joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 68%, compared to the preceding three months.
joann.com competitors
In May 2026, joann.com generated a revenue of $13,795 with a conversion rate between 1.50-2.00%, achieving an Average Order Value (AOV) of $25-50 from 19,596 sessions. In comparison, michaels.com outperformed significantly with a revenue of $50,035,183, a higher conversion rate of 2.00-2.50%, and an AOV of $75-100, albeit from more sessions (25,402,086). hobbylobby.com had a revenue of $11,713,118 but a lower conversion rate of 0.50-1.00%. dickblick.com reported $7,442,350 in revenue with an AOV of $150-175, while its conversion rate matched that of joann.com. missouriquiltco.com led in conversion rate at 4.50-5.00%, despite lower revenue ($4,311,202), while spoonflower.com showed a similar conversion rate of 1.50-2.00% but lower revenue ($6,756,823). Overall, joann.com competes effectively within a varied market landscape.
Revenue share by device at joann.com
In May large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries joann.com operates in
joann.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
