Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for parfumdreams.deparfumdreams.de

Start benchmarking for free
Sign in with GoogleSign up with Google
5.4M
Revenue
May 26
1.6M
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...

Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $66.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$66.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
View real-time data

Over the past three months, parfumdreams.de revenue has experienced decline of 21%, compared to the preceding three months.

View real-time data
parfumdreams.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, parfumdreams.de achieved online sales revenue of $5,381,097, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with a conversion rate between 4.00-4.50%, close to the category high of 4.55%. Their average order value (AOV) ranged from $75-100, below the category high of $205. With 1,563,682 sessions, they outperformed the median of 16,416, yet lagged behind the industry leader, ulta.com, which recorded $131,310,258 in revenue. These metrics indicate strong performance within the competitive beauty and cosmetics sector, reflecting an effective online sales strategy.
Read more

parfumdreams.de competitors

In May 2026, parfumdreams.de generated $5,381,097 in revenue from 69,860 transactions across 1,563,682 sessions, achieving a conversion rate of 4.00-4.50%. Competitor flaconi.de outperformed it with $11,699,456 in revenue from 131,090 transactions and a conversion rate of 3.50-4.00% over 3,354,696 sessions. notino.de reported $5,968,039 in revenue from 59,412 transactions, showing a higher revenue per transaction but lower overall transactions than parfumdreams.de. easycosmetic.de lagged behind with $3,692,031, but its average order value (AOV) of $125-150 suggests a focus on higher-end products. Meanwhile, douglas.de led the market with $17,244,050 in revenue and a robust customer base of 115,123 transactions, despite a lower conversion rate of 1.50-2.00%. Overall, while parfumdreams.de performs well, competitors like flaconi.de and douglas.de dominate the market with higher revenues and larger customer interactions.

flaconi.de screenshot
#1 flaconi.de
11.7M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.7M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
6M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
281.3K
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
17.2M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries parfumdreams.de operates in

parfumdreams.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

parfumdreams.de Google Ads spend

Evaluate parfumdreams.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

parfumdreams.de country & global rank

Assess the ranking of parfumdreams.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard