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Dec 2025
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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28.2M
Revenue
Dec 25
5.3M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $288.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$288.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced growth of 34%, compared to the preceding three months.

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talbots.com revenue growth for last six months
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OVERVIEW
In December 2025, talbots.com generated $28,235,832 in online sales, significantly below the FASHION AND APPAREL median of $92,600, while its conversion rate ranged between 3.50-4.00%, surpassing the high industry benchmark of 3.17%. The average order value (AOV) fell between $125-150, well below the industry high of $389, yet above the low of $75. With 5,260,284 sessions, talbots.com demonstrated robust traffic compared to the median of 39,789, although it lags far behind industry leader shein.com, which achieved 304,519,814 sessions, highlighting both potential and areas for growth in the competitive landscape.
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talbots.com competitors

In December 2025, talbots.com generated a revenue of $28,235,832 from 198,818 transactions with 5,260,284 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, loft.com stood out with the highest revenue of $39,109,156 from 382,288 transactions and 9,454,519 sessions, achieving an AOV of $100-125 and a conversion rate of 4.00-4.50%. On the other hand, coldwatercreek.com had the lowest revenue of $5,953,381 from 52,636 transactions and 2,269,756 sessions, reflecting an AOV of $100-125 and a conversion rate of 2.00-2.50%. whitehouseblackmarket.com had a revenue of $11,909,077 from 72,271 transactions and 3,382,418 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. chicos.com generated a revenue of $18,487,465 from 127,538 transactions and 4,183,252 sessions, maintaining an AOV of $125-150 and a conversion rate of 3.00-3.50%.

anntaylor.com screenshot
#1 anntaylor.com
20.6M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
39.1M
Revenue
9.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
11.9M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
chicos.com screenshot
#5 chicos.com
18.5M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In December large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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