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Home/Insights/Retailers/furniture123.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4M
Revenue
Sep 25
890.1K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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Furniture123.co.uk is a website that sells a wide range of furniture items for various rooms. Their inventory includes diverse options such as sofas, beds, dining tables, and office chairs. Customers can find a selection of furniture to suit different budgets and styles, with options for delivery throughout the UK.

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furniture123.co.uk Annual Revenue and Growth

furniture123.co.uk's annual sales on its online store amounted to $45.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$45.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
furniture123.co.uk revenue by year

furniture123.co.uk's monthly revenueOVER TIME
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Over the past three months, furniture123.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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furniture123.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, furniture123.co.uk generated online sales revenue of $3,956,368, significantly surpassing the FURNITURE median of $128,623, though far behind industry leader ikea.com at $948,741,774; its conversion rate ranged from 1.50-2.00%, slightly below the high of 1.96% in the sector, while the average order value (AOV) was between $250-275, under the very high AOV of $1,213; with 890,127 sessions, furniture123.co.uk experienced a remarkable traffic volume compared to the median of 34,751, highlighting its strong market presence in the FURNITURE category.
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furniture123.co.uk competitors

In September 2025, furniture123.co.uk generated a revenue of £3,956,368 from 15,469 transactions and 890,127 sessions with an average order value (AOV) of £250-275 and a conversion rate of 1.50-2.00%. In comparison, furniturevillage.co.uk outperformed furniture123.co.uk with a revenue of £9,912,305 from 9,656 transactions and 895,440 sessions, boasting a higher AOV of £1025-1050 but a slightly lower conversion rate of 1.00-1.50%. habitat.co.uk was the clear leader in terms of revenue, generating £24,298,210 from 81,213 transactions and 2,024,744 sessions, with an AOV of £275-300 and a conversion rate of 4.00-4.50%. While furniture123.co.uk held its own among competitors, it lagged behind in revenue compared to habitat.co.uk and cotswoldco.com, but performed better than dreams.co.uk and oakfurnitureland.co.uk in terms of both revenue and conversion rate.

furniturevillage.co.uk screenshot
#1 furniturevillage.co.uk
9.9M
Revenue
895.4K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
habitat.co.uk screenshot
#2 habitat.co.uk
24.3M
Revenue
2M
Sessions
4.0-4.5%
Conv. rate
$275-300
AOV
oakfurnitureland.co.uk screenshot
#3 oakfurnitureland.co.uk
8.9M
Revenue
958.2K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
cotswoldco.com screenshot
#4 cotswoldco.com
13.4M
Revenue
917.8K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
dreams.co.uk screenshot
#5 dreams.co.uk
7.3M
Revenue
1.7M
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
furniture123.co.uk vs top market performers
furniture123.co.uk
top retailers
conversion rate vs average order value for furniture123.co.uk and its competitors
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Revenue share by device at furniture123.co.uk

In September large majority of sales on furniture123.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on furniture123.co.uk, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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furniture123.co.uk channels

Identify top traffic channels that drive growth for furniture123.co.ukand discover how performance of traffic channels has changed over time.

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furniture123.co.uk Google Ads spend

Evaluate furniture123.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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furniture123.co.uk devices

Review furniture123.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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furniture123.co.uk top markets

Explore furniture123.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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furniture123.co.uk country & global rank

Assess the ranking of furniture123.co.uk among other retailers within its primary country and worldwide.

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