decathlon.com
Decathlon.com is an online platform that provides a wide range of sporting goods and equipment. This website offers various products related to sports like cycling, hiking, running, and more. Customers can browse and purchase items such as apparel, shoes, accessories, and gear for different athletic activities from renowned brands.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.com Annual Revenue and Growth
decathlon.com's annual sales on its online store amounted to $106.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
decathlon.com's monthly revenueOVER TIME
Over the past three months, decathlon.com revenue has experienced growth of 117%, compared to the preceding three months.
decathlon.com competitors
When comparing decathlon.com to its competitors in October 2025, we see that decathlon.com has a revenue of $20,090,533 with 121,880 transactions and 6,991,811 sessions. Their average order value (AOV) ranges from $150 to $175, and their conversion rate is between 1.50% and 2.00%. In comparison, decathlon.co.uk has a revenue of $16,813,922 with 165,171 transactions and 5,164,710 sessions. Their AOV ranges from $100 to $125, and their conversion rate is between 3.00% and 3.50%. modells.com has significantly lower revenue at $28,147 with 162 transactions and 27,090 sessions, but they have a similar AOV and a lower conversion rate. mountainwarehouse.com falls in between with a revenue of $8,324,596, 137,790 transactions, 5,310,940 sessions, AOV of $50 to $75, and a conversion rate between 2.50% and 3.00%.
Revenue share by device at decathlon.com
In October large majority of sales on decathlon.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
Gain even more insights with the Grips app
decathlon.com channels
Identify top traffic channels that drive growth for decathlon.comand discover how performance of traffic channels has changed over time.
decathlon.com Google Ads spend
Evaluate decathlon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.com devices
Review decathlon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
