musiciansfriend.com
Musicians Friend offers a comprehensive range of musical instruments, equipment, accessories, and resources for musicians of all levels. Their inventory features guitars, drums, keyboards, audio gear, live sound equipment, recording tools, DJ equipment, band and orchestra instruments, as well as sheet music, instructional books, and software.
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musiciansfriend.com Annual Revenue and Growth
musiciansfriend.com's annual sales on its online store amounted to $96.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
musiciansfriend.com's monthly revenueOVER TIME
Over the past three months, musiciansfriend.com revenue has experienced growth of 13%, compared to the preceding three months.
musiciansfriend.com competitors
In January 2026, musiciansfriend.com reported a revenue of $6,984,048 with 41,585 transactions and 2,666,590 sessions. Their average order value (AOV) ranged between $150-175, and their conversion rate was between 1.50-2.00%. Compared to its competitors, guitarcenter.com led the pack with a revenue of $75,290,847, 130,427 transactions, and 9,994,394 sessions. They boasted an AOV of $575-600 and a conversion rate of 1.00-1.50%. On the other hand, samash.com lagged behind with a revenue of $383,417, 456 transactions, and 167,282 sessions. Their AOV was $825-850, but their conversion rate was low at 0.00-0.50%. sweetwater.com, reverb.com, and gear4music.com fell somewhere in between, each showing strengths and weaknesses in different areas such as revenue, transactions, AOV, and conversion rates.
Revenue share by device at musiciansfriend.com
In January large majority of sales on musiciansfriend.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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musiciansfriend.com channels
Identify top traffic channels that drive growth for musiciansfriend.comand discover how performance of traffic channels has changed over time.
musiciansfriend.com Google Ads spend
Evaluate musiciansfriend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
musiciansfriend.com devices
Review musiciansfriend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
