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Dec 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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77.2M
Revenue
Dec 25
7M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $840.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$840.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced growth of 62%, compared to the preceding three months.

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madewell.com revenue growth for last six months
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OVERVIEW
In December 2025, madewell.com achieved online sales revenue of $77,172,210, which is below the FASHION AND APPAREL median of $92,600, while the leading competitor, macys.com, generated $926,839,757. With a conversion rate of 3.00-3.50%, madewell's performance slightly exceeds the high industry average of 3.17% and significantly outperforms the low end of 0.72%. The average order value (AOV) ranged from $325-350, lower than the high of $389 yet well above the $75 minimum. The site attracted 7,009,502 sessions, substantially higher than the industry median of 39,789 but far less than shein.com's 304,519,814 sessions.
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madewell.com competitors

In December 2025, madewell.com outperformed its competitors in terms of revenue, generating $77,172,210 in sales. The website had 235,983 transactions and 7,009,502 sessions, with an average order value (AOV) ranging from $325 to $350 and a conversion rate of 3.00% to 3.50%. In comparison, shopbop.com had revenue of $13,042,380 with 43,944 transactions and 5,783,079 sessions, while truereligion.com generated $12,215,923 in sales with 118,447 transactions and 5,815,541 sessions. jcrew.com had revenue of $66,885,962, freepeople.com had revenue of $62,195,315, and asos.com had revenue of $142,254,322. Each competitor had varying AOV and conversion rates, with madewell.com showcasing strong performance across all metrics when compared to the competition in the online retail space.

shopbop.com screenshot
#1 shopbop.com
13M
Revenue
5.8M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
truereligion.com screenshot
#2 truereligion.com
12.2M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
66.9M
Revenue
22.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
62.2M
Revenue
18.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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