joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 57%, compared to the preceding three months.
joann.com competitors
In April 2026, joann.com generated $21,614 from 493 transactions over 19,490 sessions, achieving an average order value (AOV) between $25 and $50 and a conversion rate of 2.50-3.00%. In contrast, michaels.com led the market with $49,918,452 in revenue from 665,805 transactions across 23,168,825 sessions, with a significantly higher AOV of $50-75. hobbylobby.com, despite lower revenue of $10,918,991, offered a higher AOV ($75-100) but struggled with a conversion rate of just 0.50-1.00%. dickblick.com, with a revenue of $5,913,938, had the highest AOV ($100-125) yet a lower conversion rate of 1.50-2.00%. missouriquiltco.com, generating $4,122,969, outperformed joann.com with a conversion rate of 3.50-4.00%. Finally, spoonflower.com achieved $7,159,376 in revenue with the highest AOV of $150-175 but a lower conversion rate of 2.00-2.50%.
Revenue share by device at joann.com
In April large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
