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Sep 2026
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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9.9M
Revenue
Sep 26
1.2M
Sessions
Sep 26
5.5-6.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $93.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$93.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced growth of 28%, compared to the preceding three months.

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esteelauder.com revenue growth for last six months
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OVERVIEW
esteelauder.com operates within the beauty and cosmetics category and shows strong performance metrics for September 2026. The website generated $9.9 million in online sales, significantly exceeding the typical beauty and cosmetics retailer's revenue of around $35,500. Its conversion rate of 5.50-6.00% is notably higher than the typical range of 1.06% to 4.56%. The average order value (AOV) is $150-175, which falls within the typical range of $50 to $214. Additionally, the site attracted 1.2 million sessions, far surpassing the typical beauty and cosmetics retailer's 14,500 sessions.
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esteelauder.com competitors

The competitive set includes esteelauder.com, caretobeauty.com, allbeauty.com, kooding.com, bluemercury.com, and drugsupplystore.com. In September 2026, esteelauder.com achieved a revenue of $9.9 million with 64,400 transactions from 1.2 million sessions, maintaining an average order value (AOV) of $150-175 and a conversion rate of 5.50-6.00%. In contrast, caretobeauty.com, while leading with 1.5 million sessions, reported a revenue of $4.2 million, with 52,900 transactions and a lower AOV of $75-100 and conversion rate of 3.00-3.50%. allbeauty.com trailed significantly with $1.4 million in revenue and 14,900 transactions. kooding.com, bluemercury.com, and drugsupplystore.com also fell behind in revenue and transactions, with figures substantially lower than esteelauder.com, which consistently outperformed its competitors.

caretobeauty.com screenshot
#1 caretobeauty.com
4.2M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.4M
Revenue
553.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
23K
Revenue
8.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bluemercury.com screenshot
#4 bluemercury.com
1.4M
Revenue
654.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
347.1K
Revenue
30.8K
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In September large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries esteelauder.com operates in

esteelauder.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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