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Aug 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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9.1M
Revenue
Aug 25
1.9M
Sessions
Aug 25
3.5-4.0%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $105.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$105.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 2%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In August 2025, esteelauder.com in the BEAUTY AND COSMETICS industry had online sales revenue of $9,060,082, with a median revenue of $43,264 and the largest online store being themancompany.com at $109,440,426. The conversion rate for esteelauder.com was 3.50-4.00%, with a high of 4.33% and a low of 1.0%. The average order value (AOV) for esteelauder.com was $125-150, with a high of $202 and a low of $46. The website had 1,853,551 sessions, while the store with the highest sessions was sephora.com at 44,212,513, and the median sessions in the industry was 22,297.
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esteelauder.com competitors

In August 2025, esteelauder.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. esteelauder.com generated $9,060,082 in revenue from 68,485 transactions and 1,853,551 sessions, with an AOV ranging between $125-150 and a conversion rate of 3.50-4.00%. In comparison, caretobeauty.com recorded $2,572,992 in revenue from 37,590 transactions and 1,274,905 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. allbeauty.com had $2,580,893 in revenue from 28,454 transactions and 1,061,125 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. kooding.com, bluemercury.com, and drugsupplystore.com also fell behind esteelauder.com in various metrics, indicating esteelauder.com's strong position in the beauty and cosmetics market during August 2025.

caretobeauty.com screenshot
#1 caretobeauty.com
2.6M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
357.9K
Revenue
169.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.2M
Revenue
718.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
319.7K
Revenue
39.2K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In August large majority of sales on esteelauder.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on esteelauder.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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