goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $75.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 4.5%, compared to the preceding three months.
goop.com competitors
In October 2025, when comparing goop.com to its competitors, it is evident that goop.com falls somewhere in the middle in terms of revenue and transactions. goop.com generated $4,129,018 in revenue from 11,197 transactions, with 853,939 sessions, and an average order value (AOV) of $350-$375, and a conversion rate of 1.00-1.50%. In comparison, some of its competitors like net-a-porter.com outperformed with $37,463,320 in revenue from 71,044 transactions, 6,311,824 sessions, and an AOV of $525-$550, while others like supergoop.com lag behind with $775,434 in revenue from 11,245 transactions, 217,299 sessions, and an AOV of $50-$75. goop.com's performance is strong in some areas, but there is room for improvement to compete with the top performers in the industry.
Revenue share by device at goop.com
In October large majority of sales on goop.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
