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Oct 2025
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.5M
Revenue
Oct 25
807.8K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$600-700
AOV
Oct 25
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $64.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$64.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced growth of 9.5%, compared to the preceding three months.

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americanmusical.com revenue growth for last six months
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OVERVIEW
In October 2025, americanmusical.com generated online sales revenue of $4,531,356, significantly surpassing the arts and entertainment/music median of $47,440, though still far behind industry leader reverb.com, which reported $129,956,698. The site achieved a conversion rate of 0.50-1.00%, below the sector's high of 3.57% but above its low of 0.78%. Its average order value (AOV) ranged from $625-650, slightly below the high of $676 but well above the low of $53. The website attracted 807,786 sessions, considerably fewer than reverb.com’s 15,687,987, yet higher than the median of 14,367 sessions.
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americanmusical.com competitors

In October 2025, americanmusical.com generated a revenue of $4,531,356 from 7,056 transactions and 807,786 sessions with an average order value (AOV) of $625-650 and a conversion rate of 0.50-1.00. Comparing this to its competitors, we see that samash.com lagged behind with a revenue of $280,009, 335 transactions, and 127,165 sessions. thomannmusic.com led the pack with $6,078,268 in revenue, 16,142 transactions, and 1,235,688 sessions. musiciansfriend.com followed closely with $9,661,954 in revenue, 44,352 transactions, and 2,733,638 sessions. guitarcenter.com stood out with a substantial revenue of $89,519,004, 107,081 transactions, and 8,655,450 sessions. long-mcquade.com also performed well with $24,831,698 in revenue, 64,397 transactions, and 3,166,344 sessions. Overall, americanmusical.com holds its ground but has room for improvement in terms of revenue and transaction volume compared to some of its competitors.

zzounds.com screenshot
#1 zzounds.com
14.7M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
280K
Revenue
127.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
6.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
9.7M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
89.5M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In October large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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