joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
GRIPS CUSTOMERS & RESEARCH PARTNERS
joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $198.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 96%, compared to the preceding three months.
joann.com competitors
In August 2025, joann.com generated $269,185 in revenue from 4,921 transactions with 511,640 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. In comparison, michaels.com outperformed with $64,054,011 in revenue from 823,538 transactions and 27,840,437 sessions, displaying an AOV of $75-100 and a conversion rate of 2.50-3.00%. hobbylobby.com followed with $9,402,824 in revenue from 113,972 transactions and 16,511,390 sessions, featuring an AOV of $75-100 and a conversion rate of 0.50-1.00%. Additionally, dickblick.com recorded $5,770,211 in revenue from 38,209 transactions and 2,351,289 sessions, presenting an AOV of $150-175 and a conversion rate of 1.50-2.00%. missouriquiltco.com and spoonflower.com also showcased varying levels of performance in revenue, transactions, sessions, AOV, and conversion rates compared to joann.com.
Revenue share by device at joann.com
In August large majority of sales on joann.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Gain even more insights with the Grips app
joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
