dunelm.com
Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.
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dunelm.com's revenueOVER TIME
Over the past three months, dunelm.com revenue has experienced decline of 7.6%, compared to the preceding three months.
dunelm.com competitors
In July 2025, dunelm.com reported a revenue of £37,164,190 from 242,478 transactions and 20,351,322 sessions, with an average order value (AOV) ranging between £150-175 and a conversion rate of 1.00-1.50%. When compared to its competitors, wayfair.co.uk leads with £58,336,127 in revenue from 305,512 transactions and 9,397,012 sessions, with an AOV of £175-200 and a conversion rate of 3.00-3.50%. therange.co.uk follows closely behind Dunelm with £27,245,970 in revenue from 173,475 transactions and 9,638,038 sessions, maintaining a similar AOV range but a slightly higher conversion rate of 1.50-2.00%. On the other hand, ikea.com dominates the market with £904,379,801 in revenue from 2,622,359 transactions and 243,283,438 sessions, boasting a higher AOV range of £325-350 but a similar conversion rate to Dunelm. Overall, dunelm.com holds its own among its competitors in terms of revenue and conversion rate, although it may benefit from increasing its sessions to compete more effectively.
Revenue share by device at dunelm.com
In July large majority of sales on dunelm.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dunelm.com channels
Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.
dunelm.com Google Ads spend
Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dunelm.com devices
Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
