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May 2026
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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121.4M
Revenue
May 26
30.9M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$300-325
AOV
May 26
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.7B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.7B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced decline of 13%, compared to the preceding three months.

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anthropologie.com revenue decline for last six months
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OVERVIEW
In May 2026, anthropologie.com achieved impressive online sales revenue of $121,403,299, significantly surpassing the FASHION AND APPAREL median of $74,720, although it trails behind industry leader shein.com with $869,380,784. The site's conversion rate ranged from 1.00-1.50%, underperforming compared to the high rate of 3.18% but above the low of 0.72%. Additionally, anthropologie.com recorded an average order value (AOV) between $300-325, which, while robust, falls short of the sector's high AOV of $405. The site also attracted 30,945,210 sessions, slightly above the median of 29,212, but far below shein.com's 309,473,559 sessions.
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anthropologie.com competitors

In May 2026, anthropologie.com led the pack with a revenue of $121,403,299, driven by 376,155 transactions and approximately 30,945,210 sessions. Its average order value (AOV) of $300-325 reflects a premium pricing strategy, complemented by a conversion rate of 1.00-1.50%. In comparison, freepeople.com garnered $78,867,148 with a higher transaction count of 460,956 but a lower AOV of $150-175 and similar conversion rate. Meanwhile, revolve.com achieved $90,834,156 in revenue from 330,554 transactions, featuring a competitive AOV of $250-275 and a slightly better conversion rate at 1.50-2.00%. Competitor lulus.com, with $21,522,314 in revenue, had the highest conversion rate of 2.00-2.50%, but its AOV ($100-125) and revenue lagged significantly behind. Overall, anthropologie.com excels in revenue and AOV, highlighting its strength in the higher-end market segment.

lulus.com screenshot
#1 lulus.com
21.5M
Revenue
9.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
10.4M
Revenue
5.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
78.9M
Revenue
19.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
90.8M
Revenue
20.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#5 shopbop.com
22.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In May large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries anthropologie.com operates in

anthropologie.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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