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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for dunelm.comdunelm.com

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37.8M
Revenue
20.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

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dunelm.com's revenueOVER TIME
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Over the past three months, dunelm.com revenue has experienced decline of 19%, compared to the preceding three months.

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dunelm.com revenue decline for last six months
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OVERVIEW
In May 2025, dunelm.com in the home_and_garden industry generated $37,769,060 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. The store had 20,717,503 sessions, while the highest sessions were 181,263,132 for homedepot.com. The median revenue for the home_and_garden category was $131,378, with homedepot.com leading with $1,523,750,068 in revenue. High conversion rates in the category ranged up to 3.35%, while AOVs reached $677 and sessions were at a median of 36,055.
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dunelm.com competitors

In May 2025, dunelm.com performed well with a revenue of £37,769,060 from 245,175 transactions and 20,717,503 sessions, boasting an average order value (AOV) of £150-175 and a conversion rate of 1.00-1.50%. Comparing Dunelm to its competitors, ikea.com leads with a significantly higher revenue of £586,811,843 from 1,655,300 transactions and 212,449,318 sessions, with an AOV of £350-375 and a conversion rate of 0.50-1.00%. argos.co.uk follows with £86,519,718 revenue, 836,244 transactions, and 37,499,181 sessions, showing an AOV of £100-125 and a high conversion rate of 2.00-2.50%. wayfair.co.uk, manomano.co.uk, and therange.co.uk also have competitive revenue, transactions, sessions, AOV, and conversion rates in comparison to dunelm.com in the UK online retail market.

wayfair.co.uk screenshot
#1 wayfair.co.uk
60M
Revenue
10.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
therange.co.uk screenshot
#2 therange.co.uk
31.9M
Revenue
9.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
2.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ikea.com screenshot
#4 ikea.com
586.8M
Revenue
212.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
argos.co.uk screenshot
#5 argos.co.uk
86.5M
Revenue
37.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
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Revenue share by device at dunelm.com

In May large majority of sales on dunelm.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

In May large majority of sales on dunelm.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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dunelm.com channels

Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.

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dunelm.com Google Ads spend

Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

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