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May 2026
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Home/Insights/Retailers/esteelauder.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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6.4M
Revenue
May 26
1.4M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$125-150
AOV
May 26
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Esteelauder.com is an official website of Estée Lauder, featuring a wide selection of beauty products from renowned brands under their ownership. The website provides a platform to purchase cosmetics, skincare, fragrance items, and makeup tools. Additionally, customers can access various product descriptions, offers, and beauty tips on the platform.

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esteelauder.com Annual Revenue and Growth

esteelauder.com's annual sales on its online store amounted to $93.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$93.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esteelauder.com revenue by year

esteelauder.com's monthly revenueOVER TIME
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Over the past three months, esteelauder.com revenue has experienced decline of 16%, compared to the preceding three months.

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esteelauder.com revenue decline for last six months
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OVERVIEW
In May 2026, esteelauder.com generated $6,441,175 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 3.50-4.00%, just shy of the industry's high of 4.55%. The site's average order value (AOV) ranged from $125 to $150, below the category's peak of $205. With 1,421,801 sessions, esteelauder.com performed well compared to the median of 16,416 sessions, though it remains far behind sephora.com, which attracted 60,095,887 sessions. Overall, these metrics reflect a strong position within the competitive beauty and cosmetics market.
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esteelauder.com competitors

In May 2026, esteelauder.com generated impressive revenue of $6,441,175 from 50,201 transactions and 1,421,801 sessions, boasting an average order value (AOV) between $125 and $150, with a conversion rate of 3.50-4.00%. Comparatively, caretobeauty.com earned $3,204,320 with a lower AOV of $50-75 and a conversion rate of 3.00-3.50%. allbeauty.com performed even less, recording $2,079,940 in revenue, 23,291 transactions, and a lower conversion rate of 2.50-3.00% alongside an AOV of $75-100. bluemercury.com had a better AOV of $225-250 but garnered only $3,490,927 in revenue with a 1.50-2.00% conversion rate. Lastly, drugsupplystore.com exhibited a surprisingly high conversion rate of 6.50-7.00% but had revenue of only $305,673, indicating that while conversion rates vary, esteelauder.com remains a leader in overall revenue and transactions.

caretobeauty.com screenshot
#1 caretobeauty.com
3.2M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.1M
Revenue
785.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
140.6K
Revenue
26K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
bluemercury.com screenshot
#4 bluemercury.com
3.5M
Revenue
733.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
drugsupplystore.com screenshot
#5 drugsupplystore.com
305.7K
Revenue
34.6K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
esteelauder.com vs top market performers
esteelauder.com
top retailers
conversion rate vs average order value for esteelauder.com and its competitors
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Revenue share by device at esteelauder.com

In May large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on esteelauder.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries esteelauder.com operates in

esteelauder.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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esteelauder.com channels

Identify top traffic channels that drive growth for esteelauder.comand discover how performance of traffic channels has changed over time.

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esteelauder.com Google Ads spend

Evaluate esteelauder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esteelauder.com devices

Review esteelauder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esteelauder.com top markets

Explore esteelauder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esteelauder.com country & global rank

Assess the ranking of esteelauder.com among other retailers within its primary country and worldwide.

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