decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $106.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 64%, compared to the preceding three months.
decathlon.com competitors
In September 2025, decathlon.com had a revenue of $15,630,589 from 94,693 transactions and 7,032,087 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, decathlon.co.uk had a higher revenue of $16,523,655 but fewer transactions and sessions, with a lower AOV of $100-125 and a higher conversion rate of 2.50-3.00%. modells.com had much lower revenue at $26,847 with a similar AOV and conversion rate as decathlon.com. mountainwarehouse.com had a revenue of $6,876,831 with a higher number of transactions and sessions, but a lower AOV and slightly higher conversion rate. sectionhiker.com had the lowest revenue at $182,619 with a high AOV and low conversion rate, while coleman.com had a revenue of $1,551,879 with more transactions and sessions, a similar AOV, and a slightly higher conversion rate compared to decathlon.com.
Revenue share by device at decathlon.com
In September large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
