goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $75.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced growth of 38%, compared to the preceding three months.
goop.com competitors
In December 2025, goop.com had a revenue of $5,152,588 from 15,515 transactions and 1,037,580 sessions, with an average order value (AOV) of $325-350 and a conversion rate of 1.00-1.50%. Comparing goop.com to its competitors, we see that Credo Beauty had a revenue of $4,535,070 from 25,112 transactions and 512,877 sessions, with an AOV of $175-200 and a conversion rate of 4.50-5.00%. The Detox Market had a revenue of $970,435 from 4,964 transactions and 121,429 sessions, with an AOV of $175-200 and a conversion rate of 4.00-4.50%. Niche Beauty had a revenue of $2,644,437 from 25,295 transactions and 501,278 sessions, with an AOV of $100-125 and a conversion rate of 5.00-5.50%. Net-a-Porter had a revenue of $44,151,168 from 80,972 transactions and 8,176,411 sessions, with an AOV of $525-550 and a conversion rate of 0.50-1.00%. Lastly, SuperGoop had a revenue of $1,055,932 from 16,044 transactions and 247,247 sessions, with an AOV of $50-75 and a conversion rate of 6.00-6.50%. Overall, goop.com falls within the mid to high range in terms of revenue, transactions, and sessions when compared to its competitors
Revenue share by device at goop.com
In December large majority of sales on goop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
