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Jan 2026
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.6M
Revenue
Jan 26
943.4K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $46.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced growth of 32%, compared to the preceding three months.

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easycosmetic.de revenue growth for last six months
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OVERVIEW
In January 2026, easycosmetic.de achieved impressive revenue of $3,624,547, far surpassing the median of $51,477 in the BEAUTY AND COSMETICS sector, albeit significantly trailing ulta.com's $104,496,353. The website's conversion rate ranged between 2.50-3.00%, which, while above the low of 1.19%, remains below the high benchmark of 4.7%. The average order value (AOV) was between $125-150, which is competitive but lower than the top AOV of $194. With 943,400 sessions, easycosmetic.de attracted a considerable audience, outperforming the sector's median of 22,631, but still far behind ulta.com's massive 47,691,438 sessions.
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easycosmetic.de competitors

In January 2026, easycosmetic.de generated a revenue of $3,624,547 from 24,264 transactions and 943,400 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, easycosmetic.de falls behind in terms of revenue when compared to flaconi.de, which raked in $14,364,113. However, easycosmetic.de outperformed pieper.de, parfumgroup.de, and notino.de in terms of revenue. In terms of transactions and sessions, easycosmetic.de was ahead of pieper.de and parfumgroup.de but lagged behind flaconi.de. While easycosmetic.de had a higher AOV than parfumdreams.de, pieper.de, parfumgroup.de, and notino.de, its conversion rate was lower than that of parfumdreams.de and flaconi.de. Overall, easycosmetic.de stands out for its strong AOV but could work on improving its conversion rate to better compete with top performers in the industry.

parfumdreams.de screenshot
#1 parfumdreams.de
4.7M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
637.3K
Revenue
418.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
1.1M
Revenue
490.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
flaconi.de screenshot
#4 flaconi.de
14.4M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
6.2M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In January large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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