goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
GRIPS CUSTOMERS & RESEARCH PARTNERS
goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 14%, compared to the preceding three months.
goop.com competitors
In June 2026, goop.com generated a revenue of $3,495,160 from 9,816 transactions and 768,181 sessions, achieving an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In comparison, credobeauty.com had lower revenue at $2,263,258 but slightly more transactions at 9,509, with sessions totaling 297,259 and an AOV of $225-250, achieving a higher conversion rate of 3.00-3.50%. niche-beauty.com outperformed in transactions with 26,724 but had lower revenue of $2,906,296, indicating a significantly lower AOV of $100-125, with a conversion rate of 4.00-4.50%. Notably, net-a-porter.com leads in overall revenue at $44,738,909 and sessions with 8,691,145, although its AOV is higher at $475-500. Meanwhile, supergoop.com excelled with a conversion rate of 6.50-7.00%, highlighting varied competitive strengths across these beauty e-commerce platforms.
Revenue share by device at goop.com
In June large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries goop.com operates in
goop.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
