Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for gapfactory.comgapfactory.com

Start benchmarking for free
Sign in with GoogleSign up with Google
76.9M
Revenue
Jul 26
26.4M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
Loading...

Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $697.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$697.5M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
View real-time data

Over the past three months, gapfactory.com revenue has experienced growth of 58%, compared to the preceding three months.

View real-time data
gapfactory.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
gapfactory.com generated $76.9 million in online sales for the month of July 2026. The site’s conversion rate stands at 2.50-3.00%, which falls within the typical range for a typical store in the fashion and apparel category. Additionally, its average order value (AOV) is $100-125, also within the category's typical range. With 26.4 million sessions, gapfactory.com is slightly below the typical store in the fashion and apparel category, which sees around 28,400 sessions monthly. In comparison to the category leader, shein.com, gapfactory.com still operates within a competitive landscape.
Read more

gapfactory.com competitors

The competitive set includes gapfactory.com, gap.com, shoppremiumoutlets.com, next.co.uk, and anntaylor.com. As of July 2026, gapfactory.com generated $76.9 million in revenue, ranking third among its competitors, trailing gap.com by $145.6 million. In transactions, gapfactory.com recorded 694,000, again placing third and falling short of gap.com by 1.3 million. With 26.4 million sessions, gapfactory.com ranks third, lagging behind gap.com by 69.8 million. While gapfactory.com and next.co.uk share a similar conversion rate of 2.50-3.00%, both are below anntaylor.com's stronger performance at 4.00-4.50%. Meanwhile, shoppremiumoutlets.com showcases an impressive AOV of 250-275, far exceeding gapfactory.com's range of 100-125. Overall, gapfactory.com maintains a solid presence but clearly trails the leading competitor in multiple key metrics.

gap.com screenshot
#1 gap.com
222.5M
Revenue
96.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
1.7M
Revenue
2.5K
Sessions
269.0-269.5%
Conv. rate
$250-275
AOV
next.co.uk screenshot
#3 next.co.uk
192.2M
Revenue
37.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
anntaylor.com screenshot
#4 anntaylor.com
25.4M
Revenue
5.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
talbots.com screenshot
#5 talbots.com
18.8M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at gapfactory.com

In July large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gapfactory.com operates in

gapfactory.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

gapfactory.com country & global rank

Assess the ranking of gapfactory.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard