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Sep 2025
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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25.5M
Revenue
Sep 25
5M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $288.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$288.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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talbots.com revenue decline for last six months
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OVERVIEW
In September 2025, talbots.com generated $25,533,741 in online sales, significantly below the lifestyle/fashion and apparel median of $74,931, with a robust conversion rate of 3.50-4.00%, outperforming the industry average of 3.2%. The Average Order Value (AOV) ranged between $125-150, below the high benchmark of $382. talbots.com attracted 4,980,514 sessions, notably less than shein.com's dominance with 297,137,690 sessions, yet still surpassing the median of 34,221 sessions in the sector. Overall, while Talbots shows competitive conversion and session metrics, it faces substantial challenges in revenue and AOV relative to industry leaders.
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talbots.com competitors

In September 2025, talbots.com generated $25,533,741 in revenue from 4,980,514 sessions with an average order value (AOV) ranging between $125-150 and a conversion rate of 3.50-4.00%. When compared to its competitors, anntaylor.com had lower revenue at $20,141,178 but higher transactions at 199,780 from 5,232,964 sessions with a similar AOV and conversion rate. loft.com outperformed talbots.com in revenue with $30,320,872 from 10,306,793 sessions but had a lower AOV and conversion rate. coldwatercreek.com, whitehouseblackmarket.com, and chicos.com all had varying levels of revenue, transactions, sessions, AOV, and conversion rates compared to talbots.com. Overall, talbots.com holds its own in terms of revenue and conversion rate when compared to its competitors in the fashion retail industry in September 2025.

anntaylor.com screenshot
#1 anntaylor.com
20.1M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
30.3M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6.7M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
10.3M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
chicos.com screenshot
#5 chicos.com
15.4M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In September large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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