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Jul 2026
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.3M
Revenue
Jul 26
1.2M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 10%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
In the music category, americanmusical.com holds a significant position with notable performance metrics for July 2026. The site generated $5.3 million in online sales, far exceeding the typical music retailer's revenue of around $50,400 per month. Its conversion rate stands at 0.50-1.00%, which is slightly below the typical music retailer's range of 0.73% to 3.41%. The average order value (AOV) of $500-525 is well within the typical range of $62 to $745. With 1.2 million sessions, americanmusical.com far surpasses the typical music retailer's approximately 14,200 sessions each month.
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americanmusical.com competitors

The most significant gap between americanmusical.com and its closest competitor, guitarcenter.com, is in revenue, where americanmusical.com trails by $82.4 million. As of July 2026, americanmusical.com generated $5.3 million from 10,500 transactions across 1.2 million sessions, yielding an average order value (AOV) between $500 and $525, with a conversion rate of 0.50-1.00%. In contrast, guitarcenter.com led the market with $87.7 million in revenue from 149,000 transactions across 11.3 million sessions. Other competitors like musiciansfriend.com and thomannmusic.com also surpassed americanmusical.com, with revenues of $8.1 million and $8.4 million respectively, each achieving higher transaction volumes and conversion rates, indicating a stronger market presence. Overall, americanmusical.com ranks 5 of 6 in this competitive landscape.

samash.com screenshot
#1 samash.com
419.7K
Revenue
140.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#2 thomannmusic.com
8.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
8.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
guitarcenter.com screenshot
#4 guitarcenter.com
87.7M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
long-mcquade.com screenshot
#5 long-mcquade.com
15.7M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Industries americanmusical.com operates in

americanmusical.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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