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Sep 2026
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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153.6M
Revenue
Sep 26
33M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$300-325
AOV
Sep 26
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.7B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.7B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced growth of 24%, compared to the preceding three months.

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anthropologie.com revenue growth for last six months
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OVERVIEW
anthropologie.com significantly outperforms a typical store in the fashion and apparel category in various metrics. For September 2026, anthropologie.com achieved $153.6 million in online sales, compared to around $63,500 for a typical store in the fashion and apparel category. Its conversion rate of 1.00-1.50% falls within the typical range of 0.67% to 3.16%. The average order value (AOV) is $300-325, also within the typical category range of $79 to $406. Additionally, anthropologie.com recorded 33 million sessions, exceeding the 26,000 sessions seen at a typical store in the fashion and apparel category.
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anthropologie.com competitors

In September 2026, anthropologie.com trails its competitors significantly in conversion rate, achieving between 1.00-1.50%, while lulus.com, davidsbridal.com, freepeople.com, and revolve.com all outperform it with rates ranging from 2.00-2.50%. Despite this, anthropologie.com leads the competition with a revenue of $153.6 million and 33 million sessions, surpassing freepeople.com’s revenue of $78.8 million, although freepeople.com has the highest transactions at 505,000. With an average order value (AOV) of $300-325, anthropologie.com matches revolve.com but remains well ahead of lulus.com and davidsbridal.com, which have AOVs of $75-100 and $150-175, respectively. shopbop.com, while having a similar AOV range, significantly trails in revenue and transactions, further highlighting anthropologie.com's strong market position despite its conversion rate challenges.

lulus.com screenshot
#1 lulus.com
17.4M
Revenue
8.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
22.1M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#3 freepeople.com
78.8M
Revenue
23.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
99.3M
Revenue
19M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shopbop.com screenshot
#5 shopbop.com
21.5M
Revenue
7.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In September large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries anthropologie.com operates in

anthropologie.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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