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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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64.9M
Revenue
Jan 26
20.2M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $697.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$697.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced growth of 42%, compared to the preceding three months.

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gapfactory.com revenue growth for last six months
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OVERVIEW
In January 2026, gapfactory.com generated $64,910,207 in online sales, with a conversion rate of 3.00-3.50%, slightly above the industry low, while the median revenue in the FASHION AND APPAREL sector stands at $91,806. The average order value (AOV) ranged from $75 to $100, near the low end of the market, and the site attracted 20,224,200 sessions, far below the leading store, shein.com, which recorded 279,580,739 sessions. Despite these figures, gapfactory.com remains a key player within its industry, showcasing growth potential in a competitive landscape.
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gapfactory.com competitors

In January 2026, gapfactory.com generated a revenue of $64,910,207 from 650,258 transactions with a conversion rate of 3.00-3.50%. Comparing it to its competitors, gap.com outperformed with a revenue of $139,656,478 from 1,291,632 transactions and a lower conversion rate of 1.50-2.00%. shoppremiumoutlets.com had the highest conversion rate of 17.50-18.00% but lower revenue of $466,498 from 2,066 transactions. next.co.uk and anntaylor.com had revenue figures of $167,698,824 and $20,122,037 respectively, with varying transaction and conversion rate metrics. zalando.co.uk lagged behind with a revenue of $6,137,835 and the lowest conversion rate of 1.00-1.50%. Overall, gapfactory.com falls within the middle range in terms of revenue and conversion rate when compared to its competitors in the online retail space.

gap.com screenshot
#1 gap.com
139.7M
Revenue
68.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
466.5K
Revenue
11.6K
Sessions
17.5-18.0%
Conv. rate
$225-250
AOV
next.co.uk screenshot
#3 next.co.uk
167.7M
Revenue
35.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
zalando.co.uk screenshot
#4 zalando.co.uk
6.1M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
anntaylor.com screenshot
#5 anntaylor.com
20.1M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In January large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

Assess the ranking of gapfactory.com among other retailers within its primary country and worldwide.

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