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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

llbean.com

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64.9M

Revenue

10.7M

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

LLBean.com is an online shopping platform that offers a wide range of outdoor gear, clothing, and home goods. The website features products such as hiking equipment, winter apparel, backpacks, footwear, bedding, and home decor. LLBean.com primarily focuses on providing quality and practical items for outdoor enthusiasts and homeowners.

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llbean.com's revenueOVER TIME
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Over the past three months, llbean.com revenue has experienced decline of 36%, compared to the preceding three months.

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llbean.com revenue decline for last six months

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OVERVIEW

In May 2025, llbean.com in the FASHION AND APPAREL industry generated $64,943,854 in online sales, with a conversion rate ranging from 3.00% to 3.50% and an average order value (AOV) of $175 to $200. Compared to the industry, the conversion rate for llbean.com was below the high of 3.09% but above the low of 0.67%, while the AOV was lower than the high of $415 but higher than the low of $82. With a total of 10,650,774 sessions, llbean.com fell short of the highest session count of 224,142,058 from shein.com but exceeded the median of 33,223 sessions in the FASHION AND APPAREL category.

llbean.com competitors

In May 2025, llbean.com generated a revenue of $64,943,854 from 327,444 transactions with 10,650,774 sessions. Their average order value (AOV) ranged from $175 to $200, and they had a conversion rate of 3.00-3.50%. Compared to competitors, llbean.com outperformed toddsynder.com, jhoutdoors.com, and llbeanbusiness.com in terms of revenue and transactions. However, rei.com surpassed llbean.com in revenue with $108,120,555 and had more transactions and sessions. landsend.com had a higher conversion rate at 6.00-6.50% and a lower AOV of $100-125, but a similar revenue to llbean.com at $69,967,924. llbean.com positioned itself in the middle ground, excelling in revenue and transactions while maintaining a competitive AOV and conversion rate amongst its industry peers.

#1 llbeanbusiness.com

445.1K

Revenue

49.3K

Sessions

2.5-3.0%

Conv. rate

$350-375

AOV

#2 landsend.com

70M

Revenue

11.1M

Sessions

6.0-6.5%

Conv. rate

$100-125

AOV

#3 jhoutdoors.com

20.2K

Revenue

7.6K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 toddsnyder.com

8.1M

Revenue

1.7M

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#5 rei.com

108.1M

Revenue

39.4M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

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TOP MARKET PERFORMERSby revenue

llbean.com vs top market performers

llbean.com

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Revenue share by device at llbean.com

In May large majority of sales on llbean.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

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llbean.com channels

Identify top traffic channels that drive growth for llbean.comand discover how performance of traffic channels has changed over time.

llbean.com Google Ads spend

Evaluate llbean.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

llbean.com devices

Review llbean.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

llbean.com top markets

Explore llbean.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.