decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $143.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced decline of 36%, compared to the preceding three months.
decathlon.com competitors
In May 2026, decathlon.com generated $8,605,561 in revenue from 48,692 transactions across 6,385,754 sessions, achieving a conversion rate of 0.50-1.00% with an average order value (AOV) of $175-200. In comparison, decathlon.co.uk significantly outperformed, boasting $19,193,870 in revenue, 164,477 transactions, and a higher conversion rate of 1.50-2.00%. Another competitor, mountainwarehouse.com, generated $10,268,353 with 131,806 transactions and a remarkable conversion rate of 3.00-3.50%. In contrast, modells.com recorded only $19,663 in revenue with 128 transactions and an AOV of $150-175, showing weaker performance. sectionhiker.com had a notably high AOV of $250-275 but only reached $184,253 in revenue, while coleman.com achieved $1,643,360 with a conversion rate of 1.50-2.00%. Overall, decathlon.com trails behind several competitors in revenue and conversion rates.
Revenue share by device at decathlon.com
In May large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
Industries decathlon.com operates in
decathlon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
