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Dec 2025
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Home/Insights/Retailers/easycosmetic.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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4.7M
Revenue
Dec 25
1.2M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Easycosmetic.de is an online store that offers a wide range of cosmetic products. They sell fragrances, makeup, skincare items, and hair care products from various well-known brands. The website provides a convenient platform for users to purchase beauty products online, without any promotional language used in the description.

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easycosmetic.de Annual Revenue and Growth

easycosmetic.de's annual sales on its online store amounted to $65.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$65.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
easycosmetic.de revenue by year

easycosmetic.de's monthly revenueOVER TIME
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Over the past three months, easycosmetic.de revenue has experienced growth of 32%, compared to the preceding three months.

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easycosmetic.de revenue growth for last six months
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OVERVIEW
In December 2025, easycosmetic.de generated $4,729,003 in revenue from online sales, significantly higher than the median of $53,444 in the BEAUTY AND COSMETICS industry. The site achieved a conversion rate of 2.50-3.00%, below the high benchmark of 4.87%. With an average order value (AOV) ranging from $125-150, easycosmetic.de is competitive, though lower than the high AOV of $191. The website attracted 1,212,364 sessions, markedly surpassing the industry median of 23,270, but still far from the top competitor, sephora.com, which had 76,213,109 sessions, indicating strong interest in the brand within its niche.
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easycosmetic.de competitors

In December 2025, easycosmetic.de reported a revenue of $4,729,003 from 32,751 transactions and 1,212,364 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, easycosmetic.de lags behind flaconi.de, which generated $22,410,823 in revenue from 260,905 transactions and 4,911,852 sessions, boasting an AOV of $75-100 and a conversion rate of 5.00-5.50%. However, easycosmetic.de outperforms pieper.de and notino.de in terms of revenue, transactions, and sessions. parfumdreams.de emerges as the strongest competitor to easycosmetic.de, with revenue of $8,732,677 from 111,004 transactions and 2,384,047 sessions, with an AOV of $75-100 and a conversion rate of 4.50-5.00%. Despite facing tough competition, easycosmetic.de holds its own in the market with its unique selling proposition and competitive pricing.

parfumdreams.de screenshot
#1 parfumdreams.de
8.7M
Revenue
2.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
pieper.de screenshot
#2 pieper.de
986.2K
Revenue
678.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#3 flaconi.de
22.4M
Revenue
4.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#4 notino.de
7.6M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
31.7M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
easycosmetic.de vs top market performers
easycosmetic.de
top retailers
conversion rate vs average order value for easycosmetic.de and its competitors
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Revenue share by device at easycosmetic.de

In December large majority of sales on easycosmetic.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In December large majority of sales on easycosmetic.de, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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easycosmetic.de channels

Identify top traffic channels that drive growth for easycosmetic.deand discover how performance of traffic channels has changed over time.

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easycosmetic.de Google Ads spend

Evaluate easycosmetic.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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easycosmetic.de devices

Review easycosmetic.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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easycosmetic.de top markets

Explore easycosmetic.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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easycosmetic.de country & global rank

Assess the ranking of easycosmetic.de among other retailers within its primary country and worldwide.

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