decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $143.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced decline of 12%, compared to the preceding three months.
decathlon.com competitors
In July 2026, decathlon.co.uk surpassed decathlon.com by a staggering $28.5 million in revenue. While decathlon.co.uk generated $37.8 million from 281,000 transactions, decathlon.com only achieved $9.3 million with 52,800 transactions. Despite having 6.7 million sessions, decathlon.com still lags behind decathlon.co.uk, trailing by 4.6 million sessions. Its conversion rate, ranging from 0.50-1.00%, is notably lower than decathlon.co.uk's 2.00-2.50%. Competitors like mountainwarehouse.com also outperform decathlon.com, with a revenue of $16.2 million and a conversion rate of 3.00-3.50%. In contrast, other rivals like coleman.com and modells.com, although generating less revenue, have higher conversion rates. Overall, decathlon.com must improve its performance metrics to compete effectively in the online sporting goods market.
Industries decathlon.com operates in
decathlon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
