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Jan 2026
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Home/Insights/Retailers/hibbett.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.6M
Revenue
Jan 26
6.5M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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hibbett.com Annual Revenue and Growth

hibbett.com's annual sales on its online store amounted to $145.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$145.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
hibbett.com revenue by year

hibbett.com's monthly revenueOVER TIME
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Over the past three months, hibbett.com revenue has experienced decline of 22%, compared to the preceding three months.

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hibbett.com revenue decline for last six months
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OVERVIEW
In January 2026, hibbett.com, a key player in the sports industry, generated $9,561,141 in online revenue, significantly outperforming the median of $84,141. Its conversion rate ranged between 1.00-1.50%, trailing behind the industry high of 3.0%. The average order value (AOV) was between $100-125, while the high-end AOV in the sector reached $556. With 6,525,007 sessions, hibbett.com remains active, yet far behind dickssportinggoods.com, which recorded 40,123,045 sessions. Despite its strong revenue, hibbett.com illustrates opportunities for improvement in both conversion rates and session traffic relative to industry leaders.
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hibbett.com competitors

In January 2026, hibbett.com reported a revenue of $9,561,141 with 77,129 transactions and 6,525,007 sessions. The average order value (AOV) ranged from $100-125, and the conversion rate was between 1.00-1.50%. Compared to its competitors, hibbett.com's revenue and transaction numbers are significantly lower. For example, nike.com had a revenue of $275,759,784 with 2,149,581 transactions and 114,045,557 sessions, showcasing a much larger scale of operations. In terms of AOV and conversion rate, hibbett.com falls within the same range as finishline.com, which had a revenue of $18,927,279 with 151,913 transactions and 8,775,665 sessions. Overall, hibbett.com lags behind its competitors in terms of revenue and transaction volume but remains competitive in AOV and conversion rates within its market segment.

nike.com screenshot
#1 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
champssports.com screenshot
#2 champssports.com
7.8M
Revenue
3.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
finishline.com screenshot
#3 finishline.com
18.9M
Revenue
8.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
flightclub.com screenshot
#4 flightclub.com
12.1M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
stockx.com screenshot
#5 stockx.com
126.9M
Revenue
32.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
hibbett.com vs top market performers
hibbett.com
top retailers
conversion rate vs average order value for hibbett.com and its competitors
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Revenue share by device at hibbett.com

In January large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hibbett.com channels

Identify top traffic channels that drive growth for hibbett.comand discover how performance of traffic channels has changed over time.

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hibbett.com Google Ads spend

Evaluate hibbett.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hibbett.com devices

Review hibbett.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hibbett.com top markets

Explore hibbett.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hibbett.com country & global rank

Assess the ranking of hibbett.com among other retailers within its primary country and worldwide.

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