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May 2026
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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55M
Revenue
May 26
7.8M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$225-250
AOV
May 26
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $559.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 21%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In May 2026, madewell.com generated $55,028,824 in online sales with a conversion rate of 2.50-3.00%, below the industry high of 3.18%. Their average order value (AOV) ranged from $225-250, notably lower than the $405 high in the FASHION AND APPAREL sector. With 7,751,728 sessions, madewell.com surpassed the median of 29,212 sessions, yet it is dwarfed by shein.com, which leads with $869,380,784 in revenue and 309,473,559 sessions. Overall, while madewell.com performs well within its niche, it faces significant competition from industry leaders.
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madewell.com competitors

As of May 2026, madewell.com generated $55,028,824 in revenue from 227,358 transactions, with sessions totaling 7,751,728 and an average order value (AOV) between $225-250, yielding a conversion rate of 2.50-3.00%. In comparison, jcrew.com outperformed madewell.com with a higher revenue of $72,854,406 and 426,375 transactions but had a lower AOV of $150-175 and a similar conversion rate of 2.00-2.50%. freepeople.com led in revenue at $78,867,148, along with 460,956 transactions but mirrored madewell.com’s conversion rate. On the lower end, shopbop.com had a revenue of $22,314,804, with an AOV of $300-325 and a much lower conversion rate of 0.50-1.00%. Overall, madewell.com shows solid performance relative to its competitors, particularly with a competitive AOV and respectable conversion rates.

shopbop.com screenshot
#1 shopbop.com
22.3M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
4.4M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
72.9M
Revenue
18.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
78.9M
Revenue
19.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Industries madewell.com operates in

madewell.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

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