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Sep 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.4M
Revenue
Sep 25
958.5K
Sessions
Sep 25
5.5-6.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $105.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$105.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 29%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In September 2025, esteelauder.com generated $6,364,751 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 5.50-6.00%, above the industry average of 4.54%. The site's average order value (AOV) ranged from $100-125, while the median AOV in the sector is $125, showing strong customer engagement. With 958,531 sessions, esteelauder.com attracted a solid audience, although it pales in comparison to sephora.com's impressive 45,764,193 sessions, reflecting the competitive landscape of the beauty and cosmetics industry. Overall, these metrics highlight Estee Lauder's strong market position and performance.
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esteelauder.com competitors

In September 2025, esteelauder.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. esteelauder.com generated a revenue of $6,364,751 from 52,789 transactions and 958,531 sessions, with an AOV of $100-125 and a conversion rate of 5.50-6.00%. In comparison, caretobeauty.com had a revenue of $2,269,170 from 34,108 transactions and 1,119,417 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. allbeauty.com, kooding.com, bluemercury.com, and drugsupplystore.com also fell behind esteelauder.com in revenue, transactions, sessions, AOV, and conversion rate. esteelauder.com's strong performance in all these domains highlights its competitive edge and dominance in the beauty and skincare market.

caretobeauty.com screenshot
#1 caretobeauty.com
2.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.6M
Revenue
962.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
386.5K
Revenue
146.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.5M
Revenue
718.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
432.9K
Revenue
37.2K
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In September large majority of sales on esteelauder.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on esteelauder.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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