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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for diy.comdiy.com

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58.5M
Revenue
Dec 25
31.8M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

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diy.com Annual Revenue and Growth

diy.com's annual sales on its online store amounted to $640.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$640.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
diy.com revenue by year

diy.com's monthly revenueOVER TIME
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Over the past three months, diy.com revenue has experienced growth of 20%, compared to the preceding three months.

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diy.com revenue growth for last six months
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OVERVIEW
In December 2025, diy.com, a player in the home and garden sector, generated $58,464,236 in online sales, notably lower than the category leader, homedepot.com, with $1,505,674,874; its conversion rate ranged between 2.00-2.50%, falling short of the industry's high of 3.32%, while its average order value (AOV) stood at $75-100, considerably below the peak of $667; the site attracted 31,798,164 sessions, just shy of the median for the sector at 33,723, indicating a competitive but challenging market position.
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diy.com competitors

In December 2025, diy.com outperformed its competitors in terms of revenue, with $58,464,236 in comparison to wickes.co.uk's $42,087,865, screwfix.com's $43,236,760, homebase.co.uk's $5,121,771, manomano.co.uk's $2,263,376, and wayfair.co.uk's $86,736,504. Despite having fewer transactions than some competitors like screwfix.com and wayfair.co.uk, diy.com had the highest number of sessions at 31,798,164. Additionally, diy.com's Average Order Value (AOV) falls within the range of $75-$100, similar to screwfix.com and wayfair.co.uk, while its conversion rate of 2.00-2.50% is consistent with most competitors. However, competitors like wayfair.co.uk with a conversion rate of 3.00-3.50% are excelling in this domain. Overall, diy.com maintains a strong position in the market, demonstrating steady growth and performance in key metrics compared to its competitors.

wickes.co.uk screenshot
#1 wickes.co.uk
42.1M
Revenue
6.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
screwfix.com screenshot
#2 screwfix.com
43.2M
Revenue
21.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
homebase.co.uk screenshot
#3 homebase.co.uk
5.1M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#4 manomano.co.uk
2.3M
Revenue
868.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#5 wayfair.co.uk
86.7M
Revenue
11.8M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
diy.com vs top market performers
diy.com
top retailers
conversion rate vs average order value for diy.com and its competitors
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Revenue share by device at diy.com

In December large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

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diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diy.com country & global rank

Assess the ranking of diy.com among other retailers within its primary country and worldwide.

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