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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

joann.com

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4.2M

Revenue

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.

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joann.com's revenueOVER TIME
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Over the past three months, joann.com revenue has experienced decline of 62%, compared to the preceding three months.

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joann.com revenue decline for last six months

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OVERVIEW

joann.com, an online home and garden retailer, had a revenue of $4,212,908 in May 2025, with a conversion rate of 1.00-1.50% and an average order value of $25-50. It recorded 6,022,245 sessions during the month. In comparison, the largest online store in the HOME AND GARDEN category is homedepot.com, with a revenue of $1,523,750,068, a conversion rate of 3.35%, an AOV of $677, and 181,263,132 sessions. The median revenue, conversion rate, AOV, and sessions for the HOME AND GARDEN category are $131,378, 0.68%, $94, and 36,055 respectively.

joann.com competitors

In May 2025, joann.com, with a revenue of $4,212,908, 86,803 transactions, and 6,022,245 sessions, had an average order value (AOV) ranging from $25-50 and a conversion rate of 1.00-1.50%. When compared to its competitors, joann.com falls behind in revenue to michaels.com with $52,811,659, transactions to hobbylobby.com with 103,202, and sessions to michaels.com with 20,460,204. However, joann.com excels in conversion rate when compared to hobbylobby.com with 0.50-1.00%. Additionally, joann.com's AOV falls in the middle range compared to dickblick.com with $150-175 and spoonflower.com with $200-225. Despite not leading in all metrics, joann.com holds its own in the competitive market, particularly with a solid conversion rate when compared to some of its counterparts.

#1 michaels.com

52.8M

Revenue

20.5M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#2 hobbylobby.com

8.4M

Revenue

14.6M

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 dickblick.com

5.8M

Revenue

1.9M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#4 missouriquiltco.com

3.7M

Revenue

1.8M

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#5 spoonflower.com

8.2M

Revenue

1.8M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

joann.com vs top market performers

joann.com

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Revenue share by device at joann.com

In May large majority of sales on joann.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

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joann.com channels

Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.

joann.com Google Ads spend

Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

joann.com devices

Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

joann.com top markets

Explore joann.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.