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Jul 2026
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.7M
Revenue
Jul 26
1.1M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $93.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$93.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 33%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
esteelauder.com operates in the beauty and cosmetics category, achieving impressive metrics for July 2026. With revenue from online sales totaling $5.7 million, esteelauder.com significantly outpaces the typical beauty and cosmetics retailer, which generates around $39,200 monthly. The site enjoys a conversion rate of 3.50-4.00%, comfortably within the category's typical range of 1.1% to 4.37%. Its average order value (AOV) falls between $125-150, also within the typical range of $52 to $207. Additionally, esteelauder.com recorded 1.1 million sessions, far exceeding the typical beauty and cosmetics retailer's 17,100 sessions.
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esteelauder.com competitors

The competitive set includes esteelauder.com, caretobeauty.com, allbeauty.com, kooding.com, bluemercury.com, and drugsupplystore.com. In July 2026, esteelauder.com achieved a revenue of $5.7 million, leading the pack by $1.7 million over caretobeauty.com, which generated $4 million. However, in terms of transactions, esteelauder.com ranks second with 41,900, trailing caretobeauty.com by 12,000. esteelauder.com also ranks second in sessions, with 1.1 million, behind caretobeauty.com’s 1.5 million. The average order value (AOV) for esteelauder.com is notably higher, ranging between $125-150, while competitors like allbeauty.com and bluemercury.com both have higher AOVs but lower overall revenue. Overall, esteelauder.com excels in revenue but lags in both transactions and sessions compared to its closest rival.

caretobeauty.com screenshot
#1 caretobeauty.com
4M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.6M
Revenue
594K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
24.8K
Revenue
7.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
bluemercury.com screenshot
#4 bluemercury.com
2.6M
Revenue
809.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
308.5K
Revenue
32.2K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In July large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries esteelauder.com operates in

esteelauder.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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