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Jul 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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32M
Revenue
6.2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com's revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 16%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
madewell.com's July 2025 performance metrics in the FASHION AND APPAREL industry: revenue $32,001,641 (median $82,875, shein.com $817,680,251), conversion rate 2.00-2.50% (high 2.96%, low 0.62%), AOV $225-250 (high $402, low $82), sessions 6,183,837 (median 36,317, shein.com 294,721,604).
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madewell.com competitors

In July 2025, madewell.com generated a revenue of $32,001,641 from 128,506 transactions with 6,183,837 sessions. Their average order value (AOV) ranged between $225-$250, and their conversion rate was between 2.00%-2.50%. Comparing this data to its competitors, shopbop.com had a revenue of $12,733,244 from 37,119 transactions and 4,617,447 sessions, with a higher AOV of $325-$350 but a lower conversion rate of 0.50%-1.00%. jcrew.com outperformed madewell.com with a revenue of $75,734,863 from 432,233 transactions and 26,237,365 sessions, despite having a slightly lower AOV of $175-$200. asos.com led the pack with the highest revenue of $88,730,078 from 591,249 transactions and 58,805,240 sessions, showcasing a similar AOV range but a lower conversion rate of 1.00%-1.50%. freepeople.com and truereligion.com fell in between with varying metrics.

shopbop.com screenshot
#1 shopbop.com
12.7M
Revenue
4.6M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
truereligion.com screenshot
#2 truereligion.com
4.2M
Revenue
3.7M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
jcrew.com screenshot
#3 jcrew.com
75.7M
Revenue
26.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
freepeople.com screenshot
#4 freepeople.com
43.9M
Revenue
16.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
88.7M
Revenue
58.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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Revenue share by device at madewell.com

In July large majority of sales on madewell.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on madewell.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

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