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Sep 2024
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for esteelauder.comesteelauder.com

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6.5M
Revenue
1.3M
Sessions
3.0-3.5%
Conversion rate
$150-175
Average order value
Online only revenue for esteelauder.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

esteelauder.com’s revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 6.7%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In September 2024, esteelauder.com in the BEAUTY AND COSMETICS industry had online sales revenue of $6,467,803, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $150-175. The site received 1,252,826 sessions. The median revenue for the industry was $53,315, while the largest online store was ulta.com with $114,902,798 in revenue. The highest conversion rate in the industry was 4.62%, and the lowest was 1.45%. The highest AOV in the industry was $191, while the lowest was $49. The store with the most sessions was sephora.com with 41,256,765, compared to a median of 22,216 sessions in the industry.
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esteelauder.com competitors

esteelauder.com outperforms its competitors in terms of revenue, with a total of $6,467,803 in September 2024. This surpasses the revenue of bluemercury.com ($2,636,465), caretobeauty.com ($1,770,945), allbeauty.com ($4,684,380), kooding.com ($893,535), and drugsupplystore.com ($163,819). In addition, esteelauder.com also leads in the number of transactions with 42,619, higher than bluemercury.com (10,192), caretobeauty.com (30,952), allbeauty.com (49,885), kooding.com (5,197), and drugsupplystore.com (1,338). Despite having fewer sessions compared to allbeauty.com and similar AOV as kooding.com, esteelauder.com maintains a competitive conversion rate of 3.00-3.50%. Overall, esteelauder.com stands out as a top performer in the beauty and skincare industry based on these metrics when compared to its competitors.

#1 caretobeauty.com
1.8M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 allbeauty.com
4.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 kooding.com
893.5K
Revenue
209.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 bluemercury.com
2.6M
Revenue
396.2K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
#5 drugsupplystore.com
163.8K
Revenue
27.3K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for belk.combelk.com
Favicon for fragrancenet.comfragrancenet.com
Favicon for lookfantastic.comlookfantastic.com
Favicon for esteelauder.comesteelauder.com
$6.5M
Favicon for allbeauty.comallbeauty.com
Favicon for bluemercury.combluemercury.com
Favicon for caretobeauty.comcaretobeauty.com
Favicon for kooding.comkooding.com
Favicon for fragranceoutlet.comfragranceoutlet.com
Favicon for drugsupplystore.comdrugsupplystore.com
TOP MARKET PERFORMERSby revenue
1
Favicon for belk.combelk.com
$31.9M
2
Favicon for fragrancenet.comfragrancenet.com
3
Favicon for lookfantastic.comlookfantastic.com
4
Favicon for esteelauder.comesteelauder.com
5
Favicon for allbeauty.comallbeauty.com
6
Favicon for bluemercury.combluemercury.com
7
Favicon for caretobeauty.comcaretobeauty.com
8
Favicon for kooding.comkooding.com
9
Favicon for fragranceoutlet.comfragranceoutlet.com
10
Favicon for drugsupplystore.comdrugsupplystore.com
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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esteelauder.com brandsby revenue

1
Logo for repair serumRepair Serum
Top retailers:ebay.co.uk
2
Logo for knowingKnowing
Top retailers:amazon.de
3
Logo for beautifulBeautiful
Top retailers:walmart.comebay.comfragrancedirect.co.uk
4
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5
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Top retailers:douglas.de

esteelauder.com categoriesby revenue

1
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
2
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
3
Hair Color
Top retailers:amazon.comwalmart.comsallybeauty.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:nike.comdsw.comzappos.com
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brands overtime comparison

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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