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Sep 2025
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Home/Insights/Retailers/anthropologie.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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155.3M
Revenue
Sep 25
25.5M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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Anthropologie.com is an online retail platform that offers an assortment of products including clothing, shoes, accessories, beauty products, home decor, and furniture. The website showcases a diverse collection of fashion-forward and unique items, catering to individuals seeking stylish and curated designs for their wardrobe and living spaces.

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anthropologie.com Annual Revenue and Growth

anthropologie.com's annual sales on its online store amounted to $1.5B in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
anthropologie.com revenue by year

anthropologie.com's monthly revenueOVER TIME
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Over the past three months, anthropologie.com revenue has experienced growth of 28%, compared to the preceding three months.

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anthropologie.com revenue growth for last six months
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OVERVIEW
In September 2025, anthropologie.com reported online sales revenue of $155,287,260, significantly exceeding the FASHION AND APPAREL median of $74,931, though trailing the leader, shein.com, at $819,580,923. The site achieved a conversion rate of 1.50-2.00%, below the high of 3.2%, with an average order value (AOV) between $350-375, close to the category high of $382. It attracted 25,532,754 sessions, substantially fewer than shein.com's 297,137,690 and higher than the median of 34,221. Overall, anthropologie.com demonstrates strong revenue and AOV, while conversion rate and sessions highlight room for improvement.
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anthropologie.com competitors

anthropologie.com stands out among its competitors in terms of revenue, transactions, sessions, and average order value (AOV). With a revenue of $155,287,260 from 424,081 transactions and 25,532,754 sessions in September 2025, anthropologie.com surpasses lulus.com, David's Bridal, Free People, Revolve, and Shopbop. While lulus.com has a higher conversion rate at 2.00-2.50%, anthropologie.com's AOV of $350-375 sets it apart in the online retail market. Free People comes close in revenue and transactions, but anthropologie.com maintains a higher AOV. revolve.com and shopbop.com have similar revenue figures, but anthropologie.com has a significantly higher number of transactions and sessions. Overall, anthropologie.com's performance metrics outshine those of its competitors in various key domains, demonstrating its strength in the online retail industry.

lulus.com screenshot
#1 lulus.com
17.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
davidsbridal.com screenshot
#2 davidsbridal.com
12.1M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#3 freepeople.com
37.4M
Revenue
13.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
revolve.com screenshot
#4 revolve.com
52M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
shopbop.com screenshot
#5 shopbop.com
12.1M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
anthropologie.com vs top market performers
anthropologie.com
top retailers
conversion rate vs average order value for anthropologie.com and its competitors
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Revenue share by device at anthropologie.com

In September large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on anthropologie.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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anthropologie.com channels

Identify top traffic channels that drive growth for anthropologie.comand discover how performance of traffic channels has changed over time.

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anthropologie.com Google Ads spend

Evaluate anthropologie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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anthropologie.com devices

Review anthropologie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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anthropologie.com top markets

Explore anthropologie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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anthropologie.com country & global rank

Assess the ranking of anthropologie.com among other retailers within its primary country and worldwide.

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