adidas.de
The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.
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adidas.de Annual Revenue and Growth
adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
adidas.de's monthly revenueOVER TIME
Over the past three months, adidas.de revenue has experienced decline of 14%, compared to the preceding three months.
adidas.de competitors
In January 2026, adidas.de reported a revenue of $7,477,740 with 91,892 transactions and 5,190,657 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. When compared to its competitors, jdsports.de leads with a revenue of $8,284,736 from 55,945 transactions and 1,425,833 sessions, demonstrating a higher AOV of $125-150 and a conversion rate of 3.50-4.00%. In contrast, sportscheck.com follows with $4,580,339 revenue, 48,160 transactions, 1,828,773 sessions, an AOV of $75-100, and a conversion rate of 2.50-3.00%. Other competitors such as 11teamsports.com, unisportstore.de, and deinsportsfreund.de also show varying performance metrics, with differences in revenue, transactions, sessions, AOV, and conversion rates. Despite strong competition, adidas.de holds its ground in the market with a solid performance in all domains.
Revenue share by device at adidas.de
In January large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels
Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.
adidas.de Google Ads spend
Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
adidas.de devices
Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
