joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $198.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 90%, compared to the preceding three months.
joann.com competitors
When comparing joann.com to its competitors in October 2025, it is evident that Joann falls behind in terms of revenue and transactions. While joann.com generated $137,649 in revenue from 1,508 transactions, its top competitor michaels.com outperformed with a staggering revenue of $105,162,923 from 1,377,103 transactions. However, Joann's conversion rate of 1.50-2.00% is competitive with the industry average. Other competitors such as hobbylobby.com, dickblick.com, missouriquiltco.com, and spoonflower.com also showcased varying performance metrics, with Hobby Lobby leading in conversion rate at 5.00-5.50%. joann.com's AOV of $75-100 aligns with the majority of its competitors, indicating a similar pricing strategy within the market. Overall, while joann.com may not lead in revenue or transactions, its competitive conversion rate and AOV keep it relevant in the crafting industry.
Revenue share by device at joann.com
In October large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
