forever21.com
Forever21.com is an online platform offering a wide range of fashionable clothing and accessories for men, women, and children. Their inventory includes trendy apparel, shoes, swimwear, lingerie, as well as jewelry and beauty products. They cater to diverse customer preferences and sizes, from petite to plus-sized options.
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forever21.com Annual Revenue and Growth
forever21.com's annual sales on its online store amounted to $33M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
forever21.com's monthly revenueOVER TIME
Over the past three months, forever21.com revenue has experienced growth of 82%, compared to the preceding three months.
forever21.com competitors
The competitive set includes forever21.com, prettylittlething.us, boohoo.com, lulus.com, hm.com, and asos.com. In August 2026, forever21.com generated $1.3 million from 17,700 transactions and 1.2 million sessions, with an AOV of $75-100 and a conversion rate between 1.50-2.00%. In contrast, hm.com led significantly with $264.9 million in revenue and 3.2 million transactions from 111.7 million sessions, while lulus.com, with $22.7 million in revenue and 184,000 transactions, also surpassed forever21.com. prettylittlething.us and boohoo.com outperformed forever21.com as well, with revenues of $10.7 million and $12.9 million, respectively. Overall, forever21.com ranks last in all key metrics against its competitors, struggling to keep pace in this competitive landscape.
Revenue share by device at forever21.com
In August large majority of sales on forever21.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries forever21.com operates in
forever21.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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forever21.com channels
Identify top traffic channels that drive growth for forever21.comand discover how performance of traffic channels has changed over time.
forever21.com Google Ads spend
Evaluate forever21.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
forever21.com devices
Review forever21.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
