goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
GRIPS CUSTOMERS & RESEARCH PARTNERS
goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 22%, compared to the preceding three months.
goop.com competitors
In July 2026, goop.com trails its competitors most significantly in transactions, ranking fifth with 9,775 compared to net-a-porter.com’s 79,900, a gap of 70,100. While goop.com generates $3.3 million in revenue, it falls short of competitors like niche-beauty.com, which leads with $3.8 million. goop.com sees 765,000 sessions, outperforming only thedetoxmarket.com's 125,000 but still trailing net-a-porter.com by 6.8 million. The average order value (AOV) for goop.com is between $325 and $350, which is higher than supergoop.com’s $50-$75 range but lower than net-a-porter.com’s $450-$475. In terms of conversion rates, goop.com lags behind competitors like credobeauty.com, with rates ranging from 1.00-1.50%, while credobeauty.com boasts 3.50-4.00%. Overall, goop.com shows strength in AOV but struggles with traffic and transactions.
Revenue share by device at goop.com
In July large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries goop.com operates in
goop.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
