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Jun 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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31.2M
Revenue
6.2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com's revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 24%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In June 2025, madewell.com in the FASHION AND APPAREL industry generated $31,157,803 in online sales, with a conversion rate of 2.00-2.50% and an AOV of $225-250. The highest online store in this category was shein.com with $800,487,682 in revenue and 269,380,116 sessions. The median revenue for FASHION AND APPAREL was $77,815, while the median sessions were 31,714. A very high conversion rate in the industry was 3.04%, with a very low of 0.65%. Similarly, a very high AOV was $405, with a very low at $80. madewell.com had a total of 6,171,214 sessions in June.
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madewell.com competitors

In June 2025, madewell.com reported a revenue of $31,157,803 with 127,333 transactions and 6,171,214 sessions. Their average order value (AOV) falls between $225-$250, with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, we see that asos.com leads in revenue with $94,401,589 and 634,939 transactions, but falls behind in AOV and conversion rate. freepeople.com boasts a high AOV of $150-$175 and a decent conversion rate of 1.50-2.00%, while shopbop.com excels in AOV with $375-$400 but has a lower conversion rate of 0.50-1.00%. jcrew.com closely competes with madewell.com in revenue and conversion rate, while truereligion.com lags behind in all metrics. madewell.com stands out with a strong balance of revenue, AOV, transactions, and conversion rate compared to its competitors in the fashion retail industry.

shopbop.com screenshot
#1 shopbop.com
15.3M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
truereligion.com screenshot
#2 truereligion.com
3.3M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
88.1M
Revenue
22M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
freepeople.com screenshot
#4 freepeople.com
46M
Revenue
14.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
94.4M
Revenue
58.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Revenue share by device at madewell.com

In June large majority of sales on madewell.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on madewell.com, 90% was finalized on desktop devices, with 9.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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