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May 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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38.3M
Revenue
6.7M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com's revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 35%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In May 2025, madewell.com in the FASHION AND APPAREL industry had online sales revenue of $38,268,975, a conversion rate of 2.00-2.50%, an AOV of $225-250, and 6,687,632 sessions. Compared to the industry median revenue of $81,783, Madewell's performance metrics were below average, with shein.com leading with $731,622,726 in revenue and 224,142,058 sessions. Madewell's conversion rate and AOV fell within the average range, with high and low benchmarks at 3.09% and 0.67% for conversion rate and $415 and $82 for AOV. Despite the high number of sessions, Madewell's revenue and performance metrics could be improved to compete with top performers in the industry.
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madewell.com competitors

In May 2025, madewell.com reported a revenue of $38,268,975 from 155,670 transactions with 6,687,632 sessions, boasting an Average Order Value (AOV) of $225-250 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, we see that asos.com leads the pack with a revenue of $99,695,645 from 674,560 transactions and 60,493,121 sessions, but with a lower AOV of $125-150 and a conversion rate of 1.00-1.50%. freepeople.com follows closely behind Madewell with a revenue of $49,720,407, while shopbop.com has a higher AOV of $375-400 but lower revenue. jcrew.com, another competitor, exceeds Madewell in revenue at $94,476,629 with similar AOV and conversion rates. truereligion.com falls behind with lower revenue and AOV, indicating potential areas of improvement to compete with Madewell and its top competitors.

shopbop.com screenshot
#1 shopbop.com
10.6M
Revenue
3.4M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
truereligion.com screenshot
#2 truereligion.com
3.5M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
94.5M
Revenue
28.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
49.7M
Revenue
15M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Revenue share by device at madewell.com

In May large majority of sales on madewell.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices.

In May large majority of sales on madewell.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices.
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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