joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 51%, compared to the preceding three months.
joann.com competitors
In January 2026, joann.com had a revenue of $63,244 with 1,092 transactions and 60,860 sessions, boasting an average order value (AOV) between $50-$75 and a conversion rate of 1.50%-2.00%. When compared to its competitors, michaels.com stands out with a revenue of $89,029,802, 1,152,115 transactions, and 28,205,254 sessions, offering an AOV of $75-$100 and a conversion rate of 4.00%-4.50%. hobbylobby.com follows with a revenue of $14,827,233, 170,731 transactions, and 17,421,666 sessions, an AOV of $75-$100, and a conversion rate of 0.50%-1.00%. dickblick.com had a revenue of $9,044,053, 60,978 transactions, and 2,789,623 sessions, featuring an AOV of $125-$150 and a conversion rate of 2.00%-2.50%. Lastly, missouriquiltco.com had a revenue of $3,366,454, 76,930 transactions, and 1,486,220 sessions, with an AOV of $25-$50 and a conversion rate of 5.00%-5.50%.
Revenue share by device at joann.com
In January large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
