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Jul 2026
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Home/Insights/Retailers/musiciansfriend.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for musiciansfriend.commusiciansfriend.com

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8.1M
Revenue
Jul 26
3M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.

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musiciansfriend.com Annual Revenue and Growth

musiciansfriend.com's annual sales on its online store amounted to $96.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$96.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
musiciansfriend.com revenue by year

musiciansfriend.com's monthly revenueOVER TIME
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Over the past three months, musiciansfriend.com revenue has experienced growth of 15%, compared to the preceding three months.

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musiciansfriend.com revenue growth for last six months
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OVERVIEW
musiciansfriend.com operates within the music category and ranks as a significant player in it. In July 2026, the site generated $8.1 million in online sales, while the typical music retailer sees around $50,400 monthly. With a conversion rate of 1.00-1.50%, musiciansfriend.com falls within the typical range of 0.73% to 3.41%. Its average order value (AOV) is $200-225, also within the typical range of $62 to $745. Additionally, the site recorded 3 million sessions, contrasting sharply with the typical music retailer's 14,200 sessions monthly.
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musiciansfriend.com competitors

In July 2026, musiciansfriend.com stands out with a conversion rate of 1.00-1.50%, comparable to its competitors like guitarcenter.com, sweetwater.com, and reverb.com, which all share similar rates. However, it lags behind in revenue, generating $8.1 million compared to reverb.com’s $128.9 million, trailing by $120.8 million. In terms of transactions, musiciansfriend.com processed 38,600, which is significantly lower than reverb.com’s 200,000, resulting in a gap of 161,000 transactions. The site also had 3 million sessions, falling short of reverb.com’s 15.4 million by 12.4 million. Overall, while musiciansfriend.com maintains competitive conversion rates, it faces considerable challenges in revenue, transactions, and traffic compared to its larger competitors.

guitarcenter.com screenshot
#1 guitarcenter.com
87.7M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
419.7K
Revenue
140.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
sweetwater.com screenshot
#3 sweetwater.com
59.1M
Revenue
13.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
reverb.com screenshot
#4 reverb.com
128.9M
Revenue
15.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
gear4music.com screenshot
#5 gear4music.com
5.7M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
musiciansfriend.com vs top market performers
musiciansfriend.com
top retailers
conversion rate vs average order value for musiciansfriend.com and its competitors
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Industries musiciansfriend.com operates in

musiciansfriend.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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musiciansfriend.com channels

Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.

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musiciansfriend.com Google Ads spend

Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musiciansfriend.com devices

Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musiciansfriend.com top markets

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musiciansfriend.com country & global rank

Assess the ranking of musiciansfriend.com among other retailers within its primary country and worldwide.

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