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Oct 2025
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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153.1M
Revenue
Oct 25
25.6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.5B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced growth of 15%, compared to the preceding three months.

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anthropologie.com revenue growth for last six months
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OVERVIEW
In October 2025, anthropologie.com generated $153,080,272 in online sales, significantly exceeding the FASHION AND APPAREL median of $80,524, with sessions totaling 25,639,840. The site achieved a conversion rate between 1.50-2.00%, below the high of 3.36%, while its average order value (AOV) ranged from $350 to $375, closely aligning with the category's high of $378. Despite strong performance, anthropologie.com remains far behind industry leader shein.com, which recorded $977,396,912 in revenue and 321,650,758 sessions, highlighting both growth potential and competitive challenges in the dynamic FASHION AND APPAREL market.
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anthropologie.com competitors

In October 2025, anthropologie.com stands out amongst its competitors in terms of revenue, transactions, and sessions. With a revenue of $153,080,272 from 422,946 transactions and 25,639,840 sessions, anthropologie.com leads the pack in all three metrics. In comparison, lulus.com has a revenue of $16,976,863 from 179,424 transactions and 7,250,455 sessions. David's Bridal follows with $12,560,294 in revenue from 96,763 transactions and 3,309,229 sessions. freepeople.com and revolve.com fall in the middle range, while shopbop.com lags behind in revenue, transactions, and sessions. Despite similar conversion rates across the board (ranging from 0.50-3.00), anthropologie.com's strong performance in revenue, transactions, and sessions solidifies its position as a leading competitor in the online retail space.

lulus.com screenshot
#1 lulus.com
17M
Revenue
7.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
12.6M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
48.6M
Revenue
15M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
50.4M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#5 shopbop.com
11.6M
Revenue
5.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In October large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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