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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

diy.com

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59.9M

Revenue

Sep 25

32.5M

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$75-100

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: HOME AND GARDEN

Shop for everything you need to complete your home and garden project. Order online for 1hr Click+Collect, or free home delivery on orders over £75.

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diy.com Annual Revenue and Growth

diy.com's annual sales on its online store amounted to $640.5M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$640.5M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

diy.com's monthly revenueOVER TIME
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Over the past three months, diy.com revenue has experienced decline of 0.28%, compared to the preceding three months.

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diy.com revenue decline for last six months

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OVERVIEW

In September 2025, diy.com reported online sales revenue of $59,936,162, significantly below the home_and_garden median of $113,901, with a conversion rate between 2.00-2.50%, trailing behind the category's high of 3.36%. The average order value (AOV) ranged from $75-100, while the sector's highest AOV reached $677. With 32,508,271 sessions, diy.com closely aligned with the median of 32,433 sessions but remained far behind the leader, homedepot.com, which recorded 148,597,767 sessions. These metrics highlight both strengths and opportunities for growth within the competitive home and garden industry.

diy.com competitors

In September 2025, when comparing diy.com to its competitors, diy.com falls behind in terms of revenue compared to Screwfix with £59,936,162, whereas Screwfix has £150,270,951 in revenue. However, diy.com has a higher number of transactions with 677,317 compared to Screwfix's 1,482,773. In terms of average order value (AOV), diy.com's range of £75-100 is lower than competitors like Wickes (£300-325) and Homebase (£225-250). However, diy.com's conversion rate falls within the competitive range of 2.00-2.50%. While diy.com may lag behind in revenue compared to some competitors, it holds its own in terms of transactions and conversion rate, indicating a strong customer base and effective marketing strategies.

#1 wickes.co.uk

55.8M

Revenue

7.7M

Sessions

2.0-2.5%

Conv. rate

$300-325

AOV

#2 screwfix.com

150.3M

Revenue

22.6M

Sessions

6.5-7.0%

Conv. rate

$100-125

AOV

#3 homebase.co.uk

4.2M

Revenue

1.2M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#4 manomano.co.uk

2.3M

Revenue

957.5K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#5 wayfair.co.uk

65.6M

Revenue

9.9M

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

diy.com vs top market performers

diy.com

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Revenue share by device at diy.com

In September large majority of sales on diy.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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diy.com channels

Identify top traffic channels that drive growth for diy.comand discover how performance of traffic channels has changed over time.

diy.com Google Ads spend

Evaluate diy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

diy.com devices

Review diy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

diy.com top markets

Explore diy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.