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Sep 2026
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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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99.1M
Revenue
Sep 26
28.1M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $697.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$697.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced growth of 23%, compared to the preceding three months.

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gapfactory.com revenue growth for last six months
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OVERVIEW
gapfactory.com generated $99.1 million in online sales in September 2026. With a conversion rate of 2.50-3.00%, it is well within the typical range of 0.67% to 3.16% for a typical store in the fashion and apparel category. The average order value (AOV) is $100-125, aligning with the category's typical range of $79 to $406. Additionally, gapfactory.com recorded 28.1 million sessions, significantly higher than the average of around 26,000 sessions for a typical store in the fashion and apparel category, though still below the 250 million sessions seen by shein.com.
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gapfactory.com competitors

The competitive set includes gapfactory.com, gap.com, shoppremiumoutlets.com, next.co.uk, and anntaylor.com. In September 2026, gapfactory.com generated $99.1 million in revenue from 808,000 transactions across 28.1 million sessions, with an average order value (AOV) between $100-125 and a conversion rate of 2.50-3.00%. While gapfactory.com performs well, it trails behind gap.com, which leads with $255.9 million in revenue, 2.2 million transactions, and 92.3 million sessions, despite a slightly lower conversion rate of 2.00-2.50%. The competitor next.co.uk also surpasses gapfactory.com with $195.1 million in revenue and 1.1 million transactions. Additionally, anntaylor.com achieves a higher conversion rate of 4.00-4.50%, even though it ranks lower in revenue and transactions. In contrast, shoppremiumoutlets.com significantly lags in all metrics, generating just $2.1 million in revenue.

gap.com screenshot
#1 gap.com
255.9M
Revenue
92.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
2.1M
Revenue
5.2K
Sessions
182.5-183.0%
Conv. rate
$200-225
AOV
next.co.uk screenshot
#3 next.co.uk
195.1M
Revenue
36.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
anntaylor.com screenshot
#4 anntaylor.com
24.8M
Revenue
6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
talbots.com screenshot
#5 talbots.com
30.2M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In September large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gapfactory.com operates in

gapfactory.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

Assess the ranking of gapfactory.com among other retailers within its primary country and worldwide.

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