Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/dreams.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for dreams.co.ukdreams.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
10M
Revenue
Oct 25
1.8M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
Loading...

Dreams.co.uk is an online retail platform that offers a wide selection of furniture and accessories for bedrooms. The website presents various beds, mattresses, and bedroom furnishings. With a range of styles and prices, the platform caters to diverse customer preferences, helping them create a comfortable and personalized sleep environment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dreams.co.uk Annual Revenue and Growth

dreams.co.uk's annual sales on its online store amounted to $109.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$109.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dreams.co.uk revenue by year

dreams.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, dreams.co.uk revenue has experienced growth of 20%, compared to the preceding three months.

View real-time data
dreams.co.uk revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, dreams.co.uk generated $10,036,688 in online sales within the home and garden furniture sector, significantly outpacing the median revenue of $150,687; however, it remains far behind the leading competitor, ikea.com, which achieved $725,591,313. The website's conversion rate ranged from 0.50% to 1.00%, falling short of the high benchmark of 2.13%, while its average order value (AOV) was between $850 and $875, lower than the top AOV of $1,221. With 1,830,361 sessions, dreams.co.uk far exceeded the median of 35,438 but still lags behind ikea.com's impressive 238,858,819 sessions.
Read more

dreams.co.uk competitors

In October 2025, dreams.co.uk stands out amongst its competitors with a revenue of £10,036,688 and 11,551 transactions from 1,830,361 sessions. The Average Order Value (AOV) falls within the range of £850-£875, with a conversion rate of 0.50-1.00. In comparison, mattressonline.co.uk lags behind with a revenue of £1,230,183 from 3,299 transactions and 259,974 sessions, while furniturevillage.co.uk surpasses dreams.co.uk with a revenue of £14,012,403, 13,403 transactions, and 1,085,956 sessions. amerisleep.com and casper.com also outperform dreams.co.uk in terms of revenue, transactions, and sessions, with furniture123.co.uk trailing behind. However, dreams.co.uk's strong conversion rate and AOV demonstrate its competitive edge and efficiency in converting sessions into transactions, despite facing tough competition in the online mattress and furniture retail market.

mattressonline.co.uk screenshot
#1 mattressonline.co.uk
1.2M
Revenue
260K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
furniturevillage.co.uk screenshot
#2 furniturevillage.co.uk
14M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$1000-1100
AOV
amerisleep.com screenshot
#3 amerisleep.com
2M
Revenue
384.2K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
casper.com screenshot
#4 casper.com
17.2M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$400-500
AOV
furniture123.co.uk screenshot
#5 furniture123.co.uk
4.6M
Revenue
890.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
dreams.co.uk vs top market performers
dreams.co.uk
top retailers
conversion rate vs average order value for dreams.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dreams.co.uk

In October large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In October large majority of sales on dreams.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dreams.co.uk channels

Identify top traffic channels that drive growth for dreams.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dreams.co.uk Google Ads spend

Evaluate dreams.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dreams.co.uk devices

Review dreams.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dreams.co.uk top markets

Explore dreams.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dreams.co.uk country & global rank

Assess the ranking of dreams.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard