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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

esteelauder.com

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5.3M

Revenue

1.5M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com's revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced decline of 43%, compared to the preceding three months.

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esteelauder.com revenue decline for last six months

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OVERVIEW

In May 2025, esteelauder.com in the BEAUTY AND COSMETICS industry generated $5,332,764 in online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. The store had 1,523,087 sessions during the month. Compared to the median revenue of $46,882, esteelauder.com's revenue was higher, but lower than the largest store, ulta.com, which had $96,002,620 in revenue. The conversion rate of 2.50-3.00% was lower than the high conversion rate of 4.51% and higher than the low conversion rate of 1.17%. Similarly, the AOV of $125-150 was lower than the high AOV of $213 and higher than the low AOV of $53. sephora.com had the highest number of sessions at 38,510,361, significantly more than esteelauder.com's 1,523,087 sessions, but higher than the median of 19,997 sessions in the BEAUTY AND COSMETICS industry.

esteelauder.com competitors

In May 2025, esteelauder.com outperformed its competitors in terms of revenue, with $5,332,764 in revenue, the highest among the listed competitors. However, in terms of transactions, esteelauder.com had 39,407 transactions, falling behind competitors like allbeauty.com with 40,122 transactions. The website also had a higher number of sessions compared to some competitors, with 1,523,087 sessions, but lower than others like caretobeauty.com with 965,850 sessions. The Average Order Value (AOV) for esteelauder.com ranged from $125 to $150, similar to competitors like kooding.com with an AOV of $175 to $200. The conversion rate for esteelauder.com was between 2.50% to 3.00%, on par with caretobeauty.com. Overall, esteelauder.com displayed strong revenue performance but could focus on increasing transaction numbers and sessions to compete more effectively with its peers.

#1 caretobeauty.com

2.2M

Revenue

965.9K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#2 allbeauty.com

3.7M

Revenue

1.3M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 kooding.com

430.4K

Revenue

156.1K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#4 bluemercury.com

1.6M

Revenue

465.2K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

#5 drugsupplystore.com

364.9K

Revenue

49.1K

Sessions

6.0-6.5%

Conv. rate

$100-125

AOV

esteelauder.com vs top market performers

esteelauder.com

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Revenue share by device at esteelauder.com

In May large majority of sales on esteelauder.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.