Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

May 2025

All countries

Home/Insights/Retailers/goop.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

goop.com

Start benchmarking for free

4.3M

Revenue

863.9K

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Goop.com is an online platform that provides wellness-related content and products. The website offers a variety of items spanning beauty, skincare, nutritional supplements, clothing, household items, and wellness services. It features articles and recommendations on health, fashion, travel, and home, as well as hosting an online store.

GRIPS CUSTOMERS & RESEARCH PARTNERS

goop.com's revenueOVER TIME
View real-time data

Over the past three months, goop.com revenue has experienced decline of 14%, compared to the preceding three months.

View real-time data

goop.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In May 2025, goop.com in the BEAUTY AND COSMETICS industry had a revenue of $4,275,810 with a median revenue of $46,882, a conversion rate of 1.00-1.50%, AOV of $350-375, and 863,933 sessions. The highest online store revenue in the category was ulta.com with $96,002,620, the highest conversion rate was 4.51%, the highest AOV was $213, and the highest number of sessions was 38,510,361 from sephora.com, while the lowest conversion rate was 1.17%, the lowest AOV was $53, and the median sessions were 19,997.

goop.com competitors

In May 2025, goop.com generated $4,275,810 in revenue from 11,555 transactions with 863,933 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 1.00-1.50%. Compared to its competitors, goop.com falls behind net-a-porter.com in revenue at $31,888,515 but surpasses niche-beauty.com and supergoop.com in both revenue and transactions. The detoxmarket.com has a higher conversion rate at 3.00-3.50% with a lower revenue of $690,647. On the other hand, credobeauty.com falls in between goop.com and its competitors with $5,054,542 in revenue, 23,303 transactions, and a conversion rate of 3.50-4.00%. Overall, goop.com holds its own in the competitive market, showcasing strong performance metrics in revenue, transactions, AOV, and conversion rate.

#1 credobeauty.com

5.1M

Revenue

614.5K

Sessions

3.5-4.0%

Conv. rate

$200-225

AOV

#2 thedetoxmarket.com

690.6K

Revenue

116.6K

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

#3 niche-beauty.com

2.2M

Revenue

402.1K

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#4 net-a-porter.com

31.9M

Revenue

5.7M

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#5 supergoop.com

4.2M

Revenue

1.1M

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

goop.com vs top market performers

goop.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at goop.com

In May large majority of sales on goop.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

goop.com channels

Identify top traffic channels that drive growth for goop.comand discover how performance of traffic channels has changed over time.

goop.com Google Ads spend

Evaluate goop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

goop.com devices

Review goop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

goop.com top markets

Explore goop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.