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Sep 2026
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Home/Insights/Retailers/thereformation.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for thereformation.comthereformation.com

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34.5M
Revenue
Sep 26
7.2M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.

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thereformation.com Annual Revenue and Growth

thereformation.com's annual sales on its online store amounted to $334.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$334.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
thereformation.com revenue by year

thereformation.com's monthly revenueOVER TIME
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Over the past three months, thereformation.com revenue has experienced growth of 13%, compared to the preceding three months.

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thereformation.com revenue growth for last six months
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OVERVIEW
thereformation.com generated $34.5 million in online sales for the month of September 2026. With 7.2 million sessions, it far exceeds an average fashion and apparel store's 26,000 sessions. The website's conversion rate stands between 1.50% and 2.00%, which is within the typical range of 0.67% to 3.16% for the category. Additionally, its average order value (AOV) is between $275 and $300, aligning with the category's typical range of $79 to $406. Overall, thereformation.com demonstrates strong performance metrics in the competitive fashion and apparel category.
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thereformation.com competitors

The competitive set includes thereformation.com, brownsfashion.com, shopbop.com, net-a-porter.com, lotushousethrift.org, and depop.com. In September 2026, thereformation.com generated $34.5 million in revenue, placing it second among its peers. It achieved 118,000 transactions and 7.2 million sessions, both figures also ranking it second in this competitive landscape. The average order value (AOV) for thereformation.com ranges from $275 to $300, which is competitive compared to shopbop.com’s AOV of $300 to $325 and net-a-porter.com’s AOV of $425 to $450. In terms of conversion rates, thereformation.com performs well with a rate of 1.50-2.00%, aligning with depop.com, which also has a conversion rate of 1.50-2.00%. Overall, thereformation.com demonstrates strong metrics, notably outperforming brownsfashion.com in revenue and transactions, while trailing behind depop.com across all major metrics.

brownsfashion.com screenshot
#1 brownsfashion.com
88.2K
Revenue
53.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
shopbop.com screenshot
#2 shopbop.com
21.5M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
net-a-porter.com screenshot
#3 net-a-porter.com
31.9M
Revenue
6.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lotushousethrift.org screenshot
#4 lotushousethrift.org
4.5K
Revenue
2.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
depop.com screenshot
#5 depop.com
287.6M
Revenue
80.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
thereformation.com vs top market performers
thereformation.com
top retailers
conversion rate vs average order value for thereformation.com and its competitors
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Industries thereformation.com operates in

thereformation.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thereformation.com channels

Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.

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thereformation.com Google Ads spend

Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thereformation.com devices

Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thereformation.com top markets

Explore thereformation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thereformation.com country & global rank

Assess the ranking of thereformation.com among other retailers within its primary country and worldwide.

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