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Nov 2025
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Home/Insights/Retailers/impactguns.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
266.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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impactguns.com is an online firearms retailer offering a wide selection of firearms, ammunition, accessories, and related equipment. They provide a range of products including handguns, rifles, shotguns, and specialized firearms for various purposes such as self-defense, hunting, and recreational shooting.

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impactguns.com Annual Revenue and Growth

impactguns.com's annual sales on its online store amounted to $33.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
impactguns.com revenue by year

impactguns.com's monthly revenueOVER TIME
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Over the past three months, impactguns.com revenue has experienced growth of 9.2%, compared to the preceding three months.

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impactguns.com revenue growth for last six months
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OVERVIEW
In November 2025, impactguns.com generated $1,249,644 in revenue, significantly surpassing the SPORTS median of $102,020, with an average order value (AOV) of $800-825, above the category's high of $634. Its conversion rate ranged from 0.50-1.00%, matching the lower threshold of the industry. The site attracted 266,213 sessions, notably lower than the leading competitor, gunbroker.com, which recorded 14,084,614 sessions. Overall, impactguns.com demonstrates robust revenue performance relative to industry standards, despite lower session volume and conversion rates compared to the highest performers in the SPORTS market.
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impactguns.com competitors

In November 2025, impactguns.com reported a revenue of $1,249,644 with 1,536 transactions and 266,213 sessions. Their average order value (AOV) ranged between $800 and $825, with a conversion rate of 0.50-1.00. When compared to its competitors, grabagun.com stood out with a revenue of $13,358,765, 43,648 transactions, and 3,020,717 sessions. They had an AOV of $300-$325 and a conversion rate of 1.00-1.50. budsgunshop.com also performed well with a revenue of $9,117,789, 26,425 transactions, and 2,652,277 sessions, along with an AOV of $325-$350 and a conversion rate of 0.50-1.00. impactguns.com's revenue was lower compared to gunbroker.com, which reported $315,148,670 in revenue with 1,106,311 transactions and 14,084,614 sessions, showcasing a high conversion rate of 7.50-8.00.

grabagun.com screenshot
#1 grabagun.com
13.4M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.1M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
1.7M
Revenue
412.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
gunbroker.com screenshot
#5 gunbroker.com
315.1M
Revenue
14.1M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
impactguns.com vs top market performers
impactguns.com
top retailers
conversion rate vs average order value for impactguns.com and its competitors
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Revenue share by device at impactguns.com

In November large majority of sales on impactguns.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In November large majority of sales on impactguns.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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impactguns.com channels

Identify top traffic channels that drive growth for impactguns.comand discover how performance of traffic channels has changed over time.

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impactguns.com Google Ads spend

Evaluate impactguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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impactguns.com devices

Review impactguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impactguns.com top markets

Explore impactguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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impactguns.com country & global rank

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