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Apr 2026
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Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6.9M
Revenue
Apr 26
1.7M
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$900-1000
AOV
Apr 26
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Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

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dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $99.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
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Over the past three months, dreams.co.uk revenue has experienced decline of 26%, compared to the preceding three months.

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dreams.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, dreams.co.uk achieved impressive online sales revenue of $6,944,424, significantly exceeding the median of $154,612 in the FURNITURE industry, yet trailing behind the leading ikea.com, which garnered $551,149,294. The site recorded 1,672,059 sessions, far surpassing the median of 35,054, but its conversion rate remained low at 0.00-0.50%, well below the industry high of 1.96%. With an average order value (AOV) of $900-925, dreams.co.uk fell short of the industry high of $1,216, illustrating a strong sales volume paired with room for improvement in conversion efficiency.
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dreams.co.uk competitors

In April 2026, dreams.co.uk generated a revenue of $6,944,424 from 7,680 transactions across 1,672,059 sessions, with an average order value (AOV) of $900-925 and a conversion rate of 0.00-0.50%. In comparison, furniturevillage.co.uk led the pack with a revenue of $12,387,764 and a higher AOV of $1050-1075, although it had a lower conversion rate of 1.00-1.50%. mattressonline.co.uk had significantly lower revenue at $1,601,697 and a lower AOV of $350-375, with a better conversion rate of 0.50-1.00%. casper.com, with $3,275,804 in revenue and a solid AOV of $400-425, also performed well, boasting a conversion rate of 1.00-1.50%. Meanwhile, furniture123.co.uk achieved $3,751,890 in revenue with an impressive conversion rate of 1.50-2.00%, highlighting varying strengths among competitors in the online furniture market.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
1.6M
Revenue
482.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
12.4M
Revenue
935.7K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
662K
Revenue
160.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
casper.com screenshot
#4 casper.com
3.3M
Revenue
747.4K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
3.8M
Revenue
831K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
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Revenue share by device at dreams.co.uk

In April large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In April large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

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dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

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