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Nov 2025
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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205.3M
Revenue
Nov 25
36.4M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.5B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced growth of 14%, compared to the preceding three months.

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anthropologie.com revenue growth for last six months
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OVERVIEW
In November 2025, anthropologie.com generated impressive online sales revenue of $205,262,979, significantly outperforming the FASHION AND APPAREL median of $93,064. With a conversion rate of 1.50-2.00%, it remains below the industry's high of 3.37%. The average order value (AOV) ranged from $325 to $350, also slightly lower than the high of $375. The site recorded 36,409,897 sessions, closely aligned with the median of 36,492, yet far from shein.com's staggering 342,497,064 sessions, highlighting its substantial presence in the competitive lifestyle and fashion market.
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anthropologie.com competitors

When comparing anthropologie.com to its competitors in November 2025, anthropologie.com stands out with a significantly higher revenue of $205,262,979. In terms of transactions, anthropologie.com also leads with 601,896, showcasing a strong customer base. With 36,409,897 sessions, anthropologie.com demonstrates a high level of engagement from its audience. The average order value (AOV) for anthropologie.com falls within the range of $325-350, indicating a higher value per transaction. However, when looking at conversion rates, anthropologie.com falls within the mid-range at 1.50-2.00. In comparison, competitors such as lulus.com, davidsbridal.com, freepeople.com, revolve.com, and shopbop.com vary in revenue, transactions, sessions, AOV, and conversion rates, highlighting the unique strengths and weaknesses of each brand in the online retail space.

lulus.com screenshot
#1 lulus.com
15.4M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
10.8M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
68.4M
Revenue
19.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
54.2M
Revenue
13.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#5 shopbop.com
13.8M
Revenue
6.8M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In November large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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