tuftandneedle.com
Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.
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tuftandneedle.com Annual Revenue and Growth
tuftandneedle.com's annual sales on its online store amounted to $32.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
tuftandneedle.com's monthly revenueOVER TIME
Over the past three months, tuftandneedle.com revenue has experienced decline of 28%, compared to the preceding three months.
tuftandneedle.com competitors
In October 2025, tuftandneedle.com lagged behind its competitors in terms of revenue, with a total of $788,009 compared to casper.com's $17,176,738 and amerisleep.com's $2,038,974. However, Tuft and Needle had a higher average order value (AOV) range of $600-625, compared to casper.com's $400-425 and amerisleep.com's $475-500. Tuft and Needle also had a lower number of transactions at 1,286, while casper.com had 40,495 transactions and amerisleep.com had 4,135 transactions. Despite this, Tuft and Needle had a higher conversion rate range of 0.50-1.00, which was on par with some of its competitors such as ghostbed.com and turmerry.com. Overall, Tuft and Needle's performance metrics showed potential for growth and improvement in revenue and transactions compared to its competitors in the online mattress industry.
Revenue share by device at tuftandneedle.com
In October large majority of sales on tuftandneedle.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tuftandneedle.com channels
Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.
tuftandneedle.com Google Ads spend
Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tuftandneedle.com devices
Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
