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Apr 2026
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Home/Insights/Retailers/coachoutlet.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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16.7M
Revenue
Apr 26
3.5M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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CoachOutlet.com is an online platform that offers a wide range of merchandise including handbags, wallets, backpacks, footwear, clothing, and accessories. The website is dedicated to providing customers the opportunity to purchase various authentic and discounted products from the renowned American brand Coach.

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coachoutlet.com Annual Revenue and Growth

coachoutlet.com's annual sales on its online store amounted to $522.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$522.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
coachoutlet.com revenue by year

coachoutlet.com's monthly revenueOVER TIME
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Over the past three months, coachoutlet.com revenue has experienced decline of 49%, compared to the preceding three months.

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coachoutlet.com revenue decline for last six months
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OVERVIEW
In April 2026, coachoutlet.com generated online sales revenue of $16,744,307, significantly above the FASHION AND APPAREL median of $78,791, while its conversion rate ranged between 2.50-3.00%, slightly below the category high of 3.05%. The average order value (AOV) stood between $150-175, lower than the category high of $389. With 3,535,890 sessions, coachoutlet.com shows a robust engagement compared to the median of 35,276 sessions, though it trails far behind the industry leader, shein.com, which has 281,585,790 sessions and $860,961,522 in revenue, indicating a strong competitive landscape.
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coachoutlet.com competitors

In April 2026, coachoutlet.com generated approximately $16.7 million in revenue from 100,766 transactions across 3,535,890 sessions, with an average order value (AOV) between $150 and $175 and a conversion rate of 2.50-3.00%. Comparatively, coach.com outperformed with $35.7 million in revenue and 184,841 transactions, albeit with a lower conversion rate of 0.50-1.00%. Dillard's led in transactions with 429,019 and revenue of $41.2 million, maintaining the same conversion rate as coachoutlet.com. In stark contrast, shoppremiumoutlets.com saw much lower metrics, generating just $168,584 from 1,050 transactions, but had a remarkably high conversion rate of 25.50-26.00%. Other competitors, such as buyma.us and theluxurycloset.com, struggled significantly, with minimal revenue and low transaction counts. Overall, coachoutlet.com stands competitively, particularly in its conversion efficiency compared to other players in the luxury outlet space.

coach.com screenshot
#1 coach.com
35.7M
Revenue
25.8M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
168.6K
Revenue
4.1K
Sessions
25.5-26.0%
Conv. rate
$150-175
AOV
buyma.us screenshot
#3 buyma.us
1.6K
Revenue
753.9
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
theluxurycloset.com screenshot
#4 theluxurycloset.com
368.7K
Revenue
927.1K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
dillards.com screenshot
#5 dillards.com
41.2M
Revenue
15.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
coachoutlet.com vs top market performers
coachoutlet.com
top retailers
conversion rate vs average order value for coachoutlet.com and its competitors
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Revenue share by device at coachoutlet.com

In April large majority of sales on coachoutlet.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In April large majority of sales on coachoutlet.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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coachoutlet.com channels

Identify top traffic channels that drive growth for coachoutlet.comand discover how performance of traffic channels has changed over time.

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coachoutlet.com Google Ads spend

Evaluate coachoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coachoutlet.com devices

Review coachoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coachoutlet.com top markets

Explore coachoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coachoutlet.com country & global rank

Assess the ranking of coachoutlet.com among other retailers within its primary country and worldwide.

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