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Mar 2026

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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

ae.com

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67.9M

Revenue

Mar 26

29.5M

Sessions

Mar 26

1.0-1.5%

Conv. rate

Mar 26

$175-200

AOV

Mar 26

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

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ae.com Annual Revenue and Growth

ae.com's annual sales on its online store amounted to $912.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$912.2M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

ae.com's monthly revenueOVER TIME
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Over the past three months, ae.com revenue has experienced decline of 32%, compared to the preceding three months.

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ae.com revenue decline for last six months

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OVERVIEW

In March 2026, ae.com reported online sales revenue of $67,942,591, notably below the FASHION AND APPAREL median of $83,040, with sessions totaling 29,466,226, significantly lower than the leading store shein.com's 298,145,068. The site achieved a conversion rate of 1.00-1.50%, which is below the high benchmark of 3.14%, while its average order value (AOV) ranged from $175-200, also falling short of the industry high of $377. Overall, ae.com operates well below the top performers in both revenue and engagement metrics within the competitive landscape of fashion and apparel.

ae.com competitors

In March 2026, ae.com generated $67,942,591 in revenue with 351,498 transactions and 29,466,226 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. In comparison, forever21.com had revenue of $618,136, levi.com recorded $38,853,546 in revenue, hollisterco.com earned $47,681,416, pacsun.com made $33,077,653, and H&m.com had the highest revenue at $124,278,509. Despite ae.com's lower revenue compared to some competitors, its conversion rate is in line with others in the industry. levi.com stands out with a high AOV of $200-$225, while pacsun.com has an impressive conversion rate of 3.00-3.50%. H&m.com leads in revenue and transactions, highlighting its strong market position.

#1 forever21.com

618.1K

Revenue

1.2M

Sessions

1.0-1.5%

Conv. rate

$50-75

AOV

#2 abercrombie.com

51.2M

Revenue

24.1M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 levi.com

38.9M

Revenue

16.9M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#4 hollisterco.com

47.7M

Revenue

25.3M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 pacsun.com

33.1M

Revenue

15.1M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ae.com vs top market performers

ae.com

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Revenue share by device at ae.com

In March large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.