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Aug 2025
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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4M
Revenue
Aug 25
721.7K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$600-700
AOV
Aug 25
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $64.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$64.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
americanmusical.com's August 2025 performance metrics: online sales revenue of $4,045,680, conversion rate of 0.50-1.00%, AOV of $625-650, and 721,676 sessions. The industry median revenue is $49,038, highest revenue by reverb.com at $119,664,790, highest conversion rate at 3.56%, highest AOV at $641, lowest AOV at $54, highest sessions at 15,579,420, and median sessions at 15,700 in MUSIC.
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americanmusical.com competitors

In August 2025, americanmusical.com stood out amongst its competitors in terms of revenue and transactions. While americanmusical.com generated $4,045,680 in revenue from 6,333 transactions and 721,676 sessions with an average order value (AOV) of $625-650 and a conversion rate of 0.50-1.00, its closest competitor samash.com only made $250,189 in revenue from 298 transactions and 141,682 sessions, with a higher AOV of $825-850 but a lower conversion rate of 0.00-0.50. However, thomannmusic.com led the pack with $6,041,435 in revenue from 17,210 transactions and 1,234,007 sessions, showcasing a lower AOV of $350-375 but a higher conversion rate of 1.00-1.50. Overall, americanmusical.com excelled in revenue and transactions when compared to its direct competitors in the online musical instrument retail space in August 2025.

zzounds.com screenshot
#1 zzounds.com
13.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
250.2K
Revenue
141.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
5.5M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
84.6M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In August large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In August large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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