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Nov 2025
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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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112.9M
Revenue
Nov 25
37.7M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $543M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$543M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced growth of 102%, compared to the preceding three months.

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gapfactory.com revenue growth for last six months
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OVERVIEW
In November 2025, gapfactory.com achieved impressive online sales of $112,948,011, surpassing the FASHION AND APPAREL median of $93,064, while maintaining a conversion rate between 2.50-3.00%, close to the high industry benchmark of 3.37%. The average order value (AOV) ranged from $100-125, well above the sector's low of $76 but significantly lower than the high of $375. With sessions totaling 37,727,442, gapfactory.com closely aligns with the median of 36,492 sessions in the industry, yet lags behind the leading store, shein.com, which garnered an impressive 342,497,064 sessions.
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gapfactory.com competitors

gapfactory.com, with a revenue of $112,948,011 from 1,126,567 transactions and 37,727,442 sessions in November 2025, faces tough competition from similar domains. gap.com outperforms with a revenue of $242,492,801, 2,284,714 transactions, and 103,152,567 sessions. However, shoppremiumoutlets.com stands out with a high average order value (AOV) of $225-250 and a conversion rate of 255.50-256.00 despite lower revenue. next.co.uk competes closely with a revenue of $217,353,824, similar AOV to gapfactory.com, and a conversion rate of 3.00-3.50. zalando.co.uk and anntaylor.com fall behind in revenue but offer different AOV and conversion rate ranges. Overall, gapfactory.com performs well in revenue and transactions compared to some competitors, but it can improve its conversion rate and sessions to catch up to the top players in the market.

gap.com screenshot
#1 gap.com
242.5M
Revenue
103.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
3.8M
Revenue
6.4K
Sessions
255.5-256.0%
Conv. rate
$225-250
AOV
next.co.uk screenshot
#3 next.co.uk
217.4M
Revenue
37.6M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
zalando.co.uk screenshot
#4 zalando.co.uk
8.1M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
anntaylor.com screenshot
#5 anntaylor.com
26.5M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In November large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

Assess the ranking of gapfactory.com among other retailers within its primary country and worldwide.

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