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Apr 2026
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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5.2M
Revenue
Apr 26
1.1M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 46%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
In April 2026, americanmusical.com, a key player in the MUSIC industry, generated online sales revenue of $5,190,177, significantly above the median of $46,165, but far below reverb.com's $76,961,399. With a conversion rate ranging between 0.50-1.00%, it trails the industry high of 3.22%. The average order value (AOV) was between $500-525, compared to the sector's high of $729. The site attracted 1,068,217 sessions, well below reverb.com's 14,380,690 sessions and the median of 14,593. These metrics highlight both the strengths and opportunities for growth within americanmusical.com's online performance.
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americanmusical.com competitors

In April 2026, americanmusical.com generated $5,190,177 in revenue with 10,176 transactions from 1,068,217 sessions, achieving an average order value (AOV) of $500-525 and a conversion rate of 0.50-1.00%. Competitors like guitarcenter.com outperformed significantly with $78,223,244 in revenue and 134,778 transactions from 10,712,421 sessions, boasting an AOV of $575-600 and a conversion rate of 1.00-1.50%. musiciansfriend.com followed closely with $6,963,544 in revenue and a similar conversion rate. In contrast, samash.com struggled with only $339,981 in revenue and a lower transaction volume. thomannmusic.com and long-mcquade.com both showcased stronger performance with revenues of $6,836,519 and $15,262,163, respectively. Overall, while americanmusical.com performs well, it lags behind key competitors in revenue and transaction efficiency, indicating a competitive market landscape.

samash.com screenshot
#1 samash.com
340K
Revenue
138.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
thomannmusic.com screenshot
#2 thomannmusic.com
6.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
7M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
guitarcenter.com screenshot
#4 guitarcenter.com
78.2M
Revenue
10.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
long-mcquade.com screenshot
#5 long-mcquade.com
15.3M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In April large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In April large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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