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Home/Insights/Retailers/tuftandneedle.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for tuftandneedle.comtuftandneedle.com

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2.8M
Revenue
May 26
414.7K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$600-700
AOV
May 26
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Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.

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tuftandneedle.com Annual Revenue and Growth

tuftandneedle.com's annual sales on its online store amounted to $14.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
tuftandneedle.com revenue by year

tuftandneedle.com's monthly revenueOVER TIME
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Over the past three months, tuftandneedle.com revenue has experienced growth of 67%, compared to the preceding three months.

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tuftandneedle.com revenue growth for last six months
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OVERVIEW
In May 2026, tuftandneedle.com achieved online sales revenue of $2,835,763, significantly surpassing the median of $141,907 in the FURNITURE sector, although still far below industry leader ikea.com's $507,166,476. The site maintained a conversion rate of 1.00-1.50%, trailing the high of 2.03% but well above the low of 0.28%. With an average order value (AOV) ranging from $625-650, it is below the high AOV of $1,203 and above the low of $294. The site attracted 414,652 sessions, significantly higher than the median of 33,650, yet dwarfed by ikea.com’s 220,716,222 sessions.
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tuftandneedle.com competitors

In May 2026, tuftandneedle.com achieved a remarkable revenue of $2,835,763 from 4,401 transactions across 414,652 sessions, showcasing a conversion rate of 1.00-1.50%. In contrast, competitors like casper.com generated significantly higher revenue of $4,111,630 with a greater transaction volume of 9,868 from 1,126,732 sessions, but had a lower average order value (AOV) of $400-425 and a conversion rate of 0.50-1.00%. ghostbed.com recorded $2,227,540 in revenue from 1,941 transactions over 208,222 sessions, reflecting a high AOV of $1,125-1,150 but a similar conversion rate. americanmattress.com lagged behind with just $2,836 in revenue from 4 transactions. Meanwhile, turmerry.com stood out with a higher conversion rate of 1.50-2.00%, albeit with lower revenue of $518,982. amerisleep.com maintained a steady revenue of $811,781 with an AOV of $650-675, indicating varied market dynamics among these brands.

americanmattress.com screenshot
#1 americanmattress.com
2.8K
Revenue
17.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
nectarsleep.com screenshot
#2 nectarsleep.com
36.9M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
casper.com screenshot
#3 casper.com
4.1M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
ghostbed.com screenshot
#4 ghostbed.com
2.2M
Revenue
208.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#5 turmerry.com
519K
Revenue
116K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
tuftandneedle.com vs top market performers
tuftandneedle.com
top retailers
conversion rate vs average order value for tuftandneedle.com and its competitors
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Revenue share by device at tuftandneedle.com

In May large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tuftandneedle.com operates in

tuftandneedle.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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tuftandneedle.com channels

Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.

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tuftandneedle.com Google Ads spend

Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tuftandneedle.com devices

Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tuftandneedle.com top markets

Explore tuftandneedle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tuftandneedle.com country & global rank

Assess the ranking of tuftandneedle.com among other retailers within its primary country and worldwide.

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