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Apr 2026
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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136.7M
Revenue
Apr 26
29.5M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$325-350
AOV
Apr 26
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.7B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.7B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced decline of 24%, compared to the preceding three months.

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anthropologie.com revenue decline for last six months
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OVERVIEW
In April 2026, anthropologie.com achieved impressive online sales revenue of $136,716,779, significantly surpassing the FASHION AND APPAREL median of $78,791, though it trails the leading competitor shein.com, which recorded $860,961,522. With a conversion rate of 1.00-1.50%, anthropologie.com falls below the high benchmark of 3.05% yet above the low of 0.65%. Its average order value (AOV) ranges from $325 to $350, compared to the high of $389 in the industry, and it recorded 29,527,943 sessions, lower than the leading shein.com's 281,585,790 but higher than the median of 35,276.
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anthropologie.com competitors

In April 2026, anthropologie.com achieved impressive metrics with a revenue of $136,716,779, driven by 411,945 transactions across 29,527,943 sessions. Its average order value (AOV) ranged between $325-350, with a conversion rate of 1.00-1.50%. In contrast, freepeople.com, its closest competitor, generated $90,725,134 with 527,598 transactions from 18,822,433 sessions, featuring a higher conversion rate of 2.50-3.00% and a lower AOV of $150-175. lulus.com, with $30,276,172 in revenue, had an AOV of $100-125 but excelled in conversion at 2.00-2.50%. Conversely, revolve.com earned $60,151,212, but its conversion rate matched anthropologie.com at 1.00-1.50%, despite a lower AOV of $250-275. davidsbridal.com and shopbop.com lagged, with revenues of $13,649,635 and $12,086,540 respectively, underscoring anthropologie.com’s strong market positioning.

lulus.com screenshot
#1 lulus.com
30.3M
Revenue
13.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
13.6M
Revenue
5.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
90.7M
Revenue
18.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
60.2M
Revenue
22.8M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#5 shopbop.com
12.1M
Revenue
6.3M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In April large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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