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Nov 2025
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.4M
Revenue
Nov 25
819.9K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $32.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$32.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced growth of 82%, compared to the preceding three months.

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whistles.com revenue growth for last six months
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OVERVIEW
In November 2025, whistles.com generated $4,353,612 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064. With a conversion rate of 2.50-3.00%, it remains competitive, yet below the high benchmark of 3.37%. The Average Order Value (AOV) ranges from $200 to $225, which, while above the low of $76, falls short of the high of $375 in the industry. The site attracted 819,897 sessions, a stark contrast to industry leader shein.com's massive 342,497,064 sessions, though still surpassing the median of 36,492 within the category.
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whistles.com competitors

When comparing whistles.com to its competitors in November 2025, several key metrics stand out. whistles.com generated a revenue of $4,353,612 from 21,182 transactions and 819,897 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate of 2.50-3.00%. In comparison, arket.com outperformed with a revenue of $22,260,354 from 137,222 transactions and 4,879,191 sessions, offering an AOV of $150-175 and the same conversion rate as Whistles. karenmillen.com also performed well with $7,891,395 in revenue, 58,660 transactions, 2,087,491 sessions, an AOV of $125-150, and the same conversion rate as the other two. Meanwhile, mcneelamusic.com had lower revenue of $787,497 from 2,025 transactions and 152,973 sessions, with a higher AOV of $375-400 but a lower conversion rate of 1.00-1.50%. monki.com and na-kd.com fell behind with lower revenues, transactions, sessions, AOVs, and conversion rates compared to Whistles and its direct competitors.

arket.com screenshot
#1 arket.com
22.3M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
7.9M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
787.5K
Revenue
153K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
monki.com screenshot
#4 monki.com
27.9K
Revenue
19.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
na-kd.com screenshot
#5 na-kd.com
7.2M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In November large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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