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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

whistles.com

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1.8M

Revenue

462.5K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL
D2C

Whistles.com is an online platform that offers a variety of products for sale. The website specializes in selling fashion-forward clothing and accessories for men and women. Their inventory includes items such as dresses, coats, jumpsuits, shoes, and handbags. The site also offers free shipping and returns as well as a click-and-collect service.

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whistles.com's revenueOVER TIME
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Over the past three months, whistles.com revenue has experienced decline of 11%, compared to the preceding three months.

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whistles.com revenue decline for last six months

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OVERVIEW

In July 2025, whistles.com, in the FASHION AND APPAREL industry, had a revenue of $1,825,699 with a median of $82,875. The conversion rate ranged from 1.50-2.00%, while the AOV was between $200-225. The highest AOV in the category was $402, and the lowest was $82. With 462,511 sessions, whistles.com exceeded the median of 36,317. In comparison, shein.com led with $817,680,251 in revenue and 294,721,604 sessions. High conversion rates were up to 2.96%, and low rates were as low as 0.62% in the FASHION AND APPAREL industry.

whistles.com competitors

In July 2025, whistles.com reported revenue of $1,825,699 with 8,498 transactions and 462,511 sessions, boasting an Average Order Value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In comparison, arket.com led the pack with revenue of $10,126,114 from 59,496 transactions and 3,489,718 sessions, with an AOV of $150-175 and a similar conversion rate to whistles.com. karenmillen.com followed with $4,974,725 in revenue from 31,691 transactions and 1,481,413 sessions, also showing a competitive AOV and a higher conversion rate range of 2.00-2.50%. mcneelamusic.com, monki.com, and na-kd.com lagged behind in revenue, transactions, and sessions, each with varying AOV and conversion rates, making whistles.com a strong contender in the market but facing tough competition from the top performers.

#1 arket.com

10.1M

Revenue

3.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 karenmillen.com

Revenue

1.5M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 mcneelamusic.com

528.3K

Revenue

128.1K

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

#4 monki.com

119.5K

Revenue

135.7K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#5 na-kd.com

7.3M

Revenue

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

whistles.com vs top market performers

whistles.com

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Revenue share by device at whistles.com

In July large majority of sales on whistles.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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whistles.com channels

Identify top traffic channels that drive growth for whistles.comand discover how performance of traffic channels has changed over time.

whistles.com Google Ads spend

Evaluate whistles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

whistles.com devices

Review whistles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

whistles.com top markets

Explore whistles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.