Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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70.3M
Revenue
Sep 25
23.7M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

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ae.com's monthly revenueOVER TIME
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Over the past three months, ae.com revenue has experienced growth of 0.88%, compared to the preceding three months.

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ae.com revenue growth for last six months
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OVERVIEW
In September 2025, ae.com generated $70,349,226 in online sales, slightly below the lifestyle/fashion and apparel median of $74,931. With a conversion rate of 1.50-2.00%, ae.com falls short of the high benchmark of 3.2%, while its average order value (AOV) of $175-200 remains well below the sector's peak of $382. The website attracted 23,718,746 sessions, significantly fewer than the top competitor shein.com, which had 297,137,690 sessions, illustrating the competitive landscape in which ae.com operates within the lifestyle/fashion and apparel industry.
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ae.com competitors

In September 2025, ae.com reported a revenue of $70,349,226 with 361,549 transactions and 23,718,746 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. Comparing ae.com to its competitors, forever21.com has lower revenue ($798,831) and sessions (1,368,097) but a similar AOV and conversion rate. levi.com generated $41,615,291 in revenue with 217,124 transactions and 14,739,456 sessions, also sharing a comparable AOV range. hollisterco.com and pacsun.com have revenue and session numbers lower than ae.com, but they exhibit higher conversion rates (3.00-3.50%). hm.com stands out with the highest revenue of $200,639,994 and the most transactions and sessions, although it has a lower AOV and conversion rate compared to ae.com. Overall, ae.com appears to be holding its own among its competitors in terms of revenue, AOV, and conversion rate.

forever21.com screenshot
#1 forever21.com
798.8K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
abercrombie.com screenshot
#2 abercrombie.com
32.5M
Revenue
16M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
levi.com screenshot
#3 levi.com
41.6M
Revenue
14.7M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
hollisterco.com screenshot
#4 hollisterco.com
50.4M
Revenue
20.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pacsun.com screenshot
#5 pacsun.com
32.1M
Revenue
11M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ae.com vs top market performers
ae.com
top retailers
conversion rate vs average order value for ae.com and its competitors
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Revenue share by device at ae.com

In September large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

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ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ae.com country & global rank

Assess the ranking of ae.com among other retailers within its primary country and worldwide.

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