dunelm.com
Dunelm.com is an online platform providing a wide range of home furnishing products. The website offers a variety of items such as furniture, bedding, curtains, lighting, and home accessories. Customers can browse categories, select products, and make purchases conveniently through the platform.
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dunelm.com Annual Revenue and Growth
dunelm.com's annual sales on its online store amounted to $597.2M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
dunelm.com's monthly revenueOVER TIME
Over the past three months, dunelm.com revenue has experienced growth of 63%, compared to the preceding three months.
dunelm.com competitors
When comparing dunelm.com to its competitors in November 2025, we see that dunelm.com had a revenue of $67,908,290 with 445,382 transactions and 27,608,503 sessions. The average order value (AOV) ranged between $150-175, and the conversion rate was between 1.50-2.00%. In comparison, wayfair.co.uk had a higher revenue of $108,155,755 with 480,913 transactions and 12,380,013 sessions. The AOV for Wayfair was $200-225, and the conversion rate was 3.50-4.00%. On the other hand, ikea.com had a significantly higher revenue of $813,186,649 with 2,435,461 transactions and 239,654,083 sessions. The AOV for Ikea was $325-350, with a conversion rate of 1.00-1.50%. Overall, dunelm.com falls behind some competitors in terms of revenue and transactions but maintains a competitive AOV and conversion rate.
Revenue share by device at dunelm.com
In November large majority of sales on dunelm.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dunelm.com channels
Identify top traffic channels that drive growth for dunelm.comand discover how performance of traffic channels has changed over time.
dunelm.com Google Ads spend
Evaluate dunelm.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
dunelm.com devices
Review dunelm.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
