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Jul 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4.1M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com's revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced decline of 32%, compared to the preceding three months.

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esteelauder.com revenue decline for last six months
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OVERVIEW
In July 2025, esteelauder.com in the BEAUTY AND COSMETICS industry had online sales revenue of $4,066,498, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. The highest conversion rate in the industry was 4.31%, while the lowest was 1.0%. The highest AOV was $211, and the lowest was $51. esteelauder.com received 1,077,792 sessions, while the store with the most sessions was sephora.com at 41,064,568, and the median sessions in the industry were 20,909.
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esteelauder.com competitors

In July 2025, esteelauder.com stands out with a revenue of $4,066,498 from 27,538 transactions and 1,077,792 sessions, boasting an Average Order Value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. Compared to its competitors, esteelauder.com surpasses caretobeauty.com and allbeauty.com in revenue, but falls behind in transactions and sessions. However, it outperforms kooding.com and bluemercury.com in AOV, indicating higher value per transaction. drugsupplystore.com leads in conversion rate at 6.00-6.50%, while esteelauder.com remains competitive at 2.50-3.00%. Overall, esteelauder.com maintains a strong position in the market with solid revenue and a respectable conversion rate, although there is room for improvement in increasing transactions and sessions to potentially outperform its competitors across all metrics.

caretobeauty.com screenshot
#1 caretobeauty.com
2.8M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
allbeauty.com screenshot
#2 allbeauty.com
3.3M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
448.7K
Revenue
211.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.1M
Revenue
698.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
257K
Revenue
30.3K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In July large majority of sales on esteelauder.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on esteelauder.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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