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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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7.3M
Revenue
Sep 25
1.7M
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$800-900
AOV
Sep 25
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Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

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dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $109.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$109.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
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Over the past three months, dreams.co.uk revenue has experienced growth of 5.4%, compared to the preceding three months.

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dreams.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, dreams.co.uk generated $7,334,645 in online sales, significantly higher than the home and garden/furniture median of $128,623, yet far behind the industry's leader, ikea.com, at $948,741,774. The conversion rate ranged from 0.00-0.50%, below the sector’s high of 1.96%, while the average order value (AOV) was between $850-875, lower than the industry high of $1,213. With 1,749,509 sessions, dreams.co.uk saw substantial traffic, though it pales in comparison to ikea.com's staggering 238,090,084 sessions, showcasing both challenges and potential for growth in the competitive home and garden market.
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dreams.co.uk competitors

In September 2025, dreams.co.uk generated a revenue of £7,334,645 from 8,463 transactions and 1,749,509 sessions, with an average order value (AOV) ranging from £850 to £875 and a conversion rate between 0.00% and 0.50%. Compared to its competitors, dreams.co.uk falls behind in revenue when compared to furniturevillage.co.uk, which brought in £9,912,305 with 9,656 transactions and 895,440 sessions. However, dreams.co.uk outperforms mattressonline.co.uk, amerisleep.com, casper.com, and furniture123.co.uk in terms of revenue. In terms of AOV, dreams.co.uk falls within the mid-range, while casper.com has the highest AOV at £425-£450. Despite having a lower conversion rate than some competitors, dreams.co.uk remains competitive in the market, showcasing consistent performance in various metrics.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
854K
Revenue
226K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
9.9M
Revenue
895.4K
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
1.1M
Revenue
423K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
casper.com screenshot
#4 casper.com
15M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
4M
Revenue
890.1K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
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Revenue share by device at dreams.co.uk

In September large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In September large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

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dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

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