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May 2026
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Home/Insights/Retailers/musiciansfriend.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for musiciansfriend.commusiciansfriend.com

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9.2M
Revenue
May 26
2.6M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$250-275
AOV
May 26
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Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.

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musiciansfriend.com Annual Revenue and Growth

musiciansfriend.com's annual sales on its online store amounted to $96.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$96.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
musiciansfriend.com revenue by year

musiciansfriend.com's monthly revenueOVER TIME
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Over the past three months, musiciansfriend.com revenue has experienced growth of 12%, compared to the preceding three months.

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musiciansfriend.com revenue growth for last six months
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OVERVIEW
In May 2026, musiciansfriend.com generated online sales revenue of $9,180,484, significantly lower than the MUSIC median of $48,997 and far behind the industry leader, reverb.com, at $112,099,821. The site's conversion rate ranged from 1.00% to 1.50%, below the high benchmark of 3.51% but above the low of 0.75%. The average order value (AOV) stood between $250 and $275, contrasting sharply with the industry high of $744. Additionally, musiciansfriend.com recorded 2,577,984 sessions, a stark difference from reverb.com's 15,505,059 and below the median of 13,094 for the category.
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musiciansfriend.com competitors

As of May 2026, musiciansfriend.com reported a revenue of $9,180,484 from 34,055 transactions over 2,577,984 sessions, with an average order value (AOV) ranging between $250-275 and a conversion rate of 1.00-1.50%. In comparison, guitarcenter.com significantly outperformed with revenue of $92,617,185 and 155,616 transactions, while sweetwater.com followed closely with $60,111,029 in revenue and 166,921 transactions. reverb.com also excelled, generating $112,099,821 from 175,530 transactions. samash.com lagged behind with a mere $411,751 in revenue, having only 466 transactions, while gear4music.com had $3,914,928 from 25,267 transactions. Despite similar conversion rates of 1.00-1.50% across several competitors, musiciansfriend.com has a notably lower AOV compared to competitors like samash.com and reverb.com. Overall, musiciansfriend.com faces significant competition from larger retailers with higher revenues and transaction volumes.

guitarcenter.com screenshot
#1 guitarcenter.com
92.6M
Revenue
11.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
411.8K
Revenue
139.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
sweetwater.com screenshot
#3 sweetwater.com
60.1M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
reverb.com screenshot
#4 reverb.com
112.1M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
gear4music.com screenshot
#5 gear4music.com
3.9M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
musiciansfriend.com vs top market performers
musiciansfriend.com
top retailers
conversion rate vs average order value for musiciansfriend.com and its competitors
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Revenue share by device at musiciansfriend.com

In May large majority of sales on musiciansfriend.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on musiciansfriend.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries musiciansfriend.com operates in

musiciansfriend.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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musiciansfriend.com channels

Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.

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musiciansfriend.com Google Ads spend

Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musiciansfriend.com devices

Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musiciansfriend.com top markets

Explore musiciansfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musiciansfriend.com country & global rank

Assess the ranking of musiciansfriend.com among other retailers within its primary country and worldwide.

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