forever21.com
Forever21.com is an online platform offering a wide range of fashionable clothing and accessories for men, women, and children. Their inventory includes trendy apparel, shoes, swimwear, lingerie, as well as jewelry and beauty products. They cater to diverse customer preferences and sizes, from petite to plus-sized options.
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forever21.com Annual Revenue and Growth
forever21.com's annual sales on its online store amounted to $94.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.
forever21.com's monthly revenueOVER TIME
Over the past three months, forever21.com revenue has experienced growth of 2.3%, compared to the preceding three months.
forever21.com competitors
In December 2025, forever21.com had a revenue of $911,137 from 15,791 transactions with 1,437,205 sessions. The average order value (AOV) was between $50-75, and the conversion rate was between 1.00-1.50%. When compared to its competitors, prettylittlething.us had a revenue of $7,603,002 from 77,087 transactions with 3,265,156 sessions, boasting a higher AOV of $75-100 and a conversion rate of 2.00-2.50%. boohoo.com had the highest revenue among the competitors at $17,218,443, with 287,464 transactions and 9,167,885 sessions, an AOV of $50-75, and a conversion rate of 3.00-3.50%. Other competitors like lulus.com, hm.com, and asos.com also outperformed forever21.com in terms of revenue, transactions, sessions, AOV, and conversion rate, highlighting areas where forever21.com could potentially improve to remain competitive in the market.
Revenue share by device at forever21.com
In December large majority of sales on forever21.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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forever21.com channels
Identify top traffic channels that drive growth for forever21.comand discover how performance of traffic channels has changed over time.
forever21.com Google Ads spend
Evaluate forever21.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
forever21.com devices
Review forever21.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
