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Apr 2026
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Home/Insights/Retailers/gapfactory.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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53.8M
Revenue
Apr 26
25.5M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Gapfactory.com is an online retail platform that offers a wide variety of apparel and accessories. The website sells fashionable clothing for men, women, and children, including denim, tops, dresses, and outerwear. In addition, they offer activewear, loungewear, shoes, and accessories, providing a one-stop shop for affordable and quality fashion items.

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gapfactory.com Annual Revenue and Growth

gapfactory.com's annual sales on its online store amounted to $697.5M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$697.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
gapfactory.com revenue by year

gapfactory.com's monthly revenueOVER TIME
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Over the past three months, gapfactory.com revenue has experienced decline of 46%, compared to the preceding three months.

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gapfactory.com revenue decline for last six months
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OVERVIEW
In April 2026, gapfactory.com generated $53,828,058 in online sales with a conversion rate between 2.00-2.50%, below the high benchmark of 3.05% in the FASHION AND APPAREL sector. Its average order value (AOV) ranged from $100 to $125, significantly lower than the high AOV of $389. The site attracted 25,532,813 sessions, while the highest in the category reached 281,585,790. Comparatively, the median revenue in the sector stands at $78,791, and median sessions are at 35,276, indicating gapfactory.com operates well below leading competitors but maintains solid engagement metrics in a competitive market.
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gapfactory.com competitors

In April 2026, gapfactory.com reported a revenue of $53,828,058 with 513,078 transactions from 25,532,813 sessions, resulting in a conversion rate of 2.00-2.50%. In contrast, its primary competitor, gap.com, generated significantly higher revenue of $232,840,281, benefiting from 2,192,343 transactions over 88,673,572 sessions, while maintaining a similar conversion rate of 2.00-2.50%. next.co.uk also outperformed gapfactory.com, with a revenue of $158,953,121 and 866,515 transactions, boasting a higher conversion rate of 2.50-3.00%. Meanwhile, anntaylor.com showed lower metrics, with a revenue of $25,265,877 from 219,786 transactions and a higher conversion rate of 3.50-4.00%, indicating efficient customer engagement despite its lower revenue. shoppremiumoutlets.com stands out with a high conversion rate of 25.50-26.00%, though its overall revenue of $168,584 and 1,050 transactions is relatively modest compared to gapfactory.com.

gap.com screenshot
#1 gap.com
232.8M
Revenue
88.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
168.6K
Revenue
4.1K
Sessions
25.5-26.0%
Conv. rate
$150-175
AOV
next.co.uk screenshot
#3 next.co.uk
159M
Revenue
31.5M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
anntaylor.com screenshot
#4 anntaylor.com
25.3M
Revenue
5.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
talbots.com screenshot
#5 talbots.com
23.4M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
gapfactory.com vs top market performers
gapfactory.com
top retailers
conversion rate vs average order value for gapfactory.com and its competitors
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Revenue share by device at gapfactory.com

In April large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on gapfactory.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries gapfactory.com operates in

gapfactory.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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gapfactory.com channels

Identify top traffic channels that drive growth for gapfactory.comand discover how performance of traffic channels has changed over time.

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gapfactory.com Google Ads spend

Evaluate gapfactory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gapfactory.com devices

Review gapfactory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gapfactory.com top markets

Explore gapfactory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gapfactory.com country & global rank

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