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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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40.7M
Revenue
Aug 25
22.9M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.

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dunelm.com Annual Revenue and Growth

dunelm.com's annual sales on its online store amounted to $597.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$597.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dunelm.com revenue by year

dunelm.com's monthly revenueOVER TIME
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Over the past three months, dunelm.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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dunelm.com revenue decline for last six months
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OVERVIEW
In August 2025, dunelm.com in the HOME AND GARDEN industry generated online sales revenue of $40,679,145, with a conversion rate of 1.00-1.50% and an Average Order Value (AOV) of $150-175. This places them below the highest revenue earner, homedepot.com, with $1,348,693,052. dunelm.com also had 22,886,785 sessions, falling short of homedepot.com's 175,975,033, but exceeding the median of 36,030 sessions. Overall, dunelm.com is performing respectably in revenue, conversion rate, AOV, and sessions within the HOME AND GARDEN category.
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dunelm.com competitors

In August 2025, dunelm.com stands out as a strong competitor in the home goods industry with a revenue of £40,679,145 from 270,392 transactions and 22,886,785 sessions, boasting an average order value (AOV) of £150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, wayfair.co.uk leads the pack with a revenue of £69,927,109 from 376,217 transactions and 11,283,105 sessions, with an AOV of £175-200 and a conversion rate of 3.00-3.50%. The range.co.uk follows with £25,586,972 in revenue from 162,420 transactions and 9,764,312 sessions, an AOV of £150-175, and a conversion rate of 1.50-2.00%. manomano.co.uk, ikea.com, and argos.co.uk also have notable performances in revenue, transactions, sessions, AOV, and conversion rates, positioning dunelm.com as a strong competitor in the market.

wayfair.co.uk screenshot
#1 wayfair.co.uk
69.9M
Revenue
11.3M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
therange.co.uk screenshot
#2 therange.co.uk
25.6M
Revenue
9.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
manomano.co.uk screenshot
#3 manomano.co.uk
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
ikea.com screenshot
#4 ikea.com
1.1B
Revenue
281M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
argos.co.uk screenshot
#5 argos.co.uk
89.2M
Revenue
43.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dunelm.com vs top market performers
dunelm.com
top retailers
conversion rate vs average order value for dunelm.com and its competitors
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Revenue share by device at dunelm.com

In August large majority of sales on dunelm.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on dunelm.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dunelm.com channels

Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.

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dunelm.com Google Ads spend

Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dunelm.com devices

Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dunelm.com top markets

Explore dunelm.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dunelm.com country & global rank

Assess the ranking of dunelm.com among other retailers within its primary country and worldwide.

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