conversion rate vs average order value for diy.com and its competitors
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Revenue share by device at diy.com

In July large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

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diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diy.com country & global rank

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