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Aug 2025
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Home/Insights/Retailers/madewell.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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45.4M
Revenue
Aug 25
6.3M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$325-350
AOV
Aug 25
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Madewell.com is an online retail platform offering a wide range of womens clothing, accessories, and footwear. The site showcases trendy and versatile fashion items, including jeans, dresses, tops, jackets, and more. Customers can find a variety of styles and sizes to suit their personal preferences in contemporary fashion.

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madewell.com Annual Revenue and Growth

madewell.com's annual sales on its online store amounted to $840.8M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$840.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
madewell.com revenue by year

madewell.com's monthly revenueOVER TIME
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Over the past three months, madewell.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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madewell.com revenue decline for last six months
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OVERVIEW
In August 2025, madewell.com, a FASHION AND APPAREL website, generated $45,381,207 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $325-350. The website had 6,328,471 sessions during the month. The industry median revenue was $77,469, while the highest revenue was $865,065,186 from shein.com. A very high conversion rate in the industry was 3.01%, with a low of 0.62%. The highest AOV was $393, and the lowest was $75. The website with the most sessions in the industry was shein.com, with 323,426,413, while the median sessions were 36,717.
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madewell.com competitors

In August 2025, madewell.com, with a revenue of $45,381,207 and 134,156 transactions from 6,328,471 sessions, boasts an impressive average order value (AOV) of $325-350 and a conversion rate of 2.00-2.50%. Compared to its competitors, madewell.com outperforms truereligion.com, which generated $4,203,072 in revenue from 36,599 transactions and 4,055,231 sessions with a lower AOV of $100-125 and a similar conversion rate. jcrew.com surpasses madewell.com in revenue with $62,069,449, driven by 386,704 transactions and 23,935,372 sessions, despite having a lower AOV of $150-175 and a conversion rate of 1.50-2.00%. asos.com leads the pack in revenue at $110,785,627 from 771,922 transactions and 56,051,942 sessions, offering a lower AOV of $125-150 but a competitive conversion rate of 1.00-1.50%. Overall, madewell.com excels in conversion rate and AOV compared to some competitors, showcasing its strong performance in the online retail market.

shopbop.com screenshot
#1 shopbop.com
11M
Revenue
4.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
truereligion.com screenshot
#2 truereligion.com
4.2M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
jcrew.com screenshot
#3 jcrew.com
62.1M
Revenue
23.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
freepeople.com screenshot
#4 freepeople.com
39.6M
Revenue
14.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
asos.com screenshot
#5 asos.com
110.8M
Revenue
56.1M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
madewell.com vs top market performers
madewell.com
top retailers
conversion rate vs average order value for madewell.com and its competitors
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madewell.com channels

Identify top traffic channels that drive growth for madewell.comand discover how performance of traffic channels has changed over time.

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madewell.com Google Ads spend

Evaluate madewell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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madewell.com devices

Review madewell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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madewell.com top markets

Explore madewell.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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madewell.com country & global rank

Assess the ranking of madewell.com among other retailers within its primary country and worldwide.

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