forever21.com
Forever21.com is an online platform offering a wide range of fashionable clothing and accessories for men, women, and children. Their inventory includes trendy apparel, shoes, swimwear, lingerie, as well as jewelry and beauty products. They cater to diverse customer preferences and sizes, from petite to plus-sized options.
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forever21.com Annual Revenue and Growth
forever21.com's annual sales on its online store amounted to $94.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
forever21.com's monthly revenueOVER TIME
Over the past three months, forever21.com revenue has experienced decline of 16%, compared to the preceding three months.
forever21.com competitors
In November 2025, forever21.com had a revenue of $963,803 with 18,412 transactions and 1,403,880 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. When compared to its competitors, forever21.com lags behind in revenue, transactions, and sessions. prettylittlething.us leads the pack with a revenue of $7,646,626, 75,584 transactions, and 3,414,445 sessions, boasting a higher AOV of $100-125 and a conversion rate of 2.00-2.50%. boohoo.com, lulus.com, H&m.com, and asos.com also outperform forever21.com in various metrics such as revenue, transactions, AOV, and conversion rates. It is clear that forever21.com has room for improvement in order to compete effectively with its industry rivals.
Revenue share by device at forever21.com
In November large majority of sales on forever21.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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forever21.com channels
Identify top traffic channels that drive growth for forever21.comand discover how performance of traffic channels has changed over time.
forever21.com Google Ads spend
Evaluate forever21.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
forever21.com devices
Review forever21.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
