dunelm.com
Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.
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dunelm.com Annual Revenue and Growth
dunelm.com's annual sales on its online store amounted to $597.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
dunelm.com's monthly revenueOVER TIME
Over the past three months, dunelm.com revenue has experienced growth of 19%, compared to the preceding three months.
dunelm.com competitors
When comparing dunelm.com to its competitors in September 2025, we can see that while dunelm.com had a revenue of $56,978,625 with 375,859 transactions and 23,222,956 sessions, its average order value (AOV) ranged from $150-175 and conversion rate was between 1.50-2.00%. In contrast, wayfair.co.uk outperformed dunelm.com with a revenue of $65,637,542, 350,817 transactions, and 9,885,958 sessions. wayfair.co.uk also had a higher AOV of $175-200 and a higher conversion rate of 3.50-4.00%. On the other end of the spectrum, ikea.com significantly surpassed dunelm.com with a revenue of $948,741,774, 2,810,996 transactions, and 238,090,084 sessions, as well as a higher AOV of $325-350, though with a similar conversion rate. Overall, dunelm.com falls in the middle when compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at dunelm.com
In September large majority of sales on dunelm.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dunelm.com channels
Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.
dunelm.com Google Ads spend
Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dunelm.com devices
Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
