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Sep 2026
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Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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7.8M
Revenue
Sep 26
1.5M
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$1000-1100
AOV
Sep 26
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Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

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dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $99.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.5M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
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Over the past three months, dreams.co.uk revenue has experienced growth of 6.9%, compared to the preceding three months.

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dreams.co.uk revenue growth for last six months
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OVERVIEW
dreams.co.uk operates in the furniture category and holds a noteworthy position within it. In September 2026, the site generated $7.8 million in online sales, far exceeding the typical furniture retailer's revenue of around $137,000 a month. With 1.5 million sessions, dreams.co.uk attracted significantly more traffic than the typical furniture retailer's 28,700 sessions. The conversion rate of 0.00-0.50% falls below the typical furniture retailer's range of 0.25% to 1.99%, while the average order value of $1050-1075 is within the typical range of $296 to $1,221 for the category.
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dreams.co.uk competitors

The competitive set for dreams.co.uk includes mattressonline.co.uk, furniturevillage.co.uk, amerisleep.com, casper.com, and furniture123.co.uk. In September 2026, dreams.co.uk achieved a revenue of $7.8 million, ranking second in revenue, while furniturevillage.co.uk led with $10.6 million. In terms of transactions, dreams.co.uk completed 7,271 sales, placing it fourth; casper.com topped this metric with 15,400 transactions. However, dreams.co.uk stands out with 1.5 million sessions, well ahead of its competitors, including furniturevillage.co.uk, which recorded 1 million sessions. The average order value for dreams.co.uk ranges from $1,050 to $1,075, which is competitive, though furniturevillage.co.uk is slightly lower at $1,025 to $1,050. dreams.co.uk's conversion rate, between 0.00-0.50%, trails behind several rivals, notably casper.com and furniture123.co.uk, both at 1.50-2.00%.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
994K
Revenue
325.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
10.6M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
546.4K
Revenue
204.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
casper.com screenshot
#4 casper.com
7.2M
Revenue
907K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
3.3M
Revenue
841.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
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Revenue share by device at dreams.co.uk

In September large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

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dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

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