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Oct 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.7M
Revenue
Oct 25
889.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $65.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$65.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 0.3%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
In October 2025, easycosmetic.de generated impressive online sales of $3,669,216, significantly surpassing the median revenue of $41,294 in the lifestyle/beauty and cosmetics sector, though still below the market leader, themancompany.com. With a conversion rate between 2.50-3.00%, easycosmetic.de performs well, despite being shy of the high industry benchmark of 4.65%. Its average order value (AOV) ranges from $150 to $175, which is competitive compared to the high AOV of $202 in the sector. The website attracted 889,859 sessions, considerably above the median of 18,156, though far behind industry leader Sephora's 49,510,502 sessions.
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easycosmetic.de competitors

In October 2025, easycosmetic.de generated a revenue of 3,669,216 with 24,095 transactions and 889,859 sessions, resulting in an AOV of 150-175 and a conversion rate of 2.50-3.00. Compared to its competitors, easycosmetic.de falls behind in terms of revenue when compared to flaconi.de which generated 16,422,242 in revenue with 181,968 transactions and 3,505,763 sessions. However, easycosmetic.de has a higher AOV range compared to parfumdreams.de and notino.de, although it has a lower conversion rate than flaconi.de. While easycosmetic.de may not have the highest revenue among its competitors, it maintains a competitive AOV and conversion rate that align with industry standards, making it a strong player in the online cosmetic market in October 2025.

parfumdreams.de screenshot
#1 parfumdreams.de
5.5M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
944K
Revenue
598.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
927.6K
Revenue
390.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#4 flaconi.de
16.4M
Revenue
3.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
6.6M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In October large majority of sales on easycosmetic.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on easycosmetic.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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