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Dec 2025
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.7M
Revenue
Dec 25
2.4M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $87.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$87.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced growth of 204%, compared to the preceding three months.

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parfumdreams.de revenue growth for last six months
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OVERVIEW
In December 2025, parfumdreams.de generated $8,732,677 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, though still far from ulta.com's leading $152,769,917. With a conversion rate between 4.50-5.00%, it stands above the industry low of 1.29% but below the high of 4.87%. The average order value (AOV) ranges from $75-100, again below the industry's high of $191 but above the low of $45. The site recorded 2,384,047 sessions, markedly exceeding the median of 23,270, yet still distant from the highest sessions at sephora.com with 76,213,109.
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parfumdreams.de competitors

In December 2025, parfumdreams.de generated a revenue of $8,732,677 from 111,004 transactions and 2,384,047 sessions, with an average order value (AOV) ranging between $75-100 and a conversion rate of 4.50-5.00%. In comparison to its competitors, flaconi.de outperformed parfumdreams.de with a revenue of $22,410,823 from 260,905 transactions and 4,911,852 sessions. flaconi.de also had a similar AOV range and a slightly higher conversion rate of 5.00-5.50%. On the other hand, parfumdreams.de surpassed easycosmetic.de, notino.de, pieper.de, and douglas.de in revenue, transactions, sessions, and AOV, but had a lower conversion rate than easycosmetic.de and notino.de. Overall, parfumdreams.de maintained a competitive position in the market against its rivals in the online perfume retail industry.

flaconi.de screenshot
#1 flaconi.de
22.4M
Revenue
4.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
4.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
7.6M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
986.2K
Revenue
678.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
31.7M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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brands overtime comparison

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parfumdreams.de channels

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parfumdreams.de Google Ads spend

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parfumdreams.de devices

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parfumdreams.de top markets

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parfumdreams.de country & global rank

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