adidas.de
The website adidas.de primarily offers a wide range of athletic products, including footwear, apparel, and accessories for men, women, and children. It showcases a collection of sportswear designed for various activities such as running, training, soccer, and basketball. Additionally, the site provides information on company news, events, and collaborations with athletes and designers.
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adidas.de Annual Revenue and Growth
adidas.de's annual sales on its online store amounted to $151.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
adidas.de's monthly revenueOVER TIME
Over the past three months, adidas.de revenue has experienced decline of 44%, compared to the preceding three months.
adidas.de competitors
In March 2026, adidas.de outperformed most of its competitors in terms of revenue, with a total of $9,356,421. However, when it comes to the average order value (AOV), adidas.de falls within the range of $75-100. In comparison, jdsports.de has a higher AOV of $125-150, but a lower revenue of $6,857,960. Additionally, jdsports.de has a higher conversion rate of 3.00-3.50%, compared to adidas.de's 1.50-2.00%. On the other hand, sportscheck.com lags behind both adidas.de and jdsports.de in terms of revenue and transactions, with a revenue of $2,371,282 and a lower AOV of $75-100. 11teamsports.com and deinsportsfreund.de have similar AOV ranges to jdsports.de, but their revenue and conversion rates vary. unisportstore.de has the lowest revenue among the competitors mentioned, but has a comparable AOV to jdsports.de.
Revenue share by device at adidas.de
In March large majority of sales on adidas.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.de channels
Identify top traffic channels that drive growth for adidas.deand discover how performance of traffic channels has changed over time.
adidas.de Google Ads spend
Evaluate adidas.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
adidas.de devices
Review adidas.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
