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May 2025
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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107.1M
Revenue
27.5M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com's revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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anthropologie.com revenue decline for last six months
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OVERVIEW
In May 2025, anthropologie.com, a FASHION AND APPAREL industry website, generated $107,067,569 in online sales revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $350-375. The website received 27,468,278 sessions during the month. In comparison, the highest revenue was $731,622,726 from shein.com, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest number of sessions was 224,142,058. The median revenue in the industry was $81,783, median sessions were 33,223, while the lowest conversion rate was 0.67% and the lowest AOV was $82.
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anthropologie.com competitors

In May 2025, anthropologie.com stands out among its competitors in terms of revenue, with a total of $107,067,569. While its conversion rate falls within the average range at 1.00-1.50%, its average order value (AOV) of $350-375 is relatively high. In comparison, lulus.com has a lower revenue of $23,402,166 and a higher conversion rate of 2.00-2.50%, but a lower AOV of $100-125. revolve.com falls in between the two with $55,538,613 in revenue, a similar conversion rate to anthropologie.com, but a lower AOV of $250-275. freepeople.com also stands out with a higher AOV of $150-175 and a higher conversion rate of 1.50-2.00%, while shopbop.com has a significantly higher AOV of $375-400 but a lower conversion rate of 0.50-1.00%. Overall, anthropologie.com performs well in revenue and AOV compared to its competitors.

lulus.com screenshot
#1 lulus.com
23.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
8.5M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
49.7M
Revenue
15M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
55.5M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
shopbop.com screenshot
#5 shopbop.com
10.6M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
anthropologie.com vs top market performers
anthropologie.com
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conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In May large majority of sales on anthropologie.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on anthropologie.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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