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Oct 2025
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.5M
Revenue
Oct 25
1.6M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $87.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$87.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced growth of 18%, compared to the preceding three months.

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parfumdreams.de revenue growth for last six months
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OVERVIEW
In October 2025, parfumdreams.de generated online sales revenue of $5,501,719, significantly outperforming the BEAUTY AND COSMETICS median of $41,294, while its conversion rate of 4.00-4.50% closely approaches the sector high of 4.65%. The site's average order value (AOV) ranges between $75 and $100, notably below the high of $202, and it recorded 1,615,839 sessions, far exceeding the median of 18,156, though still distant from the leading site, sephora.com, with 49,510,502 sessions. Overall, parfumdreams.de showcases impressive performance metrics within its industry, reflecting strong consumer engagement and sales efficiency.
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parfumdreams.de competitors

In October 2025, parfumdreams.de stood out in terms of revenue among its competitors, with a total revenue of €5,501,719. While its number of transactions (68,013) and sessions (1,615,839) were lower compared to some competitors, parfumdreams.de had a competitive average order value (AOV) of €75-100 and a conversion rate of 4.00-4.50%. flaconi.de emerged as a strong competitor with significantly higher revenue (€16,422,242), transactions (181,968), and sessions (3,505,763), as well as a higher conversion rate (5.00-5.50%). easycosmetic.de had a lower revenue but a higher AOV and conversion rate, while notino.de had similar revenue to parfumdreams.de but a slightly higher AOV and lower conversion rate. douglas.de had the highest revenue and number of transactions among the competitors but a lower conversion rate compared to parfumdreams.de.

flaconi.de screenshot
#1 flaconi.de
16.4M
Revenue
3.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.7M
Revenue
889.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
6.6M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
944K
Revenue
598.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
21.4M
Revenue
7.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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Revenue share by device at parfumdreams.de

In October large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

Evaluate parfumdreams.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumdreams.de country & global rank

Assess the ranking of parfumdreams.de among other retailers within its primary country and worldwide.

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