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May 2026
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.7M
Revenue
May 26
1M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $46.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 6.7%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
In May 2026, easycosmetic.de generated $3,692,031 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with sessions totaling 1,032,794, far exceeding the median of 16,416. Its conversion rate ranged from 2.00-2.50%, below the high benchmark of 4.55% yet above the low of 1.21%. The average order value (AOV) was between $125-150, notably below the high of $205 and above the low of $50 in the sector. Despite being dwarfed by ulta.com’s $131,310,258 revenue, easycosmetic.de still performs robustly within its market niche.
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easycosmetic.de competitors

In May 2026, easycosmetic.de generated $3,692,031 in revenue from 25,230 transactions across 1,032,794 sessions, achieving a conversion rate of 2.00-2.50% with an average order value (AOV) of $125-150. In contrast, flaconi.de led the market with $11,699,456 in revenue from 131,090 transactions and a conversion rate of 3.50-4.00%, despite a lower AOV of $75-100. notino.de and parfumdreams.de followed with revenues of $5,968,039 and $5,381,097 respectively, each boasting conversion rates of 3.00-3.50% and 4.00-4.50%, but with AOVs similar to easycosmetic.de. pieper.de underperformed significantly with only $281,263 in revenue and a conversion rate of 1.00-1.50%. Overall, while easycosmetic.de has competitive AOV figures, it lags behind in revenue and transaction volume compared to its stronger competitors.

parfumdreams.de screenshot
#1 parfumdreams.de
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
281.3K
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
1M
Revenue
452.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#4 flaconi.de
11.7M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
6M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In May large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In May large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries easycosmetic.de operates in

easycosmetic.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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