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Sep 2025
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Home/Insights/Retailers/express.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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18.1M
Revenue
Sep 25
5.3M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Express.com is an online retail platform offering a variety of mens and womens clothing, accessories, and footwear. They specialize in trendy and fashionable attire, targeting young adults seeking stylish garments. The website provides a convenient shopping experience via its user-friendly interface and offers regular promotions and sales throughout the year.

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express.com Annual Revenue and Growth

express.com's annual sales on its online store amounted to $334.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$334.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
express.com revenue by year

express.com's monthly revenueOVER TIME
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Over the past three months, express.com revenue has experienced decline of 16%, compared to the preceding three months.

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express.com revenue decline for last six months
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OVERVIEW
In September 2025, express.com generated $18,133,480 in online sales, significantly lower than the FASHION AND APPAREL median of $74,931, with sessions reaching 5,320,008—far below the category leader shein.com at 297,137,690. Despite this, express.com boasted a conversion rate of 3.50-4.00%, exceeding the industry average of 3.2% and a median AOV of $75-100, which aligns closely with the category's lower end of $73 but falls short of the high of $382. Overall, while express.com performs well in conversion, its revenue and session metrics highlight a competitive gap within the sector.
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express.com competitors

In September 2025, express.com generated $18,133,480 in revenue from 188,338 transactions with 5,320,008 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.50-4.00%. Compared to its competitors, lulus.com had a revenue of $17,431,620 with 184,089 transactions and 9,155,004 sessions, while nordstromrack.com had a significantly higher revenue of $80,131,713 from 956,951 transactions and 31,189,495 sessions. hm.com led the pack with a revenue of $200,639,994, 2,732,442 transactions, and 93,805,073 sessions, but had a lower AOV of $50-75. asos.com generated $106,131,166 in revenue with 757,633 transactions and 49,719,352 sessions, showcasing a higher AOV of $125-150. Meanwhile, anntaylor.com brought in $20,141,178 in revenue from 199,780 transactions and 5,232,964 sessions, with an AOV of $100-125.

lulus.com screenshot
#1 lulus.com
17.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nordstromrack.com screenshot
#2 nordstromrack.com
80.1M
Revenue
31.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hm.com screenshot
#3 hm.com
200.6M
Revenue
93.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com screenshot
#4 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
anntaylor.com screenshot
#5 anntaylor.com
20.1M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
express.com vs top market performers
express.com
top retailers
conversion rate vs average order value for express.com and its competitors
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Revenue share by device at express.com

In September large majority of sales on express.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on express.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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express.com channels

Identify top traffic channels that drive growth for express.comand discover how performance of traffic channels has changed over time.

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express.com Google Ads spend

Evaluate express.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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express.com devices

Review express.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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express.com top markets

Explore express.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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express.com country & global rank

Assess the ranking of express.com among other retailers within its primary country and worldwide.

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