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Jul 2025

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Home/Insights/Retailers/parfumgroup.de

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

parfumgroup.de

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908.6K

Revenue

373.5K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

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parfumgroup.de's revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced decline of 6.9%, compared to the preceding three months.

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parfumgroup.de revenue decline for last six months

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OVERVIEW

In July 2025, parfumgroup.de, in the BEAUTY AND COSMETICS industry, generated $908,629 in online sales with a conversion rate of 2.00-2.50% and an AOV of $100-125. The highest revenue in the category was from themancompany.com at $113,233,299, while the highest conversion rate was 4.31% and the highest AOV was $211. parfumgroup.de had 373,537 sessions, compared to sephora.com's 41,064,568, with a median of 20,909 sessions in the industry.

parfumgroup.de competitors

In July 2025, parfumgroup.de generated a revenue of 908,629 with 8,253 transactions and 373,537 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, parfumgroup.de falls behind in revenue and sessions. easycosmetic.de leads the pack with a revenue of 3,651,900 and 1,036,479 sessions, while flaconi.de stands out with a revenue of 13,011,556 and 2,865,279 sessions. However, parfumgroup.de competes well in terms of AOV and conversion rate, matching the industry average. notino.de excels in transactions and conversion rate, while pieper.de lags behind in revenue despite a competitive conversion rate. Overall, parfumgroup.de holds its ground in specific domains but has room for growth in revenue and sessions to rival the top competitors in the market.

#1 easycosmetic.de

3.7M

Revenue

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 notino.de

6.1M

Revenue

1.5M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#3 pieper.de

915.5K

Revenue

443.8K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#4 flaconi.de

13M

Revenue

2.9M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#5 parfimo.de

127.2K

Revenue

142K

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

parfuem365.de

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TOP MARKET PERFORMERSby revenue

parfumgroup.de vs top market performers

parfumgroup.de

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Revenue share by device at parfumgroup.de

In July large majority of sales on parfumgroup.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

parfumgroup.de Google Ads spend

Evaluate parfumgroup.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.