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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for poco.depoco.de

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13.2M
Revenue
Jan 26
5.6M
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Poco.de is a website that offers a wide range of products for sale. The website sells various items including furniture, home accessories, electrical appliances, technology devices, garden equipment, and other household items. It provides customers with a convenient platform to browse and purchase products from the comfort of their homes.

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poco.de Annual Revenue and Growth

poco.de's annual sales on its online store amounted to $140.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$140.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
poco.de revenue by year

poco.de's monthly revenueOVER TIME
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Over the past three months, poco.de revenue has experienced growth of 20%, compared to the preceding three months.

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poco.de revenue growth for last six months
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OVERVIEW
In January 2026, poco.de generated $13,243,265 in online sales, significantly surpassing the e-commerce sector median of $104,613, though still behind the category leader qvc.com at $109,143,419; its conversion rate ranged between 0.50-1.00%, underperforming compared to the industry high of 3.81%, with an average order value (AOV) of $225-250, below the high of $348; while attracting 5,600,376 sessions, this is well short of the leading store's 35,443,340 sessions, and far exceeds the sector median of 44,933 sessions, indicating a need for improvement in engagement strategies.
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poco.de competitors

Compared to its competitors in January 2026, poco.de falls behind in terms of revenue, with $13,243,265, while home24.de leads with $29,046,002. In terms of transactions, poco.de has 53,144, whereas wayfair.de has 1,494 and tedox.de has 6,373. poco.de has a respectable number of sessions at 5,600,376, but wayfair.de surpasses this with 68,517 sessions. poco.de's Average Order Value (AOV) ranges between $225-250, while home24.de has a higher AOV at $325-350. However, poco.de's conversion rate falls within the average range of 0.50-1.00, similar to tedox.de, while wayfair.de excels with a conversion rate of 2.00-2.50%. Overall, poco.de competes well in certain areas, but there is room for improvement in revenue generation and conversion rates to match up with the leading competitors in the market.

home24.de screenshot
#1 home24.de
29M
Revenue
6.3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
wayfair.de screenshot
#2 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
tedox.de screenshot
#3 tedox.de
759.5K
Revenue
669.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hoeffner.de screenshot
#4 hoeffner.de
41.2M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
jysk.de screenshot
#5 jysk.de
16.1M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
poco.de vs top market performers
poco.de
top retailers
conversion rate vs average order value for poco.de and its competitors
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Revenue share by device at poco.de

In January large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on poco.de, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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poco.de channels

Identify top traffic channels that drive growth for poco.deand discover how performance of traffic channels has changed over time.

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poco.de Google Ads spend

Evaluate poco.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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poco.de devices

Review poco.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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poco.de top markets

Explore poco.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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poco.de country & global rank

Assess the ranking of poco.de among other retailers within its primary country and worldwide.

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