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May 2025
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Home/Insights/Retailers/forever21.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
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Forever21.com is an online platform offering a wide range of fashionable clothing and accessories for men, women, and children. Their inventory includes trendy apparel, shoes, swimwear, lingerie, as well as jewelry and beauty products. They cater to diverse customer preferences and sizes, from petite to plus-sized options.

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forever21.com's revenueOVER TIME
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Over the past three months, forever21.com revenue has experienced decline of 32%, compared to the preceding three months.

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forever21.com revenue decline for last six months
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OVERVIEW
In May 2025, forever21.com in the FASHION AND APPAREL industry generated $2,175,659 in online sales with a conversion rate of 1.00-1.50% and an AOV of $50-75. The store had 3,008,413 sessions, significantly lower than shein.com with 224,142,058 sessions. The median revenue in the industry is $81,783, the highest online store is shein.com with $731,622,726, the highest conversion rate is 3.09%, and the highest AOV is $415. The median sessions for FASHION AND APPAREL is 33,223, and the lowest conversion rate and AOV are 0.67% and $82 respectively.
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forever21.com competitors

In May 2025, forever21.com reported a revenue of $2,175,659 from 40,407 transactions with 3,008,413 sessions. Their average order value (AOV) ranges between $50-75, and they have a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we see that asos.com leads the pack with a revenue of $99,695,645 from 674,560 transactions and 60,493,121 sessions. asos.com also boasts a higher AOV of $125-150, with a similar conversion rate. prettylittlething.us follows with a revenue of $8,251,153 and a high conversion rate of 2.50-3.00%. lulus.com has a revenue of $23,402,166 and a conversion rate of 2.00-2.50%, while H&m.com generates $201,009,880 in revenue with a higher AOV of $75-100 and a comparable conversion rate. boohoo.com falls slightly behind with a revenue of $14,741,068 and a conversion rate of 2.50-3.00%.

prettylittlething.us screenshot
#1 prettylittlething.us
8.3M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
boohoo.com screenshot
#2 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lulus.com screenshot
#3 lulus.com
23.4M
Revenue
9.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hm.com screenshot
#4 hm.com
201M
Revenue
96.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#5 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
forever21.com vs top market performers
forever21.com
top retailers
conversion rate vs average order value for forever21.com and its competitors
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Revenue share by device at forever21.com

In May large majority of sales on forever21.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on forever21.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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brands overtime comparison

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forever21.com channels

Identify top traffic channels that drive growth for forever21.comand discover how performance of traffic channels has changed over time.

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forever21.com Google Ads spend

Evaluate forever21.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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forever21.com devices

Review forever21.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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forever21.com top markets

Explore forever21.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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forever21.com country & global rank

Assess the ranking of forever21.com among other retailers within its primary country and worldwide.

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