goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 9.9%, compared to the preceding three months.
goop.com competitors
In May 2026, goop.com generated a revenue of $3,958,755 from 11,173 transactions, with an average order value (AOV) of $350-375 and a conversion rate between 1.00-1.50%. Competitor credobeauty.com outperformed goop.com in revenue at $6,536,831 with a conversion rate of 4.50-5.00%, indicating higher customer engagement despite a lower AOV of $225-250. thedetoxmarket.com reported $1,345,915 in revenue with a conversion rate of 4.00-4.50%. niche-beauty.com earned $3,084,876 but had the same conversion rate range as thedetoxmarket.com. In contrast, net-a-porter.com dominated the market with $42,761,853 in revenue, yet maintained a similar conversion rate to goop.com. supergoop.com, while having lower revenue at $3,281,459, achieved a notably high conversion rate of 6.50-7.00%. Overall, goop.com shows solid performance, yet faces stiff competition, particularly in conversion rates and overall revenue.
Revenue share by device at goop.com
In May large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries goop.com operates in
goop.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
