joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 54%, compared to the preceding three months.
joann.com competitors
In March 2026, joann.com reported a revenue of $30,017 from 633 transactions and 31,839 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, it is evident that joann.com falls behind in terms of revenue. For example, michaels.com leads the pack with a revenue of $56,272,635 from 727,497 transactions and 24,518,941 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%. Other competitors like hobbylobby.com, dickblick.com, missouriquiltco.com, and spoonflower.com also outperform joann.com in various aspects such as AOV, conversion rate, and total revenue. Overall, joann.com has room for improvement in increasing revenue and optimizing its conversion rate to stay competitive in the market.
Revenue share by device at joann.com
In March large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
