joann.com
Joann.com is an online store offering a wide selection of craft and sewing supplies. The website features an extensive range of fabrics, yarns, sewing machines, and accessories. In addition, it provides DIY project ideas, patterns, and instructional videos to assist customers with their creative endeavors in sewing, knitting, and crafting.
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joann.com Annual Revenue and Growth
joann.com's annual sales on its online store amounted to $198.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
joann.com's monthly revenueOVER TIME
Over the past three months, joann.com revenue has experienced decline of 63%, compared to the preceding three months.
joann.com competitors
In November 2025, joann.com reported a revenue of $109,897 with 1,453 transactions and 80,555 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, its competitors had varying levels of success. michaels.com led the pack with a revenue of $131,381,742, 1,674,104 transactions, and 37,495,681 sessions, boasting a high conversion rate of 4.00-4.50%. hobbylobby.com followed with $24,964,318 in revenue, 262,701 transactions, and 24,761,058 sessions, but a lower conversion rate of 1.00-1.50%. dickblick.com, missouriquiltco.com, and spoonflower.com also had their own strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, joann.com holds its own in the competitive landscape, especially in terms of AOV and conversion rate, but could potentially improve its revenue and transaction numbers to better compete with the top players.
Revenue share by device at joann.com
In November large majority of sales on joann.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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joann.com channels
Identify top traffic channels that drive growth for joann.comand discover how performance of traffic channels has changed over time.
joann.com Google Ads spend
Evaluate joann.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
joann.com devices
Review joann.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
