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Dec 2025
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Home/Insights/Retailers/atlantictactical.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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62.7K
Revenue
Dec 25
27.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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Atlantictactical.com is an online retail platform specializing in professional-grade tactical gear and equipment. Their inventory consists of a wide range of items, including firearms, ammunition, body armor, tactical clothing, duty gear, and accessories. The website provides a variety of options to fulfill the needs of law enforcement, military personnel, and outdoor enthusiasts.

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atlantictactical.com Annual Revenue and Growth

atlantictactical.com's annual sales on its online store amounted to $899.4K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$899.4K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
atlantictactical.com revenue by year

atlantictactical.com's monthly revenueOVER TIME
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Over the past three months, atlantictactical.com revenue has experienced decline of 18%, compared to the preceding three months.

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atlantictactical.com revenue decline for last six months
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OVERVIEW
In December 2025, atlantictactical.com generated $62,671 in online sales, significantly below the SPORTS industry median of $110,843, while boasting a conversion rate of 0.50-1.00%, close to the low end of the industry range. The average order value (AOV) was $275-300, again under the high benchmark of $632. The website attracted 27,773 sessions, notably lower than the median of 41,382 in its category, and far behind gunbroker.com, the largest player with $333,534,269 in revenue and 14,932,027 sessions, indicating room for improvement in both traffic and sales performance.
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atlantictactical.com competitors

In December 2025, atlantictactical.com generated $62,671 in revenue from 217 transactions and 27,773 sessions with an average order value (AOV) between $275-$300 and a conversion rate between 0.50-1.00%. Compared to its competitors, Lawmen's had revenue of $16,103 from 33 transactions and 3,515 sessions with an AOV between $475-$500 and a similar conversion rate. United Uniform generated $27,697 in revenue from 101 transactions and 5,454 sessions with an AOV between $250-$275 and a higher conversion rate of 1.50-2.00%. On the higher end, Smith & Wesson had revenue of $4,650,205 from 8,995 transactions and 2,037,957 sessions with an AOV between $500-$525, although with a lower conversion rate. Overall, atlantictactical.com falls within the mid-range in terms of revenue and transactions but has room for growth in sessions and conversion rate compared to some competitors.

lawmens.com screenshot
#1 lawmens.com
16.1K
Revenue
3.5K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
27.7K
Revenue
5.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
smith-wesson.com screenshot
#3 smith-wesson.com
4.7M
Revenue
2M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
safariland.com screenshot
#4 safariland.com
1.5M
Revenue
692.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
sigsauer.com screenshot
#5 sigsauer.com
15.7M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
atlantictactical.com vs top market performers
atlantictactical.com
top retailers
conversion rate vs average order value for atlantictactical.com and its competitors
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Revenue share by device at atlantictactical.com

In December large majority of sales on atlantictactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on atlantictactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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atlantictactical.com channels

Identify top traffic channels that drive growth for atlantictactical.comand discover how performance of traffic channels has changed over time.

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atlantictactical.com Google Ads spend

Evaluate atlantictactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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atlantictactical.com devices

Review atlantictactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atlantictactical.com top markets

Explore atlantictactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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atlantictactical.com country & global rank

Assess the ranking of atlantictactical.com among other retailers within its primary country and worldwide.

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