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Apr 2026
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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42.1M
Revenue
Apr 26
7.3M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $559.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$559.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 58%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In April 2026, madewell.com, a player in the lifestyle/fashion and apparel industry, generated $42,056,305 in online sales with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.05%. With an average order value (AOV) ranging from $175-200, it sits below the high benchmark of $389. The site attracted 7,341,983 sessions, a stark contrast to the market leader, shein.com, which achieved 281,585,790 sessions. In comparison, the median metrics for the lifestyle/fashion and apparel sector reveal that madewell.com outperforms average figures, although it lags significantly behind the industry giant in overall revenue and sessions.
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madewell.com competitors

As of April 2026, madewell.com generated $42,056,305 in revenue with a conversion rate of 3.00-3.50% from 7,341,983 sessions. In comparison, freepeople.com outperformed with $90,725,134 in revenue, although its conversion rate of 2.50-3.00% is slightly lower than madewell's. Meanwhile, asos.com achieved the highest revenue at $95,385,517, but with a modest conversion rate of 1.00-1.50%. jcrew.com, despite having a revenue of $69,663,168 and a conversion rate of 2.00-2.50%, attracted significantly more sessions than madewell.com. shopbop.com and truereligion.com lag behind, generating $12,086,540 and $3,371,564 in revenue respectively, both with lower transaction volumes and conversion rates of 0.50-1.00%. Overall, madewell.com holds a competitive position in terms of revenue and conversion, but still trails behind leaders like freepeople.com and asos.com.

shopbop.com screenshot
#1 shopbop.com
12.1M
Revenue
6.3M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
3.4M
Revenue
3.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
69.7M
Revenue
17.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
90.7M
Revenue
18.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
95.4M
Revenue
59M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Industries madewell.com operates in

madewell.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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