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Mar 2026
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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4.9M
Revenue
Mar 26
1.4M
Sessions
Mar 26
4.5-5.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $61.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$61.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced decline of 38%, compared to the preceding three months.

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parfumdreams.de revenue decline for last six months
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OVERVIEW
In March 2026, parfumdreams.de achieved impressive online sales of $4,852,628, significantly surpassing the BEAUTY AND COSMETICS median of $47,335, while maintaining a commendable conversion rate of 4.50-5.00%, just above the high industry benchmark of 4.7%. The site's average order value (AOV) ranged between $75-100, indicating robust spending, though below the high AOV of $190 in the sector. With 1,364,556 sessions, parfumdreams.de's traffic also eclipsed the industry median of 20,520, showcasing its strong position, though still behind the leading retailer, ulta.com, which generated over $100 million in revenue.
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parfumdreams.de competitors

In March 2026, parfumdreams.de had a revenue of $4,852,628 from 63,300 transactions and 1,364,556 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 4.50-5.00%. Compared to its competitors, parfumdreams.de falls behind in revenue when compared to douglas.de with $20,662,202 and flaconi.de with $9,633,386. However, parfumdreams.de outperforms easycosmetic.de and notino.de in terms of revenue, transactions, and sessions. When looking at average order value and conversion rate, parfumdreams.de is in line with most competitors, with AOV ranging from $75-100 to $125-150 and conversion rates ranging from 2.50-3.50% to 4.50-5.00%. Overall, parfumdreams.de is a strong competitor in the online fragrance market, holding its own against larger competitors while outperforming some others in key metrics.

flaconi.de screenshot
#1 flaconi.de
9.6M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.7M
Revenue
954.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
7M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
462.7K
Revenue
347K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
20.7M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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brands overtime comparison

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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

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parfumdreams.de devices

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parfumdreams.de top markets

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parfumdreams.de country & global rank

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