decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $106.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 25%, compared to the preceding three months.
decathlon.com competitors
In August 2025, decathlon.com had a revenue of $15,298,910 with 95,112 transactions and 7,226,709 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, decathlon.co.uk outperformed with a revenue of $19,743,000, 192,792 transactions, and 7,729,893 sessions, along with a higher AOV of $100-$125 and conversion rate of 2.00-2.50%. On the other hand, modells.com had lower revenue at $20,375 with 117 transactions and 19,216 sessions, similar AOV of $150-$175, but a lower conversion rate of 0.50-1.00%. Meanwhile, mountainwarehouse.com showcased a revenue of $7,049,319, 115,545 transactions, and 4,718,759 sessions, with a lower AOV of $50-$75 but a higher conversion rate of 2.00-2.50% compared to decathlon.com. Additionally, sectionhiker.com and coleman.com also presented varying performances in revenue, transactions, sessions, AOV, and conversion rates when compared to decathlon.com and its competitors.
Revenue share by device at decathlon.com
In August large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
