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Dec 2025
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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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95.4M
Revenue
Dec 25
28.8M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $543M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$543M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced growth of 97%, compared to the preceding three months.

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gapfactory.com revenue growth for last six months
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OVERVIEW
In December 2025, gapfactory.com achieved online sales revenue of $95,416,872, surpassing the FASHION AND APPAREL median of $92,600, while its conversion rate of 3.00-3.50% is slightly above the industry high of 3.17%. The site's average order value (AOV) ranged from $100-125, below the category's high of $389 but above the low of $75. With 28,803,333 sessions, gapfactory.com experiences notable traffic, though this is significantly lower than the leading store, shein.com, which garnered 304,519,814 sessions. Overall, gapfactory.com demonstrates strong performance metrics within its competitive landscape.
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gapfactory.com competitors

In December 2025, gapfactory.com generated a revenue of $95,416,872 from 929,732 transactions and 28,803,333 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, gap.com performed the best in terms of revenue with $200,322,623, followed by next.co.uk at $223,299,618. However, gapfactory.com had the highest conversion rate among its competitors. In terms of AOV, shoppremiumoutlets.com had the highest at $200-225. zalando.co.uk had the lowest revenue at $6,786,166, while shoppremiumoutlets.com had the lowest number of transactions and sessions. Overall, gapfactory.com performed well in revenue and conversion rate compared to its competitors in December 2025.

gap.com screenshot
#1 gap.com
200.3M
Revenue
85.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
4.1M
Revenue
11.7K
Sessions
156.5-157.0%
Conv. rate
$200-225
AOV
next.co.uk screenshot
#3 next.co.uk
223.3M
Revenue
46.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
zalando.co.uk screenshot
#4 zalando.co.uk
6.8M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
anntaylor.com screenshot
#5 anntaylor.com
20.6M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In December large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

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