goop.com
Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.
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goop.com Annual Revenue and Growth
goop.com's annual sales on its online store amounted to $53.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
goop.com's monthly revenueOVER TIME
Over the past three months, goop.com revenue has experienced decline of 14%, compared to the preceding three months.
goop.com competitors
As of April 2026, goop.com reported a revenue of $4,774,546 from 13,306 transactions and 995,988 sessions, translating to an average order value (AOV) between $350 and $375 with a conversion rate of 1.00-1.50%. In comparison, credobeauty.com achieved a lower revenue of $3,426,097 despite higher transactions at 29,333, showcasing an AOV of $100-125 and a conversion rate of 5.00-5.50%. The detox market reported only $281,829 in revenue with an AOV of $75-100 and a conversion rate of 3.00-3.50%. niche-beauty.com had a revenue of $2,307,748 with similar metrics. Notably, net-a-porter.com led the pack with $44,563,223 in revenue, but its conversion rate fell between 0.50-1.00%. Lastly, supergoop.com earned $1,328,555 with a conversion rate of 5.50-6.00%, highlighting goop.com’s higher AOV but lower transaction efficiency.
Revenue share by device at goop.com
In April large majority of sales on goop.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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goop.com channels
Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.
goop.com Google Ads spend
Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
goop.com devices
Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
