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Sep 2025
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Home/Insights/Retailers/coachoutlet.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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35.2M
Revenue
Sep 25
10.5M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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CoachOutlet.com is an online platform that offers a wide range of merchandise including handbags, wallets, backpacks, footwear, clothing, and accessories. The website is dedicated to providing customers the opportunity to purchase various authentic and discounted products from the renowned American brand Coach.

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coachoutlet.com Annual Revenue and Growth

coachoutlet.com's annual sales on its online store amounted to $533.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$533.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coachoutlet.com revenue by year

coachoutlet.com's monthly revenueOVER TIME
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Over the past three months, coachoutlet.com revenue has experienced growth of 1.3%, compared to the preceding three months.

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coachoutlet.com revenue growth for last six months
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OVERVIEW
In September 2025, coachoutlet.com generated online sales of $35,185,105, with a conversion rate of 2.50-3.00%, slightly below the high of 3.2% in the FASHION AND APPAREL industry. The average order value (AOV) ranged from $100-125, below the sector's high of $382, and total sessions reached 10,545,483, significantly outpacing the median of 34,221 but far behind the leading competitor, shein.com, which had 297,137,690 sessions and $819,580,923 in revenue, illustrating the competitive landscape and opportunities for growth for coachoutlet.com in the fashion sector.
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coachoutlet.com competitors

In September 2025, coachoutlet.com outperformed its competitors in terms of revenue, with a total revenue of $35,185,105. Its closest competitor, coach.com, had a revenue of $20,226,160. However, coach.com had a higher average order value (AOV) range of $200-225 compared to coachoutlet.com's AOV range of $100-125. In terms of conversion rate, coachoutlet.com had a conversion rate of 2.50-3.00%, while coach.com had a lower conversion rate of 0.50-1.00%. shoppremiumoutlets.com had significantly lower revenue at $3,502,655 with a high conversion rate of 173.50-174.00%, while theluxurycloset.com had a higher AOV range of $600-625 but a lower revenue of $297,781. dillards.com, with a revenue of $26,849,305, had a similar AOV and conversion rate to coachoutlet.com, showcasing strong competition in the online retail market.

coach.com screenshot
#1 coach.com
20.2M
Revenue
10.9M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
3.5M
Revenue
9.1K
Sessions
173.5-174.0%
Conv. rate
$200-225
AOV
theluxurycloset.com screenshot
#3 theluxurycloset.com
297.8K
Revenue
699.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
dillards.com screenshot
#4 dillards.com
26.8M
Revenue
11.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
orchardmile.com screenshot
#5 orchardmile.com
84.4K
Revenue
56.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
coachoutlet.com vs top market performers
coachoutlet.com
top retailers
conversion rate vs average order value for coachoutlet.com and its competitors
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Revenue share by device at coachoutlet.com

In September large majority of sales on coachoutlet.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on coachoutlet.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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coachoutlet.com channels

Identify top traffic channels that drive growth for coachoutlet.comand discover how performance of traffic channels has changed over time.

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coachoutlet.com Google Ads spend

Evaluate coachoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coachoutlet.com devices

Review coachoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coachoutlet.com top markets

Explore coachoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coachoutlet.com country & global rank

Assess the ranking of coachoutlet.com among other retailers within its primary country and worldwide.

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