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May 2026
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Home/Insights/Retailers/americanmusical.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.2M
Revenue
May 26
1.3M
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$500-600
AOV
May 26
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Americanmusical.com is an online retail store that offers a wide range of musical instruments, equipment, and professional audio gear. Their extensive product selection includes guitars, keyboards, drums, amplifiers, recording gear, and live sound equipment. They cater to musicians and music enthusiasts, providing a convenient platform for purchasing musical essentials.

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americanmusical.com Annual Revenue and Growth

americanmusical.com's annual sales on its online store amounted to $53.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
americanmusical.com revenue by year

americanmusical.com's monthly revenueOVER TIME
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Over the past three months, americanmusical.com revenue has experienced decline of 18%, compared to the preceding three months.

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americanmusical.com revenue decline for last six months
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OVERVIEW
In May 2026, americanmusical.com generated $5,206,899 in online sales, significantly surpassing the MUSIC median of $48,997, though far below the category leader reverb.com's $112,099,821. The site's conversion rate ranged from 0.50-1.00%, below the industry's high of 3.51% and close to the low of 0.75%. With an average order value (AOV) of $500-525, it remains below the high AOV of $744 while exceeding the low of $54. Additionally, americanmusical.com recorded 1,289,155 sessions, significantly trailing reverb.com’s 15,505,059 but surpassing the industry median of 13,094 sessions.
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americanmusical.com competitors

In May 2026, americanmusical.com generated $5,206,899 in revenue with 10,308 transactions and sessions totaling 1,289,155, resulting in an average order value (AOV) of $500-525 and a conversion rate of 0.50-1.00%. Compared to its competitors, americanmusical.com trails behind musiciansfriend.com, which achieved $9,180,484 in revenue from 34,055 transactions across 2,577,984 sessions, and an AOV of $250-275 with a conversion rate of 1.00-1.50%. guitarcenter.com leads significantly with $92,617,185 in revenue and 155,616 transactions. In contrast, samash.com earned only $411,751, showcasing its challenge in conversion rates, which maxed at 0.50%. Notably, thomannmusic.com performed well with $7,596,423 in revenue, while long-mcquade.com reached $18,385,843. Overall, americanmusical.com holds a solid position but has room for improvement to compete with larger rivals.

samash.com screenshot
#1 samash.com
411.8K
Revenue
139.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
thomannmusic.com screenshot
#2 thomannmusic.com
7.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
musiciansfriend.com screenshot
#3 musiciansfriend.com
9.2M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
guitarcenter.com screenshot
#4 guitarcenter.com
92.6M
Revenue
11.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
long-mcquade.com screenshot
#5 long-mcquade.com
18.4M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
americanmusical.com vs top market performers
americanmusical.com
top retailers
conversion rate vs average order value for americanmusical.com and its competitors
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Revenue share by device at americanmusical.com

In May large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In May large majority of sales on americanmusical.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

Industries americanmusical.com operates in

americanmusical.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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americanmusical.com channels

Identify top traffic channels that drive growth for americanmusical.comand discover how performance of traffic channels has changed over time.

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americanmusical.com Google Ads spend

Evaluate americanmusical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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americanmusical.com devices

Review americanmusical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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americanmusical.com top markets

Explore americanmusical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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americanmusical.com country & global rank

Assess the ranking of americanmusical.com among other retailers within its primary country and worldwide.

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