goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $75.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced growth of 19%, compared to the preceding three months.
goop.com competitors
In November 2025, goop.com had a revenue of $5,605,116 with 15,436 transactions and 1,011,558 sessions. The average order value (AOV) ranged from $350-375, and the conversion rate was between 1.50-2.00%. Compared to its competitors, goop.com fared well in terms of revenue and transactions, falling slightly behind niche-beauty.com in revenue but surpassing the detoxmarket.com and supergoop.com. However, goop.com had a lower conversion rate compared to Credo Beauty and Niche Beauty. Credo Beauty had the highest revenue at $5,868,073 with a high conversion rate of 4.50-5.00%. Niche Beauty had the highest conversion rate at 8.00-8.50%, but lower revenue than goop.com. net-a-porter.com had the highest revenue at $34,260,757, but a lower conversion rate compared to most competitors.
Revenue share by device at goop.com
In November large majority of sales on goop.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
