tuftandneedle.com
Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.
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tuftandneedle.com Annual Revenue and Growth
tuftandneedle.com's annual sales on its online store amounted to $32.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
tuftandneedle.com's monthly revenueOVER TIME
Over the past three months, tuftandneedle.com revenue has experienced decline of 2.7%, compared to the preceding three months.
tuftandneedle.com competitors
When comparing tuftandneedle.com to its competitors as of November 2025, we see that tuftandneedle.com generated a revenue of $1,839,372 from 2,885 transactions and 232,891 sessions with an average order value (AOV) of $625-650 and a conversion rate of 1.00-1.50%. In comparison, casper.com outperformed with a revenue of $21,940,760 from 51,200 transactions and 1,459,661 sessions, with an AOV of $425-450 and a conversion rate of 3.50-4.00%. ghostbed.com, on the other hand, generated $1,042,165 in revenue from 908 transactions and 117,094 sessions, with an AOV of $1125-1150 and a conversion rate of 0.50-1.00%. americanmattress.com, turmerry.com, and amerisleep.com fell within varying ranges of revenue, transactions, sessions, AOV, and conversion rates compared to tuftandneedle.com.
Revenue share by device at tuftandneedle.com
In November large majority of sales on tuftandneedle.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tuftandneedle.com channels
Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.
tuftandneedle.com Google Ads spend
Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tuftandneedle.com devices
Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
