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Dec 2025
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3.6M
Revenue
Dec 25
938.3K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $32.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced growth of 65%, compared to the preceding three months.

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whistles.com revenue growth for last six months
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OVERVIEW
In December 2025, whistles.com achieved impressive online sales of $3,636,535, significantly outpacing the median revenue of $92,600 in the FASHION AND APPAREL industry, though still far from the category leader, macys.com, at $926,839,757. The site’s conversion rate ranged between 1.50-2.00%, below the high industry benchmark of 3.17%, while its average order value (AOV) of $200-225 also fell short of the top-tier AOV of $389. With 938,282 sessions, whistles.com exceeded the median of 39,789 but lagged behind shein.com, which boasts an impressive 304,519,814 sessions.
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whistles.com competitors

When comparing whistles.com to its competitors as of December 2025, we see that whistles.com has a revenue of $3,636,535 with 17,679 transactions and 938,282 sessions. The average order value (AOV) ranges from $200-225, and the conversion rate falls between 1.50-2.00%. In contrast, arket.com outperforms with a revenue of $18,363,321, 115,859 transactions, and 4,929,652 sessions. Their AOV ranges from $150-175, with a conversion rate of 2.00-2.50%. karenmillen.com follows with $3,879,963 in revenue, 28,408 transactions, and 1,946,868 sessions, while mcneelamusic.com lags behind with only $467,225 in revenue, 2,190 transactions, and 172,121 sessions. monki.com and na-kd.com also fall within the competitive range, showcasing a diverse landscape in the online retail sector.

arket.com screenshot
#1 arket.com
18.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
3.9M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
467.2K
Revenue
172.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
monki.com screenshot
#4 monki.com
25.7K
Revenue
34K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
na-kd.com screenshot
#5 na-kd.com
6.3M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In December large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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