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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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67.4M
Revenue
Oct 25
32.6M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

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diy.com Annual Revenue and Growth

diy.com's annual sales on its online store amounted to $640.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$640.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
diy.com revenue by year

diy.com's monthly revenueOVER TIME
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Over the past three months, diy.com revenue has experienced growth of 14%, compared to the preceding three months.

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diy.com revenue growth for last six months
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OVERVIEW
In October 2025, diy.com generated $67,428,827 in online sales with a conversion rate of 2.00-2.50%, below the high benchmark of 3.47% in the home_and_garden category, and had an average order value (AOV) of $75-100, considerably lower than the high AOV of $676; the site attracted 32,550,366 sessions, exceeding the median of 30,856 but falling short of the leading competitor, homedepot.com, which recorded $1,418,970,899 in revenue and 152,722,965 sessions.
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diy.com competitors

In October 2025, diy.com stands out from its competitors in terms of revenue, with a total of $67,428,827. The website also recorded a high number of transactions at 768,067, with a significant number of sessions at 32,550,366. The average order value (AOV) falls between $75-100, with a conversion rate of 2.00-2.50%. In comparison, wickes.co.uk generated $56,488,441 in revenue with 180,182 transactions and 7,467,754 sessions. screwfix.com had $50,361,322 in revenue, 501,010 transactions, and 22,849,228 sessions. homebase.co.uk and manomano.co.uk had lower revenue and transactions, with Homebase recording $4,447,310 in revenue and 19,800 transactions, and ManoMano totaling $2,766,614 in revenue and 13,095 transactions. wayfair.co.uk outperformed diy.com in revenue at $70,567,617, with 381,947 transactions and 11,555,934 sessions.

wickes.co.uk screenshot
#1 wickes.co.uk
56.5M
Revenue
7.5M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
screwfix.com screenshot
#2 screwfix.com
50.4M
Revenue
22.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#3 homebase.co.uk
4.4M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
manomano.co.uk screenshot
#4 manomano.co.uk
2.8M
Revenue
818.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wayfair.co.uk screenshot
#5 wayfair.co.uk
70.6M
Revenue
11.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
diy.com vs top market performers
diy.com
top retailers
conversion rate vs average order value for diy.com and its competitors
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Revenue share by device at diy.com

In October large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

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diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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diy.com country & global rank

Assess the ranking of diy.com among other retailers within its primary country and worldwide.

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