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Sep 2024
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Home/Insights/Retailers/forever21.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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8.1M
Revenue
7.3M
Sessions
1.5-2.0%
Conversion rate
$50-75
Average order value
Online only revenue for forever21.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Forever21.com is an online platform offering a wide range of fashionable clothing and accessories for men, women, and children. Their inventory includes trendy apparel, shoes, swimwear, lingerie, as well as jewelry and beauty products. They cater to diverse customer preferences and sizes, from petite to plus-sized options.

forever21.com’s revenueOVER TIME
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Over the past three months, forever21.com revenue has experienced growth of 13%, compared to the preceding three months.

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forever21.com revenue growth for last six months
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OVERVIEW
In September 2024, forever21.com in the FASHION AND APPAREL industry had online sales revenue of $8,141,474, a conversion rate of 1.50-2.00%, an average order value of $50-75, and 7,339,560 sessions. The median revenue in the category is $94,472, with shein.com leading with $621,844,493. High conversion rate is 3.32%, low is 0.81%, high AOV is $399, low is $79, and median sessions are 36,862.
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forever21.com competitors

When comparing forever21.com to its competitors in the online fashion retail industry, some clear trends emerge. While forever21.com generates a revenue of $8,141,474 with 121,529 transactions and 7,339,560 sessions, it lags behind larger players like asos.com with $112,323,374 in revenue, 789,570 transactions, and 52,643,487 sessions. However, forever21.com surpasses prettylittlething.us in revenue, transactions, and sessions. In terms of average order value (AOV), forever21.com falls within the $50-75 range, similar to hm.com and boohoo.com, but lower than asos.com and lulus.com. Conversion rates for forever21.com are in the 1.50-2.00% range, slightly lower than prettylittlething.us and lulus.com, but higher than asos.com and hm.com. Overall, forever21.com holds its own in a competitive market, showing strength in certain metrics while lagging behind in others.

#1 prettylittlething.us
10.7M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 boohoo.com
16.7M
Revenue
8.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 lulus.com
26.2M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 hm.com
201.3M
Revenue
101.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 asos.com
112.3M
Revenue
52.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
forever21.com vs top market performers
forever21.com
top retailers
conversion rate vs average order value for forever21.com and its competitors
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forever21.com brandsby revenue

forever21.com categoriesby revenue

1
Shirts & Tops
3
Coats & Jackets
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brands overtime comparison

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forever21.com channels

Identify top traffic channels that drive growth for forever21.comand discover how performance of traffic channels has changed over time.

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forever21.com Google Ads spend

Evaluate forever21.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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forever21.com devices

Review forever21.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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forever21.com top markets

Explore forever21.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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forever21.com country & global rank

Assess the ranking of forever21.com among other retailers within its primary country and worldwide.

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