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Jul 2026
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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4M
Revenue
Jul 26
953.4K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $31.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$31.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced growth of 7.4%, compared to the preceding three months.

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whistles.com revenue growth for last six months
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OVERVIEW
In July 2026, whistles.com attracted 953,000 sessions, significantly exceeding the typical fashion and apparel retailer's 28,400 sessions. The site generated $4 million in online sales, a stark contrast to the typical fashion and apparel retailer, which earns around $71,300 monthly. With a conversion rate ranging from 1.50% to 2.00%, whistles.com is comfortably positioned within the typical fashion and apparel retailer's range of 0.66% to 3.1%. Additionally, the average order value (AOV) at whistles.com is between $225 and $250, also within the typical fashion and apparel retailer's range of $84 to $403, demonstrating a robust performance across key metrics.
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whistles.com competitors

In July 2026, whistles.com trails its competitors significantly in revenue, generating $4 million compared to arket.com’s $13.5 million, which leads by a staggering $9.5 million. Additionally, whistles.com has 17,500 transactions, falling short by 67,600 transactions behind arket.com’s 85,100. With 953,000 sessions, it also trails arket.com by 2.9 million sessions. The average order value (AOV) for whistles.com is $225-250, higher than competitors like na-kd.com and monki.com, which have AOVs of $100-125. Despite a conversion rate of 1.50-2.00%, which matches na-kd.com, it still lags behind arket.com and karenmillen.com, both of which have conversion rates of 2.00-2.50%. In summary, while whistles.com holds its own with a decent AOV, it falls significantly short of arket.com in key performance metrics, reflecting a need for improvement to enhance competitiveness.

arket.com screenshot
#1 arket.com
13.5M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
6M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
517.6K
Revenue
130.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
monki.com screenshot
#4 monki.com
37.3K
Revenue
44.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
na-kd.com screenshot
#5 na-kd.com
6.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In July large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whistles.com operates in

whistles.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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