Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for dunelm.comdunelm.com

Start benchmarking for free
Sign in with GoogleSign up with Google
60.8M
Revenue
Dec 25
29.7M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dunelm.com Annual Revenue and Growth

dunelm.com's annual sales on its online store amounted to $597.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$597.2M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dunelm.com revenue by year

dunelm.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dunelm.com revenue has experienced growth of 41%, compared to the preceding three months.

View real-time data
dunelm.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, dunelm.com, a player in the home_and_garden sector, generated $60,758,264 in online sales with a conversion rate of 1.00-1.50%, which is below the high of 3.32% for the industry. Its average order value (AOV) ranged between $125-150, significantly lower than the high of $667, while it recorded 29,714,676 sessions, just shy of the industry median of 33,723 but far from homedepot.com's leading 141,891,489 sessions, indicating room for growth in both traffic and conversion efficiency.
Read more

dunelm.com competitors

In December 2025, dunelm.com generated $60,758,264 in revenue from 29,714,676 sessions, with a conversion rate of 1.00-1.50%. Compared to its competitors, dunelm.com falls behind in revenue when compared to ikea.com's $795,900,179. However, dunelm.com outperforms wayfair.co.uk, therange.co.uk, and manomano.co.uk in terms of revenue. wayfair.co.uk generated $86,736,504 in revenue with 11,766,492 sessions, while therange.co.uk and manomano.co.uk generated $34,493,569 and $2,263,376 in revenue, respectively. In terms of conversion rate, dunelm.com is on par with wayfair.co.uk and manomano.co.uk, but lags behind therange.co.uk and argos.co.uk. It is evident that while dunelm.com may not lead in revenue, it remains competitive in the online home furnishings market.

wayfair.co.uk screenshot
#1 wayfair.co.uk
86.7M
Revenue
11.8M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
therange.co.uk screenshot
#2 therange.co.uk
34.5M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
2.3M
Revenue
868.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ikea.com screenshot
#4 ikea.com
795.9M
Revenue
238.4M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
argos.co.uk screenshot
#5 argos.co.uk
153.2M
Revenue
57.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dunelm.com

In December large majority of sales on dunelm.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In December large majority of sales on dunelm.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dunelm.com channels

Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dunelm.com Google Ads spend

Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard