joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com's revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 86%, compared to the preceding three months.
joann.com competitors
In July 2025, joann.com reported revenue of $195,277 with 3,166 transactions and 325,547 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00. Comparing this to its competitors, michaels.com leads the pack with revenue of $57,314,329 from 730,349 transactions and 24,984,162 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00. hobbylobby.com follows with revenue of $8,811,167 from 108,217 transactions and 16,133,407 sessions, AOV of $75-100, and a conversion rate of 0.50-1.00. dickblick.com, missouriquiltco.com, and spoonflower.com each have their own strengths in revenue, transactions, sessions, AOV, and conversion rates, positioning joann.com within a competitive landscape where it holds its own in specific domains while also showcasing areas for potential growth and improvement.
Revenue share by device at joann.com
In July large majority of sales on joann.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
