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Home/Insights/Retailers/tuftandneedle.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for tuftandneedle.comtuftandneedle.com

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1.2M
Revenue
Mar 26
186.2K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$600-700
AOV
Mar 26
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Tuftandneedle.com is a website that sells mattresses, bedding essentials, and additional sleep products. They offer a wide range of high-quality, durable mattresses with various comfort levels and features. Additionally, the site provides bedding essentials such as pillows, sheets, and duvet covers, ensuring a comprehensive sleep shopping experience.

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tuftandneedle.com Annual Revenue and Growth

tuftandneedle.com's annual sales on its online store amounted to $14.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$14.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tuftandneedle.com revenue by year

tuftandneedle.com's monthly revenueOVER TIME
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Over the past three months, tuftandneedle.com revenue has experienced decline of 10%, compared to the preceding three months.

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tuftandneedle.com revenue decline for last six months
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OVERVIEW
In March 2026, tuftandneedle.com achieved online sales revenue of $1,226,725, significantly surpassing the median of $151,087 in the FURNITURE industry, though still far below industry leader ikea.com’s $558,148,551. The website’s conversion rate ranged between 1.00-1.50%, lower than the top industry conversion of 2.03% and higher than the lowest rate of 0.29%. The average order value (AOV) stood at $600-625, below the high of $1,199 but above the low of $284. With 186,170 sessions, tuftandneedle.com outperformed the median of 37,088 yet remained well behind ikea.com's extraordinary traffic of 227,884,159.
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tuftandneedle.com competitors

tuftandneedle.com has a revenue of $1,226,725 from 2,003 transactions and 186,170 sessions, with an average order value (AOV) of $600-$625 and a conversion rate of 1.00-1.50%. Compared to its competitors in March 2026, americanmattress.com has a revenue of $2,289 with 4 transactions and 12,976 sessions, casper.com has a revenue of $3,169,457 from 7,745 transactions and 676,063 sessions, ghostbed.com has a revenue of $1,753,040 with 1,558 transactions and 135,710 sessions, turmerry.com has a revenue of $341,941 from 1,424 transactions and 128,119 sessions, and amerisleep.com has a revenue of $594,713 with 892 transactions and 174,227 sessions. Each competitor has a different AOV and conversion rate, with casper.com being the closest in terms of revenue and conversion rate to tuftandneedle.com.

americanmattress.com screenshot
#1 americanmattress.com
2.3K
Revenue
13K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
nectarsleep.com screenshot
#2 nectarsleep.com
33.9M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
casper.com screenshot
#3 casper.com
3.2M
Revenue
676.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ghostbed.com screenshot
#4 ghostbed.com
1.8M
Revenue
135.7K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
turmerry.com screenshot
#5 turmerry.com
341.9K
Revenue
128.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
tuftandneedle.com vs top market performers
tuftandneedle.com
top retailers
conversion rate vs average order value for tuftandneedle.com and its competitors
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Revenue share by device at tuftandneedle.com

In March large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on tuftandneedle.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tuftandneedle.com channels

Identify top traffic channels that drive growth for tuftandneedle.comand discover how performance of traffic channels has changed over time.

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tuftandneedle.com Google Ads spend

Evaluate tuftandneedle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tuftandneedle.com devices

Review tuftandneedle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tuftandneedle.com top markets

Explore tuftandneedle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tuftandneedle.com country & global rank

Assess the ranking of tuftandneedle.com among other retailers within its primary country and worldwide.

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