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Oct 2025
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Home/Insights/Retailers/talbots.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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24.8M
Revenue
Oct 25
4.9M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Talbots.com is an online shopping platform that offers a wide range of clothing and accessories for women. The website features a variety of products such as dresses, tops, pants, shoes, and handbags, catering to different sizes and style preferences. It also includes helpful features like size guides and a secure checkout process.

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talbots.com Annual Revenue and Growth

talbots.com's annual sales on its online store amounted to $288.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$288.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
talbots.com revenue by year

talbots.com's monthly revenueOVER TIME
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Over the past three months, talbots.com revenue has experienced growth of 12%, compared to the preceding three months.

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talbots.com revenue growth for last six months
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OVERVIEW
In October 2025, talbots.com generated $24,765,102 in online sales within the FASHION AND APPAREL sector, significantly below the industry median of $80,524. Its conversion rate ranged from 3.00% to 3.50%, slightly above the sector's high of 3.36%. With an average order value (AOV) of $125-$150, talbots.com remains competitive but trails behind the high of $378. The website recorded 4,938,427 sessions, markedly higher than the industry median of 33,163, yet dwarfed by shein.com’s dominant 321,650,758 sessions, showcasing both potential and challenges in a competitive market.
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talbots.com competitors

In October 2025, talbots.com reported a revenue of $24,765,102 from 172,366 transactions and 4,938,427 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, talbots.com falls in the middle in terms of revenue, outperforming Coldwater Creek ($6,151,558) and White House Black Market ($10,484,331), but trailing behind Loft ($29,788,180) and Ann Taylor ($20,691,807). talbots.com has a similar AOV and conversion rate to Chico's ($16,540,313), suggesting a comparable level of customer engagement. However, it lags behind in transactions and sessions compared to Loft and Ann Taylor, indicating a potential area for growth in expanding its customer base and increasing website traffic. Overall, while talbots.com holds its own in the market, there is room for improvement in driving more transactions and sessions to boost revenue further.

anntaylor.com screenshot
#1 anntaylor.com
20.7M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loft.com screenshot
#2 loft.com
29.8M
Revenue
8.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
coldwatercreek.com screenshot
#3 coldwatercreek.com
6.2M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
whitehouseblackmarket.com screenshot
#4 whitehouseblackmarket.com
10.5M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
chicos.com screenshot
#5 chicos.com
16.5M
Revenue
3.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
talbots.com vs top market performers
talbots.com
top retailers
conversion rate vs average order value for talbots.com and its competitors
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Revenue share by device at talbots.com

In October large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on talbots.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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talbots.com channels

Identify top traffic channels that drive growth for talbots.comand discover how performance of traffic channels has changed over time.

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talbots.com Google Ads spend

Evaluate talbots.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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talbots.com devices

Review talbots.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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talbots.com top markets

Explore talbots.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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talbots.com country & global rank

Assess the ranking of talbots.com among other retailers within its primary country and worldwide.

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