joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $198.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 95%, compared to the preceding three months.
joann.com competitors
In September 2025, joann.com reported a revenue of $79,437 with 1,237 transactions and 187,882 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 0.50-1.00%. In comparison, its competitors show varying levels of performance. michaels.com leads with a revenue of $90,352,515, 1,181,842 transactions, and 30,281,186 sessions, boasting an AOV of $75-100 and a high conversion rate of 3.50-4.00%. hobbylobby.com follows with $9,396,528 in revenue, 114,120 transactions, and 16,508,897 sessions, with an AOV of $75-100 and a conversion rate matching that of joann.com. dickblick.com and spoonflower.com also show strong performances, with higher AOVs and conversion rates compared to joann.com, while missouriquiltco.com lags behind in revenue and sessions but excels in conversion rate.
Revenue share by device at joann.com
In September large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
