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Apr 2026

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Home/Insights/Retailers/parfumdreams.de

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

parfumdreams.de

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4.3M

Revenue

Apr 26

1.3M

Sessions

Apr 26

4.0-4.5%

Conv. rate

Apr 26

$75-100

AOV

Apr 26

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $61.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$61.9M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced decline of 38%, compared to the preceding three months.

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parfumdreams.de revenue decline for last six months

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OVERVIEW

In April 2026, parfumdreams.de, operating in the lifestyle and beauty & cosmetics industry, generated $4,299,326 in online sales, significantly surpassing the median revenue of $40,161 for the sector. Its conversion rate ranged between 4.00-4.50%, closely aligning with the high industry benchmark of 4.38%. The average order value (AOV) was between $75-100, well above the low industry threshold of $45 but below the high of $195. The site attracted 1,290,528 sessions, markedly higher than the median of 20,819 but far from the leading sephora.com, which recorded 84,653,344 sessions.

parfumdreams.de competitors

In April 2026, parfumdreams.de generated $4,299,326 in revenue from 55,508 transactions across 1,290,528 sessions, resulting in a conversion rate of 4.00-4.50%. In comparison, its competitor flaconi.de achieved significantly higher revenue at $8,493,124 with 101,156 transactions and a conversion rate of 3.00-3.50%. notino.de also outperformed parfumdreams.de in revenue with $5,681,731 and maintained a similar transaction count. However, easycosmetic.de reported a lower revenue of $3,480,230 despite a higher average order value (AOV) of $125-150, but had a weaker conversion rate of 2.50-3.00%. In stark contrast, douglas.de led the market with an impressive $16,575,189 revenue from 111,463 transactions but had the lowest conversion rate at 1.50-2.00%. Overall, parfumdreams.de stands competitively in terms of conversion rates, though revenue and transaction numbers show room for improvement.

#1 flaconi.de

8.5M

Revenue

3.2M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#2 easycosmetic.de

3.5M

Revenue

904.8K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#3 notino.de

5.7M

Revenue

1.8M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 pieper.de

368.9K

Revenue

303.2K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 douglas.de

16.6M

Revenue

6.2M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

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TOP MARKET PERFORMERSby revenue

parfumdreams.de vs top market performers

parfumdreams.de

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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

parfumdreams.de Google Ads spend

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parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.