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Apr 2026
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Home/Insights/Retailers/impactguns.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.1M
Revenue
Apr 26
230.5K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$800-900
AOV
Apr 26
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impactguns.com is an online firearms retailer offering a wide selection of firearms, ammunition, accessories, and related equipment. They provide a range of products including handguns, rifles, shotguns, and specialized firearms for various purposes such as self-defense, hunting, and recreational shooting.

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impactguns.com Annual Revenue and Growth

impactguns.com's annual sales on its online store amounted to $17.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
impactguns.com revenue by year

impactguns.com's monthly revenueOVER TIME
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Over the past three months, impactguns.com revenue has experienced decline of 0.95%, compared to the preceding three months.

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impactguns.com revenue decline for last six months
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OVERVIEW
In April 2026, impactguns.com generated $1,127,791 in online sales, significantly outperforming the median revenue of $101,130 in the SPORTS industry, yet still far from the leading gunbroker.com’s $318,622,412. With a conversion rate between 0.50-1.00%, impactguns.com is near the lower end compared to the industry high of 2.54% and low of 0.48%. Their average order value (AOV) ranges from $850-875, surpassing the industry high of $604. The site attracted 230,513 sessions, well above the median of 39,166, but a fraction of gunbroker.com’s impressive 13,600,213 sessions.
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impactguns.com competitors

In April 2026, impactguns.com reported a revenue of $1,127,791 from 1,318 transactions, with a session count of 230,513 and an average order value (AOV) of $850-875, reflecting a conversion rate between 0.50-1.00%. In contrast, grabagun.com dominated with a revenue of $12,976,034 from 41,050 transactions and an AOV of $300-325, achieving a higher conversion rate of 1.00-1.50%. budsgunshop.com followed with $6,510,079 in revenue, a conversion rate matching impactguns.com at 0.50-1.00%, yet outperformed it in transactions and sessions. sportsmansoutdoorsuperstore.com, with $4,633,790 in revenue, shared the same conversion rate, while omahaoutdoors.com, despite lower revenue of $353,747, excelled with a 1.50-2.00% conversion rate. Finally, gunbroker.com far outstripped all competitors, generating $318,622,412 from 1,076,425 transactions and boasting an extraordinary conversion rate of 7.50-8.00%.

grabagun.com screenshot
#1 grabagun.com
13M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
6.5M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
4.6M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
353.7K
Revenue
54.4K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
gunbroker.com screenshot
#5 gunbroker.com
318.6M
Revenue
13.6M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
impactguns.com vs top market performers
impactguns.com
top retailers
conversion rate vs average order value for impactguns.com and its competitors
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Revenue share by device at impactguns.com

In April large majority of sales on impactguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In April large majority of sales on impactguns.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

Industries impactguns.com operates in

impactguns.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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impactguns.com channels

Identify top traffic channels that drive growth for impactguns.comand discover how performance of traffic channels has changed over time.

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impactguns.com Google Ads spend

Evaluate impactguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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impactguns.com devices

Review impactguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impactguns.com top markets

Explore impactguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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impactguns.com country & global rank

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