thereformation.com
The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.
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thereformation.com Annual Revenue and Growth
thereformation.com's annual sales on its online store amounted to $334.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thereformation.com's monthly revenueOVER TIME
Over the past three months, thereformation.com revenue has experienced decline of 16%, compared to the preceding three months.
thereformation.com competitors
In January 2026, thereformation.com had a revenue of $16,606,450 with 69,084 transactions and 6,027,639 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Compared to its competitors, thereformation.com falls behind in revenue when compared to depop.com, which generated $131,905,243 in revenue with 701,882 transactions and 31,568,479 sessions, but surpasses lotushousethrift.org, which only had a revenue of $2,890 with 62 transactions and 1,926 sessions. The AOV of thereformation.com is lower than brownsfashion.com, shopbop.com, net-a-porter.com, and depop.com, but higher than lotushousethrift.org. Additionally, the conversion rate of thereformation.com falls within the mid-range compared to its competitors, with depop.com having the highest conversion rate at 2.00-2.50%.
Revenue share by device at thereformation.com
In January large majority of sales on thereformation.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thereformation.com channels
Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.
thereformation.com Google Ads spend
Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thereformation.com devices
Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
