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May 2025
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Home/Insights/Retailers/impactguns.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
271.9K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
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impactguns.com is an online firearms retailer offering a wide selection of firearms, ammunition, accessories, and related equipment. They provide a range of products including handguns, rifles, shotguns, and specialized firearms for various purposes such as self-defense, hunting, and recreational shooting.

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impactguns.com's revenueOVER TIME
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Over the past three months, impactguns.com revenue has experienced decline of 35%, compared to the preceding three months.

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impactguns.com revenue decline for last six months
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OVERVIEW
impactguns.com's May 2025 performance metrics include online sales revenue of $1,243,217 (compared to median $99,988), conversion rate of 0.50-1.00% (compared to very high 2.49% and very low 0.5%), AOV of $800-825 (compared to very high $658 and very low $114), and sessions totaling 271,939 (compared to median 38,858, highest at 13,843,748 from gunbroker.com in SPORTS category).
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impactguns.com competitors

In May 2025, impactguns.com lagged behind its competitors in terms of revenue, transactions, and sessions. While impactguns.com generated $1,243,217 in revenue from 1,519 transactions and 271,939 sessions, budsgunshop.com led the pack with $8,341,741 in revenue from 22,500 transactions and 2,277,897 sessions. gunbroker.com surpassed all with a staggering $308,086,874 in revenue from 1,095,323 transactions and 13,843,748 sessions. impactguns.com's Average Order Value (AOV) of $800-825 was higher than most competitors, but its conversion rate of 0.50-1.00% fell short of the industry average. grabagun.com, omahaoutdoors.com, and sportsmansoutdoorsuperstore.com also outperformed impactguns.com in terms of revenue, transactions, and sessions, highlighting areas where impactguns.com may need to focus on improvement to stay competitive in the firearms market.

grabagun.com screenshot
#1 grabagun.com
11.9M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
budsgunshop.com screenshot
#2 budsgunshop.com
8.3M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
sportsmansoutdoorsuperstore.com screenshot
#3 sportsmansoutdoorsuperstore.com
4.9M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
omahaoutdoors.com screenshot
#4 omahaoutdoors.com
2.4M
Revenue
580.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
gunbroker.com screenshot
#5 gunbroker.com
308.1M
Revenue
13.8M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
impactguns.com vs top market performers
impactguns.com
top retailers
conversion rate vs average order value for impactguns.com and its competitors
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Revenue share by device at impactguns.com

In May large majority of sales on impactguns.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

In May large majority of sales on impactguns.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.
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impactguns.com channels

Identify top traffic channels that drive growth for impactguns.comand discover how performance of traffic channels has changed over time.

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impactguns.com Google Ads spend

Evaluate impactguns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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impactguns.com devices

Review impactguns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impactguns.com top markets

Explore impactguns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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impactguns.com country & global rank

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