Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for dunelm.comdunelm.com

Start benchmarking for free
Sign in with GoogleSign up with Google
54M
Revenue
Sep 26
22M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
Loading...
  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

dunelm.com Annual Revenue and Growth

dunelm.com's annual sales on its online store amounted to $574.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$574.5M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
dunelm.com revenue by year

dunelm.com's monthly revenueOVER TIME
View real-time data

Over the past three months, dunelm.com revenue has experienced growth of 34%, compared to the preceding three months.

View real-time data
dunelm.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
dunelm.com operates in the home and garden category, generating $54 million in online sales for the month of September 2026. With a conversion rate ranging from 1.50-2.00%, it falls within the category's typical range of 0.64% to 3.34%. The average order value (AOV) is $150-175, which is also within the typical range of $98 to $681. Additionally, dunelm.com attracted 22 million sessions, while the average store in the home and garden category sees around 30,400 sessions monthly.
Read more

dunelm.com competitors

The competitive set includes dunelm.com, wayfair.co.uk, therange.co.uk, manomano.co.uk, ikea.com, and argos.co.uk. In September 2026, dunelm.com generated $54 million in revenue from 356,000 transactions across 22 million sessions, achieving an AOV between $150-175 and a conversion rate of 1.50-2.00%. Comparatively, wayfair.co.uk surpassed dunelm.com with $57.2 million in revenue and a higher conversion rate of 3.00-3.50%. therange.co.uk trails slightly behind dunelm.com, with $33 million in revenue but shares the same conversion rate range. Meanwhile, ikea.com leads significantly with $816 million in revenue, outpacing all competitors in sessions and transactions. argos.co.uk outperformed dunelm.com in transactions and revenue, while manomano.co.uk ranks lower in all metrics.

wayfair.co.uk screenshot
#1 wayfair.co.uk
57.2M
Revenue
10.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
therange.co.uk screenshot
#2 therange.co.uk
33M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
1.6M
Revenue
580K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ikea.com screenshot
#4 ikea.com
816M
Revenue
274.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
argos.co.uk screenshot
#5 argos.co.uk
82.3M
Revenue
44.4M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at dunelm.com

In September large majority of sales on dunelm.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on dunelm.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries dunelm.com operates in

dunelm.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

dunelm.com channels

Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

dunelm.com Google Ads spend

Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard