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Jan 2026
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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53.1M
Revenue
Jan 26
5.4M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$300-325
AOV
Jan 26
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $559.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced growth of 65%, compared to the preceding three months.

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madewell.com revenue growth for last six months
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OVERVIEW
In January 2026, madewell.com generated $53,106,433 in online sales with a conversion rate of 3.00-3.50%, slightly above the FASHION AND APPAREL average of 3.1%. Its average order value (AOV) ranged from $300 to $325, well below the sector's high of $390. The site recorded 5,403,443 sessions, significantly outpacing the median of 38,909 but far behind industry leader shein.com, which amassed 279,580,739 sessions. Despite strong session counts, madewell.com’s revenue highlights a potential for growth compared to the sector’s median revenue of $91,806 and shein.com’s dominance at $809,875,018.
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madewell.com competitors

In January 2026, madewell.com outperformed its competitors in terms of revenue with $53,106,433. Its closest competitor, jcrew.com, generated $42,214,330 in revenue. However, when it comes to the number of transactions, asos.com leads the pack with 836,627 transactions compared to Madewell's 166,243. In terms of sessions, asos.com also had the highest number with 58,321,788 sessions, while madewell.com had 5,403,443 sessions. Despite this, madewell.com boasted the highest conversion rate range of 3.00-3.50%, compared to asos.com's 1.00-1.50%, jcrew.com's 1.50-2.00%, shopbop.com's 0.50-1.00%, and truereligion.com's 1.50-2.00%. Additionally, madewell.com and jcrew.com had the highest Average Order Value (AOV) range of $300-$325, while asos.com had an AOV range of $125-$150.

shopbop.com screenshot
#1 shopbop.com
12.7M
Revenue
5.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
7.4M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
42.2M
Revenue
15.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#4 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
express.com screenshot
#5 express.com
13.5M
Revenue
6.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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