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May 2025
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.2M
Revenue
730.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com's revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 5.1%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
In May 2025, americanmusical.com in the MUSIC industry had online sales revenue of $4,205,173 with a median revenue of $42,905. Their conversion rate ranged from 0.50-1.00% compared to a very high of 3.48% and a low of 0.76%. The average order value (AOV) was $600-625, while a very high AOV was $668 and a very low was $54. They had 730,161 sessions, falling below reverb.com with 15,539,607 sessions but exceeding the median of 12,845 in the MUSIC category.
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americanmusical.com competitors

In May 2025, americanmusical.com generated a revenue of $4,205,173 from 6,739 transactions and 730,161 sessions, with an average order value (AOV) of $600-625 and a conversion rate of 0.50-1.00. Compared to its competitors, long-mcquade.com leads the pack with a revenue of $13,472,048 from 34,054 transactions and 2,545,131 sessions, boasting an AOV of $375-400 and a conversion rate of 1.00-1.50. In contrast, samash.com lags behind with a revenue of $380,053 from 415 transactions and 122,589 sessions, with an AOV of $900-925 and a conversion rate of 0.00-0.50. thomannmusic.com follows closely behind americanmusical.com with a revenue of $4,967,548 from 13,741 transactions and 994,589 sessions, with an AOV of $350-375 and a conversion rate of 1.00-1.50. musiciansfriend.com and guitarcenter.com also outperform americanmusical.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

zzounds.com screenshot
#1 zzounds.com
7.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
380.1K
Revenue
122.6K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
5M
Revenue
994.6K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
7.4M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
74.1M
Revenue
8.6M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In May large majority of sales on americanmusical.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on americanmusical.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

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americanmusical.com country & global rank

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