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Sep 2026
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Home/Insights/Retailers/decathlon.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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15.3M
Revenue
Sep 26
6.5M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.

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decathlon.com Annual Revenue and Growth

decathlon.com's annual sales on its online store amounted to $143.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$143.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
decathlon.com revenue by year

decathlon.com's monthly revenueOVER TIME
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Over the past three months, decathlon.com revenue has experienced growth of 28%, compared to the preceding three months.

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decathlon.com revenue growth for last six months
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OVERVIEW
In September 2026, decathlon.com saw 6.5 million sessions, significantly higher than the average store in the sports category, which typically sees around 25,800 sessions. The domain generated $15.3 million in online sales, exceeding the average store's revenue of around $63,600. Its conversion rate ranged from 1.00-1.50%, which is within the typical range of 0.59% to 3.07%. The average order value (AOV) stood between $150-175, aligning well with the category's typical AOV range of $79 to $562.
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decathlon.com competitors

decathlon.co.uk outperforms decathlon.com significantly in revenue, generating $38.5 million compared to $15.3 million. In September 2026, decathlon.com achieved 87,900 transactions, trailing behind decathlon.co.uk, which recorded 378,000 transactions. With 6.5 million sessions, decathlon.com ranks second, while decathlon.co.uk leads with 13.6 million sessions. The average order value (AOV) of decathlon.com ranges from $150-175, exceeding decathlon.co.uk's AOV of $100-125. However, decathlon.com’s conversion rate is at 1.00-1.50%, falling short of decathlon.co.uk’s conversion rate of 2.50-3.00%. Compared to modells.com, which has $27,500 revenue, and mountainwarehouse.com, with $7.9 million, decathlon.com remains competitive but does not surpass these figures in revenue or transactions. Overall, decathlon.com maintains a solid position among its competitors.

decathlon.co.uk screenshot
#1 decathlon.co.uk
38.5M
Revenue
13.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
modells.com screenshot
#2 modells.com
27.5K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
mountainwarehouse.com screenshot
#3 mountainwarehouse.com
7.9M
Revenue
5.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
sectionhiker.com screenshot
#4 sectionhiker.com
189.6K
Revenue
253.1K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
coleman.com screenshot
#5 coleman.com
1.1M
Revenue
447.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
decathlon.com vs top market performers
decathlon.com
top retailers
conversion rate vs average order value for decathlon.com and its competitors
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Industries decathlon.com operates in

decathlon.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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decathlon.com channels

Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.

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decathlon.com Google Ads spend

Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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decathlon.com devices

Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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decathlon.com top markets

Explore decathlon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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decathlon.com country & global rank

Assess the ranking of decathlon.com among other retailers within its primary country and worldwide.

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