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Jan 2026
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Home/Insights/Retailers/parfumgroup.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.1M
Revenue
Jan 26
490.9K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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parfumgroup.de Annual Revenue and Growth

parfumgroup.de's annual sales on its online store amounted to $10.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$10.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
parfumgroup.de revenue by year

parfumgroup.de's monthly revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced growth of 1.9%, compared to the preceding three months.

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parfumgroup.de revenue growth for last six months
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OVERVIEW
In January 2026, parfumgroup.de generated $1,108,713 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, with a conversion rate between 3.00-3.50%, just below the high benchmark of 4.7%. The average order value (AOV) ranged from $50-75, below the high of $194, while attracting 490,939 sessions, far above the median of 22,631 but trailing ulta.com, the category leader with 47,691,438 sessions. These metrics indicate strong performance relative to the market, highlighting parfumgroup.de's robust position in the competitive beauty landscape.
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parfumgroup.de competitors

In January 2026, parfumgroup.de reported a revenue of $1,108,713 from 15,719 transactions and 490,939 sessions, with an average order value (AOV) range of $50-75 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, easycosmetic.de generated $3,624,547 in revenue from 24,264 transactions and 943,400 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. parfumdreams.de outperformed parfumgroup.de and its competitors with a revenue of $4,741,810 from 60,872 transactions and 1,367,090 sessions, boasting an AOV of $75-100 and a conversion rate of 4.00-4.50%. notino.de also surpassed parfumgroup.de in revenue, with $6,166,107 from 58,229 transactions and 1,871,818 sessions, featuring an AOV of $100-125 and a conversion rate of 3.00-3.50%. Overall, parfumgroup.de lags behind some of its competitors in terms of revenue and transaction volume, but maintains a competitive conversion rate within the industry.

easycosmetic.de screenshot
#1 easycosmetic.de
3.6M
Revenue
943.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
4.7M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
notino.de screenshot
#3 notino.de
6.2M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
637.3K
Revenue
418.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#5 flaconi.de
14.4M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
parfumgroup.de vs top market performers
parfumgroup.de
top retailers
conversion rate vs average order value for parfumgroup.de and its competitors
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Revenue share by device at parfumgroup.de

In January large majority of sales on parfumgroup.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In January large majority of sales on parfumgroup.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

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parfumgroup.de Google Ads spend

Evaluate parfumgroup.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumgroup.de country & global rank

Assess the ranking of parfumgroup.de among other retailers within its primary country and worldwide.

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