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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.5M
Revenue
Aug 26
1M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $46.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$46.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced decline of 1%, compared to the preceding three months.

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easycosmetic.de revenue decline for last six months
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OVERVIEW
easycosmetic.de generated $3.5 million in revenue for online sales in August 2026. With 1 million sessions, it significantly outperformed a typical store in the beauty and cosmetics category, which sees around 20,600 sessions monthly. The site's conversion rate of 2.00-2.50% falls within the typical range of 1.08% to 4.58%. Additionally, its average order value (AOV) of $125-150 aligns with the typical range of $52 to $207 in the beauty and cosmetics category. While easycosmetic.de shows strong performance metrics, it still operates well below the top leader in the category, ulta.com, which generates $157.9 million annually.
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easycosmetic.de competitors

In August 2026, easycosmetic.de's revenue of $3.5 million trails significantly behind flaconi.de's impressive $25 million. With 23,400 transactions, easycosmetic.de falls short of flaconi.de, which boasts 213,000 transactions. easycosmetic.de recorded 1 million sessions, while flaconi.de led with 4.4 million sessions. Both easycosmetic.de and parfumgroup.de share a conversion rate of 2.00-2.50%, but easycosmetic.de's average order value (AOV) is higher at $125-150 compared to parfumgroup.de's $100-125. Conversely, easycosmetic.de's AOV is lower than that of parfumdreams.de, which ranges from $75-100. When comparing competitors, parfumdreams.de excels with a conversion rate of 4.50-5.00%, surpassing easycosmetic.de's metrics. In contrast, pieper.de's performance is modest, with revenue of $551,000 and transactions at 4,789, but it closely aligns with easycosmetic.de's conversion rate. Overall, easycosmetic.de remains competitive, yet it does not match the scale of leading competitors like flaconi.de and notino.de.

parfumdreams.de screenshot
#1 parfumdreams.de
4.8M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
551.2K
Revenue
268.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
1.5M
Revenue
575.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#4 flaconi.de
25M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
notino.de screenshot
#5 notino.de
6.5M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In August large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In August large majority of sales on easycosmetic.de, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries easycosmetic.de operates in

easycosmetic.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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