joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $55M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 66%, compared to the preceding three months.
joann.com competitors
joann.com trails michaels.com by a staggering $78.7 million in revenue, ranking last among its competitors. In July 2026, joann.com generated only $8,804 from 150 transactions compared to michaels.com’s impressive 823,000 transactions. While joann.com had 19,900 sessions, it still lagged behind michaels.com by 28.2 million sessions. Although both joann.com and hobbylobby.com share a conversion rate range of 0.50-1.00%, hobbylobby.com outperformed joann.com with $19.1 million in revenue. dickblick.com, with a conversion rate of 1.50-2.00% and $9.4 million in revenue, also surpasses joann.com. Additionally, missouriquiltco.com shines with a conversion rate of 5.00-5.50% despite lower revenue, illustrating the competitive landscape in the crafting industry.
Revenue share by device at joann.com
In July large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Industries joann.com operates in
joann.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
