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Sep 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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44.2M
Revenue
Sep 25
6.5M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $840.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$840.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced growth of 17%, compared to the preceding three months.

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madewell.com revenue growth for last six months
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OVERVIEW
In September 2025, madewell.com, operating in the lifestyle/fashion and apparel industry, generated $44,227,646 in online sales with a conversion rate of 2.00-2.50%, falling short of the high industry standard of 3.2%. Its average order value (AOV) ranged from $275-300, below the peak of $382, while attracting 6,473,953 sessions, significantly surpassing the median of 34,221 but dwarfed by shein.com’s impressive 297,137,690 sessions. Comparatively, the industry median revenue stands at $74,931, highlighting Madewell's challenges in capturing a larger market share against leading competitors.
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madewell.com competitors

In September 2025, madewell.com stands out with a revenue of $44,227,646 and 160,131 transactions from 6,473,953 sessions, with an average order value (AOV) of $275-$300 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, shopbop.com trails behind with $12,078,882 in revenue, 38,213 transactions, and 4,700,434 sessions, boasting a higher AOV of $300-$325 but a lower conversion rate of 0.50-1.00%. jcrew.com surpasses all with a revenue of $72,273,193, 452,522 transactions, and 18,715,405 sessions, offering an AOV of $150-$175 and a matching conversion rate of 2.00-2.50%. Despite strong competition from jcrew.com, madewell.com holds its ground with a balanced mix of revenue, transactions, AOV, and conversion rate, making it a notable contender in the fashion e-commerce industry.

shopbop.com screenshot
#1 shopbop.com
12.1M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
7.3M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
72.3M
Revenue
18.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
37.4M
Revenue
13.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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