Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for ae.comae.com

Start benchmarking for free
Sign in with GoogleSign up with Google
99.4M
Revenue
Dec 25
35.2M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
Loading...

Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ae.com's monthly revenueOVER TIME
View real-time data

Over the past three months, ae.com revenue has experienced growth of 27%, compared to the preceding three months.

View real-time data
ae.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, ae.com generated $99,364,718 in online sales, exceeding the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, below the category high of 3.17% and above the low of 0.72%. The average order value (AOV) ranged between $175-200, considerably lower than the high of $389 in the industry and above the low of $75. ae.com recorded 35,234,590 sessions, slightly below the median of 39,789, while the highest traffic came from shein.com with 304,519,814 sessions, demonstrating a competitive landscape in the lifestyle and fashion sector.
Read more

ae.com competitors

In December 2025, ae.com had a revenue of $99,364,718 with 525,819 transactions and 35,234,590 sessions. The average order value (AOV) ranged from $175-200, and the conversion rate was between 1.00-1.50%. Comparing ae.com to its competitors, forever21.com had lower revenue ($911,137) with fewer transactions (15,791) and sessions (1,437,205) but a similar conversion rate. levi.com had a higher revenue ($52,224,271) with more transactions (266,910) and sessions (19,942,828) and a similar AOV and conversion rate. hollisterco.com had higher revenue ($80,213,492) and transactions (1,072,165) but a slightly lower AOV and higher conversion rate. pacsun.com had lower revenue ($50,248,279) and transactions (496,909) with a higher AOV and conversion rate. hm.com had the highest revenue ($161,811,569) with the most transactions (2,637,481) and sessions (115,623,082) but a lower AOV and higher conversion rate compared to ae.com.

forever21.com screenshot
#1 forever21.com
911.1K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
abercrombie.com screenshot
#2 abercrombie.com
68.3M
Revenue
27.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
levi.com screenshot
#3 levi.com
52.2M
Revenue
19.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hollisterco.com screenshot
#4 hollisterco.com
80.2M
Revenue
35.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
pacsun.com screenshot
#5 pacsun.com
50.2M
Revenue
16.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ae.com vs top market performers
ae.com
top retailers
conversion rate vs average order value for ae.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ae.com

In December large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ae.com country & global rank

Assess the ranking of ae.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard