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Sep 2024
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Home/Insights/Retailers/dfs.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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19M
Revenue
3.3M
Sessions
0.5-1.0%
Conversion rate
$800-900
Average order value
Online only revenue for dfs.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

DFS.co.uk is an online platform offering a diverse range of furniture products for sale. The website serves as a marketplace where customers can browse and purchase sofas, chairs, tables, and other furniture items. Simply visit the website to explore their selection and make a purchase.

dfs.co.uk’s revenueOVER TIME
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Over the past three months, dfs.co.uk revenue has experienced growth of 7.1%, compared to the preceding three months.

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dfs.co.uk revenue growth for last six months
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OVERVIEW
In September 2024, dfs.co.uk in the FURNITURE industry had a revenue of $19,019,346 with a median revenue of $181,763. The conversion rate ranged from 0.50-1.00% and AOV was between $850-875. With 3,288,101 sessions, dfs.co.uk was outperformed by ikea.com which had 234,650,631 sessions. The highest conversion rate in the industry was 2.09% while the lowest was 0.35%. A very high AOV in the industry was $1,203, whereas a very low AOV was $287.
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dfs.co.uk competitors

In September 2024, dfs.co.uk outperformed its competitors in terms of revenue, with £19,019,346 compared to its closest competitor Furniture Village at £10,389,990. However, dfs.co.uk had a lower number of transactions at 22,222 compared to Furniture Village's 11,243. In sessions, dfs.co.uk had the highest with 3,288,101, followed closely by Dreams at 1,590,240. The Average Order Value (AOV) for dfs.co.uk ranged from £850-£875, similar to Dreams and higher than competitors like Sofology and Oak Furniture Land. Conversion rates for dfs.co.uk were in line with the industry average at 0.50-1.00, while competitors like SCS and Furniture Village had higher conversion rates at 1.00-1.50. Overall, dfs.co.uk showed strength in revenue and sessions but may benefit from increasing transaction numbers and conversion rates to compete more effectively in the market.

#1 sofology.co.uk
2.9M
Revenue
737.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
#2 furniturevillage.co.uk
10.4M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
#3 scs.co.uk
7.8M
Revenue
808.9K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
#4 oakfurnitureland.co.uk
9.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
#5 dreams.co.uk
9.7M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
CLOSEST COMPETITORSby revenue
Favicon for wayfair.co.ukwayfair.co.uk
Favicon for dunelm.comdunelm.com
Favicon for therange.co.uktherange.co.uk
Favicon for habitat.co.ukhabitat.co.uk
Favicon for livingspaces.comlivingspaces.com
Favicon for dfs.co.ukdfs.co.uk
$19M
Favicon for furniturevillage.co.ukfurniturevillage.co.uk
Favicon for dreams.co.ukdreams.co.uk
Favicon for oakfurnitureland.co.ukoakfurnitureland.co.uk
Favicon for scs.co.ukscs.co.uk
Favicon for furniture123.co.ukfurniture123.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for wayfair.co.ukwayfair.co.uk
3
Favicon for dunelm.comdunelm.com
4
Favicon for therange.co.uktherange.co.uk
5
Favicon for habitat.co.ukhabitat.co.uk
6
Favicon for livingspaces.comlivingspaces.com
7
Favicon for dfs.co.ukdfs.co.uk
8
Favicon for furniturevillage.co.ukfurniturevillage.co.uk
9
Favicon for dreams.co.ukdreams.co.uk
10
Favicon for oakfurnitureland.co.ukoakfurnitureland.co.uk
dfs.co.uk vs top market performers
dfs.co.uk
top retailers
conversion rate vs average order value for dfs.co.uk and its competitors
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dfs.co.uk brandsby revenue

1
Logo for zincZinc
Top retailers:amazon.co.ukebay.co.ukwickes.co.uk
2
Logo for freyaFreya
Top retailers:barenecessities.combellabelleshoes.comnordstrom.com
3
Logo for sophiaSophia
Top retailers:bellabelleshoes.comamazon.deebay.com
4
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Top retailers:totalwine.comamazon.co.ukkegnbottle.com
5
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Top retailers:gooutdoors.co.ukamazon.co.ukebay.com

dfs.co.uk categoriesby revenue

1
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
2
Ottomans
Top retailers:wayfair.comcostco.commarksandspencer.com
3
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:macys.comzara.comralphlauren.com
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dfs.co.uk channels

Identify top traffic channels that drive growth for dfs.co.ukand discover how performance of traffic channels has changed over time.

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dfs.co.uk Google Ads spend

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dfs.co.uk devices

Review dfs.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dfs.co.uk top markets

Explore dfs.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dfs.co.uk country & global rank

Assess the ranking of dfs.co.uk among other retailers within its primary country and worldwide.

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