joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 36%, compared to the preceding three months.
joann.com competitors
In September 2026, joann.com trails far behind michaels.com in several key metrics. michaels.com boasts an impressive revenue of $123.8 million from 1.3 million transactions, compared to joann.com's revenue of $10,700 with 167 transactions. While joann.com experiences 23,400 sessions, michaels.com far outperforms it with 32.6 million sessions. In terms of average order value, joann.com ranges between $50-75, while michaels.com leads with an AOV of $75-100. Both joann.com and hobbylobby.com share a conversion rate of 0.50-1.00, placing them at the lower end of performance compared to competitors like missouriquiltco.com, which achieves a conversion rate of 4.50-5.00. Overall, joann.com ranks last among its peers in all significant metrics.
Revenue share by device at joann.com
In September large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries joann.com operates in
joann.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
