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Jan 2026
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Home/Insights/Retailers/tuftandneedle.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for tuftandneedle.comtuftandneedle.com

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912.9K
Revenue
Jan 26
144.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.

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tuftandneedle.com Annual Revenue and Growth

tuftandneedle.com's annual sales on its online store amounted to $14.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tuftandneedle.com revenue by year

tuftandneedle.com's monthly revenueOVER TIME
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Over the past three months, tuftandneedle.com revenue has experienced growth of 36%, compared to the preceding three months.

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tuftandneedle.com revenue growth for last six months
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OVERVIEW
In January 2026, tuftandneedle.com generated $912,934 in online sales, significantly surpassing the home and garden/furniture median of $182,912, though far below industry leader ikea.com's $892,676,681. The site's conversion rate of 1.00-1.50% is close to the sector average, yet shy of the high benchmark of 2.05%. Its average order value (AOV) ranges from $600-625, while the high end for the category is $1,213. With 144,801 sessions, tuftandneedle.com performs well above the median of 40,858 sessions, indicating a strong presence in the competitive home and garden/furniture market.
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tuftandneedle.com competitors

In January 2026, tuftandneedle.com reported a revenue of $912,934 with 1,518 transactions and 144,801 sessions, boasting an AOV of $600-625 and a conversion rate of 1.00-1.50%. Compared to its competitors, tuftandneedle.com falls short in terms of revenue, transactions, and sessions. americanmattress.com generated only $2,673 in revenue with 4 transactions and 14,745 sessions, while casper.com outperformed with a revenue of $7,802,692, 18,950 transactions, and 1,214,022 sessions, despite having a lower AOV of $400-425. ghostbed.com and amerisleep.com also exceeded tuftandneedle.com in revenue, transactions, and sessions. turmerry.com, on the other hand, reported a similar revenue of $341,031 with 1,433 transactions and 130,772 sessions, but with a lower AOV of $225-250. Overall, tuftandneedle.com needs to focus on increasing its revenue and expanding its customer base to stay competitive in the market.

americanmattress.com screenshot
#1 americanmattress.com
2.7K
Revenue
14.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
nectarsleep.com screenshot
#2 nectarsleep.com
35.7M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
casper.com screenshot
#3 casper.com
7.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
ghostbed.com screenshot
#4 ghostbed.com
1.1M
Revenue
122.2K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#5 turmerry.com
341K
Revenue
130.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
tuftandneedle.com vs top market performers
tuftandneedle.com
top retailers
conversion rate vs average order value for tuftandneedle.com and its competitors
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Revenue share by device at tuftandneedle.com

In January large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tuftandneedle.com channels

Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.

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tuftandneedle.com Google Ads spend

Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tuftandneedle.com devices

Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tuftandneedle.com top markets

Explore tuftandneedle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tuftandneedle.com country & global rank

Assess the ranking of tuftandneedle.com among other retailers within its primary country and worldwide.

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