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Oct 2025
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Home/Insights/Retailers/misspap.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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103.9K
Revenue
Oct 25
63.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Misspap.com is an online retail store that offers a wide variety of fashion-forward clothing and accessories for women. Their inventory includes trendy dresses, tops, bottoms, shoes, and accessories that cater to different styles and occasions. The website provides a seamless shopping experience with convenient browsing and purchasing options for customers.

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misspap.com Annual Revenue and Growth

misspap.com's annual sales on its online store amounted to $3.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
misspap.com revenue by year

misspap.com's monthly revenueOVER TIME
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Over the past three months, misspap.com revenue has experienced decline of 20%, compared to the preceding three months.

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misspap.com revenue decline for last six months
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OVERVIEW
In October 2025, misspap.com generated $103,882 in online sales, surpassing the FASHION AND APPAREL median of $80,524, with a conversion rate of 2.00-2.50%, slightly below the high of 3.36% and above the low of 0.74%. Its average order value (AOV) ranged between $75-100, close to the low end of the sector, where the highest AOV reaches $378. The website attracted 63,695 sessions, significantly higher than the median of 33,163 but far from the industry leader shein.com, which recorded an astonishing 321,650,758 sessions.
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misspap.com competitors

In October 2025, misspap.com generated $103,882 in revenue from 1,366 transactions with 63,695 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, misspap.com falls behind in terms of revenue and transactions. nastygal.com outperformed with $611,206 in revenue from 7,809 transactions and 416,797 sessions. ohpolly.com had the highest revenue at $8,814,957 from 76,189 transactions and 3,222,173 sessions. missguided.co.uk, na-kd.com, and prettylittlething.com also surpassed misspap.com in revenue and transactions. However, misspap.com did perform better than some competitors in terms of conversion rate, with a rate similar to that of ohpolly.com and na-kd.com. Overall, misspap.com lags behind its competitors in revenue and transactions, but maintains a competitive conversion rate.

nastygal.com screenshot
#1 nastygal.com
611.2K
Revenue
416.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ohpolly.com screenshot
#2 ohpolly.com
8.8M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
missguided.co.uk screenshot
#3 missguided.co.uk
52.2K
Revenue
10.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
na-kd.com screenshot
#4 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
10M
Revenue
5.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
misspap.com vs top market performers
misspap.com
top retailers
conversion rate vs average order value for misspap.com and its competitors
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Revenue share by device at misspap.com

In October large majority of sales on misspap.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on misspap.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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misspap.com channels

Identify top traffic channels that drive growth for misspap.comand discover how performance of traffic channels has changed over time.

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misspap.com Google Ads spend

Evaluate misspap.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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misspap.com devices

Review misspap.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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misspap.com top markets

Explore misspap.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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misspap.com country & global rank

Assess the ranking of misspap.com among other retailers within its primary country and worldwide.

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