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Home/Insights/Retailers/parfumgroup.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

parfumgroup.de

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826.4K

Revenue

Sep 25

330.1K

Sessions

Sep 25

2.5-3.0%

Conv. rate

Sep 25

$75-100

AOV

Sep 25

Main country of store: GERMANY
Website category: BEAUTY AND COSMETICS

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parfumgroup.de's monthly revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced growth of 2.9%, compared to the preceding three months.

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parfumgroup.de revenue growth for last six months

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OVERVIEW

In September 2025, parfumgroup.de achieved impressive online sales of $826,369, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, though still trailing behind industry leader ulta.com's $93,223,020. With a conversion rate of 2.50-3.00%, it remains competitive but shy of the sector's high of 4.54%. The average order value (AOV) ranged from $75-100, falling short of the high AOV benchmark of $203 but above the low of $47. The site garnered 330,125 sessions, well above the median of 18,928, but far from sephora.com’s leading 45,764,193 sessions.

parfumgroup.de competitors

When comparing parfumgroup.de to its competitors in September 2025, we see that parfumgroup.de generated a revenue of 826,369 with 8,480 transactions and 330,125 sessions, resulting in an average order value (AOV) of 75-100 and a conversion rate of 2.50-3.00. In comparison, flaconi.de stands out with a revenue of 13,869,557, 153,706 transactions, and 2,944,106 sessions, showcasing a high AOV of 75-100 and an impressive conversion rate of 5.00-5.50. notino.de follows with a revenue of 6,141,507, 58,229 transactions, and 1,497,910 sessions, demonstrating a slightly higher AOV of 100-125 and a conversion rate of 3.50-4.00. parfumgroup.de competes closely with easycosmetic.de, parfumdreams.de, and pieper.de in terms of revenue and transactions, but may look to improve its conversion rate to match its competitors.

#1 easycosmetic.de

3.2M

Revenue

886.2K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 parfumdreams.de

3.9M

Revenue

1.4M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 notino.de

6.1M

Revenue

1.5M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#4 pieper.de

909.2K

Revenue

522.9K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#5 flaconi.de

13.9M

Revenue

2.9M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

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TOP MARKET PERFORMERSby revenue

parfumgroup.de vs top market performers

parfumgroup.de

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Revenue share by device at parfumgroup.de

In September large majority of sales on parfumgroup.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

parfumgroup.de Google Ads spend

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parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.