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Jul 2025
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Home/Insights/Retailers/impactguns.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
255.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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impactguns.com is an online firearms retailer offering a wide selection of firearms, ammunition, accessories, and related equipment. They provide a range of products including handguns, rifles, shotguns, and specialized firearms for various purposes such as self-defense, hunting, and recreational shooting.

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impactguns.com's revenueOVER TIME
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Over the past three months, impactguns.com revenue has experienced decline of 39%, compared to the preceding three months.

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impactguns.com revenue decline for last six months
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OVERVIEW
In July 2025, impactguns.com in the SPORTS industry had online sales revenue of $1,099,616, with a median revenue of $101,851 and gunbroker.com as the top performer at $277,013,395. Conversion rate ranged from 0.50-1.00%, with the highest at 2.42% and the lowest at 0.48%. Average order value was between $825-850, while the highest in the category was $642 and the lowest was $112. They had 255,662 sessions, with the highest being 12,741,838 for gunbroker.com and a median of 39,019 sessions.
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impactguns.com competitors

In July 2025, impactguns.com generated a revenue of $1,099,616 from 1,329 transactions with 255,662 sessions. Their Average Order Value (AOV) ranged from $825 to $850, and they had a conversion rate of 0.50-1.00%. Comparing impactguns.com to its competitors, grabagun.com led the pack with a revenue of $13,633,971 from 43,062 transactions and 2,964,902 sessions. Their AOV was $300-$325, and they had a conversion rate of 1.00-1.50%. budsgunshop.com followed with a revenue of $8,032,076, sportsmansoutdoorsuperstore.com with $4,804,743, omahaoutdoors.com with $1,717,713, and gunbroker.com with a staggering revenue of $277,013,395. Each competitor had varying AOV and conversion rates, with gunbroker.com standing out with an AOV of $275-$300 and a high conversion rate of 7.50-8.00%. Overall, impactguns.com faced stiff competition from larger players in the firearms industry in July 2025.

grabagun.com screenshot
#1 grabagun.com
13.6M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
4.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
1.7M
Revenue
495.2K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
gunbroker.com screenshot
#5 gunbroker.com
277M
Revenue
12.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
impactguns.com vs top market performers
impactguns.com
top retailers
conversion rate vs average order value for impactguns.com and its competitors
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Revenue share by device at impactguns.com

In July large majority of sales on impactguns.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In July large majority of sales on impactguns.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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impactguns.com channels

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impactguns.com Google Ads spend

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impactguns.com devices

Review impactguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impactguns.com top markets

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impactguns.com country & global rank

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