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Sep 2024
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Home/Insights/Retailers/dunelm.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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51.6M
Revenue
22.4M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for dunelm.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

dunelm.com’s revenueOVER TIME
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Over the past three months, dunelm.com revenue has experienced decline of 0.33%, compared to the preceding three months.

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dunelm.com revenue decline for last six months
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OVERVIEW
dunelm.com in the HOME AND GARDEN industry had a revenue of $51,598,073 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $125-150. The total number of sessions for the website was 22,424,373 in September 2024. Compared to the industry median revenue of $143,955, dunelm.com's performance metrics are in line with expectations, although there is room for improvement to reach the highest performers like homedepot.com, which generated $1,448,485,203 in revenue and had 152,323,099 sessions during the same period.
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dunelm.com competitors

When comparing dunelm.com to its competitors in the home furnishing industry, it is clear that dunelm.com falls behind in terms of revenue, with $51,598,073 compared to ikea.com's $678,149,237 and argos.co.uk's $123,082,817. However, dunelm.com excels in its conversion rate range of 1.50-2.00%, which is higher than most of its competitors such as argos.co.uk and wayfair.co.uk. In terms of average order value (AOV), dunelm.com is in line with most competitors, ranging between $125-150. While dunelm.com may not have the highest revenue among its competitors, its focus on conversion rates indicates a strong ability to turn sessions into transactions, making it a strong contender in the online home furnishing market.

#1 wayfair.co.uk
81.7M
Revenue
9.8M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
#2 therange.co.uk
33.6M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 manomano.co.uk
4.3M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#4 ikea.com
678.1M
Revenue
234.7M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
#5 argos.co.uk
123.1M
Revenue
43.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for argos.co.ukargos.co.uk
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Favicon for diy.comdiy.com
Favicon for dunelm.comdunelm.com
$51.6M
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TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.co.ukamazon.co.uk
$1.8B
2
Favicon for ebay.co.ukebay.co.uk
3
Favicon for ikea.comikea.com
4
Favicon for etsy.cometsy.com
5
Favicon for marksandspencer.commarksandspencer.com
6
Favicon for next.co.uknext.co.uk
7
Favicon for johnlewis.comjohnlewis.com
8
Favicon for asda.comasda.com
9
Favicon for argos.co.ukargos.co.uk
10
Favicon for wayfair.co.ukwayfair.co.uk
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
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dunelm.com brandsby revenue

1
Logo for dunelmDunelm
Top retailers:ebay.co.ukamazon.co.uk
2
Logo for harrisHarris
Top retailers:amazon.comgrainger.comamazon.co.uk
3
Logo for dylonDylon
Top retailers:ebay.co.ukamazon.deamazon.co.uk
4
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Top retailers:zoro.com
5
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Top retailers:amazon.co.ukwallpops.comlowes.com

dunelm.com categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
3
Hardware
Top retailers:ebay.comkroger.comuline.com
4
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Top retailers:amazon.comamazon.co.ukanthropologie.com
5
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Top retailers:amazon.comnordstromrack.commacys.com
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brands overtime comparison

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dunelm.com channels

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dunelm.com Google Ads spend

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dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

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