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Oct 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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38.3M
Revenue
Oct 25
5.6M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $840.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$840.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced growth of 26%, compared to the preceding three months.

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madewell.com revenue growth for last six months
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OVERVIEW
In October 2025, madewell.com generated $38,343,473 in online sales within the FASHION AND APPAREL industry, significantly lower than the median of $80,524 and far from market leader shein.com's $977,396,912. With a conversion rate of 2.00-2.50%, madewell falls below the industry high of 3.36% but above the low of 0.74%. Its average order value (AOV) ranges from $275 to $300, lower than the industry high of $378 and higher than the low of $74. The site attracted 5,569,923 sessions, contrasting sharply with shein.com's 321,650,758 and the median of 33,163 in the sector.
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madewell.com competitors

In October 2025, madewell.com outperformed some of its competitors in terms of revenue, with $38,343,473 generated from 135,108 transactions and 5,569,923 sessions, boasting a conversion rate of 2.00-2.50 and an average order value (AOV) of $275-$300. Compared to shopbop.com, which had lower revenue of $11,648,704 from 39,755 transactions and 5,856,411 sessions with a conversion rate of 0.50-1.00, madewell.com had a stronger performance. Similarly, madewell.com surpassed truereligion.com in revenue and conversion rate. While jcrew.com had higher revenue than madewell.com, the latter had a higher conversion rate. freepeople.com had a comparable revenue and conversion rate to madewell.com, while asos.com had significantly higher revenue but a lower conversion rate. Overall, madewell.com demonstrated strong performance in revenue and conversion rate among its competitors in October 2025.

shopbop.com screenshot
#1 shopbop.com
11.6M
Revenue
5.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
truereligion.com screenshot
#2 truereligion.com
6.5M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
77M
Revenue
19.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
48.6M
Revenue
15M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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