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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for adidas.deadidas.de

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18.7M
Revenue
Sep 26
6.3M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.

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adidas.de Annual Revenue and Growth

adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
adidas.de revenue by year

adidas.de's monthly revenueOVER TIME
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Over the past three months, adidas.de revenue has experienced growth of 8.6%, compared to the preceding three months.

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adidas.de revenue growth for last six months
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OVERVIEW
adidas.de significantly outperforms a typical sports store in several key metrics for the month of September 2026. With online sales revenue of $18.7 million, it dwarfs the $63,600 generated by a typical sports store, though it remains below the impressive $160.8 million of garmin.com. The conversion rate of 3.00-3.50% is within the typical sports store range of 0.59% to 3.07%, while its average order value (AOV) of $75-100 falls within the typical sports store range of $79 to $562. Additionally, adidas.de recorded 6.3 million sessions, vastly exceeding the 25,800 sessions of a typical sports store, though still short of dickssportinggoods.com’s 52.3 million.
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adidas.de competitors

In September 2026, adidas.de showcases a remarkable lead over jdsports.de, generating a revenue of $18.7 million compared to jdsports.de's $4.4 million. adidas.de achieves 193,000 transactions against jdsports.de's 36,200, and its sessions reach 6.3 million while jdsports.de records 1.1 million. The average order value (AOV) for adidas.de ranges between $75-100, slightly below jdsports.de's AOV of $100-125, yet adidas.de's conversion rate stands strong at 3.00-3.50%, matching that of jdsports.de. Meanwhile, sportscheck.com lags significantly behind with a revenue of $3.5 million and only 34,500 transactions. Other competitors like 11teamsports.com and unisportstore.de trail even further, with revenues of $3.4 million and $1.5 million respectively. Despite its higher AOV, 11teamsports.com struggles with a conversion rate of 1.50-2.00%, demonstrating that adidas.de not only leads in revenue and transactions but also consistently attracts more sessions.

jdsports.de screenshot
#1 jdsports.de
4.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sportscheck.com screenshot
#2 sportscheck.com
3.5M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
11teamsports.com screenshot
#3 11teamsports.com
3.4M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
unisportstore.de screenshot
#4 unisportstore.de
1.5M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
deinsportsfreund.de screenshot
#5 deinsportsfreund.de
346.9K
Revenue
82.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
adidas.de vs top market performers
adidas.de
top retailers
conversion rate vs average order value for adidas.de and its competitors
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Revenue share by device at adidas.de

In September large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels

Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.

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adidas.de Google Ads spend

Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.de devices

Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.de top markets

Explore adidas.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.de country & global rank

Assess the ranking of adidas.de among other retailers within its primary country and worldwide.

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