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May 2026
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Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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6.2M
Revenue
May 26
1.5M
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$900-1000
AOV
May 26
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Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

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dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $99.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
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Over the past three months, dreams.co.uk revenue has experienced decline of 36%, compared to the preceding three months.

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dreams.co.uk revenue decline for last six months
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OVERVIEW
In May 2026, dreams.co.uk generated $6,228,161 in online sales, significantly surpassing the median revenue of $141,907 in the home and garden furniture industry, but still far behind the $507,166,476 from leading competitor ikea.com; with a conversion rate of 0.00-0.50%, dreams.co.uk lags behind the industry high of 2.03%, and its average order value (AOV) of $950-975 is below the high of $1,203, despite attracting 1,544,911 sessions, considerably more than the median of 33,650 sessions in the sector.
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dreams.co.uk competitors

In May 2026, dreams.co.uk generated a substantial revenue of $6,228,161 with 6,460 transactions and approximately 1.5 million sessions, reflecting a low conversion rate of 0.00-0.50%. In comparison, furniturevillage.co.uk outperformed with a revenue of $10,325,895 and a conversion rate of 1.00-1.50%, despite having slightly more sessions at 859,494. casper.com, while trailing in revenue at $4,111,630, managed a higher transaction volume of 9,868, indicating strong performance despite lower average order value (AOV) of $400-425. On the lower end, mattressonline.co.uk brought in $1,087,370 with a higher conversion rate of 0.50-1.00% but fewer transactions at 3,197. Ultimately, while dreams.co.uk stands strong in total revenue, its competitors show varied strengths in conversion and transaction volumes, with furniturevillage.co.uk leading the pack.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
1.1M
Revenue
407.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.3M
Revenue
859.5K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
811.8K
Revenue
203.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
casper.com screenshot
#4 casper.com
4.1M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
3.6M
Revenue
732.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
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Revenue share by device at dreams.co.uk

In May large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In May large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

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dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

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