decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com's revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 7.7%, compared to the preceding three months.
decathlon.com competitors
In July 2025, decathlon.com reported a revenue of $7,529,185 with 45,848 transactions and 7,940,956 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, decathlon.co.uk outperformed in revenue with $21,720,941 and transactions with 192,911, despite having slightly fewer sessions at 7,734,570. However, decathlon.co.uk had a lower AOV of $100-125 but a higher conversion rate of 2.00-2.50%. On the other hand, modells.com had significantly lower revenue and transactions, while mountainwarehouse.com showed strong performance in both transactions and conversion rate. sectionhiker.com had a high AOV but struggled with a low conversion rate, and coleman.com mirrored decathlon.com in terms of AOV and conversion rate but with higher revenue and transactions. Overall, decathlon.com held its ground against its competitors in various metrics in July 2025.
Revenue share by device at decathlon.com
In July large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
