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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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45.2M
Revenue
May 26
7.7M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$250-275
AOV
May 26
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The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.

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thereformation.com Annual Revenue and Growth

thereformation.com's annual sales on its online store amounted to $334.2M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$334.2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
thereformation.com revenue by year

thereformation.com's monthly revenueOVER TIME
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Over the past three months, thereformation.com revenue has experienced growth of 119%, compared to the preceding three months.

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thereformation.com revenue growth for last six months
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OVERVIEW
In May 2026, thereformation.com achieved online sales revenue of $45,201,282, significantly above the median of $74,720 in the FASHION AND APPAREL industry. The site recorded a conversion rate of 2.00-2.50%, slightly below the industry high of 3.18%, with an average order value (AOV) ranging from $250 to $275, compared to the high of $405. With 7,741,533 sessions, its traffic is robust but pales in comparison to shein.com’s dominance, which has 309,473,559 sessions. Overall, thereformation.com showcases competitive performance, though it faces significant challenges from larger market players.
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thereformation.com competitors

In May 2026, thereformation.com reported revenue of $45,201,282 from 172,220 transactions, achieving a conversion rate of 2.00-2.50% with 7,741,533 sessions. Comparatively, depop.com significantly outperformed with a staggering revenue of $191,496,188 from over a million transactions, boasting a higher conversion rate of 2.50-3.00%. net-a-porter.com followed with $42,761,853 in revenue and a conversion rate of 1.00-1.50%. shopbop.com had $22,314,804 in revenue, but a lower conversion rate at 0.50-1.00%. In stark contrast, brownsfashion.com reported only $215,692 despite a high average order value (AOV) of $575-600. lotushousethrift.org showed minimal figures with $6,519 in revenue. Overall, while thereformation.com excels in the mid-market segment, it faces intense competition from platforms like depop.com and net-a-porter.com, particularly in revenue generation and transaction volume.

brownsfashion.com screenshot
#1 brownsfashion.com
215.7K
Revenue
93.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
shopbop.com screenshot
#2 shopbop.com
22.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
net-a-porter.com screenshot
#3 net-a-porter.com
42.8M
Revenue
8.7M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
lotushousethrift.org screenshot
#4 lotushousethrift.org
6.5K
Revenue
4.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
depop.com screenshot
#5 depop.com
191.5M
Revenue
39.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thereformation.com vs top market performers
thereformation.com
top retailers
conversion rate vs average order value for thereformation.com and its competitors
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Revenue share by device at thereformation.com

In May large majority of sales on thereformation.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thereformation.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thereformation.com operates in

thereformation.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thereformation.com channels

Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.

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thereformation.com Google Ads spend

Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thereformation.com devices

Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thereformation.com top markets

Explore thereformation.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thereformation.com country & global rank

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