thereformation.com
The website thereformation.com offers a wide range of fashionable clothing options for women. Their selection includes dresses, jumpsuits, tops, bottoms, and accessories. They prioritize sustainability in their manufacturing processes by using sustainable materials, adhering to ethical labor practices, and promoting conscious consumption.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thereformation.com Annual Revenue and Growth
thereformation.com's annual sales on its online store amounted to $221.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
thereformation.com's monthly revenueOVER TIME
Over the past three months, thereformation.com revenue has experienced decline of 6.3%, compared to the preceding three months.
thereformation.com competitors
In August 2025, thereformation.com stands out amongst its competitors in the fashion industry. While thereformation.com generated a revenue of $34,807,938 from 128,239 transactions and 7,298,067 sessions with an Average Order Value (AOV) of $250-275 and a conversion rate of 1.50-2.00%, its competitors had varying performance levels. brownsfashion.com lagged behind with revenue of $339,654 and a low conversion rate of 0.00-0.50%. shopbop.com performed better with $11,039,749 in revenue, 33,865 transactions, and 4,658,046 sessions, but had a lower AOV of $325-350 and conversion rate of 0.50-1.00%. net-a-porter.com was a close competitor to thereformation.com, generating $35,835,745 in revenue from 65,327 transactions and 6,318,177 sessions, with a higher AOV of $525-550 and a conversion rate of 1.00-1.50%. depop.com outperformed all with a revenue of $114,184,159 from 558,822 transactions and 26,253,243 sessions, an AOV of $200-225, and a conversion rate of 2.00-2.50%. lotushousethrift.org had the highest conversion rate at 4.00-4.50% but the lowest revenue of $16,511, indicating a niche market focus.
Revenue share by device at thereformation.com
In August large majority of sales on thereformation.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
thereformation.com channels
Identify top traffic channels that drive growth for thereformation.comand discover how performance of traffic channels has changed over time.
thereformation.com Google Ads spend
Evaluate thereformation.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thereformation.com devices
Review thereformation.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
