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Apr 2026
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Home/Insights/Retailers/footlocker.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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14.5M
Revenue
Apr 26
13.9M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Footlocker.com is an online retail platform that specializes in selling athletic footwear, sportswear, and accessories. It offers a wide selection of leading footwear brands, including sneakers, trainers, running shoes, and casual footwear for men, women, and children. Additionally, they provide apparel and gear related to various sports and events.

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footlocker.com Annual Revenue and Growth

footlocker.com's annual sales on its online store amounted to $427.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$427.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
footlocker.com revenue by year

footlocker.com's monthly revenueOVER TIME
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Over the past three months, footlocker.com revenue has experienced decline of 63%, compared to the preceding three months.

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footlocker.com revenue decline for last six months
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OVERVIEW
In April 2026, footlocker.com generated $14,467,017 in online sales with a conversion rate between 1.00-1.50%, both below the high benchmark of 3.05% and median for the FASHION AND APPAREL industry. With an average order value (AOV) of $75-100, it slightly surpasses the low AOV of $76, but remains far from the high of $389. The site attracted 13,918,962 sessions, significantly less than the market leader, shein.com, which garnered 281,585,790 sessions, highlighting footlocker.com’s challenges in competitive engagement despite its niche presence in the lifestyle sector.
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footlocker.com competitors

As of April 2026, footlocker.com generated $14,467,017 in revenue from 183,361 transactions over 13,918,962 sessions, achieving a conversion rate of 1.00-1.50%. In comparison, nike.com significantly outperformed with $262,211,194 in revenue and 1,932,383 transactions across 109,416,927 sessions, though it shared a similar conversion rate of 1.50-2.00%. Meanwhile, finishline.com also surpassed footlocker.com, earning $21,803,344 from 127,492 transactions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. hibbett.com, with $14,156,836 in revenue, saw a slightly lower conversion rate of 1.50-2.00% and a higher AOV of $100-125. champssports.com performed reasonably well, achieving $9,301,445 in revenue with the highest conversion rate of 2.00-2.50%. flightclub.com struggled with the lowest revenue of $10,456,735 and a conversion rate of 0.50-1.00%.

hibbett.com screenshot
#1 hibbett.com
14.2M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#2 nike.com
262.2M
Revenue
109.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
champssports.com screenshot
#3 champssports.com
9.3M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
finishline.com screenshot
#4 finishline.com
21.8M
Revenue
8.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
flightclub.com screenshot
#5 flightclub.com
10.5M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
footlocker.com vs top market performers
footlocker.com
top retailers
conversion rate vs average order value for footlocker.com and its competitors
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Revenue share by device at footlocker.com

In April large majority of sales on footlocker.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on footlocker.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries footlocker.com operates in

footlocker.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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footlocker.com channels

Identify top traffic channels that drive growth for footlocker.comand discover how performance of traffic channels has changed over time.

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footlocker.com Google Ads spend

Evaluate footlocker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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footlocker.com devices

Review footlocker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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footlocker.com top markets

Explore footlocker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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footlocker.com country & global rank

Assess the ranking of footlocker.com among other retailers within its primary country and worldwide.

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