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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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49.3M
Revenue
Jul 26
18.8M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

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dunelm.com Annual Revenue and Growth

dunelm.com's annual sales on its online store amounted to $574.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$574.5M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
dunelm.com revenue by year

dunelm.com's monthly revenueOVER TIME
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Over the past three months, dunelm.com revenue has experienced growth of 6%, compared to the preceding three months.

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dunelm.com revenue growth for last six months
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OVERVIEW
dunelm.com operates in the home and garden category, generating $49.3 million in online sales for July 2026. The average store in the home and garden category sees around $118,000 a month. With a conversion rate of 1.00-1.50%, dunelm.com is within the typical range of 0.64% to 3.35%. Its average order value (AOV) of $200-225 also falls within the typical range of $99 to $687. Additionally, dunelm.com attracted 18.8 million sessions, while the average store in the home and garden category has around 33,500 sessions monthly.
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dunelm.com competitors

The competitive set for home goods includes dunelm.com, wayfair.co.uk, therange.co.uk, ikea.com, argos.co.uk, and manomano.co.uk. In July 2026, dunelm.com generated $49.3 million in revenue from 225,000 transactions and 18.8 million sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparatively, ikea.com leads significantly with $836.6 million in revenue, 2.8 million transactions, and 261.1 million sessions, while dunelm.com trails by $787.3 million in revenue, 2.6 million transactions, and 242.3 million sessions. wayfair.co.uk also outperforms dunelm.com in revenue, transactions, and conversion rate, generating $59.6 million from 347,000 transactions and achieving a conversion rate of 3.00-3.50%.

wayfair.co.uk screenshot
#1 wayfair.co.uk
59.6M
Revenue
10.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
therange.co.uk screenshot
#2 therange.co.uk
57.7M
Revenue
14.1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
2.5M
Revenue
823K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
ikea.com screenshot
#4 ikea.com
836.6M
Revenue
261.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
argos.co.uk screenshot
#5 argos.co.uk
96.1M
Revenue
43M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
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Revenue share by device at dunelm.com

In July large majority of sales on dunelm.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on dunelm.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries dunelm.com operates in

dunelm.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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dunelm.com channels

Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.

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dunelm.com Google Ads spend

Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

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