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Dec 2025
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.8M
Revenue
Dec 25
1.3M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $64.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$64.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced growth of 42%, compared to the preceding three months.

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americanmusical.com revenue growth for last six months
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OVERVIEW
In December 2025, americanmusical.com generated $6,810,842 in revenue, significantly higher than the MUSIC median of $60,316, though trailing behind thomann.de's $103,834,902. The site experienced 1,326,680 sessions, well below the 16,689 median for the industry and reverb.com's 16,862,935. With a conversion rate ranging from 0.50% to 1.00%, it remained under the high industry benchmark of 3.49% and above the low of 0.87%. Additionally, americanmusical.com’s average order value (AOV) of $675-700 is competitive against the high AOV of $704, while still exceeding the low of $50 in the sector.
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americanmusical.com competitors

When comparing americanmusical.com to its competitors in December 2025, it falls within the middle range in terms of revenue. americanmusical.com generated $6,810,842 in revenue from 9,899 transactions and 1,326,680 sessions, with an average order value (AOV) ranging between $675-$700 and a conversion rate of 0.50-1.00%. In contrast, samash.com had significantly lower revenue at $363,437 with 417 transactions and 147,710 sessions, but a higher AOV of $850-$875 and a conversion rate of 0.00-0.50%. On the higher end, guitarcenter.com boasted the highest revenue at $102,619,218 from 159,454 transactions and 12,888,804 sessions, with an AOV of $625-$650 and a conversion rate of 1.00-1.50%. Overall, americanmusical.com holds its own against competitors but has room for growth in terms of revenue and conversion rate.

zzounds.com screenshot
#1 zzounds.com
16M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
363.4K
Revenue
147.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
7.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
8.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
102.6M
Revenue
12.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In December large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

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