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Sep 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.2M
Revenue
Sep 25
886.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $65.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$65.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced growth of 1.2%, compared to the preceding three months.

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easycosmetic.de revenue growth for last six months
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OVERVIEW
In September 2025, easycosmetic.de generated $3,232,944 in online sales, significantly exceeding the median revenue of $40,540 in the BEAUTY AND COSMETICS sector. With a conversion rate of 2.00-2.50%, it falls below the industry high of 4.54%. The average order value (AOV) ranges from $150-175, under the sector's peak of $203, while sessions totaled 886,206, far surpassing the median of 18,928 but well below the leading store, sephora.com, at 45,764,193. Overall, easycosmetic.de demonstrates robust sales performance amid a competitive landscape.
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easycosmetic.de competitors

In September 2025, easycosmetic.de reported a revenue of 3,232,944 with 21,077 transactions and 886,206 sessions, resulting in an AOV of 150-175 and a conversion rate of 2.00-2.50. When comparing these metrics to its competitors, we see that parfumdreams.de leads in revenue with 3,936,669, 48,753 transactions, and 1,372,204 sessions, boasting a higher conversion rate of 3.50-4.00. flaconi.de stands out with the highest revenue of 13,869,557, 153,706 transactions, and 2,944,106 sessions, as well as the highest conversion rate of 5.00-5.50. easycosmetic.de falls in the middle in terms of revenue and conversion rate, showcasing strong performance but with room for improvement compared to its competitors in the online beauty and fragrance market.

parfumdreams.de screenshot
#1 parfumdreams.de
3.9M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
909.2K
Revenue
522.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
parfumgroup.de screenshot
#3 parfumgroup.de
826.4K
Revenue
330.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
flaconi.de screenshot
#4 flaconi.de
13.9M
Revenue
2.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#5 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In September large majority of sales on easycosmetic.de, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on easycosmetic.de, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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brands overtime comparison

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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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