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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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73.8M
Revenue
Nov 25
33M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

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diy.com Annual Revenue and Growth

diy.com's annual sales on its online store amounted to $640.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$640.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
diy.com revenue by year

diy.com's monthly revenueOVER TIME
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Over the past three months, diy.com revenue has experienced growth of 27%, compared to the preceding three months.

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diy.com revenue growth for last six months
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OVERVIEW
In November 2025, diy.com generated online sales revenue of $73,794,186, falling short of the home and garden median of $122,040, with a conversion rate of 2.50-3.00%, lower than the sector's high of 3.53% and above the low of 0.73%. The average order value (AOV) ranged between $75-100, significantly lower than the high AOV of $672, while total sessions reached 32,995,521, slightly above the home and garden median of 32,500 but well below the leader, homedepot.com, which achieved 171,906,089 sessions.
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diy.com competitors

In November 2025, diy.com outperformed its competitors in terms of revenue, with $73,794,186 in comparison to wickes.co.uk ($52,754,561), screwfix.com ($54,056,280), homebase.co.uk ($5,716,388), manomano.co.uk ($3,079,032), and wayfair.co.uk ($108,155,755). However, diy.com had the highest number of transactions at 850,917, followed closely by screwfix.com at 525,579. In terms of sessions, wayfair.co.uk led the pack with 12,380,013 sessions, while diy.com had 32,995,521. The average order value (AOV) for diy.com ranged between $75-100, which was lower than wickes.co.uk ($300-325), homebase.co.uk ($225-250), and wayfair.co.uk ($200-225). However, diy.com had a competitive conversion rate of 2.50-3.00, similar to screwfix.com and higher than homebase.co.uk and manomano.co.uk.

wickes.co.uk screenshot
#1 wickes.co.uk
52.8M
Revenue
7M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
screwfix.com screenshot
#2 screwfix.com
54.1M
Revenue
22.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#3 homebase.co.uk
5.7M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#4 manomano.co.uk
3.1M
Revenue
865.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#5 wayfair.co.uk
108.2M
Revenue
12.4M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
diy.com vs top market performers
diy.com
top retailers
conversion rate vs average order value for diy.com and its competitors
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Revenue share by device at diy.com

In November large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

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diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diy.com country & global rank

Assess the ranking of diy.com among other retailers within its primary country and worldwide.

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