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Nov 2025
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Home/Insights/Retailers/hibbett.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.5M
Revenue
Nov 25
6.3M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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hibbett.com Annual Revenue and Growth

hibbett.com's annual sales on its online store amounted to $119.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$119.7M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
hibbett.com revenue by year

hibbett.com's monthly revenueOVER TIME
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Over the past three months, hibbett.com revenue has experienced growth of 2.5%, compared to the preceding three months.

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hibbett.com revenue growth for last six months
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OVERVIEW
In November 2025, hibbett.com, a player in the sports industry, reported online sales revenue of $11,503,544, significantly higher than the median of $89,556 but far below the category leader, garmin.com at $203,335,992. Its conversion rate ranged from 1.50% to 2.00%, below the high of 3.31% in the industry, while its average order value (AOV) fell between $100-$125, compared to a peak of $552. hibbett.com garnered 6,312,172 sessions, a solid figure, yet dwarfed by dickssportinggoods.com's 57,640,222 sessions and above the median of 31,405 sessions within the sports sector.
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hibbett.com competitors

In November 2025, hibbett.com reported a revenue of $11,503,544 with 99,103 transactions and 6,312,172 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, footlocker.com outperformed Hibbett in revenue with $47,239,778, 377,560 transactions, and 20,011,062 sessions, but both had the same conversion rate. nike.com dominated the competition with a revenue of $400,013,304, 3,280,375 transactions, and 147,248,640 sessions, showcasing a higher conversion rate and a similar AOV as Hibbett. champssports.com had a lower revenue than Hibbett but a higher conversion rate of 3.00-3.50%. finishline.com had similar revenue, AOV, and conversion rate metrics to Hibbett, while flightclub.com stood out with a higher AOV of $275-300.

footlocker.com screenshot
#1 footlocker.com
47.2M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
champssports.com screenshot
#3 champssports.com
11.7M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
finishline.com screenshot
#4 finishline.com
34.4M
Revenue
10.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
flightclub.com screenshot
#5 flightclub.com
17.3M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
hibbett.com vs top market performers
hibbett.com
top retailers
conversion rate vs average order value for hibbett.com and its competitors
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Revenue share by device at hibbett.com

In November large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hibbett.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hibbett.com channels

Identify top traffic channels that drive growth for hibbett.comand discover how performance of traffic channels has changed over time.

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hibbett.com Google Ads spend

Evaluate hibbett.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hibbett.com devices

Review hibbett.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hibbett.com top markets

Explore hibbett.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hibbett.com country & global rank

Assess the ranking of hibbett.com among other retailers within its primary country and worldwide.

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