goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 25%, compared to the preceding three months.
goop.com competitors
In August 2026, goop.com trails its competitors most significantly in transactions, recording 9,492 compared to credobeauty.com’s 11,800 and niche-beauty.com’s 38,700. However, goop.com leads in sessions with 754,000, surpassed only by net-a-porter.com’s impressive 6.8 million. In terms of revenue, goop.com generates $3.2 million, placing it third among competitors, behind net-a-porter.com’s $31.6 million and niche-beauty.com’s $4.2 million. The average order value for goop.com ranges from $325-350, which is higher than credobeauty.com’s $225-250 and thedetoxmarket.com’s $175-200. Despite its robust AOV, goop.com’s conversion rate of 1.00-1.50 is on par with net-a-porter.com but trails significantly behind the higher rates of credobeauty.com at 3.50-4.00 and supergoop.com’s 6.50-7.00.
Revenue share by device at goop.com
In August large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries goop.com operates in
goop.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
