thereformation.com
The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thereformation.com Annual Revenue and Growth
thereformation.com's annual sales on its online store amounted to $334.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
thereformation.com's monthly revenueOVER TIME
Over the past three months, thereformation.com revenue has experienced growth of 1.3%, compared to the preceding three months.
thereformation.com competitors
In April 2026, thereformation.com generated approximately $33.91 million in revenue with a conversion rate of 1.50-2.00%, achieving 129,080 transactions from about 7.19 million sessions. In contrast, competitors like depop.com led the market with a staggering $136.59 million in revenue and a higher conversion rate of 2.00-2.50%, but with a lower average order value (AOV) of $175-200. net-a-porter.com followed with $44.56 million in revenue and an AOV of $600-625, yet had a lower conversion rate of 0.50-1.00%. Meanwhile, shopbop.com achieved $12.09 million in revenue with an AOV of $300-325. Notably, brownsfashion.com lagged behind significantly with just $172,192 in revenue and an AOV of $600-625. Lastly, lotushousethrift.org operated at a minimal scale, reporting only $2,315 in revenue despite a commendable conversion rate of 3.00-3.50%.
Revenue share by device at thereformation.com
In April large majority of sales on thereformation.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thereformation.com channels
Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.
thereformation.com Google Ads spend
Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thereformation.com devices
Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
