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Aug 2026
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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4M
Revenue
Aug 26
960.6K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $31.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$31.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced growth of 22%, compared to the preceding three months.

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whistles.com revenue growth for last six months
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OVERVIEW
In August 2026, whistles.com attracted 961,000 sessions, significantly higher than the typical fashion and apparel retailer's 37,200 sessions. The site generated $4 million in online sales, far exceeding the typical fashion and apparel retailer's revenue of around $87,900 a month. With a conversion rate of 1.50-2.00%, whistles.com falls within the typical fashion and apparel retailer range of 0.65% to 3.1%. Its average order value (AOV) of $200-225 is also within the typical range of $84 to $408 for the category. Overall, whistles.com demonstrates robust performance against the benchmarks established for the fashion and apparel category.
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whistles.com competitors

In August 2026, whistles.com trails its competitors significantly in key metrics such as revenue, transactions, and sessions. While whistles.com achieved a revenue of $4 million from 17,700 transactions across 961,000 sessions, it ranks fourth among its peers. In contrast, arket.com leads with an impressive revenue of $13.2 million, supported by 83,700 transactions and 3.8 million sessions. Additionally, na-kd.com follows with a revenue of $6.5 million and 55,100 transactions, further highlighting the gap. Although whistles.com has a conversion rate of 1.50-2.00%, which matches na-kd.com, it falls short against arket.com’s 2.00-2.50% and karenmillen.com’s 1.00-1.50%. The average order value (AOV) for whistles.com ranges between $200-225, higher than competitors like monki.com and na-kd.com, but it remains overshadowed by the overall performance of its competitors in terms of traffic and transactions.

arket.com screenshot
#1 arket.com
13.2M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
5.3M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
606.5K
Revenue
157.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
monki.com screenshot
#4 monki.com
38.3K
Revenue
47K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
na-kd.com screenshot
#5 na-kd.com
6.5M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In August large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whistles.com operates in

whistles.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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