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Apr 2026
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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23.4M
Revenue
Apr 26
5.1M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $262.5M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$262.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced decline of 19%, compared to the preceding three months.

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talbots.com revenue decline for last six months
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OVERVIEW
In April 2026, talbots.com reported online sales revenue of $23,427,678, significantly lower than the FASHION AND APPAREL median of $78,791, while its conversion rate ranged between 2.50-3.00%, just shy of the high industry benchmark of 3.05%. The average order value (AOV) was $150-175, below the industry high of $389. talbots.com attracted 5,142,326 sessions, a stark contrast to shein.com, the largest competitor with 281,585,790 sessions, highlighting the competitive challenges within the FASHION AND APPAREL sector, where talbots.com continues to work towards enhancing its online presence and performance metrics.
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talbots.com competitors

In April 2026, talbots.com generated $23,427,678 in revenue with a conversion rate of 2.50-3.00%. Comparatively, anntaylor.com led the pack with $25,265,877 in revenue and a higher conversion rate of 3.50-4.00%, despite a lower average order value (AOV) of $100-125. loft.com significantly outperformed with $37,485,458 in revenue and an AOV of $100-125, while maintaining a conversion rate of 3.00-3.50%. coldwatercreek.com, with $6,312,401 in revenue and a conversion rate of 2.00-2.50%, lagged behind talbots.com. Meanwhile, whitehouseblackmarket.com and chicos.com recorded $7,380,525 and $15,254,696 in revenue, respectively, but both had lower conversion rates, at 1.50-2.00%. Overall, talbots.com sits mid-range among its competitors in revenue and conversion efficiency, showcasing the competitive landscape within women’s apparel.

anntaylor.com screenshot
#1 anntaylor.com
25.3M
Revenue
5.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
37.5M
Revenue
10.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6.3M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
7.4M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
chicos.com screenshot
#5 chicos.com
15.3M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In April large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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