Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for americanmusical.comamericanmusical.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.7M
Revenue
Sep 26
1.1M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$600-700
AOV
Sep 26
Loading...

Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
View real-time data

Over the past three months, americanmusical.com revenue has experienced growth of 3.9%, compared to the preceding three months.

View real-time data
americanmusical.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
americanmusical.com operates within the music category, where it has generated an impressive $5.7 million in revenue from online sales for the month of September 2026. The typical music retailer generates around $43,900 a month, while the leading site, reverb.com, reaches $115.9 million. With a conversion rate of 0.50-1.00%, americanmusical.com falls within the typical music retailer range of 0.7% to 3.52%. Its average order value (AOV) of $625-650 is also within the typical music category range of $56 to $686. The site attracted 1.1 million sessions, compared to around 11,600 for the typical music retailer.
Read more

americanmusical.com competitors

In September 2026, americanmusical.com trails significantly behind guitarcenter.com, which boasts revenue of 104.3 million, compared to americanmusical.com's 5.7 million. While americanmusical.com achieved 8,917 transactions and 1.1 million sessions, guitarcenter.com significantly outperformed with 137,000 transactions and 10.4 million sessions. In terms of average order value, americanmusical.com’s AOV ranges between 625-650, which is higher than musiciansfriend.com’s AOV of 250-275 and thomannmusic.com’s AOV of 350-375. However, the conversion rates show americanmusical.com ranging between 0.50-1.00%, which is notably lower than thomannmusic.com at 1.50-2.00% and musiciansfriend.com at 1.00-1.50%. Overall, while americanmusical.com has competitive pricing, it significantly lags behind its competitors in revenue, transactions, and overall market presence.

samash.com screenshot
#1 samash.com
253.7K
Revenue
141.1K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#2 thomannmusic.com
12.3M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
11.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
guitarcenter.com screenshot
#4 guitarcenter.com
104.3M
Revenue
10.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
long-mcquade.com screenshot
#5 long-mcquade.com
23.4M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries americanmusical.com operates in

americanmusical.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard