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Oct 2025
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.8M
Revenue
Oct 25
812.2K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $32.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced growth of 54%, compared to the preceding three months.

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whistles.com revenue growth for last six months
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OVERVIEW
In October 2025, whistles.com achieved online sales of $3,754,713, significantly outperforming the median of $80,524 in the FASHION AND APPAREL sector, despite the category leader shein.com generating $977,396,912. The site's conversion rate ranged from 2.00-2.50%, slightly below the high of 3.36% but above the low of 0.74%. whistles.com recorded an average order value (AOV) between $200-225, while the sector's high AOV reached $378, with a low of $74. Additionally, the site attracted 812,216 sessions, vastly exceeding the median of 33,163, though still trailing behind shein.com's 321,650,758 sessions.
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whistles.com competitors

When comparing whistles.com to its competitors as of October 2025, it is clear that Whistles is holding its own in terms of revenue and transactions. whistles.com generated a revenue of $3,754,713 from 18,119 transactions, with a conversion rate ranging from 2.00% to 2.50%. In comparison, arket.com outperformed Whistles with a revenue of $17,360,503 from 111,146 transactions and a similar conversion rate. karenmillen.com also showed strong performance with $5,500,688 in revenue from 41,406 transactions and a higher conversion rate of 2.50% to 3.00%. While mcneelamusic.com had a higher average order value (AOV) of $350-375, its revenue and transaction numbers were significantly lower than Whistles. monki.com and na-kd.com also had varying metrics, with na-kd.com leading in revenue at $7,054,380 and monki.com having the lowest revenue and transaction numbers. Overall, whistles.com remains competitive within its industry but could work on improving its revenue and transaction numbers to match some of its higher-performing competitors.

arket.com screenshot
#1 arket.com
17.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
5.5M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
531.3K
Revenue
111K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
monki.com screenshot
#4 monki.com
28.5K
Revenue
24.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
na-kd.com screenshot
#5 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In October large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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