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Nov 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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19.7M
Revenue
Nov 25
4.9M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $105.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$105.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 117%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In November 2025, esteelauder.com generated $19,709,791 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, with a conversion rate of 3.00-3.50%, below the industry high of 5.32% but above the low of 1.38%. The average order value (AOV) ranged from $100-125, well below the high of $204 and above the low of $48. The site recorded 4,910,268 sessions, far below sephora.com’s leading 76,114,809 sessions, but still above the median of 19,748 within the industry, highlighting its competitive yet challenging position in the beauty market.
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esteelauder.com competitors

In November 2025, esteelauder.com stands out among its competitors in terms of revenue, with a total of $19,709,791. This significantly surpasses the revenue of its closest competitor, bluemercury.com, which generated $3,415,090. esteelauder.com also leads in the number of transactions, with 161,200 compared to bluemercury.com's 16,324. However, in terms of sessions, esteelauder.com falls behind allbeauty.com, which had 1,355,639 sessions compared to esteelauder.com's 4,910,268. When looking at average order value (AOV), esteelauder.com falls in the mid-range with $100-$125, while kooding.com has a higher AOV of $150-$175. Conversion rates are fairly similar among all competitors, with esteelauder.com ranging from 3.00-3.50%, in line with most others. Overall, esteelauder.com maintains a strong position in the market with high revenue and transaction numbers, although it may benefit from increasing its sessions to compete with others in terms of reach.

caretobeauty.com screenshot
#1 caretobeauty.com
2.7M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
4.5M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
600.9K
Revenue
121K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
bluemercury.com screenshot
#4 bluemercury.com
3.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
377.4K
Revenue
30.6K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In November large majority of sales on esteelauder.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on esteelauder.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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