Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for ae.comae.com

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142.2M
Revenue
Jul 26
38.8M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

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ae.com Annual Revenue and Growth

ae.com's annual sales on its online store amounted to $912.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$912.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
ae.com revenue by year

ae.com's monthly revenueOVER TIME
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Over the past three months, ae.com revenue has experienced growth of 69%, compared to the preceding three months.

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ae.com revenue growth for last six months
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OVERVIEW
ae.com achieved a conversion rate of 1.50-2.00% in July 2026, with an average order value (AOV) of $200-225. The site generated $142.2 million in revenue from 38.8 million sessions, significantly above the average store in the fashion and apparel category, which typically sees around 28,400 sessions and monthly revenue of $71,300. While ae.com performs well, it is important to note that the largest player in the category, shein.com, generates $881.5 million.
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ae.com competitors

In July 2026, hm.com led the market with a remarkable revenue of $259.5 million, far surpassing ae.com’s $142.2 million, resulting in a gap of $117.3 million. ae.com ranks second among its competitors, with 689,000 transactions, trailing hm.com by 2.5 million transactions. In terms of sessions, ae.com recorded 38.8 million, again ranking second but lagging behind hm.com by 72.9 million sessions. Comparatively, pacsun.com showed strong performance with $70.9 million in revenue and a conversion rate of 2.50-3.00. Meanwhile, levi.com, while boasting a higher AOV of $225-250, only achieved $41.8 million in revenue. Overall, ae.com stands strong but faces significant competition from hm.com and others.

forever21.com screenshot
#1 forever21.com
1.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
abercrombie.com screenshot
#2 abercrombie.com
60.4M
Revenue
23.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
levi.com screenshot
#3 levi.com
41.8M
Revenue
19.2M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
hollisterco.com screenshot
#4 hollisterco.com
48.9M
Revenue
25.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
pacsun.com screenshot
#5 pacsun.com
70.9M
Revenue
18.7M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
ae.com vs top market performers
ae.com
top retailers
conversion rate vs average order value for ae.com and its competitors
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Revenue share by device at ae.com

In July large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries ae.com operates in

ae.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

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ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ae.com country & global rank

Assess the ranking of ae.com among other retailers within its primary country and worldwide.

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