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Jan 2026
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Home/Insights/Retailers/parfumdreams.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.7M
Revenue
Jan 26
1.4M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Parfumdreams.de is an online retailer offering a wide range of fragrance products. The website features a diverse selection of perfumes for men and women, alongside skincare, makeup, and hair care products. With an emphasis on luxury brands, customers can find popular fragrances and beauty products at competitive prices.

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parfumdreams.de Annual Revenue and Growth

parfumdreams.de's annual sales on its online store amounted to $61.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$61.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
parfumdreams.de revenue by year

parfumdreams.de's monthly revenueOVER TIME
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Over the past three months, parfumdreams.de revenue has experienced growth of 71%, compared to the preceding three months.

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parfumdreams.de revenue growth for last six months
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OVERVIEW
In January 2026, parfumdreams.de generated $4,741,810 in online sales, significantly exceeding the median of $51,477 in the BEAUTY AND COSMETICS sector, while its conversion rate ranged from 4.00-4.50%, approaching the high benchmark of 4.7%. The average order value (AOV) stood between $75-100, below the high of $194 but above the low of $45. With 1,367,090 sessions, parfumdreams.de demonstrated substantial traffic compared to the median of 22,631, although far behind ulta.com, the category leader, which achieved 47,691,438 sessions and $104,496,353 in revenue.
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parfumdreams.de competitors

In January 2026, parfumdreams.de generated $4,741,810 in revenue from 60,872 transactions with 1,367,090 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. In comparison, flaconi.de outperformed parfumdreams.de with $14,364,113 in revenue from 165,992 transactions and 3,364,045 sessions, with similar AOV and a slightly higher conversion rate of 4.50-5.00%. Meanwhile, easycosmetic.de recorded $3,624,547 in revenue from 24,264 transactions and 943,400 sessions, showcasing a higher AOV of $125-150 but a lower conversion rate of 2.50-3.00%. notino.de and pieper.de fell between parfumdreams.de and the top performers, while douglas.de significantly surpassed all competitors with $20,077,732 in revenue from 134,757 transactions and 6,987,748 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%.

flaconi.de screenshot
#1 flaconi.de
14.4M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
easycosmetic.de screenshot
#2 easycosmetic.de
3.6M
Revenue
943.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
notino.de screenshot
#3 notino.de
6.2M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
637.3K
Revenue
418.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
douglas.de screenshot
#5 douglas.de
20.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
parfumdreams.de vs top market performers
parfumdreams.de
top retailers
conversion rate vs average order value for parfumdreams.de and its competitors
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brands overtime comparison

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parfumdreams.de channels

Identify top traffic channels that drive growth for parfumdreams.deand discover how performance of traffic channels has changed over time.

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parfumdreams.de Google Ads spend

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parfumdreams.de devices

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parfumdreams.de top markets

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parfumdreams.de country & global rank

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