Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for whistles.comwhistles.com

Start benchmarking for free
Sign in with GoogleSign up with Google
3M
Revenue
Sep 25
713.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
Loading...

Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $32.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
View real-time data

Over the past three months, whistles.com revenue has experienced growth of 16%, compared to the preceding three months.

View real-time data
whistles.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, whistles.com generated online sales revenue of $2,953,539, significantly surpassing the FASHION AND APPAREL median of $74,931, but lagging behind market leader shein.com at $819,580,923. The site achieved a conversion rate of 1.50-2.00%, lower than the high benchmark of 3.2%, with an average order value (AOV) of $200-225, below the high AOV of $382 in the industry. whistles.com had 713,654 sessions, notably higher than the median of 34,221 but far behind shein.com's 297,137,690 sessions, indicating a robust presence in the competitive fashion market.
Read more

whistles.com competitors

In September 2025, whistles.com reported a revenue of $2,953,539 with 14,263 transactions and 713,654 sessions. The average order value (AOV) ranged between $200-$225, and the conversion rate was between 1.50-2.00%. Comparing these metrics to its competitors, arket.com had the highest revenue at $14,098,050 with 89,312 transactions and 3,920,098 sessions. karenmillen.com followed with $4,844,172 in revenue, 36,530 transactions, and 1,477,169 sessions. mcneelamusic.com had the highest AOV range of $275-$300, while monki.com had the lowest AOV range of $100-$125. na-kd.com had a comparable conversion rate to whistles.com at 1.50-2.00%. Overall, whistles.com fell within the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

arket.com screenshot
#1 arket.com
14.1M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
4.8M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
459.4K
Revenue
120.6K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
monki.com screenshot
#4 monki.com
61.3K
Revenue
62.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
na-kd.com screenshot
#5 na-kd.com
6.7M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at whistles.com

In September large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard