Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jun 2026
All countries
Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for dreams.co.ukdreams.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
5.2M
Revenue
Jun 26
1.3M
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$900-1000
AOV
Jun 26
Loading...

Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $99.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$99.5M
Annual growth forecast2025/2026
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, dreams.co.uk revenue has experienced decline of 42%, compared to the preceding three months.

View real-time data
dreams.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In June 2026, dreams.co.uk generated $5,244,658 in online sales within the home and garden furniture sector, significantly outpacing the median revenue of $136,933, yet falling short of industry leader ikea.com’s $518,601,471. With a conversion rate ranging from 0.00-0.50%, it lags behind the high benchmark of 1.99% while its average order value (AOV) of $950-975 is lower than the top AOV of $1,207 but higher than the low of $295. The site recorded 1,251,818 sessions, a stark contrast to ikea.com's 221,664,002, though still above the median of 30,913 sessions.
Read more

dreams.co.uk competitors

In June 2026, dreams.co.uk reported revenue of $5,244,658 from 5,448 transactions over 1,251,818 sessions, yielding an average order value (AOV) of $950-975 and a conversion rate between 0.00-0.50%. In contrast, furniturevillage.co.uk led the pack with a substantial revenue of $8,765,409, supported by 8,420 transactions and 699,842 sessions, resulting in a higher AOV of $1,025-1,050 and a conversion rate of 1.00-1.50%. Meanwhile, casper.com generated $3,402,318 from 8,107 transactions with a lower AOV of $400-425 but a similar conversion rate of 0.50-1.00%. Competitors like mattressonline.co.uk and amerisleep.com reported revenues of $887,839 and $532,905, respectively, showcasing lower transaction volumes and AOVs. Overall, while dreams.co.uk performs well, it still faces strong competition, particularly from furniturevillage.co.uk.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
887.8K
Revenue
325.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
8.8M
Revenue
699.8K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
532.9K
Revenue
170.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
casper.com screenshot
#4 casper.com
3.4M
Revenue
924.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
3.5M
Revenue
736.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dreams.co.uk

In June large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In June large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard