decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $106.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 102%, compared to the preceding three months.
decathlon.com competitors
In November 2025, decathlon.com stood out among its competitors in terms of revenue, with a total of $24,755,495. While decathlon.com had a high number of transactions at 147,342, it had the highest number of sessions at 6,957,775. Additionally, decathlon.com had an average order value (AOV) ranging from $150 to $175 and a conversion rate between 2.00% and 2.50%. In comparison, decathlon.co.uk generated $21,161,272 in revenue with 204,061 transactions and 6,058,918 sessions. modells.com had significantly lower revenue at $19,971 but a higher AOV of $175 to $200 and a conversion rate of 0.50% to 1.00%. mountainwarehouse.com had revenue of $13,281,271 with 229,148 transactions and 8,247,850 sessions. sectionhiker.com and coleman.com had even lower revenue, transactions, and sessions compared to decathlon.com and its other competitors.
Revenue share by device at decathlon.com
In November large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
