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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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24.6M
Revenue
5.4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
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The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.

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thereformation.com's revenueOVER TIME
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Over the past three months, thereformation.com revenue has experienced decline of 1.9%, compared to the preceding three months.

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thereformation.com revenue decline for last six months
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OVERVIEW
In July 2025, thereformation.com, a FASHION AND APPAREL website, generated $24,582,027 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $250-275. Comparatively, shein.com led the industry with $817,680,251 in revenue, a conversion rate of 2.96%, and an AOV of $402. The website received 5,439,860 sessions, while the industry median was 36,317 and shein.com had 294,721,604 sessions. The lowest conversion rate was 0.62% and the lowest AOV was $82 in the FASHION AND APPAREL sector.
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thereformation.com competitors

In July 2025, thereformation.com outperforms its competitors in terms of revenue, with a total of $24,582,027. While brownsfashion.com trails behind with $403,904, thereformation.com is significantly ahead. In terms of transactions, thereformation.com also leads with 92,906 transactions, compared to the closest competitor, net-a-porter.com, with 63,507 transactions. Additionally, thereformation.com has a high number of sessions at 5,439,860, showing strong user engagement. Although lotushousethrift.org has a higher conversion rate at 3.00-3.50%, thereformation.com's conversion rate of 1.50-2.00% is still competitive within the industry. Overall, thereformation.com showcases a strong performance in revenue, transactions, sessions, and conversion rate compared to its competitors in July 2025.

brownsfashion.com screenshot
#1 brownsfashion.com
403.9K
Revenue
357.5K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
shopbop.com screenshot
#2 shopbop.com
12.7M
Revenue
4.6M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
net-a-porter.com screenshot
#3 net-a-porter.com
34.5M
Revenue
6.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
lotushousethrift.org screenshot
#4 lotushousethrift.org
4.5K
Revenue
3.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
depop.com screenshot
#5 depop.com
111.8M
Revenue
24.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
thereformation.com vs top market performers
thereformation.com
top retailers
conversion rate vs average order value for thereformation.com and its competitors
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Revenue share by device at thereformation.com

In July large majority of sales on thereformation.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thereformation.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thereformation.com channels

Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.

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thereformation.com Google Ads spend

Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thereformation.com devices

Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thereformation.com top markets

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thereformation.com country & global rank

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