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Nov 2025
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Home/Insights/Retailers/zzounds.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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14.8M
Revenue
Nov 25
1.5M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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Zzounds.com is an online retailer offering a vast range of music equipment and instruments. Their inventory consists of guitars, drums, keyboards, DJ equipment, recording gear, and live sound equipment. Additionally, they provide accessories, music software, and instructional resources for musicians of different genres and experience levels.

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zzounds.com Annual Revenue and Growth

zzounds.com's annual sales on its online store amounted to $124.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$124.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zzounds.com revenue by year

zzounds.com's monthly revenueOVER TIME
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Over the past three months, zzounds.com revenue has experienced growth of 50%, compared to the preceding three months.

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zzounds.com revenue growth for last six months
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OVERVIEW
In November 2025, zzounds.com generated $14,759,282 in online sales, significantly higher than the MUSIC median of $52,847, yet far below the leading competitor, reverb.com, with $141,937,438. The site achieved a conversion rate of 1.50-2.00%, lower than the industry high of 3.65% but above the low of 0.82%. With an average order value (AOV) of $525-550, zzounds.com is positioned below the industry high of $690, while sessions totaled 1,514,087, markedly fewer than reverb.com’s 15,833,824 and the median of 15,296 in the sector.
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zzounds.com competitors

In November 2025, zzounds.com reported a revenue of $14,759,282 with 27,626 transactions and 1,514,087 sessions, boasting an average order value (AOV) of $525-550 and a conversion rate of 1.50-2.00%. When compared to its competitors, zzounds.com's revenue falls in the mid-range. musiciansfriend.com, while similar in revenue, has a higher number of transactions and sessions but a lower AOV. samash.com has a significantly lower revenue and transactions, with a high AOV but a low conversion rate. americanmusical.com has a lower revenue but a higher AOV compared to zzounds.com. sweetwater.com and guitarcenter.com outshine zzounds.com in revenue, transactions, and sessions, with similar AOVs and conversion rates. Overall, zzounds.com holds its own in the competitive online music equipment market but has room for growth in increasing revenue and transactions to match top competitors.

musiciansfriend.com screenshot
#1 musiciansfriend.com
12.4M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
samash.com screenshot
#2 samash.com
376.9K
Revenue
122.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
americanmusical.com screenshot
#3 americanmusical.com
6.2M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#4 sweetwater.com
66.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
106.8M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
zzounds.com vs top market performers
zzounds.com
top retailers
conversion rate vs average order value for zzounds.com and its competitors
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Revenue share by device at zzounds.com

In November large majority of sales on zzounds.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zzounds.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zzounds.com channels

Identify top traffic channels that drive growth for zzounds.comand discover how performance of traffic channels has changed over time.

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zzounds.com Google Ads spend

Evaluate zzounds.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zzounds.com devices

Review zzounds.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zzounds.com top markets

Explore zzounds.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zzounds.com country & global rank

Assess the ranking of zzounds.com among other retailers within its primary country and worldwide.

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