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Sep 2025
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.9M
Revenue
Sep 25
1.4M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $87.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$87.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced decline of 54%, compared to the preceding three months.

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parfumdreams.de revenue decline for last six months
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OVERVIEW
In September 2025, parfumdreams.de generated $3,936,669 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 3.50-4.00%, just below the high benchmark of 4.54%. The Average Order Value (AOV) ranged from $75 to $100, while the industry high is $203. The website recorded 1,372,204 sessions, well above the median of 18,928 but far from the 45,764,193 sessions of leading competitor sephora.com. Overall, parfumdreams.de demonstrates solid performance metrics within a competitive landscape.
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parfumdreams.de competitors

In September 2025, parfumdreams.de generated a revenue of 3,936,669 with 48,753 transactions and 1,372,204 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of 75-100. Comparing it to its competitors, flaconi.de leads the pack with 13,869,557 in revenue, 153,706 transactions, and 2,944,106 sessions, showing a higher conversion rate of 5.00-5.50% and a similar AOV range. easycosmetic.de follows with 3,232,944 revenue, 21,077 transactions, and 886,206 sessions, but has a lower conversion rate of 2.00-2.50% and a higher AOV of 150-175. notino.de and parfumdreams.de share similar revenue and transaction numbers, but notino.de has a slightly higher AOV and lower conversion rate. douglas.de has the highest revenue at 14,832,469 but the lowest conversion rate and a higher AOV compared to the other competitors.

flaconi.de screenshot
#1 flaconi.de
13.9M
Revenue
2.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.2M
Revenue
886.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
909.2K
Revenue
522.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
14.8M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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Revenue share by device at parfumdreams.de

In September large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

Evaluate parfumdreams.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumdreams.de country & global rank

Assess the ranking of parfumdreams.de among other retailers within its primary country and worldwide.

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