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Home/Insights/Retailers/parfumgroup.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

parfumgroup.de

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1.5M

Revenue

Nov 25

601.9K

Sessions

Nov 25

2.0-2.5%

Conv. rate

Nov 25

$100-125

AOV

Nov 25

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

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parfumgroup.de's monthly revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced growth of 33%, compared to the preceding three months.

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parfumgroup.de revenue growth for last six months

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OVERVIEW

In November 2025, parfumgroup.de achieved impressive online sales revenue of $1,526,880, significantly surpassing the median of $52,547 in the BEAUTY AND COSMETICS sector, though still below ulta.com's leading $145,643,880. With a conversion rate of 2.00-2.50%, it remains within the sector’s average, below the high of 5.32% but above the low of 1.38%. The average order value (AOV) ranged from $100-125, lower than the high of $204 but higher than the low of $48. The site recorded 601,850 sessions, far exceeding the median of 19,748, yet dwarfed by sephora.com’s 76,114,809 sessions.

parfumgroup.de competitors

In November 2025, parfumgroup.de had a revenue of 1,526,880 with 14,961 transactions and 601,850 sessions. The average order value (AOV) ranged from 100-125, and the conversion rate was 2.00-2.50. Comparatively, easycosmetic.de outperformed parfumgroup.de with a revenue of 5,457,097, 36,034 transactions, and 1,206,039 sessions. Their AOV was higher at 150-175, and their conversion rate was 2.50-3.00. parfumdreams.de also surpassed parfumgroup.de with revenue of 9,117,377, 112,023 transactions, and 2,385,241 sessions. However, parfumgroup.de performed better than pieper.de, which had a revenue of 1,149,531, 10,430 transactions, and 633,420 sessions. flaconi.de was the top performer in this comparison, with a revenue of 26,522,707, 294,664 transactions, and 4,888,516 sessions, showcasing a high conversion rate of 6.00-6.50.

#1 easycosmetic.de

5.5M

Revenue

1.2M

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#2 parfumdreams.de

9.1M

Revenue

2.4M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#3 notino.de

10.2M

Revenue

2.7M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#4 pieper.de

1.1M

Revenue

633.4K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 flaconi.de

26.5M

Revenue

4.9M

Sessions

6.0-6.5%

Conv. rate

$75-100

AOV

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parfumgroup.de vs top market performers

parfumgroup.de

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Revenue share by device at parfumgroup.de

In November large majority of sales on parfumgroup.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

parfumgroup.de Google Ads spend

Evaluate parfumgroup.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.