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Dec 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.8M
Revenue
Dec 25
2.8M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $105.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$105.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 102%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In December 2025, esteelauder.com achieved online sales revenue of $8,818,940, significantly surpassing the median of $53,444 in the BEAUTY AND COSMETICS sector, although still far behind industry leader ulta.com at $152,769,917; with a conversion rate of 2.50-3.00%, it remained below the high benchmark of 4.87%, while the average order value (AOV) ranged between $100-125, compared to the high of $191 in the industry; the site attracted 2,823,714 sessions, notably higher than the median of 23,270 but far from the top performer, sephora.com, which recorded 76,213,109 sessions.
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esteelauder.com competitors

esteelauder.com outperforms most of its competitors in terms of revenue, with a staggering $8,818,940 in December 2025. The closest competitor in terms of revenue is allbeauty.com with $4,008,824, while the lowest performer is drugsupplystore.com with $452,844. In terms of transactions, esteelauder.com also leads the pack with 77,064, compared to drugsupplystore.com with 2,707 transactions. However, esteelauder.com falls behind in conversion rate, ranging from 2.50-3.00%, while drugsupplystore.com boasts an impressive conversion rate of 6.50-7.00%. Despite this, esteelauder.com maintains a healthy average order value (AOV) of $100-125, staying competitive with similar domains like allbeauty.com and drugsupplystore.com. Overall, esteelauder.com remains a strong player in the online beauty industry, outperforming many of its competitors in revenue and transactions.

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2.8M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
4M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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#3 kooding.com
488K
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140.8K
Sessions
1.5-2.0%
Conv. rate
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AOV
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#4 bluemercury.com
2.7M
Revenue
929.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
452.8K
Revenue
40.2K
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In December large majority of sales on esteelauder.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on esteelauder.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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