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Dec 2025
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Home/Insights/Retailers/express.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19.2M
Revenue
Dec 25
7.9M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Express.com is an online retail platform offering a variety of mens and womens clothing, accessories, and footwear. They specialize in trendy and fashionable attire, targeting young adults seeking stylish garments. The website provides a convenient shopping experience via its user-friendly interface and offers regular promotions and sales throughout the year.

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express.com Annual Revenue and Growth

express.com's annual sales on its online store amounted to $334.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$334.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
express.com revenue by year

express.com's monthly revenueOVER TIME
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Over the past three months, express.com revenue has experienced growth of 40%, compared to the preceding three months.

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express.com revenue growth for last six months
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OVERVIEW
In December 2025, express.com generated $19,195,414 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.50-3.00%, just shy of the high benchmark of 3.17%. The average order value (AOV) ranged between $75-100, aligning with the low end of the market, while the site attracted 7,949,683 sessions, far from the leading competitor shein.com, which saw 304,519,814 sessions. Overall, express.com’s performance metrics highlight both strengths in engagement and areas needing improvement to compete effectively in a competitive landscape.
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express.com competitors

In December 2025, express.com reported a revenue of $19,195,414 from 201,589 transactions and 7,949,683 sessions, with an average order value (AOV) ranging from $75-$100 and a conversion rate of 2.50-3.00%. Compared to its competitors, express.com falls behind in revenue when compared to H&M ($161,811,569) and ASOS ($142,254,322), but outperforms Lulus ($12,636,246) and Ann Taylor ($20,606,461). In terms of conversion rates, express.com is on par with Nordstrom Rack ($85,445,332) and outperforms Lulus and ASOS. However, when it comes to average order value, express.com competes closely with H&M and Ann Taylor, while ASOS boasts the highest AOV range. Despite its revenue being lower than some competitors, express.com's conversion rate and AOV are in line with the industry average.

lulus.com screenshot
#1 lulus.com
12.6M
Revenue
6.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#2 nordstromrack.com
85.4M
Revenue
38M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
161.8M
Revenue
115.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
asos.com screenshot
#4 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
anntaylor.com screenshot
#5 anntaylor.com
20.6M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
express.com vs top market performers
express.com
top retailers
conversion rate vs average order value for express.com and its competitors
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Revenue share by device at express.com

In December large majority of sales on express.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on express.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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express.com channels

Identify top traffic channels that drive growth for express.comand discover how performance of traffic channels has changed over time.

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express.com Google Ads spend

Evaluate express.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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express.com devices

Review express.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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express.com top markets

Explore express.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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express.com country & global rank

Assess the ranking of express.com among other retailers within its primary country and worldwide.

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