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Jul 2025
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Home/Insights/Retailers/footlocker.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for footlocker.comfootlocker.com

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40M
Revenue
16M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Footlocker.com is an online retail platform that specializes in selling athletic footwear, sportswear, and accessories. It offers a wide selection of leading footwear brands, including sneakers, trainers, running shoes, and casual footwear for men, women, and children. Additionally, they provide apparel and gear related to various sports and events.

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footlocker.com's revenueOVER TIME
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Over the past three months, footlocker.com revenue has experienced growth of 37%, compared to the preceding three months.

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footlocker.com revenue growth for last six months
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OVERVIEW
In July 2025, footlocker.com in the FASHION AND APPAREL industry had online sales revenue of $40,019,659 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. The website recorded 15,964,492 sessions during the month. Compared to the industry median AOV of $82, footlocker.com's AOV is moderate. However, its conversion rate is slightly below the high end of the industry range of 2.96%. In terms of sessions, footlocker.com lags behind shein.com, which had 294,721,604 sessions, but exceeds the median of 36,317 in the FASHION AND APPAREL category.
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footlocker.com competitors

In July 2025, footlocker.com reported a revenue of $40,019,659 from 255,267 transactions with 15,964,492 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Comparing footlocker.com to its competitors, hibbett.com generated $11,646,630 in revenue from 90,239 transactions and 5,880,062 sessions with an AOV of $125-150 and a conversion rate matching that of footlocker.com. nike.com, on the other hand, significantly outperformed footlocker.com with a revenue of $306,602,199 from 2,376,679 transactions and 114,458,176 sessions, showcasing a slightly lower AOV of $125-150 but a higher conversion rate of 2.00-2.50%. The remaining competitors, champssports.com, finishline.com, and flightclub.com, each had varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to footlocker.com in the footwear and sportswear market.

hibbett.com screenshot
#1 hibbett.com
11.6M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
nike.com screenshot
#2 nike.com
306.6M
Revenue
114.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
champssports.com screenshot
#3 champssports.com
7.2M
Revenue
3.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
finishline.com screenshot
#4 finishline.com
16.5M
Revenue
8.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
flightclub.com screenshot
#5 flightclub.com
12.2M
Revenue
5.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
footlocker.com vs top market performers
footlocker.com
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conversion rate vs average order value for footlocker.com and its competitors
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Revenue share by device at footlocker.com

In July large majority of sales on footlocker.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on footlocker.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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footlocker.com channels

Identify top traffic channels that drive growth for footlocker.comand discover how performance of traffic channels has changed over time.

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footlocker.com Google Ads spend

Evaluate footlocker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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footlocker.com devices

Review footlocker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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footlocker.com top markets

Explore footlocker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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footlocker.com country & global rank

Assess the ranking of footlocker.com among other retailers within its primary country and worldwide.

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