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Aug 2025
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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16.9M
Revenue
Aug 25
5M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $288.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$288.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced decline of 15%, compared to the preceding three months.

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talbots.com revenue decline for last six months
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OVERVIEW
In August 2025, talbots.com in the FASHION AND APPAREL industry had online sales revenue of $16,893,383, with a conversion rate of 2.00-2.50% and an AOV of $125-150. They had 5,048,092 sessions. The highest revenue in the category was $865,065,186 from shein.com, with a very high conversion rate of 3.01% and AOV of $393. The highest sessions were 323,426,413 from shein.com, while the median revenue was $77,469 and median sessions were 36,717. A very low conversion rate in the industry was 0.62% and a very low AOV was $75.
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talbots.com competitors

In August 2025, talbots.com reported a revenue of $16,893,383 from 120,932 transactions with 5,048,092 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. When compared to its competitors, talbots.com falls behind in terms of revenue with annetaylor.com leading at $20,475,978. loft.com surpasses talbots.com in transactions with 309,445 and in sessions with 9,266,723. However, talbots.com shares a similar AOV range with chicos.com at $125-150 and ties with coldwatercreek.com in conversion rate at 2.00-2.50%. While talbots.com may not lead in all metrics, it remains competitive within the market of women's fashion retail alongside its counterparts.

anntaylor.com screenshot
#1 anntaylor.com
20.5M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
28.3M
Revenue
9.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6.6M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
9.4M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chicos.com screenshot
#5 chicos.com
13.6M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In August large majority of sales on talbots.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on talbots.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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