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Jul 2026
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Home/Insights/Retailers/tuftandneedle.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for tuftandneedle.comtuftandneedle.com

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2.3M
Revenue
Jul 26
382.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.

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tuftandneedle.com Annual Revenue and Growth

tuftandneedle.com's annual sales on its online store amounted to $14.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
tuftandneedle.com revenue by year

tuftandneedle.com's monthly revenueOVER TIME
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Over the past three months, tuftandneedle.com revenue has experienced growth of 95%, compared to the preceding three months.

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tuftandneedle.com revenue growth for last six months
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OVERVIEW
tuftandneedle.com generated $2.3 million in online sales during July 2026. With a conversion rate ranging from 0.50-1.00%, it sits within the typical furniture retailer's range of 0.27% to 1.97%. The average order value (AOV) of $650-675 is also within the category's typical range of $294 to $1,209. Additionally, tuftandneedle.com recorded 382,000 sessions, significantly higher than the typical furniture retailer's 34,100 sessions, while the most-visited, ikea.com, attracted 261.1 million sessions. Overall, tuftandneedle.com demonstrates strong performance metrics within the furniture category compared to its peers.
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tuftandneedle.com competitors

In July 2026, tuftandneedle.com trails its competitors significantly in sessions, recording 382,000 compared to casper.com’s 975,000, which reflects a gap of 593,000 sessions. While tuftandneedle.com ranks second in revenue with $2.3 million, it still lags behind casper.com by $2 million. In terms of transactions, tuftandneedle.com also ranks second with 3,551, trailing casper.com by 5,867 transactions. Both tuftandneedle.com and casper.com share a conversion rate of 0.50-1.00%, while competitors like ghostbed.com and turmerry.com also match this rate. Additionally, tuftandneedle.com’s average order value (AOV) of $650-675 is competitive, yet ghostbed.com outperforms with an AOV of $1,125-1,150. Overall, while tuftandneedle.com maintains solid metrics, it faces challenges in sessions and overall transaction volume against leading competitors.

americanmattress.com screenshot
#1 americanmattress.com
1.4K
Revenue
11.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
nectarsleep.com screenshot
#2 nectarsleep.com
42.2M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
casper.com screenshot
#3 casper.com
4.3M
Revenue
975.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ghostbed.com screenshot
#4 ghostbed.com
1.2M
Revenue
155.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#5 turmerry.com
380.5K
Revenue
153.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
tuftandneedle.com vs top market performers
tuftandneedle.com
top retailers
conversion rate vs average order value for tuftandneedle.com and its competitors
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Revenue share by device at tuftandneedle.com

In July large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tuftandneedle.com operates in

tuftandneedle.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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tuftandneedle.com channels

Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.

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tuftandneedle.com Google Ads spend

Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tuftandneedle.com devices

Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tuftandneedle.com top markets

Explore tuftandneedle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tuftandneedle.com country & global rank

Assess the ranking of tuftandneedle.com among other retailers within its primary country and worldwide.

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