joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 73%, compared to the preceding three months.
joann.com competitors
In June 2026, joann.com generated $10,548 in revenue from 180 transactions across 24,287 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 0.50-1.00%. In contrast, michaels.com significantly outperformed with $53,580,987 in revenue, 651,846 transactions, and a higher AOV of $75-100, coupled with a robust conversion rate of 2.00-2.50%. hobbylobby.com showed comparable performance with revenue at $11,876,742 and a similar conversion rate, while dickblick.com, despite lower revenue at $7,247,405, achieved a much higher AOV of $150-175 and a conversion rate of 1.50-2.00%. Notably, missouriquiltco.com boasted an impressive conversion rate of 5.00-5.50%, albeit with lower overall revenue. spoonflower.com had an AOV and conversion rate similar to dickblick.com but generated less revenue. Overall, joann.com lags behind its competitors in revenue and conversion metrics, indicating potential areas for growth.
Revenue share by device at joann.com
In June large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries joann.com operates in
joann.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
