musiciansfriend.com
Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.
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musiciansfriend.com Annual Revenue and Growth
musiciansfriend.com's annual sales on its online store amounted to $96.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
musiciansfriend.com's monthly revenueOVER TIME
Over the past three months, musiciansfriend.com revenue has experienced decline of 44%, compared to the preceding three months.
musiciansfriend.com competitors
In April 2026, musiciansfriend.com generated $6,963,544 in revenue with approximately 30,712 transactions from 2,364,092 sessions, achieving an average order value (AOV) of $225-250 and a conversion rate between 1.00-1.50%. In comparison, guitarcenter.com dominated the market with $78,223,244 in revenue, 134,778 transactions, and 10,712,421 sessions, boasting a significantly higher AOV of $575-600. Similarly, reverb.com reported $76,961,399 in revenue from 189,078 transactions across 14,380,690 sessions with an AOV of $400-425. sweetwater.com and samash.com had revenues of $27,286,903 and $339,981, respectively, but also exhibited different AOVs and conversion rates. Notably, gear4music.com performed similarly to musiciansfriend.com, with a revenue of $4,656,412 and an AOV of $150-175. Overall, musiciansfriend.com trails behind its larger competitors in revenue and transaction volume, while maintaining competitive conversion rates.
Revenue share by device at musiciansfriend.com
In April large majority of sales on musiciansfriend.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musiciansfriend.com channels
Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.
musiciansfriend.com Google Ads spend
Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
musiciansfriend.com devices
Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
