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Dec 2025
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Home/Insights/Retailers/hibbett.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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16.6M
Revenue
Dec 25
10.3M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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hibbett.com Annual Revenue and Growth

hibbett.com's annual sales on its online store amounted to $119.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$119.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
hibbett.com revenue by year

hibbett.com's monthly revenueOVER TIME
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Over the past three months, hibbett.com revenue has experienced decline of 4%, compared to the preceding three months.

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hibbett.com revenue decline for last six months
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OVERVIEW
In December 2025, hibbett.com generated online sales of $16,632,548, significantly below the SPORTS median of $90,105, with a conversion rate ranging from 1.00-1.50%, compared to the industry's high of 3.13% and low of 0.69%. The average order value (AOV) was between $100-125, far less than the SPORTS high of $535, while sessions totaled 10,332,846, much lower than the top performer dickssportinggoods.com at 64,737,034 and below the median of 34,350 sessions in the industry.
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hibbett.com competitors

In December 2025, hibbett.com reported a revenue of $16,632,548 with 139,574 transactions and 10,332,846 sessions. The average order value (AOV) was between $100-$125 with a conversion rate of 1.00-1.50%. Comparing this to its competitors, footlocker.com had a revenue of $68,334,996 with 507,763 transactions and 30,742,387 sessions. nike.com reported a significantly higher revenue of $393,134,843 with 3,147,533 transactions and 128,084,815 sessions, along with a conversion rate of 2.00-2.50%. champssports.com had a revenue of $17,034,106 with 192,039 transactions and 6,950,508 sessions, boasting a high conversion rate of 2.50-3.00%. finishline.com and flightclub.com fell in between these metrics, with finishline.com having a revenue of $45,685,557 and flightclub.com reporting $17,342,675 in revenue.

footlocker.com screenshot
#1 footlocker.com
68.3M
Revenue
30.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
champssports.com screenshot
#3 champssports.com
17M
Revenue
7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
finishline.com screenshot
#4 finishline.com
45.7M
Revenue
14.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
flightclub.com screenshot
#5 flightclub.com
17.3M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hibbett.com vs top market performers
hibbett.com
top retailers
conversion rate vs average order value for hibbett.com and its competitors
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Revenue share by device at hibbett.com

In December large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hibbett.com channels

Identify top traffic channels that drive growth for hibbett.comand discover how performance of traffic channels has changed over time.

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hibbett.com Google Ads spend

Evaluate hibbett.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hibbett.com devices

Review hibbett.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hibbett.com top markets

Explore hibbett.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hibbett.com country & global rank

Assess the ranking of hibbett.com among other retailers within its primary country and worldwide.

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