goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced growth of 41%, compared to the preceding three months.
goop.com competitors
In January 2026, goop.com reported a revenue of $5,232,910 with 14,505 transactions and 998,424 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 1.00-1.50%. Compared to its competitors, goop.com outperforms Credo Beauty, The Detox Market, and Niche Beauty in terms of revenue, transactions, and sessions. However, it falls short in conversion rate when compared to The Detox Market and Niche Beauty, which both have a conversion rate of 4.00-4.50%. On the other hand, goop.com lags significantly behind Net-a-Porter in revenue, transactions, and sessions, as the latter reported a revenue of $46,728,487 with 87,341 transactions and 8,932,382 sessions. Additionally, goop.com's AOV falls in between that of its competitors, with Net-a-Porter having the highest AOV of $525-$550 and Super Goop having the lowest at $50-$75.
Revenue share by device at goop.com
In January large majority of sales on goop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
