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Nov 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.5M
Revenue
Nov 25
1.2M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $65.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$65.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced growth of 17%, compared to the preceding three months.

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easycosmetic.de revenue growth for last six months
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OVERVIEW
In November 2025, easycosmetic.de generated impressive online sales revenue of $5,457,097, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, yet falling short of industry leader ulta.com's $145,643,880. The site's conversion rate ranged from 2.50-3.00%, above the sector's low of 1.38% but below the high of 5.32%. Its average order value (AOV) was between $150-175, again lower than the industry's high of $204 but well above the low of $48. With 1,206,039 sessions, easycosmetic.de greatly exceeded the median of 19,748 sessions, showcasing robust engagement despite being dwarfed by sephora.com's 76,114,809 sessions.
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easycosmetic.de competitors

In November 2025, easycosmetic.de reported a revenue of 5,457,097 with 36,034 transactions and 1,206,039 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 2.50-3.00. In comparison, its competitors show varying levels of performance. parfumdreams.de leads in revenue with 9,117,377 and has the highest number of transactions and sessions, with a lower AOV of 75-100 but a higher conversion rate of 4.50-5.00. flaconi.de surpasses all in revenue with 26,522,707, boasting the highest conversion rate of 6.00-6.50 but with a lower AOV of 75-100. easycosmetic.de falls within the mid-range in terms of revenue and conversion rate when compared to its competitors, positioning itself as a strong player in the online cosmetics market.

parfumdreams.de screenshot
#1 parfumdreams.de
9.1M
Revenue
2.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
1.1M
Revenue
633.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
1.5M
Revenue
601.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#4 flaconi.de
26.5M
Revenue
4.9M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
10.2M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In November large majority of sales on easycosmetic.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on easycosmetic.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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