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Mar 2026
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for madewell.commadewell.com

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47.6M
Revenue
Mar 26
8.1M
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $559.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$559.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 25%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In March 2026, madewell.com generated $47,568,392 in online sales with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.14%, while the average order value (AOV) ranged between $175-200, significantly below the high of $377. The site attracted 8,114,497 sessions, far less than industry leader shein.com’s 298,145,068 sessions, and well above the median of 36,457 for the FASHION AND APPAREL sector. Despite strong metrics, madewell.com’s revenue remains notably lower than the industry median of $83,040, reflecting competitive pressures in the fashion and apparel market.
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madewell.com competitors

In March 2026, madewell.com outperformed its competitors in terms of revenue, generating $47,568,392. While shopbop.com had a revenue of $14,458,627, True Religion had $3,699,166, J.Crew had $67,359,176, Free People had $83,877,002, and ASOS had $93,847,389. madewell.com also had a higher number of transactions with 266,913 compared to its competitors. The site's conversion rate of 3.00-3.50% was on par with Free People, which had a conversion rate of 2.50-3.00%. Additionally, madewell.com had a lower average order value (AOV) range of $175-$200 compared to shopbop.com and J.Crew, which had AOVs of $300-$325 and $150-$175 respectively. Despite lower sessions compared to some competitors, madewell.com maintained a competitive edge in revenue and conversion rate.

shopbop.com screenshot
#1 shopbop.com
14.5M
Revenue
7M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
truereligion.com screenshot
#2 truereligion.com
3.7M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jcrew.com screenshot
#3 jcrew.com
67.4M
Revenue
17.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
83.9M
Revenue
18.7M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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