decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $143.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 2.4%, compared to the preceding three months.
decathlon.com competitors
In January 2026, decathlon.com generated a revenue of $14,455,701 with 82,930 transactions and 7,566,381 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, decathlon.co.uk outperformed in revenue with $15,537,250, 137,436 transactions, and 6,347,795 sessions. However, decathlon.com had a higher conversion rate. modells.com, sectionhiker.com, and coleman.com had varying levels of performance metrics, with revenue ranging from $21,658 to $1,164,076. modells.com had the highest AOV at $175-200, while sectionhiker.com had the lowest conversion rate at 0.00-0.50%. Overall, decathlon.com demonstrated a competitive position in terms of conversion rate but had slightly lower revenue compared to its counterparts in January 2026.
Revenue share by device at decathlon.com
In January large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
