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Jul 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de's revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 1.9%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
In July 2025, easycosmetic.de, a BEAUTY AND COSMETICS industry player, generated $3,651,900 in online sales revenue, with a conversion rate of 2.00-2.50% and an AOV of $150-175. Comparatively, the highest online store revenue in the same category was $113,233,299 from themancompany.com, with a conversion rate of 4.31% and an AOV of $211. In terms of sessions, easycosmetic.de recorded 1,036,479 visits, while sephora.com led with 41,064,568 sessions, and the median sessions in the industry stood at 20,909.
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easycosmetic.de competitors

In July 2025, easycosmetic.de stood out amongst its competitors in the online cosmetic retail sector. While easycosmetic.de generated a revenue of €3,651,900 from 22,637 transactions and 1,036,479 sessions with an average order value (AOV) ranging between €150-175 and a conversion rate of 2.00-2.50%, its competitors lagged behind in certain aspects. For example, pieper.de had a revenue of €915,520 from 7,928 transactions and 443,839 sessions with an AOV of €100-125 and a conversion rate of 1.50-2.00%. flaconi.de, on the other hand, outperformed easycosmetic.de in terms of revenue with €13,011,556 from 138,466 transactions and 2,865,279 sessions, but had a lower AOV of €75-100 and a higher conversion rate of 4.50-5.00%. Overall, easycosmetic.de maintained a competitive position with a balanced performance across key metrics compared to its counterparts in July 2025.

pieper.de screenshot
#1 pieper.de
915.5K
Revenue
443.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#2 parfumgroup.de
908.6K
Revenue
373.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#3 flaconi.de
13M
Revenue
2.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#4 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
20.5M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In July large majority of sales on easycosmetic.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on easycosmetic.de, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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