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Sep 2024
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Home/Insights/Retailers/poco.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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14.3M
Revenue
4.7M
Sessions
1.0-1.5%
Conversion rate
$250-275
Average order value
Online only revenue for poco.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

poco.de’s revenueOVER TIME
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Over the past three months, poco.de revenue has experienced growth of 38%, compared to the preceding three months.

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poco.de revenue growth for last six months
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OVERVIEW
poco.de, an e-commerce_and_shopping platform, recorded a revenue of $14,266,229 in September 2024, with a conversion rate ranging from 1.00% to 1.50% and an average order value (AOV) between $250 and $275. The platform had a total of 4,670,840 sessions during the month. In comparison, the highest revenue in the category was $119,268,006 from qvc.com, the highest conversion rate was 3.88%, and the highest AOV was $349. The platform with the highest sessions was michaels.com with 28,619,768, while the median sessions in the category stood at 44,965.
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poco.de competitors

In comparison to its competitors, poco.de lags behind in terms of revenue and number of transactions. While poco.de generated $14,266,229 in revenue from 55,467 transactions and 4,670,840 sessions, home24.de outperformed with $32,335,614 in revenue, 114,031 transactions, and 6,654,189 sessions. wayfair.de also surpassed poco.de with $24,749,804 in revenue, 92,358 transactions, and 4,305,104 sessions. Additionally, poco.de's average order value (AOV) range of $250-275 falls within the industry standard, but its conversion rate of 1.00-1.50% is lower than competitors like wayfair.de with a conversion rate of 2.00-2.50%. In summary, poco.de could improve its revenue and transactions by optimizing its conversion rate and increasing customer engagement to better compete with industry leaders like home24.de and wayfair.de.

#1 roller.de
9.2M
Revenue
2.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#2 home24.de
32.3M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
#3 wayfair.de
24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#4 xxxlutz.de
56.8M
Revenue
8.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#5 tedox.de
1.3M
Revenue
921.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for hornbach.dehornbach.de
Favicon for obi.deobi.de
Favicon for bauhaus.infobauhaus.info
Favicon for wayfair.dewayfair.de
Favicon for segmueller.desegmueller.de
Favicon for poco.depoco.de
$14.3M
Favicon for manomano.demanomano.de
Favicon for moemax.demoemax.de
Favicon for roller.deroller.de
Favicon for betten.debetten.de
Favicon for porta.deporta.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ikea.comikea.com
$678.1M
2
Favicon for otto.deotto.de
3
Favicon for kaufland.dekaufland.de
4
Favicon for lidl.delidl.de
5
Favicon for xxxlutz.dexxxlutz.de
6
Favicon for home24.dehome24.de
7
Favicon for baur.debaur.de
8
Favicon for hoeffner.dehoeffner.de
9
Favicon for hornbach.dehornbach.de
10
Favicon for obi.deobi.de
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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poco.de brandsby revenue

1
Logo for boxspringbettBoxspringbett
Top retailers:hoeffner.dexxxlutz.demoemax.de
2
Logo for pocolinePocoline
3
Logo for kleiderschrankKleiderschrank
Top retailers:xxxlutz.dehoeffner.deamazon.de
4
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Top retailers:amazon.deamazon.comviking-direct.co.uk
5
Book a demo
Top retailers:hoeffner.demoemax.de

poco.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Armoires & Wardrobes
Top retailers:amazon.co.ukamazon.deamazon.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.co.ukamazon.comamazon.de
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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