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Sep 2025
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Home/Insights/Retailers/hibbett.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.4M
Revenue
Sep 25
5.8M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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hibbett.com Annual Revenue and Growth

hibbett.com's annual sales on its online store amounted to $119.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$119.7M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
hibbett.com revenue by year

hibbett.com's monthly revenueOVER TIME
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Over the past three months, hibbett.com revenue has experienced growth of 42%, compared to the preceding three months.

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hibbett.com revenue growth for last six months
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OVERVIEW
In September 2025, hibbett.com, operating in the sports industry, generated online sales revenue of $14,405,511, significantly lower than the industry median of $77,565, and far behind the top competitor, garmin.com, at $183,476,907; the site achieved a conversion rate of 2.00-2.50%, below the high of 3.05% and above the low of 0.59%, with an average order value (AOV) ranging from $100-125, contrasting with the sports sector's high of $539 and low of $73, while attracting 5,772,096 sessions, notably less than garmin.com’s 47,231,640 sessions and above the median of 30,275.
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hibbett.com competitors

When comparing hibbett.com to its competitors in September 2025, we can see that it falls behind in terms of revenue. hibbett.com has a revenue of $14,405,511, while its closest competitor, footlocker.com, generates $26,200,462 in revenue. Additionally, hibbett.com has fewer transactions and sessions compared to most of its competitors. However, hibbett.com does have a higher conversion rate than some competitors like footlocker.com and nike.com, with a range of 2.00-2.50%. When looking at average order value (AOV), hibbett.com falls within the same range as footlocker.com and finishline.com, at $100-125. Overall, hibbett.com is competitive in terms of conversion rate and AOV but may need to increase its revenue and number of transactions to catch up to some of the larger players in the market.

footlocker.com screenshot
#1 footlocker.com
26.2M
Revenue
13M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#2 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
champssports.com screenshot
#3 champssports.com
7.9M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
finishline.com screenshot
#4 finishline.com
19.9M
Revenue
6.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
flightclub.com screenshot
#5 flightclub.com
13M
Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hibbett.com vs top market performers
hibbett.com
top retailers
conversion rate vs average order value for hibbett.com and its competitors
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Revenue share by device at hibbett.com

In September large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hibbett.com channels

Identify top traffic channels that drive growth for hibbett.comand discover how performance of traffic channels has changed over time.

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hibbett.com Google Ads spend

Evaluate hibbett.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hibbett.com devices

Review hibbett.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hibbett.com top markets

Explore hibbett.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hibbett.com country & global rank

Assess the ranking of hibbett.com among other retailers within its primary country and worldwide.

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