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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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42.6M
Revenue
Aug 25
19.3M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $543M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$543M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced decline of 8.8%, compared to the preceding three months.

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gapfactory.com revenue decline for last six months
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OVERVIEW
In August 2025, gapfactory.com in the FASHION AND APPAREL industry had online sales revenue of $42,555,114, with a conversion rate of 2.00-2.50% and an average order value of $100-125. The site received 19,314,943 sessions, while the highest sessions were 323,426,413 for shein.com. The median revenue in the industry was $77,469, with the highest AOV at $393 and the lowest at $75. A very high conversion rate was 3.01%, and a low of 0.62%, while the median sessions were 36,717.
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gapfactory.com competitors

In August 2025, gapfactory.com lags behind its competitors in terms of revenue, with $42,555,114 compared to gap.com's $139,547,048 and next.co.uk's $153,266,054. However, gapfactory.com leads in terms of the number of transactions with 412,808, surpassing even gap.com's 1,303,884 transactions. The website also boasts a higher conversion rate of 2.00-2.50% compared to zalando.co.uk's 1.00-1.50%. Despite shoppremiumoutlets.com having a significantly higher average order value (AOV) of $225-250, gapfactory.com falls in line with the industry standard of $100-125. Overall, while gapfactory.com may not be the revenue leader among its competitors, it excels in transaction volume and conversion rates, showcasing its ability to drive sales efficiently.

gap.com screenshot
#1 gap.com
139.5M
Revenue
64.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
4.6M
Revenue
6.4K
Sessions
294.0-294.5%
Conv. rate
$225-250
AOV
next.co.uk screenshot
#3 next.co.uk
153.3M
Revenue
29.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
zalando.co.uk screenshot
#4 zalando.co.uk
4.9M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
anntaylor.com screenshot
#5 anntaylor.com
20.5M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In August large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

Assess the ranking of gapfactory.com among other retailers within its primary country and worldwide.

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