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Oct 2025
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Home/Insights/Retailers/impactguns.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.3M
Revenue
Oct 25
273.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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impactguns.com is an online firearms retailer offering a wide selection of firearms, ammunition, accessories, and related equipment. They provide a range of products including handguns, rifles, shotguns, and specialized firearms for various purposes such as self-defense, hunting, and recreational shooting.

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impactguns.com Annual Revenue and Growth

impactguns.com's annual sales on its online store amounted to $33.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
impactguns.com revenue by year

impactguns.com's monthly revenueOVER TIME
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Over the past three months, impactguns.com revenue has experienced decline of 1.8%, compared to the preceding three months.

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impactguns.com revenue decline for last six months
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OVERVIEW
In October 2025, impactguns.com generated $1,296,527 in online sales, significantly outperforming the SPORTS median of $103,393, with a conversion rate ranging from 0.50-1.00%, below the industry high of 2.58%. The average order value (AOV) of $800-825 exceeds the sector average of $652, while sessions reached 273,702, markedly higher than the median of 38,088 but dwarfed by gunbroker.com’s impressive 13,734,560 sessions, reflecting impactguns.com’s strong market position despite its metrics indicating potential areas for improvement in conversion efficiency and visitor engagement.
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impactguns.com competitors

In October 2025, impactguns.com generated a revenue of $1,296,527 from 1,614 transactions and 273,702 sessions, with an average order value (AOV) ranging from $800 to $825 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, impactguns.com falls behind in terms of revenue when compared to gunbroker.com, which generated $307,190,709 in revenue from 1,078,533 transactions and 13,734,560 sessions. However, impactguns.com performs better in terms of conversion rate when compared to similar_domain "sportsmansoutdoorsuperstore.com," which has a conversion rate of 0.50-1.00%. While impactguns.com may not lead in revenue, it demonstrates competitive performance in conversion rates within the industry, showcasing its ability to effectively convert sessions into transactions.

grabagun.com screenshot
#1 grabagun.com
13.1M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
9.8M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
5.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
1.6M
Revenue
422.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
gunbroker.com screenshot
#5 gunbroker.com
307.2M
Revenue
13.7M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
impactguns.com vs top market performers
impactguns.com
top retailers
conversion rate vs average order value for impactguns.com and its competitors
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Revenue share by device at impactguns.com

In October large majority of sales on impactguns.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In October large majority of sales on impactguns.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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impactguns.com channels

Identify top traffic channels that drive growth for impactguns.comand discover how performance of traffic channels has changed over time.

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impactguns.com Google Ads spend

Evaluate impactguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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impactguns.com devices

Review impactguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impactguns.com top markets

Explore impactguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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impactguns.com country & global rank

Assess the ranking of impactguns.com among other retailers within its primary country and worldwide.

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