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Aug 2026
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Home/Insights/Retailers/musiciansfriend.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for musiciansfriend.commusiciansfriend.com

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8.5M
Revenue
Aug 26
2.9M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.

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musiciansfriend.com Annual Revenue and Growth

musiciansfriend.com's annual sales on its online store amounted to $96.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$96.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
musiciansfriend.com revenue by year

musiciansfriend.com's monthly revenueOVER TIME
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Over the past three months, musiciansfriend.com revenue has experienced decline of 0.91%, compared to the preceding three months.

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musiciansfriend.com revenue decline for last six months
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OVERVIEW
musiciansfriend.com operates within the music category, generating $8.5 million in online sales for the month of August 2026. With a conversion rate of 1.00-1.50%, it falls within the typical music retailer range of 0.74% to 3.53%. The average order value (AOV) of $200-225 is also within the typical range of $51 to $722. Furthermore, musiciansfriend.com recorded 2.9 million sessions, significantly higher than the typical music retailer's 16,400 sessions, but below reverb.com’s 15.1 million sessions.
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musiciansfriend.com competitors

In August 2026, musiciansfriend.com excels with an average order value (AOV) ranging from $200-225, appealing to budget-conscious customers. However, it trails behind competitors like reverb.com, which generates $111.2 million in revenue from 196,000 transactions and 15.1 million sessions. guitarcenter.com surpasses musiciansfriend.com with a revenue of $82.1 million, recording 141,000 transactions and 10.7 million sessions. sweetwater.com also leads with $53.3 million in revenue, 171,000 transactions, and 13.6 million sessions. Although musiciansfriend.com has a respectable conversion rate between 1.00-1.50%, it is on par with all the competitors mentioned. In contrast, samash.com has the lowest metrics with $376,000 in revenue, 436 transactions, and 160,000 sessions, illustrating the diverse landscape of online music retail.

guitarcenter.com screenshot
#1 guitarcenter.com
82.1M
Revenue
10.7M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
samash.com screenshot
#2 samash.com
376.1K
Revenue
159.7K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
sweetwater.com screenshot
#3 sweetwater.com
53.3M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
reverb.com screenshot
#4 reverb.com
111.2M
Revenue
15.1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
gear4music.com screenshot
#5 gear4music.com
5.5M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
musiciansfriend.com vs top market performers
musiciansfriend.com
top retailers
conversion rate vs average order value for musiciansfriend.com and its competitors
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Industries musiciansfriend.com operates in

musiciansfriend.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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musiciansfriend.com channels

Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.

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musiciansfriend.com Google Ads spend

Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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musiciansfriend.com devices

Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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musiciansfriend.com top markets

Explore musiciansfriend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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musiciansfriend.com country & global rank

Assess the ranking of musiciansfriend.com among other retailers within its primary country and worldwide.

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