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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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6M
Revenue
Jun 26
1.2M
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $93.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$93.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 29%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In June 2026, esteelauder.com generated online sales of $5,964,676, significantly higher than the BEAUTY AND COSMETICS median of $40,079, but well below the industry leader, ulta.com at $147,480,051. The site's conversion rate ranged from 3.50% to 4.00%, slightly below the high of 4.53%, while its average order value (AOV) stood at $125-150, compared to the high of $208. With 1,162,380 sessions, esteelauder.com outperformed the median of 16,700 but fell short of sephora.com’s leading 57,073,774 sessions, reflecting a competitive presence in the BEAUTY AND COSMETICS sector.
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esteelauder.com competitors

In June 2026, esteelauder.com led its competitors in revenue, generating $5,964,676 from 43,722 transactions across 1,162,380 sessions, achieving an AOV of $125-150 and a conversion rate of 3.50-4.00%. In comparison, caretobeauty.com reported $3,854,411 in revenue, with a higher number of transactions (53,177) but a lower AOV of $50-75 and a conversion rate of 3.00-3.50%. allbeauty.com, with $1,619,583 in revenue, lagged further behind with a conversion rate of 2.50-3.00%. Notably, kooding.com and bluemercury.com both achieved a high AOV of $225-250, yet their revenues ($24,798 and $2,856,100 respectively) and conversion rates (1.00-1.50%) did not compete with esteelauder.com. Finally, drugsupplystore.com, despite having a high conversion rate of 7.00-7.50%, generated only $396,237, showcasing the variability in performance across these beauty e-commerce platforms.

caretobeauty.com screenshot
#1 caretobeauty.com
3.9M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.6M
Revenue
591K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
24.8K
Revenue
7.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bluemercury.com screenshot
#4 bluemercury.com
2.9M
Revenue
956.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
396.2K
Revenue
40.6K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In June large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries esteelauder.com operates in

esteelauder.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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