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May 2026
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Home/Insights/Retailers/whistles.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2.7M
Revenue
May 26
827.3K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com Annual Revenue and Growth

whistles.com's annual sales on its online store amounted to $31.9M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$31.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
whistles.com revenue by year

whistles.com's monthly revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced decline of 13%, compared to the preceding three months.

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whistles.com revenue decline for last six months
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OVERVIEW
In May 2026, whistles.com generated $2,709,888 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,720, while its conversion rate ranged from 1.50-2.00%, below the high of 3.18%. With an average order value (AOV) between $200-225, whistles.com is above the low of $80 yet below the high of $405. The site attracted 827,327 sessions, a considerable figure compared to the median of 29,212, but far behind industry leader shein.com, which dominated with 309,473,559 sessions and $869,380,784 in revenue, indicating strong market competition.
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whistles.com competitors

In May 2026, whistles.com generated a revenue of $2,709,888 with a conversion rate ranging from 1.50% to 2.00%. Compared to competitors, arket.com leads with a revenue of $12,245,529 and a higher conversion rate of 2.00% to 2.50%. karenmillen.com follows with $6,703,496 in revenue and a similar conversion rate of 2.00% to 2.50%. In contrast, mcneelamusic.com, despite an average order value (AOV) matching that of whistles.com at $200-225, reported only $382,408 in revenue. monki.com underperforms with revenue at $55,285 and an AOV of $50-75. Meanwhile, na-kd.com achieves $6,762,046 in revenue, with a conversion rate of 1.50% to 2.00%. Overall, while whistles.com performs well in terms of AOV, it lags significantly in total revenue and transactions compared to arket.com and karenmillen.com.

arket.com screenshot
#1 arket.com
12.2M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
karenmillen.com screenshot
#2 karenmillen.com
6.7M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mcneelamusic.com screenshot
#3 mcneelamusic.com
382.4K
Revenue
130.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
monki.com screenshot
#4 monki.com
55.3K
Revenue
69.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
na-kd.com screenshot
#5 na-kd.com
6.8M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
whistles.com vs top market performers
whistles.com
top retailers
conversion rate vs average order value for whistles.com and its competitors
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Revenue share by device at whistles.com

In May large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on whistles.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries whistles.com operates in

whistles.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

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whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whistles.com country & global rank

Assess the ranking of whistles.com among other retailers within its primary country and worldwide.

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