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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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20.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for joann.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.

joann.com’s revenueOVER TIME
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Over the past three months, joann.com revenue has experienced growth of 8.2%, compared to the preceding three months.

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joann.com revenue growth for last six months
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OVERVIEW
In September 2024, joann.com in the HOME AND GARDEN industry had online sales revenue of $20,583,392, a conversion rate of 2.50-3.00%, and an average order value (AOV) of $50-75 with 11,538,346 sessions. The highest revenue in the category was $1,448,485,203 from homedepot.com, while the highest conversion rate was 3.34% and the highest AOV was $713. The median revenue was $143,955, the median sessions were 38,771, and the lowest conversion rate was 0.75% with the lowest AOV being $93.
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joann.com competitors

Among joann.com's competitors, michaels.com stands out with the highest revenue of $83,663,801 and the most transactions at 1,116,998. However, joann.com has a significantly higher number of sessions at 11,538,346 compared to michaels.com's 28,619,768. dickblick.com has the lowest revenue at $8,952,176 but boasts a higher average order value (AOV) of $150-175. hobbylobby.com has a similar revenue to joann.com at $9,050,074 but lags in conversion rate at 1.00-1.50 compared to joann.com's 2.50-3.00. spoonflower.com has a higher AOV range of $175-200 but lower revenue and sessions compared to joann.com. missouriquiltco.com has the lowest revenue among the competitors at $5,555,475 but impressively leads in conversion rate at 6.00-6.50. Overall, joann.com competes well in terms of revenue, transactions, and sessions, positioning itself as a strong player in the market.

#1 michaels.com
83.7M
Revenue
28.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#2 hobbylobby.com
9.1M
Revenue
13.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#3 dickblick.com
9M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#4 missouriquiltco.com
5.6M
Revenue
1.8M
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
#5 spoonflower.com
9.9M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
joann.com vs top market performers
joann.com
top retailers
conversion rate vs average order value for joann.com and its competitors
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joann.com brandsby revenue

joann.com categoriesby revenue

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brands overtime comparison

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joann.com channels

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joann.com Google Ads spend

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joann.com devices

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joann.com top markets

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joann.com country & global rank

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