dunelm.com
Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.
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dunelm.com Annual Revenue and Growth
dunelm.com's annual sales on its online store amounted to $597.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
dunelm.com's monthly revenueOVER TIME
Over the past three months, dunelm.com revenue has experienced growth of 43%, compared to the preceding three months.
dunelm.com competitors
In October 2025, dunelm.com generated a revenue of £61,734,281 from 404,153 transactions and 26,263,967 sessions, with an average order value (AOV) of £150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, wayfair.co.uk outperformed dunelm.com in revenue with £70,567,617, despite having fewer transactions (381,947) and sessions (11,555,934). wayfair.co.uk also had a higher AOV of £175-200 and a better conversion rate of 3.00-3.50%. On the other hand, ikea.com dominated in revenue with £725,591,313, driven by 2,145,917 transactions and 238,858,819 sessions. ikea.com had the highest AOV of £325-350 but a lower conversion rate of 0.50-1.00%. Overall, dunelm.com performed well in terms of revenue and conversion rate, positioning itself competitively within the market.
Revenue share by device at dunelm.com
In October large majority of sales on dunelm.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dunelm.com channels
Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.
dunelm.com Google Ads spend
Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dunelm.com devices
Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
