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Sep 2024
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Home/Insights/Retailers/decathlon.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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10.8M
Revenue
4.2M
Sessions
1.0-1.5%
Conversion rate
$150-175
Average order value
Online only revenue for decathlon.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.

decathlon.com’s revenueOVER TIME
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Over the past three months, decathlon.com revenue has experienced growth of 24%, compared to the preceding three months.

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decathlon.com revenue growth for last six months
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OVERVIEW
decathlon.com in the SPORTS industry had a revenue of $10,766,216, conversion rate of 1.00-1.50%, AOV of $150-175, and 4,216,433 sessions in September 2024, while garmin.com led with $199,376,920 revenue, 3.13% conversion rate, $561 AOV, and 44,386,968 sessions. Median values for the industry were $95,412 revenue, 0.71-3.13% conversion rate, $78-$561 AOV, and 34,499 sessions.
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decathlon.com competitors

In comparison to its competitors, decathlon.com outperforms coleman.com, mountainwarehouse.com, sectionhiker.com, and modells.com in terms of revenue, transactions, and sessions. decathlon.com generates $10,766,216 in revenue from 61,748 transactions and 4,216,433 sessions. However, it falls slightly behind decathlon.co.uk, which generates $17,070,799 in revenue from 155,166 transactions and 6,384,022 sessions. Despite having a higher average order value (AOV) than mountainwarehouse.com, decathlon.com has a lower conversion rate. sectionhiker.com has a higher AOV and modells.com has a similar AOV, but both have significantly lower revenue, transactions, and sessions compared to decathlon.com. Overall, decathlon.com holds a competitive position in the market, showcasing strong performance across various domains.

#1 decathlon.co.uk
17.1M
Revenue
6.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 modells.com
41.1K
Revenue
39.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
#3 mountainwarehouse.com
10.5M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 sectionhiker.com
149.4K
Revenue
238.9K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#5 coleman.com
1.6M
Revenue
478.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
decathlon.com vs top market performers
decathlon.com
top retailers
conversion rate vs average order value for decathlon.com and its competitors
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Top products on decathlon.comby revenue

#1 Van Rysel RCR Force AXS Power Road Bike
$7K
Price
$3.6M
Revenue
#2 Forclaz Men's MT100 Hooded Down Puffer Jacket
$100
Price
$2.7M
Revenue
#3 TRIBAN GRVL 520 SUBCOMPACT GRAVEL BIKE
$1.2K
Price
$1.4M
Revenue
#4 Van Rysel RCR Pro Replica Dura Ace Road Bike - Di2 AG2R Team
$11K
Price
Revenue
#5 Triban GRVL 120 Gravel Bike
$699
Price
Revenue
#6 RC520 Road Bike
$999
Price
Revenue
#7 Van Rysel RCR Rival AXS Power Sensor Road Bike
$5.5K
Price
Revenue
#8 Forclaz Men's MT100 Easyfit 70 L Backpacking Backpack
$119
Price
Revenue
#9 Quechua MH100 35L Hiking Backpack
$39.7
Price
Revenue
#10 Quechua MH100 20 L Hiking Backpack
$32
Price
Revenue
#1 Van Rysel RCR Force AXS Power Road Bike
$7K
Price
$3.6M
Revenue
#2 Forclaz Men's MT100 Hooded Down Puffer Jacket
$100
Price
$2.7M
Revenue
#3 TRIBAN GRVL 520 SUBCOMPACT GRAVEL BIKE
$1.2K
Price
$1.4M
Revenue
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decathlon.com brandsby revenue

decathlon.com categoriesby revenue

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brands overtime comparison

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decathlon.com channels

Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.

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decathlon.com Google Ads spend

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decathlon.com devices

Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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decathlon.com top markets

Explore decathlon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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decathlon.com country & global rank

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