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Apr 2026
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Home/Insights/Retailers/westelm.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.2M
Revenue
Apr 26
332K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Westelm.co.uk is an e-commerce platform offering a wide range of modern furniture, home decor, and accessories. Their collection includes items such as sofas, beds, tables, chairs, lighting fixtures, rugs, and bedding. Customers can explore stylish and contemporary designs to enhance their living spaces.

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westelm.co.uk Annual Revenue and Growth

westelm.co.uk's annual sales on its online store amounted to $26.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
westelm.co.uk revenue by year

westelm.co.uk's monthly revenueOVER TIME
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Over the past three months, westelm.co.uk revenue has experienced decline of 55%, compared to the preceding three months.

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westelm.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, westelm.co.uk achieved $2,216,209 in online sales, significantly exceeding the home and garden/furniture median of $154,612, while its conversion rate of 1.00-1.50% falls slightly below the sector's high of 1.96%. The average order value (AOV) ranged from $475-500, lower than the industry peak of $1,216, with 331,996 sessions noted, substantially higher than the median of 35,054 but far behind ikea.com's 214,449,321 sessions, indicating strong traffic and sales performance relative to its niche.
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westelm.co.uk competitors

In April 2026, westelm.co.uk generated $2,216,209 in revenue from 4,641 transactions across 331,996 sessions, with an average order value (AOV) of $475-500 and a conversion rate of 1.00-1.50%. In comparison, westelm.com outperformed significantly with $75,672,518 in revenue and a conversion rate of 1.50-2.00%. Competitor habitat.co.uk achieved substantial revenue of $25,001,201, leveraging a higher conversion rate of 3.50-4.00%, albeit with a lower AOV of $300-325. dwell.co.uk, while having modest revenue of $31,273, boasted a competitive AOV of $675-700. Meanwhile, gomodern.co.uk generated $103,092 but struggled with a low conversion rate of 0.00-0.50%. Lastly, steelcase.com, with $2,052,387 in revenue, had a similar conversion rate to westelm.co.uk at 0.50-1.00%. Overall, westelm.co.uk remains competitive but lags behind key rivals in revenue and transactions.

westelm.com screenshot
#1 westelm.com
75.7M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
dwell.co.uk screenshot
#2 dwell.co.uk
31.3K
Revenue
2.7K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
habitat.co.uk screenshot
#3 habitat.co.uk
25M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
gomodern.co.uk screenshot
#4 gomodern.co.uk
103.1K
Revenue
22.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
steelcase.com screenshot
#5 steelcase.com
2.1M
Revenue
380.6K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
westelm.co.uk vs top market performers
westelm.co.uk
top retailers
conversion rate vs average order value for westelm.co.uk and its competitors
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Revenue share by device at westelm.co.uk

In April large majority of sales on westelm.co.uk, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on westelm.co.uk, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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westelm.co.uk channels

Identify top traffic channels that drive growth for westelm.co.ukand discover how performance of traffic channels has changed over time.

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westelm.co.uk Google Ads spend

Evaluate westelm.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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westelm.co.uk devices

Review westelm.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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westelm.co.uk top markets

Explore westelm.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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westelm.co.uk country & global rank

Assess the ranking of westelm.co.uk among other retailers within its primary country and worldwide.

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