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Jul 2026
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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165.7M
Revenue
Jul 26
36.2M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$300-325
AOV
Jul 26
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.7B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.7B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced growth of 1%, compared to the preceding three months.

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anthropologie.com revenue growth for last six months
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OVERVIEW
In July 2026, anthropologie.com outperformed a typical store in the fashion and apparel category, generating $165.7 million in online sales compared to the typical store's $71,300. Its conversion rate of 1.00-1.50% falls within the typical range of 0.66% to 3.1%, while its average order value (AOV) of $300-325 also remains within the category's typical range of $84 to $403. With 36.2 million sessions, anthropologie.com significantly surpasses the typical store in the fashion and apparel category, which sees about 28,400 sessions monthly, showcasing its strong market presence.
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anthropologie.com competitors

In July 2026, anthropologie.com trails its competitors most significantly in transaction volume, ranking second with 523,000 transactions, behind freepeople.com by 52,000. However, anthropologie.com leads in overall revenue, generating $165.7 million, outperforming freepeople.com by $44.5 million. With 36.2 million sessions, anthropologie.com ranks first, surpassing freepeople.com by 11.9 million sessions, indicating strong site traffic. Despite its lower conversion rate of 1.00-1.50%, comparable to davidsbridal.com's 1.00-1.50%, anthropologie.com outshines lulus.com, which boasts a higher conversion rate of 2.00-2.50% but only $21.9 million in revenue. While anthropologie.com excels in revenue and traffic, it still faces challenges in optimizing transaction conversion compared to its peers.

lulus.com screenshot
#1 lulus.com
21.9M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
13.8M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#3 freepeople.com
121.2M
Revenue
24.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
revolve.com screenshot
#4 revolve.com
93.3M
Revenue
19.7M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
shopbop.com screenshot
#5 shopbop.com
20.3M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In July large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries anthropologie.com operates in

anthropologie.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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