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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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41M
Revenue
Jul 26
6.4M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$275-300
AOV
Jul 26
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The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.

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thereformation.com Annual Revenue and Growth

thereformation.com's annual sales on its online store amounted to $334.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$334.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thereformation.com revenue by year

thereformation.com's monthly revenueOVER TIME
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Over the past three months, thereformation.com revenue has experienced growth of 48%, compared to the preceding three months.

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thereformation.com revenue growth for last six months
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OVERVIEW
thereformation.com generated $41 million in revenue for online sales in July 2026, significantly outperforming an average fashion and apparel store, which typically sees around $71,300 a month. Its conversion rate stands at 2.00-2.50%, falling within the category's typical range of 0.66% to 3.1%. The average order value (AOV) is $275-300, also within the typical range of $84 to $403. Additionally, the site recorded 6.4 million sessions, vastly exceeding the average fashion and apparel store's 28,400 sessions, while the leading site, shein.com, attracted 301.1 million sessions.
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thereformation.com competitors

The competitive set includes thereformation.com, depop.com, shopbop.com, net-a-porter.com, brownsfashion.com, and lotushousethrift.org. As of July 2026, thereformation.com generated $41 million in revenue from 145,000 transactions across 6.4 million sessions, achieving a conversion rate of 2.00-2.50%. In comparison, depop.com leads with $241.1 million in revenue and 1.3 million transactions but trails in AOV at $175-200. shopbop.com and net-a-porter.com follow with revenues of $20.3 million and $36.9 million, respectively, while both have lower transaction counts than thereformation.com. Notably, thereformation.com trails depop.com by $200.1 million in revenue, 1.2 million in transactions, and 57.6 million sessions, placing it second in revenue and transactions but fourth in sessions within this group.

brownsfashion.com screenshot
#1 brownsfashion.com
111K
Revenue
81.9K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
shopbop.com screenshot
#2 shopbop.com
20.3M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
net-a-porter.com screenshot
#3 net-a-porter.com
36.9M
Revenue
7.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lotushousethrift.org screenshot
#4 lotushousethrift.org
3K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
depop.com screenshot
#5 depop.com
241.1M
Revenue
64M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
thereformation.com vs top market performers
thereformation.com
top retailers
conversion rate vs average order value for thereformation.com and its competitors
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Industries thereformation.com operates in

thereformation.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thereformation.com channels

Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.

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thereformation.com Google Ads spend

Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thereformation.com devices

Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thereformation.com top markets

Explore thereformation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thereformation.com country & global rank

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