joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $198.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 42%, compared to the preceding three months.
joann.com competitors
In December 2025, joann.com generated $66,835 in revenue from 1,233 transactions with 54,302 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, it falls behind michaels.com, which raked in $141,051,111 in revenue from 1,794,985 transactions and 41,916,986 sessions. michaels.com also had a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. However, joann.com outperformed hobbylobby.com, dickblick.com, missouriquiltco.com, and spoonflower.com in terms of revenue, transactions, and AOV. dickblick.com had the highest AOV between $125-150, while missouriquiltco.com had the highest conversion rate of 5.00-5.50%. Overall, joann.com maintained a competitive position within the market, demonstrating strong performance across key metrics when compared to its rivals.
Revenue share by device at joann.com
In December large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
