Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for esteelauder.comesteelauder.com

Start benchmarking for free
Sign in with GoogleSign up with Google
4.4M
Revenue
Jan 26
1.3M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
Loading...

Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $93.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$93.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
View real-time data

Over the past three months, esteelauder.com revenue has experienced growth of 26%, compared to the preceding three months.

View real-time data
esteelauder.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, esteelauder.com generated online sales revenue of $4,435,678, significantly outperforming the BEAUTY AND COSMETICS median of $51,477. With a conversion rate of 3.00-3.50%, it is below the category's high of 4.7% but above the low of 1.19%. The average order value (AOV) ranged from $100-125, which is below the sector's high of $194. esteelauder.com attracted 1,298,210 sessions, far surpassing the median of 22,631 but falling short of ulta.com's 47,691,438 sessions, indicating solid performance in a competitive landscape.
Read more

esteelauder.com competitors

In January 2026, esteelauder.com outperformed its competitors in terms of revenue, generating $4,435,678 compared to caretobeauty.com at $2,841,689, allbeauty.com at $2,607,633, kooding.com at $523,299, bluemercury.com at $2,257,978, and drugsupplystore.com at $610,694. esteelauder.com also had a higher number of transactions at 39,782, compared to competitors like drugsupplystore.com with 2,887 transactions. The site had a similar conversion rate to some competitors, ranging from 3.00-3.50%, while drugsupplystore.com had a notably higher conversion rate of 7.00-7.50%. In terms of average order value (AOV), esteelauder.com fell within the middle range of $100-$125, with competitors like drugsupplystore.com having a higher AOV of $200-$225. Overall, esteelauder.com demonstrated strong performance in revenue and transactions, staying competitive with similar conversion rates among its competitors.

caretobeauty.com screenshot
#1 caretobeauty.com
2.8M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
523.3K
Revenue
140.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
2.3M
Revenue
786.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
610.7K
Revenue
40.3K
Sessions
7.0-7.5%
Conv. rate
$200-225
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at esteelauder.com

In January large majority of sales on esteelauder.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on esteelauder.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard