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Sep 2026
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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3.2M
Revenue
Sep 26
1M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $46.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 8.5%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
easycosmetic.de generated $3.2 million in revenue for online sales in September 2026. With 1 million sessions, the site far exceeds a typical store in the beauty and cosmetics category, which sees around 14,500 sessions monthly. Its conversion rate stands at 2.00-2.50%, comfortably within the typical range of 1.06% to 4.56%. The average order value (AOV) of easycosmetic.de is $125-150, aligning well with the category's typical range of $50 to $214. In comparison, the largest player, ulta.com, generates $186.2 million, highlighting easycosmetic.de's significant presence within the beauty and cosmetics category.
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easycosmetic.de competitors

The stark contrast between easycosmetic.de and flaconi.de is evident, with easycosmetic.de generating $3.2 million in revenue compared to flaconi.de’s impressive $18.2 million. In September 2026, easycosmetic.de achieved 21,500 transactions from 1 million sessions, resulting in a conversion rate of 2.00-2.50%. Meanwhile, flaconi.de led with 202,000 transactions across 4 million sessions, boasting a conversion rate of 5.00-5.50%. While easycosmetic.de offers a higher average order value (AOV) of $125-150, it ranks 4th among its competitors. parfumdreams.de surpasses easycosmetic.de with $3.8 million in revenue, 45,000 transactions, and a conversion rate of 3.50-4.00%. notino.de also outperforms easycosmetic.de, generating $7.4 million with 69,900 transactions. Despite these challenges, easycosmetic.de maintains its unique positioning in the market, catering to a niche audience focused on premium offerings. Overall, the competitive landscape is dynamic, with flaconi.de dominating in revenue, transactions, and sessions.

parfumdreams.de screenshot
#1 parfumdreams.de
3.8M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
549.9K
Revenue
292.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
1.1M
Revenue
491.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
flaconi.de screenshot
#4 flaconi.de
18.2M
Revenue
4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
7.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In September large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries easycosmetic.de operates in

easycosmetic.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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