goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $75.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 16%, compared to the preceding three months.
goop.com competitors
In September 2025, goop.com generated a revenue of 3,573,548 with 9,862 transactions and 877,880 sessions. Their average order value (AOV) ranges between 350-375, and their conversion rate is 1.00-1.50. Comparatively, Credo Beauty had a revenue of 3,006,538 with 14,378 transactions and 380,835 sessions. The Detox Market had a revenue of 583,720 with 3,227 transactions and 119,081 sessions. Niche Beauty had a revenue of 3,171,464 with 30,246 transactions and 493,576 sessions. Net-a-porter had a revenue of 38,259,683 with 72,247 transactions and 6,292,345 sessions. Super Goop had a revenue of 878,279 with 12,421 transactions and 358,997 sessions. Each competitor has its strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rate compared to goop.com.
Revenue share by device at goop.com
In September large majority of sales on goop.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
