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Jul 2025
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.8M
Revenue
681.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com's revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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americanmusical.com revenue growth for last six months
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OVERVIEW
americanmusical.com's performance metrics for July 2025 include $3,837,828 in revenue, a conversion rate of 0.50-1.00%, an average order value (AOV) of $625-650, and 681,326 sessions. Compared to reverb.com, the largest store in MUSIC with $122,246,938 in revenue and 15,735,439 sessions, americanmusical.com's numbers are lower but still competitive within the industry. The industry median values for revenue, conversion rate, AOV, and sessions are $50,773, 3.54%, $653, and 15,877 respectively. With a steady performance in revenue and traffic, americanmusical.com remains a significant player in the MUSIC category.
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americanmusical.com competitors

In July 2025, americanmusical.com generated $3,837,828 in revenue from 5,985 transactions and 681,326 sessions with an average order value (AOV) ranging from $625 to $650 and a conversion rate between 0.50% and 1.00%. Comparing this to its competitors, samash.com lagged behind with $254,264 in revenue, 301 transactions, and 141,682 sessions, boasting a higher AOV of $825 to $850 but a lower conversion rate of 0.00% to 0.50%. thomannmusic.com outperformed americanmusical.com in revenue at $5,576,052 with 15,439 transactions and 1,074,631 sessions, offering a lower AOV of $350 to $375 but a higher conversion rate of 1.00% to 1.50%. musiciansfriend.com and guitarcenter.com both surpassed americanmusical.com in revenue, transactions, and sessions, with AOV ranging from $225 to $250 and $750 to $775, respectively, and conversion rates between 0.50% and 1.50% and 1.00% and 1.50%. long-mcquade.com excelled with $18,982,248 in revenue, 49,681 transactions, and 2,647,856 sessions, featuring an AOV of $375 to $400 and a high conversion rate of 1.50% to 2.00%.

zzounds.com screenshot
#1 zzounds.com
7.6M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
254.3K
Revenue
141.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#3 thomannmusic.com
5.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
musiciansfriend.com screenshot
#4 musiciansfriend.com
7.6M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
guitarcenter.com screenshot
#5 guitarcenter.com
85.6M
Revenue
8.8M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In July large majority of sales on americanmusical.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on americanmusical.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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