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Nov 2025
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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28.6M
Revenue
Nov 25
5.2M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $288.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$288.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced growth of 45%, compared to the preceding three months.

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talbots.com revenue growth for last six months
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OVERVIEW
In November 2025, talbots.com generated $28,599,419 in online sales with a conversion rate of 3.50-4.00%, surpassing the FASHION AND APPAREL median of 3.37%. The site's average order value (AOV) ranged from $125-150, below the high of $375 for the category. With 5,159,905 sessions, talbots.com shows strong engagement compared to the median of 36,492 sessions, but significantly lower than the market leader, shein.com, which boasts 342,497,064 sessions and $916,157,774 in revenue, highlighting talbots.com's solid performance within a competitive industry.
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talbots.com competitors

In November 2025, talbots.com reported a revenue of $28,599,419 with 195,574 transactions and 5,159,905 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 3.50-4.00%. In comparison, competitors like anntaylor.com had slightly lower revenue at $26,526,869, loft.com had significantly higher revenue at $39,299,807, coldwatercreek.com had lower revenue at $6,593,715, whitehouseblackmarket.com had $11,681,552 in revenue, and chicos.com reported revenue of $18,311,593. However, talbots.com had a higher conversion rate than coldwatercreek.com and whitehouseblackmarket.com, similar AOV to anntaylor.com and chicos.com, and lower revenue compared to loft.com. While talbots.com performed well in terms of conversion rate and AOV, it faced tough competition from loft.com in terms of revenue.

anntaylor.com screenshot
#1 anntaylor.com
26.5M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
39.3M
Revenue
9.4M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6.6M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
11.7M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
chicos.com screenshot
#5 chicos.com
18.3M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In November large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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