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May 2025
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Home/Insights/Retailers/parfumgroup.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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894K
Revenue
400.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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parfumgroup.de's revenueOVER TIME
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Over the past three months, parfumgroup.de revenue has experienced decline of 16%, compared to the preceding three months.

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parfumgroup.de revenue decline for last six months
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OVERVIEW
In May 2025, parfumgroup.de, a BEAUTY AND COSMETICS industry website, generated $894,042 in online sales, with a conversion rate of 2.00-2.50% and an AOV of $100-125. This performance metrics place them below ulta.com, the largest online store in the industry with $96,002,620 in revenue. However, parfumgroup.de's performance is above the industry median revenue of $46,882, with a lower conversion rate than the high of 4.51% and a higher AOV than the low of $53. Additionally, they received 400,188 sessions, which is above the median of 19,997 but lower than sephora.com's 38,510,361 sessions.
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parfumgroup.de competitors

In May 2025, parfumgroup.de reported a revenue of €894,042 with 8,094 transactions and 400,188 sessions, boasting an average order value (AOV) of €100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, parfumgroup.de falls behind in revenue generation when juxtaposed with flaconi.de, which raked in an impressive €13,840,317. However, parfumgroup.de outperforms pieper.de in terms of conversion rate, as pieper.de only managed a rate of 1.50-2.00%. parfumdreams.de leads the pack in revenue with €6,020,098, while easycosmetic.de has the highest AOV at €150-175. Despite facing tough competition, parfumgroup.de holds its own in the industry, particularly excelling in conversion rate compared to some rivals.

easycosmetic.de screenshot
#1 easycosmetic.de
3.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
parfumdreams.de screenshot
#2 parfumdreams.de
6M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
notino.de screenshot
#3 notino.de
6.8M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
pieper.de screenshot
#4 pieper.de
1M
Revenue
620.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
flaconi.de screenshot
#5 flaconi.de
13.8M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
parfumgroup.de vs top market performers
parfumgroup.de
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conversion rate vs average order value for parfumgroup.de and its competitors
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Revenue share by device at parfumgroup.de

In May large majority of sales on parfumgroup.de, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on parfumgroup.de, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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parfumgroup.de channels

Identify top traffic channels that drive growth for parfumgroup.deand discover how performance of traffic channels has changed over time.

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parfumgroup.de Google Ads spend

Evaluate parfumgroup.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumgroup.de devices

Review parfumgroup.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumgroup.de top markets

Explore parfumgroup.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumgroup.de country & global rank

Assess the ranking of parfumgroup.de among other retailers within its primary country and worldwide.

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