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Jan 2026
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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6.4M
Revenue
Jan 26
1.2M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced growth of 49%, compared to the preceding three months.

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americanmusical.com revenue growth for last six months
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OVERVIEW
In January 2026, americanmusical.com reported impressive online sales revenue of $6,416,886, significantly outpacing the arts and entertainment/music industry median of $58,236, although it falls short of industry leader reverb.com’s $104,422,429. The site's conversion rate ranged from 0.50-1.00%, lower than the high of 3.49% seen in the sector, while its average order value (AOV) stood at $675-700, below the sector's high of $727. With 1,202,368 sessions, americanmusical.com remains competitive, yet well behind reverb.com's remarkable 16,335,863 sessions, illustrating room for growth within the online music retail space.
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americanmusical.com competitors

In January 2026, americanmusical.com had a revenue of $6,416,886 with 9,196 transactions and 1,202,368 sessions. Their average order value (AOV) ranged from $675 to $700, with a conversion rate of 0.50-1.00%. When compared to its competitors, samash.com had a revenue of $383,417 with 456 transactions and 167,282 sessions, boasting a higher AOV of $825-$850 but a lower conversion rate of 0.00-0.50%. thomannmusic.com had a revenue of $7,898,870 with 19,532 transactions and 1,479,912 sessions, with an AOV of $400-$425 and a conversion rate of 1.00-1.50%. musiciansfriend.com had a revenue of $6,984,048 with 41,585 transactions and 2,666,590 sessions, an AOV of $150-$175, and a conversion rate of 1.50-2.00%. guitarcenter.com led with a revenue of $75,290,847, 130,427 transactions, 9,994,394 sessions, AOV of $575-$600, and a conversion rate of 1.00-1.50%. Lastly, long-mcquade.com had a revenue of $29,535,853, 73,381 transactions, 2,963,214 sessions, AOV of $400-$425, and the highest conversion rate of 2.00-2.50%.

zzounds.com screenshot
#1 zzounds.com
16.7M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
383.4K
Revenue
167.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
7.9M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
7M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
75.3M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In January large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In January large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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