musiciansfriend.com
Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.
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musiciansfriend.com Annual Revenue and Growth
musiciansfriend.com's annual sales on its online store amounted to $95.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
musiciansfriend.com's monthly revenueOVER TIME
Over the past three months, musiciansfriend.com revenue has experienced growth of 3.8%, compared to the preceding three months.
musiciansfriend.com competitors
In September 2025, musiciansfriend.com generated $9,818,042 in revenue from 45,123 transactions with 2,775,476 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. When compared to its competitors, guitarcenter.com outperformed musiciansfriend.com significantly with $83,198,295 in revenue from 109,595 transactions, 8,379,351 sessions, a higher AOV of $750-775, and a similar conversion rate of 1.00-1.50%. Similarly, sweetwater.com also surpassed musiciansfriend.com with $46,866,543 in revenue, 108,507 transactions, 10,045,725 sessions, and a slightly higher AOV of $425-450, maintaining a similar conversion rate of 1.00-1.50%. However, musiciansfriend.com performed better than samash.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, musiciansfriend.com competes well within the online musical instrument retail market but has room for growth to match the performance of its top competitors.
Revenue share by device at musiciansfriend.com
In September large majority of sales on musiciansfriend.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musiciansfriend.com channels
Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.
musiciansfriend.com Google Ads spend
Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
musiciansfriend.com devices
Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
