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Sep 2024
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Home/Insights/Retailers/wayfair.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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81.7M
Revenue
9.8M
Sessions
3.5-4.0%
Conversion rate
$225-250
Average order value
Online only revenue for wayfair.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wayfair.co.uk is an e-commerce website offering a variety of home furnishings and décor items. The platform features a diverse range of furniture, lighting fixtures, mattresses, rugs, and kitchenware. Customers can explore a multitude of styles and designs, as well as discover inspiration for enhancing their living spaces.

wayfair.co.uk’s revenueOVER TIME
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Over the past three months, wayfair.co.uk revenue has experienced growth of 11%, compared to the preceding three months.

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wayfair.co.uk revenue growth for last six months
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OVERVIEW
wayfair.co.uk, an online home and garden furniture retailer, reported a revenue of $81,741,925 in September 2024, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $225-250. The website had a total of 9,844,733 sessions during the month. Comparatively, ikea.com leads the industry with $678,149,237 in revenue and 234,650,631 sessions. In terms of conversion rates, a high was 2.09% and a low was 0.35%. Similarly, a high AOV in the industry was $1,203 while a low was $287, showcasing wayfair.co.uk's performance metrics against the competition in the home and garden furniture category.
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wayfair.co.uk competitors

wayfair.co.uk stands out among its competitors in the online furniture and home decor space. Compared to ikea.com, Wayfair has a lower revenue of £81,741,925 but a higher conversion rate of 3.50-4.00% with 363,157 transactions from 9,844,733 sessions. manomano.co.uk, dunelm.com, therange.co.uk, and diy.com also have varying metrics in revenue, transactions, sessions, average order value (AOV), and conversion rates. For example, manomano.co.uk has lower revenue at £4,311,547 but a slightly higher conversion rate of 1.00-1.50% compared to Wayfair. dunelm.com has a revenue of £51,598,073 with a lower AOV of 125-150, but a higher conversion rate of 1.50-2.00%. therange.co.uk falls in the middle with £33,585,554 revenue, an AOV of 150-175, and a conversion rate of 2.00-2.50%. Lastly, diy.com has a revenue of £52,387,924 with 632,485 transactions and a conversion rate of 2.00-2.50%. Overall, wayfair.co.uk's strong conversion rate sets it apart from its competitors.

#1 manomano.co.uk
4.3M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#2 dunelm.com
51.6M
Revenue
22.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 therange.co.uk
33.6M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 ikea.com
678.1M
Revenue
234.7M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#5 diy.com
52.4M
Revenue
30.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for marksandspencer.commarksandspencer.com
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Favicon for asda.comasda.com
Favicon for argos.co.ukargos.co.uk
Favicon for wayfair.co.ukwayfair.co.uk
$81.7M
Favicon for screwfix.comscrewfix.com
Favicon for wickes.co.ukwickes.co.uk
Favicon for diy.comdiy.com
Favicon for dunelm.comdunelm.com
Favicon for very.co.ukvery.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for walmart.comwalmart.com
$2.5B
2
Favicon for amazon.co.ukamazon.co.uk
3
Favicon for homedepot.comhomedepot.com
4
Favicon for target.comtarget.com
5
Favicon for ebay.co.ukebay.co.uk
6
Favicon for ikea.comikea.com
7
Favicon for etsy.cometsy.com
8
Favicon for marksandspencer.commarksandspencer.com
9
Favicon for next.co.uknext.co.uk
10
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wayfair.co.uk vs top market performers
wayfair.co.uk
top retailers
conversion rate vs average order value for wayfair.co.uk and its competitors
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wayfair.co.uk brandsby revenue

1
Logo for zipcode designZipcode Design
Top retailers:wayfair.deaptdeco.comebay.co.uk
2
Logo for symple stuffSymple Stuff
Top retailers:wayfair.com
3
Logo for willa arlo interiorsWilla Arlo Interiors
Top retailers:wayfair.dewalmart.com
4
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Top retailers:wayfair.comwayfair.denyfurnitureoutlets.com
5
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Top retailers:ebay.co.ukwayfair.com

wayfair.co.uk categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Furniture
Top retailers:macys.comzara.comralphlauren.com
3
Electronics
Top retailers:apple.commagazineluiza.com.brhihonor.com
4
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Top retailers:ebay.comkroger.comuline.com
5
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Top retailers:ebay.comdigikey.cometsy.com
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wayfair.co.uk channels

Identify top traffic channels that drive growth for wayfair.co.ukand discover how performance of traffic channels has changed over time.

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wayfair.co.uk Google Ads spend

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wayfair.co.uk devices

Review wayfair.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wayfair.co.uk top markets

Explore wayfair.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wayfair.co.uk country & global rank

Assess the ranking of wayfair.co.uk among other retailers within its primary country and worldwide.

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