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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

whistles.com

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2.1M

Revenue

644.7K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL
D2C

Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com's revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced decline of 5.3%, compared to the preceding three months.

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whistles.com revenue decline for last six months

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OVERVIEW

In May 2025, whistles.com, in the FASHION AND APPAREL industry, had a revenue of $2,109,843 for online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $200-225. The store had 644,670 sessions, while the highest in the industry was 224,142,058 from shein.com. The median revenue in the industry was $81,783, the highest conversion rate was 3.09%, the lowest was 0.67%, the highest AOV was $415, and the lowest was $82, with a median of 33,223 sessions.

whistles.com competitors

In May 2025, whistles.com falls behind some of its competitors in terms of revenue, with a reported revenue of $2,109,843. Compared to Karen Millen at $6,886,348 and NA-KD at $7,074,951, Whistles has room for growth in this area. However, Whistles has a higher average order value (AOV) ranging from $200-$225, compared to NA-KD's $100-$125 and Monki's $75-$100. Whistles also has a competitive conversion rate of 1.50-2.00%, similar to Karen Millen and Arket. In terms of transactions and sessions, Whistles sits in the middle compared to its competitors. Overall, whistles.com may need to focus on increasing its revenue to catch up to the top performers in the market while maintaining its strong AOV and conversion rate metrics.

#1 arket.com

10.8M

Revenue

3.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 karenmillen.com

6.9M

Revenue

1.7M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 mcneelamusic.com

433.4K

Revenue

118.6K

Sessions

1.0-1.5%

Conv. rate

$275-300

AOV

#4 monki.com

396.3K

Revenue

557.9K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 na-kd.com

7.1M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

whistles.com vs top market performers

whistles.com

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Revenue share by device at whistles.com

In May large majority of sales on whistles.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices.

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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.