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Aug 2025
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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3.7M
Revenue
Aug 25
1.4M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $87.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$87.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced decline of 46%, compared to the preceding three months.

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parfumdreams.de revenue decline for last six months
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OVERVIEW
In August 2025, parfumdreams.de in the BEAUTY AND COSMETICS industry had a revenue of $3,748,450 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $75-100. This online retailer had 1,357,022 sessions, while the top store in the category, themancompany.com, generated $109,440,426 in revenue and sephora.com had the highest sessions at 44,212,513. The median revenue for the industry was $43,264, with a conversion rate of 1.0%-4.33%, AOV ranging from $46-$202, and median sessions at 22,297.
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parfumdreams.de competitors

In August 2025, parfumdreams.de reported a revenue of 3,748,450 with 46,895 transactions and 1,357,022 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 3.00-3.50. Comparatively, flaconi.de leads the pack with 13,383,203 in revenue, 149,647 transactions, and 3,082,679 sessions, along with a conversion rate of 4.50-5.00. easycosmetic.de follows closely behind parfumdreams.de with 3,584,590 in revenue, 22,792 transactions, and 1,028,984 sessions, featuring a higher AOV of 150-175 but a lower conversion rate of 2.00-2.50. notino.de also performs well with 6,113,739 in revenue, 58,428 transactions, and 1,504,700 sessions, showcasing a conversion rate of 3.50-4.00. On the other hand, pieper.de and douglas.de lag behind in revenue and transactions, with pieper.de focusing on a lower AOV and douglas.de struggling with a lower conversion rate despite higher AOV.

flaconi.de screenshot
#1 flaconi.de
13.4M
Revenue
3.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.6M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.de screenshot
#3 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
851.9K
Revenue
441.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
16.1M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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Revenue share by device at parfumdreams.de

In August large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on parfumdreams.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

Evaluate parfumdreams.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumdreams.de devices

Review parfumdreams.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumdreams.de top markets

Explore parfumdreams.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumdreams.de country & global rank

Assess the ranking of parfumdreams.de among other retailers within its primary country and worldwide.

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