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Oct 2025
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.8M
Revenue
Oct 25
1.5M
Sessions
Oct 25
6.0-6.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $105.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$105.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 97%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
In October 2025, esteelauder.com achieved impressive performance metrics within the lifestyle and beauty cosmetics sector, generating $10,782,389 in online sales, significantly above the median of $41,294. With a robust conversion rate of 6.00-6.50%, esteelauder.com outperformed the industry average of 4.65%. The Average Order Value (AOV) ranged from $100 to $125, surpassing the low benchmark of $47. The site attracted 1,515,857 sessions, considerably higher than the median of 18,156, although still below market leader Sephora's 49,510,502 sessions, indicating a strong position in a competitive landscape.
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esteelauder.com competitors

In October 2025, esteelauder.com outperformed its competitors in terms of revenue, with $10,782,389 compared to caretobeauty.com's $2,380,422, allbeauty.com's $3,372,624, kooding.com's $525,507, bluemercury.com's $1,698,808, and drugsupplystore.com's $414,248. esteelauder.com also had the highest number of transactions at 92,234, followed by allbeauty.com at 35,456 and bluemercury.com at 9,454. In sessions, esteelauder.com had 1,515,857, which was higher than allbeauty.com's 1,096,150 and bluemercury.com's 718,163. In terms of Average Order Value (AOV), esteelauder.com fell within the range of $100-125, while its competitors varied between $50-200. esteelauder.com also had a higher conversion rate of 6.00-6.50%, compared to the other competitors ranging from 1.00-7.50%.

caretobeauty.com screenshot
#1 caretobeauty.com
2.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
3.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
525.5K
Revenue
155.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.7M
Revenue
718.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
414.2K
Revenue
30.4K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In October large majority of sales on esteelauder.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on esteelauder.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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