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Nov 2025
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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9.1M
Revenue
Nov 25
2.4M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $87.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$87.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced growth of 108%, compared to the preceding three months.

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parfumdreams.de revenue growth for last six months
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OVERVIEW
In November 2025, parfumdreams.de generated $9,117,377 in revenue, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, but well below ulta.com's leading $145,643,880; its conversion rate of 4.50-5.00% is impressive, approaching the high industry benchmark of 5.32%, and far exceeding the low of 1.38%; the average order value (AOV) ranges from $75-100, compared to a high of $204 and a low of $48; with 2,385,241 sessions, parfumdreams.de operates well above the industry median of 19,748, yet is still distant from sephora.com's top of 76,114,809.
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parfumdreams.de competitors

In November 2025, when comparing parfumdreams.de to its competitors, it is evident that parfumdreams.de falls behind in terms of revenue and transactions. While parfumdreams.de generated €9,117,377 in revenue from 112,023 transactions, flaconi.de outperformed with €26,522,707 in revenue from 294,664 transactions. Similarly, notino.de also surpassed parfumdreams.de with €10,241,682 in revenue from 93,711 transactions. In terms of sessions, parfumdreams.de had 2,385,241 sessions, which is less than both flaconi.de and douglas.de. Furthermore, parfumdreams.de's conversion rate of 4.50-5.00% is lower than that of flaconi.de and easycosmetic.de. It is evident from the data that parfumdreams.de has room for improvement in order to compete more effectively with its industry counterparts in the online fragrance market.

flaconi.de screenshot
#1 flaconi.de
26.5M
Revenue
4.9M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
5.5M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
10.2M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
1.1M
Revenue
633.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
33.3M
Revenue
10.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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Revenue share by device at parfumdreams.de

In November large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

Evaluate parfumdreams.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumdreams.de country & global rank

Assess the ranking of parfumdreams.de among other retailers within its primary country and worldwide.

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