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Home/Insights/Retailers/bloomperfume.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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302K
Revenue
Nov 25
58.5K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world. Worldwide shipping.

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bloomperfume.co.uk Annual Revenue and Growth

bloomperfume.co.uk's annual sales on its online store amounted to $5.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bloomperfume.co.uk revenue by year

bloomperfume.co.uk's monthly revenueOVER TIME
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Over the past three months, bloomperfume.co.uk revenue has experienced growth of 17%, compared to the preceding three months.

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bloomperfume.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, bloomperfume.co.uk achieved impressive online sales revenue of $301,977, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, although it still lags behind the industry's largest player, ulta.com. With a conversion rate between 2.50-3.00%, bloomperfume.co.uk is performing above the low end of the sector's spectrum, yet below the top conversion of 5.32%. Their average order value (AOV) ranged from $200-225, slightly higher than the industry high of $204, and with 58,501 sessions, they exceeded the median of 19,748, showcasing their growing market presence and effective engagement strategies.
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bloomperfume.co.uk competitors

In November 2025, bloomperfume.co.uk generated a revenue of $301,977 from 1,467 transactions and 58,501 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, thefragranceshop.co.uk stands out with a significantly higher revenue of $11,346,391 from 151,716 transactions and 3,494,698 sessions, although it has a lower AOV of $50-$75. On the other hand, perfumesociety.org has a lower revenue of $205,306 but a higher AOV of $100-$125. fragrancedirect.co.uk, theperfumeshop.com, and notino.co.uk also have higher revenues ranging from $1,049,258 to $13,949,927, with varying AOVs and conversion rates. Overall, bloomperfume.co.uk may have a smaller revenue compared to some competitors, but it has a competitive AOV and conversion rate in the market.

thefragranceshop.co.uk screenshot
#1 thefragranceshop.co.uk
11.3M
Revenue
3.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
perfumesociety.org screenshot
#2 perfumesociety.org
205.3K
Revenue
130.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
fragrancedirect.co.uk screenshot
#3 fragrancedirect.co.uk
1M
Revenue
255.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#4 theperfumeshop.com
13.9M
Revenue
5.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
8.5M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bloomperfume.co.uk vs top market performers
bloomperfume.co.uk
top retailers
conversion rate vs average order value for bloomperfume.co.uk and its competitors
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Revenue share by device at bloomperfume.co.uk

In November large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bloomperfume.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bloomperfume.co.uk channels

Identify top traffic channels that drive growth for bloomperfume.co.ukand discover how performance of traffic channels has changed over time.

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bloomperfume.co.uk Google Ads spend

Evaluate bloomperfume.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bloomperfume.co.uk devices

Review bloomperfume.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bloomperfume.co.uk top markets

Explore bloomperfume.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bloomperfume.co.uk country & global rank

Assess the ranking of bloomperfume.co.uk among other retailers within its primary country and worldwide.

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