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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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74.6M
Revenue
Oct 25
26.5M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Shop American Eagle men's and women's jeans, tops, bottoms, activewear, loungewear and more. Find hoodies, t-shirts, jeans, shorts, and more in additional sizes and styles at AE.com

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ae.com's monthly revenueOVER TIME
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Over the past three months, ae.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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ae.com revenue growth for last six months
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OVERVIEW
In October 2025, ae.com generated online sales revenue of $74,630,871, slightly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 1.00-1.50%, notably lower than the high benchmark of 3.36%. Their average order value (AOV) ranged between $175-200, well below the category's high of $378, while the site attracted 26,493,158 sessions, far less than the leading site, shein.com, which had 321,650,758 sessions. Overall, ae.com remains competitive in the FASHION AND APPAREL sector, though it faces challenges in both revenue and engagement metrics compared to top performers.
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ae.com competitors

In October 2025, ae.com had a revenue of $74,630,871 with 382,481 transactions and 26,493,158 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. When compared to its competitors, ae.com falls in the middle in terms of revenue. forever21.com has a lower revenue at $855,927 but a similar conversion rate. levi.com, on the other hand, has a revenue of $49,428,573 with a slightly lower AOV but a higher conversion rate. hollisterco.com has a revenue of $65,544,313 with a higher conversion rate and lower AOV. pacsun.com has a revenue of $34,611,263 with a similar AOV but a higher conversion rate. hm.com leads the pack with a revenue of $252,353,350, significantly higher transactions and sessions, and a comparable AOV and conversion rate to ae.com.

forever21.com screenshot
#1 forever21.com
855.9K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
abercrombie.com screenshot
#2 abercrombie.com
50.3M
Revenue
20.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
levi.com screenshot
#3 levi.com
49.4M
Revenue
15.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
hollisterco.com screenshot
#4 hollisterco.com
65.5M
Revenue
24.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pacsun.com screenshot
#5 pacsun.com
34.6M
Revenue
11.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
ae.com vs top market performers
ae.com
top retailers
conversion rate vs average order value for ae.com and its competitors
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Revenue share by device at ae.com

In October large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ae.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ae.com channels

Identify top traffic channels that drive growth for ae.comand discover how performance of traffic channels has changed over time.

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ae.com Google Ads spend

Evaluate ae.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ae.com devices

Review ae.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ae.com top markets

Explore ae.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ae.com country & global rank

Assess the ranking of ae.com among other retailers within its primary country and worldwide.

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