tuftandneedle.com
Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.
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tuftandneedle.com Annual Revenue and Growth
tuftandneedle.com's annual sales on its online store amounted to $32.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
tuftandneedle.com's monthly revenueOVER TIME
Over the past three months, tuftandneedle.com revenue has experienced growth of 11%, compared to the preceding three months.
tuftandneedle.com competitors
When comparing tuftandneedle.com to its competitors in the mattress industry as of December 2025, it is evident that tuftandneedle.com falls behind in terms of revenue. tuftandneedle.com generated $1,138,382 in revenue from 1,822 transactions and 163,181 sessions, with an average order value (AOV) ranging from $600-$625 and a conversion rate of 1.00-1.50%. In contrast, competitors like casper.com generated a significantly higher revenue of $7,826,627 from 18,858 transactions and 1,204,123 sessions, with an AOV of $400-$425 and a conversion rate of 1.50-2.00%. While tuftandneedle.com may have a comparable conversion rate to some competitors, its revenue and transaction numbers are notably lower, indicating room for growth and improvement in order to compete more effectively in the market.
Revenue share by device at tuftandneedle.com
In December large majority of sales on tuftandneedle.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tuftandneedle.com channels
Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.
tuftandneedle.com Google Ads spend
Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tuftandneedle.com devices
Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
