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Jan 2026
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Home/Insights/Retailers/atlantictactical.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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69.5K
Revenue
Jan 26
30.1K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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Atlantictactical.com is an online retail platform specializing in professional-grade tactical gear and equipment. Their inventory consists of a wide range of items, including firearms, ammunition, body armor, tactical clothing, duty gear, and accessories. The website provides a variety of options to fulfill the needs of law enforcement, military personnel, and outdoor enthusiasts.

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atlantictactical.com Annual Revenue and Growth

atlantictactical.com's annual sales on its online store amounted to $973K in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$973K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
atlantictactical.com revenue by year

atlantictactical.com's monthly revenueOVER TIME
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Over the past three months, atlantictactical.com revenue has experienced decline of 14%, compared to the preceding three months.

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atlantictactical.com revenue decline for last six months
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OVERVIEW
In January 2026, atlantictactical.com generated $69,516 in online sales, below the SPORTS median of $109,374, with a conversion rate of 0.50-1.00%, trailing behind the industry high of 2.57%. The average order value (AOV) ranged from $275-300, significantly lower than the category's peak AOV of $639. With 30,093 sessions, atlantictactical.com faced stark competition from gunbroker.com, which boasted 14,743,769 sessions. These metrics suggest opportunities for growth and optimization in attracting customers and enhancing conversion efficiency within a competitive landscape.
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atlantictactical.com competitors

In January 2026, atlantictactical.com generated a revenue of $69,516 from 248 transactions and 30,093 sessions, with an Average Order Value (AOV) ranging from $275 to $300 and a conversion rate of 0.50% to 1.00%. In comparison, its competitors showed varying levels of performance. lawmens.com had a revenue of $8,224 from 17 transactions and 1,791 sessions, with an AOV of $475 to $500 and a conversion rate of 0.50% to 1.00%. uniteduniform.com recorded a revenue of $26,888 from 105 transactions and 5,824 sessions, with an AOV of $250 to $275 and a conversion rate of 1.50% to 2.00%. Meanwhile, smith-wesson.com led the pack with a revenue of $5,855,653 from 11,253 transactions and 2,411,944 sessions, boasting an AOV of $500 to $525 and a conversion rate of 0.00% to 0.50%. safariland.com and sigsauer.com also performed strongly in terms of revenue, transactions, sessions, AOV, and conversion rates.

lawmens.com screenshot
#1 lawmens.com
8.2K
Revenue
1.8K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
uniteduniform.com screenshot
#2 uniteduniform.com
26.9K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
smith-wesson.com screenshot
#3 smith-wesson.com
5.9M
Revenue
2.4M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
safariland.com screenshot
#4 safariland.com
1.6M
Revenue
691.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
sigsauer.com screenshot
#5 sigsauer.com
19.4M
Revenue
2.4M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
atlantictactical.com vs top market performers
atlantictactical.com
top retailers
conversion rate vs average order value for atlantictactical.com and its competitors
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Revenue share by device at atlantictactical.com

In January large majority of sales on atlantictactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on atlantictactical.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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atlantictactical.com channels

Identify top traffic channels that drive growth for atlantictactical.comand discover how performance of traffic channels has changed over time.

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atlantictactical.com Google Ads spend

Evaluate atlantictactical.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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atlantictactical.com devices

Review atlantictactical.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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atlantictactical.com top markets

Explore atlantictactical.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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atlantictactical.com country & global rank

Assess the ranking of atlantictactical.com among other retailers within its primary country and worldwide.

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