decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
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decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $106.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 50%, compared to the preceding three months.
decathlon.com competitors
In December 2025, decathlon.com generated a revenue of $13,032,944 from 80,177 transactions and 7,068,961 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 1.00% to 1.50%. Comparing decathlon.com to its competitors, we can see that decathlon.co.uk had a slightly lower revenue of $12,522,365 but a higher number of transactions at 120,986. modells.com had a significantly lower revenue of $21,880 with only 135 transactions and 22,560 sessions. mountainwarehouse.com had a revenue of $11,717,394 with a higher number of transactions at 204,385 and sessions at 9,555,896. sectionhiker.com had a lower revenue of $185,158 with 810 transactions and 190,658 sessions, but a higher AOV of $225 to $250. Lastly, coleman.com had a revenue of $1,251,205 with 8,181 transactions and 378,965 sessions, similar to decathlon.com in terms of AOV and conversion rate.
Revenue share by device at decathlon.com
In December large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
