goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 4.2%, compared to the preceding three months.
goop.com competitors
In March 2026, goop.com had a revenue of $4,608,366 with 12,798 transactions and 866,327 sessions, resulting in an average order value (AOV) range of $350-375 and a conversion rate of 1.00-1.50%. When compared to its competitors, goop.com outperformed niche-beauty.com and net-a-porter.com in terms of conversion rate, tying with the latter at 1.00-1.50%. However, goop.com fell short in revenue and transactions compared to net-a-porter.com, which boasted a revenue of $49,165,308 and 91,037 transactions from 8,601,117 sessions. credobeauty.com and supergoop.com both surpassed goop.com in terms of conversion rate, with supergoop.com leading at 6.50-7.00%. Overall, goop.com held its own in the competitive landscape, showcasing strong performance in certain metrics while having room for improvement in others.
Revenue share by device at goop.com
In March large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
