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Aug 2026
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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36.3M
Revenue
Aug 26
6.2M
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $559.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 23%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
madewell.com performs notably better than a typical fashion and apparel store, generating $36.3 million in online sales for the month of August 2026, compared to around $87,900. Its conversion rate of 2.50-3.00% is within the typical range of 0.65% to 3.1%. The average order value (AOV) is $225-250, also within the typical range of $84 to $408. Additionally, madewell.com attracted 6.2 million sessions, significantly higher than the approximately 37,200 sessions seen by a typical fashion and apparel store, though lower than shein.com’s 279.5 million sessions. Overall, madewell.com demonstrates strong performance metrics within its category.
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madewell.com competitors

In August 2026, freepeople.com dominated the market with a remarkable revenue of $118 million, alongside 549,000 transactions and 24.4 million sessions. Following closely, jcrew.com generated $54.9 million from 274,000 transactions across 16.6 million sessions. In comparison, madewell.com achieved revenue of $36.3 million, with 155,000 transactions and 6.2 million sessions, ranking fourth among its peers. shopbop.com, earning $19.8 million, trailed madewell.com in revenue, with 63,500 transactions and 6.1 million sessions. truereligion.com generated $5.8 million with 50,200 transactions, while asos.com reported $98.8 million in revenue but fell short of madewell.com's AOV with a range of $125-150. madewell.com’s AOV of $225-250 is competitive, but its conversion rate of 2.50-3.00 is slightly ahead of both freepeople.com and jcrew.com. While madewell.com performs well in certain areas, it lags behind in overall revenue and transactions compared to the market leaders.

shopbop.com screenshot
#1 shopbop.com
19.8M
Revenue
6.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
5.8M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
54.9M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
freepeople.com screenshot
#4 freepeople.com
118M
Revenue
24.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
asos.com screenshot
#5 asos.com
98.8M
Revenue
73.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Industries madewell.com operates in

madewell.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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