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Jul 2025
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Home/Insights/Retailers/atlantictactical.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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82K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Atlantictactical.com is an online retail platform specializing in professional-grade tactical gear and equipment. Their inventory consists of a wide range of items, including firearms, ammunition, body armor, tactical clothing, duty gear, and accessories. The website provides a variety of options to fulfill the needs of law enforcement, military personnel, and outdoor enthusiasts.

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atlantictactical.com's revenueOVER TIME
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Over the past three months, atlantictactical.com revenue has experienced growth of 18%, compared to the preceding three months.

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atlantictactical.com revenue growth for last six months
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OVERVIEW
In July 2025, atlantictactical.com, an online store in the SPORTS industry, generated $82,050 in revenue, with a conversion rate of 0.50-1.00% and an AOV of $275-300. This performance falls below the industry median revenue of $101,851 and the industry's highest AOV of $642. Despite 32,386 sessions, atlantictactical.com lags behind the industry median sessions of 39,019, while gunbroker.com leads with 12,741,838 sessions. Despite facing stiff competition, atlantictactical.com has room for improvement in increasing revenue and optimizing conversion rates to meet industry standards.
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atlantictactical.com competitors

In July 2025, atlantictactical.com generated a revenue of $82,050 from 274 transactions with 32,386 sessions, resulting in an Average Order Value (AOV) of $275-$300 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, Lawmen's (lawmens.com) had a revenue of $21,189 from 49 transactions with 5,714 sessions and an AOV of $425-$450, while United Uniform (uniteduniform.com) generated $27,232 in revenue from 92 transactions with 4,495 sessions, boasting a higher conversion rate of 2.00-2.50%. In contrast, industry giants like Smith & Wesson (smith-wesson.com) saw a revenue of $5,672,845 from 10,561 transactions with 2,392,452 sessions, with an AOV of $525-$550 and a lower conversion rate of 0.00-0.50%. Atlantic Tactical competes favorably in terms of revenue and transaction volume with its niche competitors, showcasing a solid performance in the tactical gear market.

lawmens.com screenshot
#1 lawmens.com
21.2K
Revenue
5.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
27.2K
Revenue
4.5K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
smith-wesson.com screenshot
#3 smith-wesson.com
5.7M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
safariland.com screenshot
#4 safariland.com
1.2M
Revenue
590.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
sigsauer.com screenshot
#5 sigsauer.com
21.2M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
atlantictactical.com vs top market performers
atlantictactical.com
top retailers
conversion rate vs average order value for atlantictactical.com and its competitors
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Revenue share by device at atlantictactical.com

In July large majority of sales on atlantictactical.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on atlantictactical.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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atlantictactical.com channels

Identify top traffic channels that drive growth for atlantictactical.comand discover how performance of traffic channels has changed over time.

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atlantictactical.com Google Ads spend

Evaluate atlantictactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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atlantictactical.com devices

Review atlantictactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atlantictactical.com top markets

Explore atlantictactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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atlantictactical.com country & global rank

Assess the ranking of atlantictactical.com among other retailers within its primary country and worldwide.

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