Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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73.4M
Revenue
27.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

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ae.com's revenueOVER TIME
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Over the past three months, ae.com revenue has experienced growth of 4.6%, compared to the preceding three months.

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ae.com revenue growth for last six months
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OVERVIEW
In July 2025, ae.com in the FASHION AND APPAREL industry had a revenue of $73,356,906, a conversion rate of 1.00-1.50%, an AOV of $175-200, and 27,123,741 sessions. The highest revenue was $817,680,251 from shein.com, the highest conversion rate was 2.96%, the highest AOV was $402, and the highest sessions were 294,721,604 from shein.com. The median revenue in the industry was $82,875, the median sessions were 36,317, and the lowest conversion rate was 0.62% with the lowest AOV being $82.
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ae.com competitors

In July 2025, ae.com reported a revenue of $73,356,906 with 368,699 transactions and 27,123,741 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Comparing ae.com to its competitors, we see that forever21.com had a revenue of $1,050,145 with 17,972 transactions and 1,588,240 sessions, levi.com reported a revenue of $28,660,116 with 138,202 transactions and 15,095,795 sessions, hollisterco.com had a revenue of $35,913,395 with 445,829 transactions and 22,620,504 sessions, pacsun.com reported a revenue of $39,300,492 with 374,218 transactions and 12,936,045 sessions, and H&M had a revenue of $175,814,682 with 2,131,782 transactions and 95,303,973 sessions. In terms of revenue and transactions, ae.com falls behind H&M but outperforms forever21.com, levi.com, hollisterco.com, and pacsun.com.

forever21.com screenshot
#1 forever21.com
1.1M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
abercrombie.com screenshot
#2 abercrombie.com
27.1M
Revenue
16.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
levi.com screenshot
#3 levi.com
28.7M
Revenue
15.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
hollisterco.com screenshot
#4 hollisterco.com
35.9M
Revenue
22.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
pacsun.com screenshot
#5 pacsun.com
39.3M
Revenue
12.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ae.com vs top market performers
ae.com
top retailers
conversion rate vs average order value for ae.com and its competitors
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Revenue share by device at ae.com

In July large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

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ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ae.com country & global rank

Assess the ranking of ae.com among other retailers within its primary country and worldwide.

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