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Jun 2026
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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4.1M
Revenue
Jun 26
1.1M
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$400-500
AOV
Jun 26
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 17%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
In June 2026, americanmusical.com generated $4,050,438 in online sales, significantly above the MUSIC median of $47,629, though still far from the $108,733,910 of industry leader reverb.com; with a conversion rate of 0.50-1.00%, it's below the sector's high of 3.5% and above its low of 0.75%; the Average Order Value (AOV) ranged from $475 to $500, compared to the industry's high of $734 and low of $54; the site recorded 1,085,851 sessions, much lower than reverb.com's 14,840,774 and near the sector's median of 13,883.
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americanmusical.com competitors

In June 2026, americanmusical.com generated approximately $4.05 million in revenue with around 8,168 transactions, reflecting a conversion rate of 0.50-1.00%. In contrast, guitarcenter.com dominated the market with revenue of $83.82 million from 141,629 transactions, achieving a robust conversion rate of 1.00-1.50%. musiciansfriend.com also outperformed americanmusical.com, recording $8.28 million in revenue from 39,208 transactions, with a similar conversion rate. Notably, thomannmusic.com generated $7.72 million with a conversion rate of 1.00-1.50% but had a lower average order value (AOV) of $400-425. samash.com lagged significantly behind, with only $377,190 in revenue, while long-mcquade.com reported $18.55 million, showcasing strong market performance with a higher conversion rate of 1.50-2.00%. Overall, americanmusical.com competes in a challenging environment, especially against high-revenue leaders like guitarcenter.com and musiciansfriend.com.

samash.com screenshot
#1 samash.com
377.2K
Revenue
128.4K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
thomannmusic.com screenshot
#2 thomannmusic.com
7.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
8.3M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
guitarcenter.com screenshot
#4 guitarcenter.com
83.8M
Revenue
10.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
long-mcquade.com screenshot
#5 long-mcquade.com
18.6M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In June large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In June large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries americanmusical.com operates in

americanmusical.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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